E-Business
5 Tips For Creating A LinkedIn Company Page

By Damilola Ojo
A LinkedIn company page is a great way for a business to promote its products and services, and engage with followers to leverage on word of mouth and direct consumer/customer engagement.
However, to get the best of out of a company’s LinkedIn page, there are some tips to consider. Jumia Travel, the leading online travel agency, shares 5 tips for creating a LinkedIn company page.
Write a Great Summary
Take time to write out a great and detailed description about your company in the ‘About Us’ section, with all the necessary information that people should know about your company.
Let your ‘About Us’ sections be written in such a way that anyone who reads it, leaves with a very good idea of what your company represents and the products/services your company offers.
Also, ensure you use keywords in your description so your company page can easily be found through relevant or related searches.
Add Images
To stand out and avoid having a bland company page, it is best to add images to your company page.
This primarily includes your company’s logo and a cover image. LinkedIn research has shown that company pages with logo images get six times more traffic to their pages.
Also, adding a logo image to your company page increases your credibility and makes it easier for your company to be identified or referred to.
Optimize Your Page For Searches
LinkedIn company pages are SEO-friendly mainly because Google previews up to 156 characters of a LinkedIn page text.
It is, therefore, important to ensure that your descriptions and texts are led with powerful, keyword-rich copy.
The best way to do this is to include words and phrases in your text that accurately describe your business, expertise and industry focus. This will make it easier for your company page to be seen in keyword searches.
Ensure Your Content is Engaging
Try to create good content that will drive conversations and word of mouth, and that will also help to create a platform for you to directly engage with your target audience.
You can share company news, articles or leadership pieces as content, and you can also encourage your followers to share their views of hot topics, as well as ask them thoughtful and interesting questions to promote engagement.
In addition, be sure to share rich content daily and try to avoid posting overly promotional messages; ensure that your messages (whether promotional or not) deliver some kind of benefit to your followers, no matter how little.
Set Engagement Targets
This will help keep you on feet and help to significantly grow your LinkedIn page in a relatively short while. Set ambitious but realistic targets for acquiring followers who match your ‘ideal customer profile’ and set engagement targets for engaging these followers you are able to acquire.
LinkedIn has helpful analytics for tracking the changes in the size and composition of your followers, and for also displaying monthly engagement metrics for your posts. This can help you better optimize your updates and posts to suit individual performances.
E-Business
Visa to Establish Data Centre in Nigeria to ‘Boost Digital Economy’

Visa, global payment services giant, has announced plans to establish a data centre infrastructure in Nigeria.

Andrew Torre, Visa’s regional president for central and eastern Europe and Vice-President Kashim Shettima
According to a statement by Stanley Nkwocha, senior special assistant to the president on media and communications (office of the vice-president) on Friday, Andrew Torre, Visa’s regional president for central and eastern Europe, the Middle East, and Africa, spoke during a courtesy visit to Vice-President Kashim Shettima at the presidential villa in Abuja.
“This is in addition to its investments of over $1 billion in the country, including a substantial technological partnership with @moniepoint to foster digital payment solutions, a $200 million investment in Interswitch, and a partnership with @thriveagric to empower smallholder farmers and enhance food security in Nigeria,” the statement reads.
During the meeting, Torre said the plan to establish the data centre infrastructure aims to bring new technologies into the Nigerian market that would bolster the nation’s growing digital economy.
“Visa has been making investments and will continue to make these investments in Nigeria,” he said.
Responding, Shettima welcomed Visa’s expansion efforts, assuring the delegation that the partnership between Visa and the Nigerian government would continue to flourish.
The vice-president commended the company for investing in ThriveAgric, noting that President Bola Tinubu’s administration is deeply committed to repositioning the agriculture sector, which remains a top priority in its 8-point agenda.
“Nigeria is where the action is. Of the 10 fintechs in Africa, about eight are in Nigeria, with moniepoint as the newest addition,” Shettima said.
“Agriculture is key to the 8-point agenda of the present administration. President @officialABAT is really keen on repositioning the agriculture industry here, and we have to invest in technology, we have to invest in modernisation.”
On January 23, Moniepoint, a Nigerian fintech company, announced it secured investment from Visa to support the growth of small and medium enterprises (SMEs).
Andrew Torre, Visa’s regional president for central and eastern Europe and Vice-President Kashim Shettima
E-Business
FCTA Approves N242.8m for Microsoft 365 Licence to Digitise FCT-IRS

Federal Capital Territory Administration (FCTA) has approved N242.8m for the procurement of a Microsoft 365 licence for its Internal Revenue Service (FCT-IRS) as part of efforts to digitise the service’s operations.
Mr Michael Ango, acting executive chairman of FCT-IRS, disclosed this after the FCT Executive Committee meeting chaired by Mr Nyesom Wike, the minister of FCTA, in Abuja on Wednesday.
Ango said that the FCTA was making significant investments in technology to enhance revenue generation and collection.
“So, this is also one of those investments in technology that the FCT is undertaking.
“The licence, if procured, will enhance our ability to move most of our manual processes into automated processes.
“It will enhance our ability to communicate within our offices,” he said.
The executive chairman added that the move would also reduce the use of paper and ensure better record-keeping through the storage of information and documents in the cloud.
According to him, “The licence will essentially enhance our operations and assist us in generating revenue for the development of the FCT under Wike’s leadership.”
E-Business
Rack Centre Hosts Olla Systems’ Private Cloud Infrastructure

Rack Centre, West Africa’s Tier III Carrier and Cloud neutral data centre, has welcomed Olla Cloud Service, a new private cloud service by Olla Systems Limited, a leading provider of innovative technology solutions, to its facility.
Hosting at Rack Centre, Olla Cloud Service runs on a state-of-the-art, cloud-enabled infrastructure for enterprise applications across diverse platforms, including mission critical application, web applications as well as containerised applications using Kubernetes.
Lars Johannisson, CEO, Rack Centre, welcoming Olla Systems, noted that the partnership with Olla Systems Limited would reflect the company’s commitment to providing African businesses with high- quality cloud computing services.
He noted that Olla Systems would enjoy Rack Centre’s 13.5MW data centre campus facility, designed to meet the highest international standards and offering scalable solutions to Hyperscalers, Enterprises, and Cloud service providers.
As part of its commitment to sustainability, the facility is equipped with energy-efficient systems, advanced cooling technologies to mitigate environmental impact and an optimally-designed feature to handle high-density workloads with precision.
According to Johannisson, “With Olla Cloud Service hosting at Rack Centre, clients will experience fast performance and low latency, enabling businesses in Africa to access world-class cloud computing services within a secure and compliant local infrastructure.”
Also speaking, Olusola Adenuga, chief executive officer, Olla Systems Limited, expressed enthusiasm about hosting at Rack Centre, noting that Olla Cloud remains a groundbreaking private cloud solution for businesses.
While highlighting the benefits of the partnership between Rack Centre and Olla Systems, Adenuga disclosed that “subscribing to Olla Cloud Service is cost-effective to customers because of its local currency payment advantage.”
She also noted that the partnership between the duo, provides businesses the opportunity to meet regulatory requirements of data residency, while enjoying world-class infrastructure as a service (IaaS) locally.
“Other benefits of hosting with Olla Cloud include: 24/7 support, unparalleled performance, scalability and agility.” she added.
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