Telecom
Why Government Should Encourage Telcos in Nigeria- Jane Egerton-Idehen
BY chukwuemeka fred agbata
There is no doubt that Nigeria has one of the largest Telecom markets in Africa as the sector attracts considerable foreign investment.
Over The Top Players, OTTPs, such as WhatsApp, BlackBerry Messenger, Telegram and many others, have significantly affected the average revenue per user of Telecom subscribers and this has adversely affected the overall revenue of the industry.
Questions that are begging for answers includes, ‘where does the industry go from here, having invested billions of dollars?’ ‘How does the Television compete with OTT players who have very little investments in overheads?’
I recently had a chat with Jane Egerton-Idehen, Country Manager, Avanti Satellite Communications and our discussion centered on her thoughts on the way forward for the Telecom industry in Nigeria.
Jane, who has been in the Telecom industry for a while now, thinks that the industry is currently at the threshold of an evolution, where it is about to enter into a transformation phase.
She observed that the growth of the industry is slowing down globally, with declining revenues, although the customers are becoming more savvy and aware in the face of technology that is daily becoming more sophisticated.
In terms of returns on investment, however, Jane thinks that it is not coming in as it should be. She also observed that, one good thing that is currently happening in the industry, is that, there is ample room for growth.
“It is also at a point where we are about to access a new layer of countries on the continent of Africa. Places that we haven’t been before”, she stated. She further observed that, all this while, the Telecom industry had concentrated in the cities, but now, gradually moving into the rural areas.
Jane is of the opinion that investors should be interested in investing in rural telephony because, that is the next phase where the billionaire subscribers will come from. “And that is where technology hasn’t really accessed untapped potentials”, she observed.
She, however, stressed that, for efficient return on investment, the infrastructures used in the cities cannot be used in the rural areas because, the cost model for rural areas has to be lower as the expected revenues from there will not be as much as we currently have in the cities.
“Yes, the technology in the sense of base stations or switches have to be the same, but how can we make the costs lower? How can we make them cheaper? How can we use lower cost models to access them? So, we really have to rethink all these”‘, she posited.
Government can compel investors to invest in the rural areas, through policies and regulations as well as complement the efforts of the investors, In Jane’s view, even though, they might be reluctant to do so because of the lower returns they are likely to get from there, coupled with the projected higher cost expected to be used in running the facilities in the rural areas.
To Jane, technology is capable of positively affecting the growth of the rural areas as this is where most of the Small and Medium Scale Enterprises, SME’s, are located, so, the government should be interested in this. She emphasised that the government can assist in facilitating the process for the investors in areas, such as site cost, customs clearance, swift right of way approvals, etc. She also suggested the use of Satellite KA band of a low cost model for accessibility in rural areas.
Jane believes that the OTT players are making a huge impact in the Telecom industry, even though, they are eroding the revenue accruing to the Telcos. In her opinion, therefore, players in the Telecom industry should be thinking about what to do about it, instead of whining about it.
In Jane’s view, we should take a look at relaxing some of our policies and regulations to encourage Telcos that have physical infrastructures, pay tax and are helping to reduce the unemployment in Nigeria by employing Nigerians to work in their companies. This is in contrast to OTT players who do not have or do these things in Nigeria but take a chunk of the revenues that would have accrued to the Telcos.
“We can demand for things, like they should have physical presence in the country. We can demand that they invest in certain sectors of our industry as a way to give back, for the kind of revenues they are making from our country”, she concluded, in respect of the foreign OTT players.
Meta has announced its intention to appeal the decision of the Competition and Consumer Protection Tribunal (CCPT), which upheld a $220 million fine imposed by the Federal Competition and Consumer Protection Commission (FCCPC) over its data practices.
The penalty follows a 38-month investigation conducted by the FCCPC, in collaboration with the Nigeria Data Protection Commission (NDPC), which ran from 2021 to December 2023.
The investigation found evidence of unauthorised data sharing, insufficient user consent mechanisms, and discriminatory practices that treated Nigerian consumers differently from those in other regions.
In July 2024, the FCCPC imposed the $220 million fine on Meta and WhatsApp, citing violations of Nigeria’s data protection and consumer rights laws. Additionally, the ruling mandated corrective actions to ensure that Meta’s business practices comply with Nigerian regulations.
In a decision delivered on Friday, April 25, the tribunal upheld the fine, reaffirming the FCCPC’s authority and investigative processes. The tribunal also ordered Meta to pay an additional $35,000 to cover the costs incurred during the investigation.
However, Meta expressed disagreement with the tribunal’s ruling, stating in a statement on Saturday, April 26, that it would urgently seek to appeal the decision and apply for a stay of execution.
“We are urgently applying to stay the order and appeal today’s decision to avoid any impact to users,” WhatsApp said.
The company also contested the tribunal’s findings, claiming that the ruling misrepresented how WhatsApp operates and contained inaccuracies regarding its data practices.
Competition and Consumer Protection Tribunal has upheld a $220 million fine imposed by the Federal Competition and Consumer Protection Commission (FCCPC) on Meta Platforms Inc. and WhatsApp LLC for data privacy violations in Nigeria.
The Tribunal also awarded $35,000 in investigative costs to the country’s Federal Competition and Consumer Protection Commission .
In a statement issued by the FCCPC, the Tribunal delivered its judgment in the appeal filed by Meta Platforms Incorporated (Facebook) and WhatsApp LLC against the Federal Competition and Consumer Protection Commission (FCCPC), affirming the Commission’s authority and ruling in favour of its actions on nearly all contested issues.
According to the statement by the FCCPC, “The Tribunal specifically determined that the Commission adhered to prevailing laws, fulfilled its mandate, and exercised its powers by the 1999 Constitution (as amended).
“It ruled that the multiple actions by WhatsApp and Meta, for which the Commission made findings of violations, were correctly identified, and that the Commission did not err in making those findings.”
The statement revealed that WhatsApp and Meta’s legal team was led by Professor Gbolahan Elias (SAN), while the FCCPC was represented by Babatunde Irukera.
It added that both legal teams presented their final arguments on behalf of their respective clients on January 28, 2025.
“The FCCPC had on July on July 19, 2024, issued a Final Order imposing a $220 million administrative penalty after concluding that the companies engaged in discriminatory and exploitative practices against Nigerian consumers, the investigation started in 2020.
“The case arose from a 38-month joint investigation initiated by the FCCPC and the Nigeria Data Protection Commission (NDPC) into the conduct, privacy practices, and consumer data policies of Meta Platforms and WhatsApp.
“Dissatisfied with the Order last year, Meta and WhatsApp appealed to the Tribunal, challenging both the legal basis and the findings of the Commission,” FCCPC said.
The Tribunal upheld the FCCPC’s authority and investigative procedures in Meta and WhatsApp’s appeal, resolving most of the contested issues in the Commission’s favour.
It confirmed that the FCCPC acted within its constitutional and statutory mandate, particularly regarding fair hearing, data protection, and consumer rights.
While it dismissed the majority of the appellants’ objections, it set aside one specific order (Order 7) for lacking sufficient legal basis.
While expressing satisfaction with the judgment, Tunji Bello, executive vice chairman/CEO, commended the Commission’s legal team for their exceptional diligence and forensic expertise in assembling evidence and presenting their case.
He reaffirmed the FCCPC’s unwavering commitment not only to protecting the rights of Nigerian consumers but also to promoting fair business practices in line with the FCCPA (2018) and the Renewed Hope Agenda of the Nigerian government.
Nigerian Exchange Limited (NGX), has made history with the listing of Legend Internet Service Plc as the first company in its Telecoms sector and the first company to be listed this year.
Legend’s N2 billion ordinary shares, with a par value of 50 kobo each, were listed at N5.64 per share.
Dr Umaru Kwairanga, chairman of NGX Group, who welcomed Legend’s board and management, commended the company for its successful listing on the Exchange
He highlighted that listing signifies an elevated commitment to corporate governance and provides opportunities to leverage the Exchange’s diverse asset classes for capital raising.
He stated, “As we celebrate this listing, with many more in the pipeline, I commend the management of Legend Internet Plc for this remarkable milestone.
“This bold step demonstrates confidence in your business model and growth vision.
It also marks the formal emergence of a broadband service as a distinct sub-sector on our Exchange.
Legend has evolved from a focused digital network provider to a diversified technology player, achieving significant advancements in broadband infrastructure development and data services.
We anticipate continued growth in the future.
“We are still bringing many companies on board the NGX, including Dangote, NNPC and others.
“As Africa’s leading exchange, NGX has consistently championed innovation, transparency and sustainable value creation through our investment in cutting-edge infrastructure and a comprehensive range of product offerings, spanning equities, bonds, ETFs and derivatives
Speaking at the Facts Behind the Listing Ceremony, Dr Ladi Bada, chairman, Legend emphasised that the company, as the first indigenous telecommunications company on NGX, has substantial value to offer the market.
Bada encouraged Nigerians to embrace the broadband industry, recognizing it as the fastest-growing sector globally.
He noted that the company had been instrumental in laying fiber optic cables connecting 250 homes in the Suleja and Abuja environs.
He expressed optimism that the Exchange would serve as a catalyst to replicate such commendable projects across other regions of Nigeria.
“We are here to create an enabling digital infrastructure to achieve the projected one-trillion dollar economy.
“On this special day, Legend Internet takes a bold step forward, not just for itself, but for the broader ecosystem of technology, infrastructure, and enterprise in Nigeria.
“As we begin this exciting new chapter as a publicly listed company, we do so with humility and boldness.
We remain committed to continuous innovation, expanding our reach, and delivering value to shareholders and society
“A listing on the Nigerian Exchange is more than a financial event. It is a signal and a declaration that a business is ready to be held to the highest standards of governance, performance, and public trust,” he said
Providing insights into the company’s development, Ms Aisha Abdulaziz, chief executive officer of Legend Internet Plc, stated that the company had evolved from an internet service provider to a comprehensive digital service provider.
Abdulaziz noted that with broadband penetration in Nigeria being less than one per cent, Legend Internet was strategically positioned to deepen access
She affirmed the company’s commitment to taking Nigeria’s digital economy to the next level
“When we started Legend, we weren’t just building an internet company; we were building a movement
A movement fueled by the belief that every Nigerian deserves access to premium, reliable, and high-speed internet, regardless of their location or occupation
“From late nights in our first office to laying fiber across Abuja, to launching products that made people’s lives easier and faster, our journey has always been about connections
“Connecting people to opportunities, connecting homes to entertainment, connecting Nigeria to the digital future it deserves. Our journey has always been about a better way to live.
“This listing is a symbol of our commitment to transparency, sustainable growth, and the kind of excellence that outlives hype.
“Legend’s primary focus now is on unlocking digital value at the household level,” she said.
Mr Jude Chiemeka, chief executive officer of NGX, congratulated the company for making the strategic decision to list.
Mr Chiemeka noted that Legend’s listing on NGX now brings the total number of listed securities to 322
Also, Mr Temi Popoola, chief executive officer of the Nigerian Exchange Group, encouraged the investing public to support the newly listed company.
UBA Envisions Footprint in over 100 Countries
Supreme Court Sets Aside N22 Trillion Judgement against Union Bank
EFCC Bans Cash above $10,000 from Leaving Nigeria without Declaration
NCC Vows to Tackle Online Infringement, Block Illegal Music Websites
Over 500,000 Students Apply for NELFUND Loans in 11 Months- CEO
Telecom3 days agoMTN Appoints Egerton Idehen as Chief Broadband Officer
Telecom3 days agoDigital Realty Expands ServiceFabric to Nigeria, Enhancing Global Interconnectivity
General News3 days agoUBA Marks 75 Years of Excellence at 65th AGM
Telecom3 days agoMTN Group Suffers Cyberattack
Telecom3 days agoMTN Foundation Launches Skills Academy to Bridge Nigeria’s Digital Skills Gap
Telecom3 days agoLegend Internet Plc Makes History as First Indigenous Telecom Firm on NGX
- Telecom3 days ago
Tribunal Upholds FCCPC’s $220m Fine against Meta, WhatsApp
E-Financial3 days agoWorld Bank Predicts Rise of Poverty in Nigeria Despite Economic Growth