Telecom
Future Of Mobile Innovation In Sub-Saharan Africa Hinges On Consistent Privacy Regulation
By John Giusti (GSMA
Mobile is critical for creating a truly “Digital Africa”, a connected region where digital technologies are delivering positive impacts to societies and economies. Sub-Saharan Africa is the fastest growing mobile market in the world.
Fuelled by growing access to mobile data services, the mobile ecosystem is flourishing, providing a platform for innovation that is generating employment opportunities and spurring the creation of new services.
This wave of growth is underpinned by increased availability of mobile data.
By 2020, sixty per cent of mobile connections are forecast to run over mobile broadband networks, almost double the number from 2016. In the same period, mobile data traffic is expected to grow by sixty-six per cent.
Global data flows are also creating new degrees of connectedness among economies, and digitalisation can positively impact GDP, and this surge in data is critical to economic opportunity in Sub-Saharan Africa.
In this new data driven world, the mobile industry is focused on building the trust and confidence of users and, in so doing, enable data innovation that benefits citizens.
This will hinge on the implementation of certain and consistent rules for data privacy that apply to all service providers.
Today, there are significant discrepancies within the region regarding principles incorporated into data privacy laws and how they are implemented nationally. In some countries, mobile licence conditions stipulate that certain user information or accounting information may not be transferred outside the country.
In those same countries, other service providers are not subject to the same restrictions. If mobile operators are prevented from transferring data outside the country, it will inhibit their ability to bring the benefits of centralised cloud systems to the region.
This will make operating within the global economy more difficult, and will deny consumers the innovative services and other benefits that come from fair competition and economies of scale.
In respect to data usage, mobile operators are also often subject to privacy-related restrictions in their licences or national law regarding what they can and cannot do with user data. In some circumstances, this may be reasonable and proportionate, however, we would urge governments to limit such restrictions to only those that are strictly necessary and, in any case, apply equally to all providers of communications or equivalent services.
Whilst inconsistent application of rules will affect mobile operators’ ability to compete, critically it prevents consumers’ privacy expectations from being met in a consistent way. To maximise growth, consumers must have confidence that data is being protected.
However, as the lines blur between what type of service each service provider delivers, consumers are not always aware of the different privacy rules that apply or which provisions only impact one segment of the market.
This can lead to a degradation of trust, meaning consumers are less willing to share information, less confident that their data will be used in accordance with stated mobile privacy policies and ultimately less likely to use data-based services.
Creating a regulatory environment across Sub-Saharan Africa that not only protects the privacy of consumers through consistent application of privacy rules but encourages the mobile industry’s ability to deliver innovative services is vital to unlocking social and economic benefits across the region.
The mobile industry urges governments throughout Sub-Saharan Africa to avoid legislating for specific types of data and instead focus on individual privacy concerns – ensuring that obligations are not tied to the type of service provider.
This will guarantee that all providers of data services are subject to the same privacy regulations, creating an environment where consumers feel their data is safe and protected.
This will allow all service providers to compete in the provision of data-based services and contribute to the growth of the data economy throughout the region.
Only by creating a level-playing field in applicable regulation – regulation that not only protects consumers in a consistent way, but also promotes innovation – can digital technologies realise their full social and economic potential in Sub-Saharan Africa.
MTN Nigeria, in collaboration with ONErpm and Ultima Studios, has announced Ayodeji Benson, popularly known as Ayo Benzi, as the winner of the maiden edition of the Next Afrobeats Star reality show.
L-R: Onyinye Ikenna-Emeka, Chief Marketing Officer, MTN Nigeria; Ayodeji Benson, Winner, Next Afrobeats Star Reality Show (Season 1) and Emamoke Ogoro, General Manager, Brand and Communication, MTN Nigeria, at the grand finale of the Next Afrobeats Star Reality Show (Season 1), held at the Ultima Studios, Lekki, Lagos on Saturday, December 13, 2025.
The grand finale, held on Sunday night at Ultima Studios in Lekki, Lagos, marked the climax of a nationwide talent search that began in September with over 15,000 aspiring musicians.
After weeks of auditions, mentorship, and rigorous training, five finalists – Ayo Benzi, Dave Cash, Kaeko, Somto O’Laker, and Lucky Yay – battled for the top prize in a high-energy showcase of performance and artistry.
At the end of the electrifying contest, Ayo Benzi emerged victorious, securing a ₦150 million music deal. Dave Cash was named first runner-up with ₦100 million, while Kaeko, Somto O’Laker, and Lucky Yay received ₦75 million, ₦50 million, and ₦25 million respectively.
Throughout the season, contestants were mentored by leading Afrobeats producers Sarz, Puffy Tee, P Prime, and Andre Vibez. Benzi, who was part of Puffy Tee’s team, credited the mentorship programme for sharpening his craft and stage presence.
Speaking at the event, Onyinye Ikenna-Emeka, Chief Marketing Officer of MTN Nigeria, said the initiative reflects the company’s commitment to youth empowerment and cultural expression.
“The Next Afrobeats Star platform is about creating real opportunities for young Nigerians and giving their talent the structure, visibility, and support it deserves.
“Afrobeats continues to place Nigeria on the global cultural map, and MTN is proud to be enabling the next generation of artists who will take this sound even further,” she said.
She added that the finale was not just a competition but a celebration of growth and readiness for the global stage.
In his acceptance speech, Ayo Benzi described the victory as a defining moment in his career.
“A big thank you to MTN. From the audition days, the treatment MTN has given us has been amazing. God bless the brand,” he said.
The finale also featured guest performances by Afrobeats stars Iyanya and Bella Shmurda, adding glamour to the night and reinforcing the show’s connection to the wider music ecosystem.
With the successful conclusion of the season, MTN Nigeria and its partners reaffirmed their role in championing youth ambition, supporting creative industries, and shaping the future of Nigerian music through platforms that turn potential into opportunity.
T2, formerly known as 9mobile, is under investigation by the Nigerian Communications Commission (NCC) in Benue State for an undisclosed incident disrupting USSD, SMS, voice, and data services across nine local government areas.
T2
The affected areas include Ado, Agatu, Gwer East, Gwer West, Konshisha, Obi, Ohimini, Okpokwu, and Otukpo, as detailed in an advisory on the NCC Major Outages Portal, which tracks significant disruptions reported by Mobile Network Operators (MNOs) and Internet Service Providers (ISPs).
Neither T2 nor its public relations firm, Chain Reactions, has responded to inquiries on the outage’s cause or restoration efforts as of this report.
The NCC’s continued reference to the operator as 9mobile, months after its public rebranding to T2 in August 2025, has sparked questions about whether the name change was formally notified to the regulator.
This probe aligns with NCC mandates requiring operators to disclose major outages, their impacts, and timelines for fixes, with compensation obligatory for disruptions exceeding 24 hours under the Consumer Code of Practice Regulations.
Industry watchers note that such incidents, often linked to fibre cuts, power failures, or infrastructure faults, underscore ongoing challenges in Nigeria’s telecoms sector, particularly amid T2’s subscriber losses post-rebrand. NCC vows transparency via its portal to hold operators accountable and protect consumers.
Telecom
NCC Unveils Draft 5-Year Spectrum Roadmap, 60 GHz License-Exempt Guidelines to Boost Broadband, Innovation
Nigerian Communications Commission (NCC) has unveiled two pivotal regulatory draft documents aimed at reshaping Nigeria’s communications sector over the next five years and fast-tracking deployment of ultra-high-speed wireless technologies.
NCC
In a public notice dated December 19, 2025, and issued pursuant to its mandate under the Nigerian Communications Act (NCA) 2003, the Commission published the Draft 5-Year Spectrum Roadmap for the Communications Sector (2025–2030) and Draft Guidelines for the Use of the 60 GHz License-Exempt Band for Multi-Gigabit Wireless Systems.
Both documents are accessible on the NCC website for stakeholder review, with the roadmap outlining strategic spectrum planning, allocation, and management to optimise utilisation, support emerging technologies like 5G and IoT, expand broadband access, and align with global best practices.
The Spectrum Roadmap emphasises four core pillars: bridging the digital divide through low-band spectrum and satellite services, attracting investments via flexible licensing models, enhancing service quality with mid-band optimisation, and fostering innovation in areas such as direct-to-device connectivity and secondary spectrum trading.
It sets ambitious targets including universal 4G coverage nationwide, 50 per cent 5G penetration in state capitals, and average broadband speeds of 100 Mbps by 2030, while addressing rising data demand through band refarming and efficient management.
Complementing this, the 60 GHz Guidelines establish a license-exempt framework for the 57–66 GHz band, enabling multi-gigabit speeds up to 10 Gbps for short-range applications like WiGig, fixed wireless access, enterprise connectivity, urban broadband, and backhaul solutions.
The rules mandate NCC type approval for equipment, site registration for outdoor use, and interference mitigation measures, while prohibiting wide-area networks to safeguard primary users.
In line with Section 58 of the NCA 2003, NCC invites comments from industry operators, equipment manufacturers, consumer groups, and the public, with submissions due by Friday, January 16, 2025, via email to [email protected], [email protected], and [email protected].
The notice, signed by Mrs Nnenna Ukoha, Head of Public Affairs, stresses that stakeholder inputs will refine the frameworks to drive innovation, investment, competition, and sustainable growth in Nigeria’s telecoms ecosystem.
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