E-Business
4 Best Ways to Promote an Event Online
By Damilola Ojo
Promoting an event online is really not as difficult and complex as some might think. Jumia Travel, the leading online travel agency, shares 4 best ways to promote an event online.
Create content to promote your event
This is where content marketing comes in. Your content marketing efforts should align with the event you are promoting.
As much as possible, plug in details of the event in all your content marketing efforts so the repetition will help keep your event in the mind of your readers or audience.
Additionally, you can go a step further by creating unique videos for the event and posting them alongside the promotional content for the event.
Add the event to your email signature
Many might already know about this tool for online event promotion but the key is to be tasteful about it. Don’t use your email signature for event promotion in a way that puts those who receive your emails off, be creative about it and do it in a way that can pique their interest and compel them to find out more about the event.
The main thing to keep in mind to achieve this, is to avoid a very long and tedious email signature; keep it brief, simple and yet professional. You can also make use of GIFs that get the point across in an animated and interesting way.
Create an Event Page
This should be the hub for information about your event and it doesn’t even have to be overly fancy, just decent and presentable. What really matters is that all relevant information about your event can be sourced from the site and any issues that your potential guests might be worrying about is addressed.
The best part about creating an event page is that you can also create trackable URLs for your website and landing pages to help collect data on which methods of promotion are working best. You will thus be able to determine which method has the highest ROI.
Share on Facebook
Social media is important for online promotion and Facebook is one social media giant (over 2 billion monthly active users) you should not neglect in your online marketing or promotional efforts.
The best way to promote an event with Facebook is to create an event page on Facebook and the best part about the Facebook event page feature is that it offers plenty of useful tools to use to help promote your event.
It also helps you build a unique space for your community to stay updated on your event by enabling you add images and videos related to your event, update event details, keep a list of who’s attending and remind users about the event as it gets closer.
E-Business
Ride the ‘Wicked’ Wave: Temu Brings Green Magic to Christmas
Temu is set to enchant the holiday season with its unique blend of green magic, bringing a touch of festive wonder to Christmas celebrations. The initiative, themed “Ride the ‘Wicked’ Wave,” promises to deliver an unforgettable experience, combining technology, entertainment, and commerce to create a magical holiday atmosphere.
Temu’s green magic initiative aims to captivate audiences with a variety of festive offerings, from fashion to home decor, handmade crafts, beauty items, chic clothes, shoes, and more.
The platform’s innovative approach ensures that customers can enjoy a seamless shopping experience, with free shipping on all orders1.
As part of the celebration, Temu has also introduced a magical winter Christmas backdrop, perfect for creating a festive ambiance at home.
This backdrop, made from high-quality polyester, is designed to bring the spirit of the season to life, making it an ideal addition to any holiday decor.
With its commitment to providing exceptional products and services, Temu continues to set new standards in the e-commerce industry, ensuring that customers can enjoy the magic of Christmas in style
E-Business
Kaspersky Cybersecurity Experts Warn of Evolving Holiday Scams
With the holiday season here, it’s not only a time for magic and celebration but also a prime opportunity for fraudsters to exploit the festive rush for gifts and bargains.
Amid the sparkle of year-end celebrations, cybersecurity experts at Kaspersky have identified several prominent scams targeting consumers across various regions and languages.
Fake holiday shops
Deceptive online stores mimic the look and feel of legitimate e-commerce sites, offering seasonal items such as decorations, gifts, and even trees at steep discounts.
These sites often appear highly localised, adapting their language and currency based on the user’s geographic location, leveraging data extracted from browsers.
Victims typically encounter these stores by following links in ads or pop-ups.
These sites aim to steal funds. Often, these fraudulent stores exist only for a short period, as they get flagged by the vendors of goods.
Free mobile data offer
This scam plays on the allure of free services, claiming to provide free mobile data valid across all major telecom providers.
In order to receive the free data, victims are required to share the promotion link with 10–15 contacts via WhatsApp, ensuring the scam spreads exponentially.
After sharing, victims are prompted to enter their personal details — name, phone number, and email — into a form.
The collected data is then sold on the Dark Web or used in other fraudulent activities.
In some cases, victims unknowingly download malware that compromises their devices, leading to further exploitation.
Holiday payments on behalf of government agencies
Fraudsters impersonate government authorities, promising fictitious payments in celebration of the holidays.
This scam has been reported in several African countries, including Kenya and Nigeria.
To receive payment, victims are directed to fill out a survey which requires personal details like name and phone number.
Once the survey is completed the user is asked to share the link to the announcement with their connections via WhatsApp.
These details are collected and added to fraudulent databases, then sold to third parties or used for phishing attacks and identity theft.
This scam exploits trust in government systems and the festive spirit of giving.
Christmas recipe scam
This scam begins with a seemingly harmless email promoting a holiday cake recipe.
Victims are encouraged to pay a small fee to access the recipe.
Once payment is made, the victim’s credit card information is stolen. The fraudsters also collect other personal information essential for accessing banking services.
“Holiday scams are not a new phenomenon, but they have evolved to become increasingly sophisticated, leveraging regional traditions and technology to exploit unsuspecting victims.
The rush of the holidays makes people more vulnerable — they’re distracted, eager to grab a deal, or trust promotions that align with festive themes. Cybercriminals are not just stealing money — they’re building massive databases of personal information that fuel future fraudulent schemes.
The holiday season is a time for joy and giving, but users need to remain vigilant to ensure they’re not unknowingly giving fraudsters the tools to exploit them further,” said Olga Svistunova, Senior Web Content Analyst at Kaspersky.
E-Business
Hackers Seize NBS Newly Redesigned Website
Cybercriminals have persisted in targeting Nigerian government websites, with the most recent attack on the National Bureau of Statistics (NBS).
The NBS confirmed the development in a brief statement posted on its X (formerly Twitter) account
It said that its newly redesigned official website has been hacked.
The NBS disclosed the incident and assured the public that efforts are underway to recover the website.
It urged the public to disregard any messages or reports posted until the full recovery of its website.
The statement on X read: “This is to inform the public that the NBS website has been hacked, and we are working to recover it. Please disregard any message or report posted until the website is fully restored.”
The NBS plays a vital role in Nigeria’s development, serving as the official statistical agency responsible for collecting, analyzing, and disseminating statistical data on the country’s economy, governance, and development
This marks the latest in a series of attacks on Nigerian government websites, a trend that has been ongoing for some years.
From government ministries to officials, cyberattacks in Nigeria have surged to alarming levels, with even financial institutions falling victim.
The Nigerian Communications Commission (NCC) and National Information Technology Development Agency (NITDA) frequently issue warnings of cybercriminals targeting individuals, government entities, banks, and telecom companies.
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