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Star Lager & Amstel Malta Headline NB PLC’s Partnership with NFF

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Nigerian Breweries plc has announced that its products, Star Lager and Amstel Malta brands will headline its new partnership agreement with the Nigeria Football Federation (NFF).

 

Star Lager becomes the Official Alcoholic Drink of the Super Eagles while Amstel Malta is now the Official Malt Drink of the NFF and the National Teams, including Russia 2018 FIFA World Cup –bound Super Eagles.

 

The two brands will be providing support to players and coaching crews, as well as premium satisfaction to over 180 million passionate fans that will be cheering the Super Eagles and other National Teams before, during and after their international matches.

 

Mr. Jordi Borrut Bel, MD/CEO, Nigerian Breweries plc, Commenting on the partnership, said: “We are indeed delighted about this partnership between Nigerian Breweries plc and the Nigeria Football Federation (NFF).

 

“This relationship provides us an opportunity to celebrate the true Nigerian spirit that is fuelled by patriotism, passion and desire for victory, through the platform of Football.”

Mr. Franco Maria Maggi, Marketing Director, Nigerian Breweries plc, in his comments, stated, “It is an honour for us to start working closely together with the Nigeria Football Federation.

 

“This is the culmination of an age–long desire, which Pamodzi Sports Marketing enabled”.

 

“Star Lager has always been a strong supporter of Nigerian Football and its fans, while Amstel Malta is well known for inspiring people to be the best they can be.

 

“We are dedicated to the growth of Nigerian Football at all levels.

 

“Our organization is entering this partnership with a focus on a long-term commitment that will support Nigerian Football to reach its full potential.

 

“For this, we are thrilled to offer our expertise developed over time leveraging other football assets, with Star Lager, Amstel Malta and Heineken.”

In relation to the partnership, a number of activities have been lined up, starting with an Official Contracts Exchange Ceremony holding on Friday, 9th February 2018, in Lagos.

 

“Nigerian Breweries Plc wishes to highly applaud the professional conduct and effort of the Nigeria Football Federation and Sponsorship Agency, Pamodzi Sports Marketing, in the delivery of this historic partnership,” Franco Maria Maggi added.

 


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General News

FG Announces New Fossil Fuel Tax

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Federal government has announced it will impose a new 5 percent refined fossil fuel tax from January.

FG Announces New Fossil Fuel Tax

The surcharge, which has been signed into law by President Bola Tinubu to encourage clean energy use, could raise more than half a billion dollars annually.

The fee will apply to petrol and diesel, while cooking gas and compressed natural gas — which the government has tried to promote — are exempted.

Nonprofit group ActionAid Nigeria said the policy will “disproportionately impact the poor” and deepen inequality, noting that Nigerians have not recovered from the inflationary effect of the removal of fuel subsidies in 2023.

 

 


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FintechNGR Announces DevTribe 2025, Focuses on Empowering Nigeria’s Software Developer Ecosystem

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The Fintech Association of Nigeria (FintechNGR) has announced DevTribe 2025, its flagship software developer-focused conference, set to hold on Saturday, August 23, 2025, at The Zone, Gbagada, Lagos.

With the theme “Trends, Tools & Tech Stacks for Modern Developers,” the conference aims to convene Nigeria’s growing community of software developers, tech professionals, founders, and ecosystem enablers for a day of technical exchange, innovation, and collaboration.

DevTribe 2025 is part of FintechNGR’s broader strategy to strengthen the software development pipeline in Nigeria and bridge critical gaps in mentorship, tooling, and visibility for local tech talent. This year’s event promises an immersive and community-driven experience, with a strong emphasis on emerging technologies, practical skills, and inclusive opportunities for developers at all levels.

“The DevTribe platform reflects our commitment to supporting the people building Nigeria’s digital future not just by acknowledging their role, but by actively investing in their growth,” said the organisers. “We’re bringing the right people, tools, and ideas into one room to shape the next phase of innovation.”

The event will feature keynote addresses, lightning talks, community-led sessions, and a career fair designed to help software developers connect with hiring partners and growth opportunities. It also offers a space for collaboration among startups, corporates, regulators, and talent platforms working to drive inclusive digital transformation.

FintechNGR welcomes software developers, companies, and ecosystem partners to be a part of DevTribe 2025.


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NBA Africa Urges Entrepreneurs to Apply for Funding

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NBA Africa, the local affiliate of the NBA basketball brand in the US, has announced the second edition of Triple-Double: NBA Africa Start-up Accelerator, which aims to promote the continent’s technology ecosystem and the next generation of entrepreneurs.

The NBA Africa Startup Accelerator will strengthen Africa’s technology ecosystem by providing mentorship and investment to the next generation of African tech entrepreneurs.

The organisation announced the initiative would once again be administered by ALX Ventures, a technological incubator that equips the continent’s innovators in technology with the knowledge and tools they need to develop and scale their enterprises.

Furthermore, NBA Africa named ServiceNow, an AI platform for business transformation whose Now Assist and AI agents help organisations in delivering ‘faster and smarter experiences’ at scale, as an official program partner.

The organisation stated that startups can apply to participate at tripledoubleaccelerator.nba.com until Friday, August 29, following which the applications will be filtered down to a top 10 list.

The shortlisted startups will then participate in a 10-week mentorship program, where they will be paired with mentors from NBA Africa, ServiceNow, and ALX leadership, as well as other corporate stakeholders, who will advise the companies on product development, business growth, and go-to-market strategy.

The finalists will next present their technologies to international industry professionals at the program’s second Demo Day in December, when the top five prize-winning companies will be chosen to receive financial assistance and mentorship.

“Last year’s inaugural Triple-Double Accelerator program showed how much talent, passion and creativity there is among African entrepreneurs who are shaping the future of the continent’s rapidly growing sport and entertainment industries,” said NBA Africa CEO Clare Akamanzi. “We look forward to reviewing this year’s submissions and to helping another round of promising startups take the next step in their development.”

Last year, almost 700 early-stage African entrepreneurs applied to the program.

Ten finalists were then chosen to pitch their products to a panel of international industry leaders at the program’s first Demo Day, which took place at the NBA headquarters in New York City.

Four prize-winning companies – Festival Coins (Nigeria), Salubata (Nigeria), HustleSasa (Kenya), and UBR VR (Egypt) – were awarded financial support and mentorship.

 


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