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Legend Extra Stout Brings Entertainment To Ipaja In Lagos

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It was a night to remember for residents of Ipaja area of Lagos as Legend Extra Stout brought its legendary Real Deal Experience (RDE) to Abesan Estate, Ipaja.

 

The Real Deal Experience, which is an entertainment initiative organised by Legend Extra Stout has often provided an opportunity for the brand and its loyal consumers to have a rewarding and exciting interaction.

 

The show featured Nigeria’s biggest entertainers and a host of other exciting side attractions.

 

Mr. Emmanuel Agu, Portfolio Manager – Mainstream Lager And Stout Brands NB Plc, informs that the show, as the name suggests, is a blend of engaging, thrilling and rewarding catalogue of activities, music, comedy, role play, brand education, eulogy, games, prizes and lots more, aimed at guaranteeing the satisfaction of all attendees.

 

It was jointly hosted by Ifu Ennada, former BBNaija 2018 housemate and De Don.“In our usual tradition of giving the best of entertainment to Nigerians, we ensure that the Legend Real Deal Experience is organised to suit the local audience.

 

 

We achieve this by identifying what our audience can most relate with and then theme our show around this.

 

In light of this, RDE next edition will feature street pop sensations – Slim Case and Mr Real.”

 

According to Agu, “Legend Extra Stout, like its sister brands in the stables of Nigerian Breweries Plc, appreciates the loyalty it enjoys from its teeming consumers and is always on the lookout on ways to show this appreciation.

 

“Legend Extra Stout, as a brand, understands the role that outdoor entertainment plays in the lives of its consumers, hence its adoption of the fun-filled entertainment package it put together and tagged, the Legend Real Deal Experience.”

 

He noted that some of the highlights in the planned event includes the Taste, Tell and Win competition that saw some members of the audience go home with exciting prizes like refrigerators, generators, televisions, face caps, t-shirts, and free drinks, “Besides giving the residents of the city an unforgettable experience with music and entertainment, the Real Deal Experience also provides for the brand a good opportunity to directly interact with its consumers wherever we go.”

 

Agu said that, over the years, Legend Extra Stout has taken the Real Deal experience to different cities including Lagos, Onitsha, Abuja, Port Harcourt, Aba, and Owerri and has featured some of Nigeria’s biggest entertainers including Timaya, Kcee, Oritsefemi, Small Doctor as well as other regional sensations like the Obiligbo Brothers, Mr Raw and a host of others.

 

In one of the editions, which held in Onitsha, the Obiligbo Brothers, the reigning stars of Highlife music in the South-East region, took to the stage and rendered melodic tunes and pulsating beats to the enthusiastic crowd who gathered at the Christmas carnival ground, Elekahia road, beside elekahia police post, in Port Harcourt.

 

The duo, whose real names are Ifeanyi and Chukwuebuka Obiligbo, reeled out songs from their old and new albums to thrill the audience.

 

Ifediora Azubuike, a Port Harcourt-based veteran music lover, who attended the event, was all praises to the organisers of the event.

He said “This event transported me to the good old days when the big names in highlife music used to do regular weekend shows in this same city.

 

“Those days we used to look forward to the likes of Osita Osadebe, Ali Chukwuma, Oliver De Coque and many others every weekend.

 

“I commend Legend Extra Stout for this nostalgic event which memory would last a long time,” he said.

 

Azubuike is not alone in this belief as everyone who has been privileged to attend any of the Real Deal Experience, making round the major cities of the country, has some good to say about the initiative.

 

Emeka Nwora, a trader in the Onitsha Main Market, said: “I usually hang out in a good resort and watch local bands render good highlife music every weekend.

 

“I have really been thrilled this evening. It has been an evening of fun and merriment. It is like going on a date on someone else’s pocket.”

One of the highlights of the Onitsha event was the identification of Chief Godwin Okeke, Chairman and Chief Executive Officer of G.U. Okeke and Sons Ltd as a legend in the city.

 

He was presented with the brand’s torch of greatness as a mark of honour for his tenacity which made for the various successes he has recorded in business.

 

“Like the Onitsha, Port Harcourt and Aba editions of the Real Deal Experience, the Ipaja edition was equally exciting as Slim Case and Mr Real and other A-list entertainers thrilled the good people of Ipaja,” concluded Agu, the Portfolio Manager – Mainstream Lager & Stout Brands of the NB Plc


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NIMC Sets 48-hour Deadline for Diaspora Partners to Activate New Licences

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The National Identity Management Commission (NIMC) has given its Diaspora Front-End Partners (FEPs) 48 hours to obtain and activate their National Identification Number (NIN) enrolment licences on its newly upgraded diaspora enrolment platform.

The commission said the deadline followed the successful completion of a major upgrade aimed at improving the security, efficiency and reliability of NIN registration for Nigerians living abroad.

According to NIMC, the upgraded platform will offer a more seamless and robust service to diaspora applicants, ensuring faster processing and better data protection. To prepare for the transition, all FEPs have been onboarded onto the new system and taken through intensive training to equip them with the knowledge needed for effective management of the platform.

Once compliant partners activate their licences, Nigerians abroad will be able to access NIN enrolment services through them without disruption.

“The Commission apologises for any inconvenience the upgrade process might have caused and has set up a dedicated service team to resolve all issues related to diaspora enrolment,” NIMC said in a statement signed by Dr. Kayode Adegoke, its head of corporate communications.

Diaspora applicants experiencing difficulties have been advised to contact the commission for prompt assistance.

While the new system rolls out overseas, NIN enrolment continues across all centres in Nigeria, with applicants able to locate their nearest centres on the NIMC website. Nigerians at home or abroad can also modify their NIN data via the online self-service portal.

NIMC further encouraged NIN holders to download the NIMC NINAuth App on iOS or Google Play to instantly verify their NIN, control who can access their information, and enjoy secure authentication services.

 


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Why Youth Engagement is Nigeria’s Agricultural Imperative

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By Diana Tenebe, Chief Operating Officer, Foodstuff Store

Nigeria stands at a critical juncture, faced with a demographic reality that is both its greatest asset and a significant challenge. With a population where almost 70% are under the age of 30, the nation’s future is undeniably in the hands of its youth.

Yet, the agricultural sector, the traditional backbone of the economy, is in a state of crisis, with an aging farming population and a notable disinterest from the younger generation. This disconnect poses a serious threat to our food security, economic stability, and long-term sustainable development. To navigate this, Nigeria must embark on a deliberate and multi-faceted mission to transform agriculture from a career of last resort into a dynamic, profitable, and respected profession for its youth.

The perception of farming as a life of drudgery, poverty, and limited opportunity is deeply ingrained in the minds of many young Nigerians. This is not without reason. The sector is often associated with backbreaking labor, outdated methods, and significant financial risk. The lack of access to land, credit, and modern technology creates a formidable barrier to entry, pushing aspiring young people towards often non-existent or poorly paid urban jobs. This exodus from rural areas exacerbates the issue, leaving an agricultural sector in need of fresh ideas and a renewed workforce.

To reverse this trend, we must begin by transforming the very image of agriculture. Education is the key. Integrating agriculture, food, and nutrition into the national curriculum from primary school upwards can fundamentally change how young people view the sector. By making it a compulsory subject in secondary schools, we can equip students with practical knowledge and foster an appreciation for the vast opportunities within the food system. School gardens and ‘Farm to School’ initiatives can provide hands-on experience, connecting young minds with the processes of food production and the rewards of a healthy community. By promoting farming as a business, not just a means of subsistence, we can highlight its potential for profitability and professionalism.

Crucially, young Nigerians need to see that success in agriculture is not just possible, but a reality. Showcasing successful young farmers and agripreneurs through media campaigns, documentaries, and digital platforms like Agribusiness TV can provide powerful role models. These stories of innovation, resilience, and financial success can inspire a new generation to reconsider their career paths. Peer-to-peer learning, where successful young farmers share their evidence-based success, is an effective way to demonstrate the viability of modern agricultural practices and encourage others to follow suit.

Beyond changing perceptions, we must address the tangible barriers to entry. Access to finance is paramount. Innovative funding models, including grants, subsidies, and venture capital funds specifically for young agricultural entrepreneurs, can ease the initial burden of starting an agribusiness. Policy reforms that simplify land acquisition and promote cooperative farming models are essential to ensure young people have access to the resources they need. Furthermore, providing training in technical, business, and financial literacy will empower them to develop robust business plans and attract investment.

Perhaps the most potent tool for attracting Nigeria’s tech-savvy youth is technology itself. Modern agriculture is a far cry from the old-school image of a farmer with a hoe. Digital technologies, from mobile apps that provide real-time market prices to blockchain for product traceability, can connect young farmers directly to markets and streamline their operations. The introduction of technologies like hydroponics, aquaponics, and automated farm machinery not only reduces drudgery but also offers attractive, quick-return opportunities. By promoting agri-tech startups and establishing ICT training centers for rural youth, we can position agriculture as a hub of innovation.

The government has a vital role to play in fostering an enabling environment. Initiatives like the National Young Farmers Scheme and partnerships such as the one between the Federal Government and Niger State to empower 100,000 youths are commendable steps. Continued public investment, alongside the involvement of youth in policy dialogue, will signal a genuine commitment to their future in the sector.

Engaging Nigeria’s youth in agriculture is not merely an option—it is a national imperative. By transforming perception, enhancing access to resources, and leveraging technology, we can unlock their immense potential, ensuring a sustainable and prosperous future for the entire nation. The time to act is now.


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Kuwait Busts Nigerian Cybercrime Ring Targeting Telecom Tower, Banks

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Kuwait’s Criminal Security Sector has dismantled an international cybercrime ring composed of Nigerians responsible for coordinated attacks on telecommunications towers and banks, the Ministry of Interior announced on Sunday.

Kuwait Busts Nigerian Cybercrime Ring Targeting Telecom Tower, Banks

According to Arabic-language daily Al Qabas, the case was initiated after the Communication and Information Technology Regulatory Authority reported cyber intrusions targeting local telecom networks.

Specialised security teams quickly launched an investigation, discovering that the suspects used advanced electronic devices to breach networks and distribute mass phishing messages impersonating banks, aiming to steal account information and siphon funds.

Signal-tracking technology led investigators to a vehicle in the Salmiya area.

When authorities attempted to stop the vehicle, the driver tried to flee, colliding with several cars before being apprehended following a fierce struggle.

A search of the vehicle uncovered sophisticated electronic equipment and various technical tools.

Upon investigation, the suspect confessed to collaborating with an accomplice to hack telecom networks and send fraudulent messages posing as banks and telecommunications companies.

Police subsequently located and arrested the second suspect, and a search of their residence uncovered additional devices used to analyse the stolen data.

Both suspects, along with the seized equipment, have been handed over to the relevant authorities for prosecution.

The Ministry of Interior reaffirmed its commitment to protecting the nation’s cybersecurity and intensifying efforts to combat electronic fraud targeting both citizens and residents.


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