General News
DStv “I AM” Campaign Receives Accolades from Industry Players
Some members of the Nigerian entertainment industry have lauded DStv for the introducing the “I AM” Campaign aimed at delivering original local stories in the entertainment industry.
The company in a statement stated that “the #IAM brand local talent campaign was created to place DStv at the forefront of delivering original local stories, using the most talented performers on the continent.
“This campaign will have a three phase approach beginning with the blockbuster launch spot which showcases some of our biggest stars, followed by a 2nd phase that uses these stars to unlock the value we have in so much of our content using the #IAM theme and campaign.
“We will close the loop with a Pan African Content promo, showcasing and positioning DStv as the ultimate leader of African Content producer and provider.”
The statement further revealed that” it hopes to use the campaign to drive their storytelling, instill content discovery by reiterating the spectrum of content while highlighting the various genres, captivating storylines and incredible African talent.
“This campaign explores different stories told by different people in the desire to foster a connection, while invoking key conversations amongst customers, in this brand advert DStv showcases different genres and celebrates authentic storytelling by using some popular faces.
Iretiola Doyle, popular Nollywood actress and one of the faces of the Campaign said that it was absolutely amazing being part of the campaign.
According to her, “Initially, I got the script while here in Nigeria and like I often tell people the distance between the script and the screen is as wide as any ocean you can think of.
“Did I expect what I met? No! Because reading the words right off the script, they seemed straight forward enough but then I got to set and saw the costumes and saw the scale and I knew this was going to be a fairy-tale.
“It was hard work, pretty intense, it was one day of work, one day of rest and then you were shooting again.
“My character had a lot of work to do because that axe was real. It was intense but it was interesting and well thought out.
Speaking on what the‘I Am DStv campaign’ means to her, she said “The DStv I AM campaign in a nutshell is if you could ever capture what it means to be a creator, an actor in 60 secs that would be it.
“It visualizes the concept of being able to be anything, think anything, conceive anything. I am given the wherewithal to create.”
She noted that it is the duty of a writer to tell an authentic African story while her duty is to re-enact the character given to her.
“Telling the story is first and foremost the writer’s duty, I am an actor, I am a gun for hire, I re-enact characters that are given to me.
“If you ask me how well we have done as in industry in telling our own stories in the last several years, I’ll like to say we have done a lot, things have improved a lot.
“Everybody is proudly Nigerian; everybody is trying to tell the Nigerian story.
“There are many definitions of the Nigerian narrative as there are people seated, people tend to want to stamp their personal perspectives on things and that’s fine but we are very cosmopolitan, there is no situation happening anywhere else in the world that you would not find here, “she added.
She went on to extol Multichoice’s inclusivity in content creation, noting that they have done a fantastic job in that aspect.
Iretiola added that Multichoice’s establishment of language specific channels is responsible for the breaking of monopoly in Nigerian Nollywood industry.
In her words, “MultiChoice is a company, a business concern but when you have a company that comes into a nation, creates a platform for people to express themselves and by so doing create jobs for hundreds and thousands of people because if you understand the business of Television and movie production, you know that it takes a small village to produce anything.
“Not only that, they have gone on to establish channels that are language specific, they have taken on assignments and duties that are not theirs to bear.
“MultiChoice, I dare say is one of the main reasons why the monopoly in Nollywood is broken.
“They do not care who you are, they do not care where you come from, all they want to know is if you have talent and if you are capable of delivering on the job, anybody that says anything to the contrary is just trying to be dis-ingenious. I think they have done a fantastic job.”
Tobi Bakre, Reality TV star, speaking on the campaign, said that the young person out there should know that he or she can be anything he or she wants to be and still have a social life.
He added that the DStv “I AM” Campaign is centered on being able to be anything you want to be and whatever you want to be in life.
The Reality Star advised youths not to limit themselves in whatever they do, adding however that they should know that they have the power to be whatever that suits them.
He thank DStv for giving him the platform that enabled him switch to entertainment industry which he described as the best thing that has happened in his life.
According to him, “I wanted to switch to the entertainment industry but I couldn’t leave 4 years of banking and start going for auditions, I needed that platform and DStv granted that.
“It is one of the best things that has happened to me in my whole life, right now there are a lot of things I want to do, I have the audience for it.
“I can approach any producer or company and table my ideas, even on my own I can work on projects and have the audience for it thanks to DStv.”
Linda Ejiofor, An actress and model known for her role as Bimpe Adekoya in M-Net’s TV series Tinsel, said that the campaign means a lot for actors, musicians and everyone in the creative industry that you can be what you want to be if they put their mind to it.
She commended MultiChoice for telling authentic stories with African magic original movies, African magic Epic, Igbo, Yoruba and Hausa movie channels.
In her words, “Multichoice has done a Fantastic job, telling authentic stories.
“They started with African magic original movies, then moved on the creating channels like African magic Epic, Igbo, Yoruba and Hausa.
“That way not only is the story being told, people can relate with them because they are also told in their mother tongues.”
Authorities in seven African countries have arrested 306 suspects and seized 1842 devices in a sweeping international operation targeting cyber-enabled fraud and scams.
Dubbed Operation Red Card, the effort ran from November 2024 to February 2025, focusing on dismantling cybercrime networks that defrauded over 5000 victims through mobile banking fraud, investment scams and malicious messaging app schemes., according to infosecurity-magazine.com
In Nigeria, police arrested 130 suspects, including 113 foreign nationals, for running fraudulent investment schemes and online casinos.
Authorities found that criminals funneled illicit proceeds into digital assets to obscure their financial trails.
Investigations also uncovered signs of human trafficking, with some individuals coerced into participating in the scams.
Law enforcement seized: 26 vehicles; 16 houses; 39 plots of land; and 685 electronic devices
In Rwanda, 45 individuals were arrested for orchestrating a social engineering scam that defrauded victims of more than $305,000 in 2024.
Scammers posed as telecommunications employees and falsely claimed victims had won lotteries to extract sensitive information.
Others impersonated injured family members to request emergency financial assistance.
Authorities recovered $103,043 and seized 292 devices.
South African authorities arrested 40 individuals and confiscated over 1000 SIM cards, along with 53 desktop computers and towers linked to a sophisticated SIM box fraud scheme.
This setup allowed cybercriminals to disguise international calls as local ones, facilitating large-scale SMS phishing attacks.
In Zambia, law enforcement apprehended 14 members of a cyber syndicate specializing in malware attacks.
The criminals sent phishing messages containing malicious links, infecting victims’ devices and taking control of messaging and banking apps. This enabled them to access financial accounts and further spread fraudulent links.
The operation was carried out through INTERPOL’s African Joint Operation against Cybercrime (AFJOC) initiative, which supports law enforcement efforts in combating cyber-threats.
The United Kingdom’s Foreign, Commonwealth & Development Office funded Operation Red Card under the AFJOC initiative, allocating £2.6m to enhance Africa’s law enforcement capabilities in detecting and preventing cybercrime.
The seven participating countries – Benin, Côte d’Ivoire, Nigeria, Rwanda, South Africa, To and Zambia – continue to collaborate on intelligence-led cybercrime investigations.
“The success of Operation Red Card demonstrates the power of international cooperation in combating cybercrime, which knows no borders and can have devastating effects on individuals and communities,” commented Neal Jetton, Interpol’s director of the cybercrime directorate.
“The recovery of significant assets and devices, as well as the arrest of key suspects, sends a strong message to cyber-criminals that their activities will not go unpunished.”
The UK Foreign, Commonwealth & Development Office (FCDO), Nigeria’s Federal Ministry of Innovation, Science & Technology (FMIST) and Ghana’s Ministry of Environment, Science & Technology (MEST) has announced the official launch of Sankore, a £1.9m initiative aimed at boosting science, technology, and innovation (ST&I) ecosystems in West Africa.
Sankore, part of the UK- Africa Technology and Innovation Partnerships (ATIP) Programme will strengthen UK ties with Nigeria and Ghana, supporting key agreements like the UK-Ghana ST&I Strategy (2023- 2027) and the UK-Nigeria Strategic Partnership signed in November 2024 by our Foreign Secretary, David Lammy MP and Nigeria’s Minister for Foreign Affairs, Yusuf Maitama Tuggar.
Focusing on Nigeria and Ghana, Sankore will work closely with actors in West Africa to:
– Support the operationalisation of the Ghana National Research Fund (GNRF) and the Nigeria National Research Fund (NRF).
– Support Nigeria to operationalise its National Research and Innovation Council (NRIC).
– Facilitate the commercialisation of innovative solutions in priority economic sectors such as agriculture and energy;
– Enhance the policy and regulatory environment for innovation, improving data accessibility and transparency for ecosystem actors;
– Establish a demand-driven Helpdesk supporting FCDO and government partners, providing expert guidance and advice.
Speaking at the programme launch in Abuja, UK’s Head of Intergrated Strategy and Delivery Unit, Ms. Susan Mshana, explained that the Sankore programme is an exciting addition that will strengthen the UK’s long-term partnership with West Africa governments and drive economic growth through innovation.
“By leveraging our skills, resources and expertise, we aim to accelerate shared goals of economic diversification job creation and improved service delivery in Nigeria and Ghana,” She added.
Also speaking, Ghana’s Minister of Environment, Science & Technology (MEST) Hon. Dr. Ibrahim Murtala Muhammed, said: “Innovation is a key enabler of a strong and inclusive economy. Sankore will be a catalyst to securing Ghana’s future as a hub for scientific advancement and technological innovation in the region, and we look forward to collaborating with the many partners who are bringing knowledge and expertise to this joint endeavour.”
Additionally, the Hon. Minister of Science, Technology, and Innovation in Nigeria, Chief Uche Geoffrey Nnaji said: “Our goal at the FMIST is to foster sustainable development by promoting homegrown innovation while integrating global scientific advancements to ensure Nigeria’s progress on the global stage and Sankore represents an important next phase in our valued and productive partnership with the UK in driving a brighter future for all Nigerians through cutting-edge technology and economic progress.”
Sankore will be delivered by the United Nations Educational, Scientific and Cultural Organization (UNESCO), and Results for Development (R4D) collaborating with local and international partners to ensure effective implementation and knowledge transfer.
The initiative will run for 15-month, concluding by 31 March 2026.
Fidelity Bank Plc, has once again highlighted the importance of promoting non-oil exports as it recently hosted the 18th edition of its dedicated capacity development training tagged Export Management Programme (EMP 18). The programme, which was held recently in Lagos provided a platform for entrepreneurs interested in exploring global trade opportunities to scale and acquire relevant expertise.
L-R: Prof Frank Ojadi, Director, Export Management Program, Lagos Business School; Stella Nwuke, Team Member, Export & Agriculture Division, Fidelity Bank Plc; Emem Bassy, Managing Partner, Peony Dynamic Resource Limited; and Emmanuel Nwalor, Team Lead, Export & Agriculture Division, Fidelity Bank Plc; at the closing ceremony of the 18th edition of the Fidelity Bank Export Management Programme (EMP 18) held at the Lagos Business School recently.
Hosted in partnership with the Lagos Business School (LBS), the 5-day intensive program focused on equipping entrepreneurs with the skills and knowledge needed to explore international market opportunities and strengthen their capacity to thrive in the export sector.
“At Fidelity Bank, our strategy to enhance non-oil exports is guided by the significant opportunities it offers to our customers and the national economy. This is why we offer a comprehensive suite of financial, advisory, and market-access solutions for businesses aiming to engage in international trade.
“Our market-access initiative, EMP, launched in 2016, has trained over 1,600 entrepreneurs. Today, we completed the 18th cohort with high-caliber participants and a 150% oversubscription. This indicates a promising future for Nigeria’s non-oil exports,” explained Isaiah Ndukwe, Divisional Head of Export and Agriculture at Fidelity Bank Plc.
Facilitated by key industry experts in the exports space, EMP 18 took participants through several sessions focused on critical areas in global trade such as Export Finance Instruments, Export Documentation, Accessibility of Export Markets, amongst others.
A key feature of the training was a facility tour of one of Nigeria’s busiest Export Processing Terminals (EPT) located in Ikorodu, Lagos state. The full-day visit, which was anchored by officials of the Nigerian Customs Service (NCS), gave participants a first-hand feel of the necessary procedure and requirements for securing regulatory approval for exporting from Nigeria.
One of the program participants, Patrick Ulayi Awu-Patricks, Managing Director/Chief Executive Officer, Alliance & Frontier Limited, commended Fidelity Bank for its leadership in deploying capacity-building initiatives in the non-oil exports sector. In a discussion with journalists, he stated that EMP 18 provided invaluable exposure to the opportunities in the export business noting that, “There are lots of non-oil exports opportunities and entrepreneurs must be able to identify and capitalize on these to be able to play effectively in the international trade space. This course has given me insights into the power of data which is essential for strategic decision-making.”
Ranked among the best banks in Nigeria, Fidelity Bank Plc is a full-fledged Commercial Deposit Money Bank serving over 8.5 million customers through digital banking channels, its 255 business offices in Nigeria and United Kingdom subsidiary, FidBank UK Limited.
The Bank is the recipient of multiple local and international Awards, including the Export Finance Bank of the Year at the 2023 BusinessDay Awards; the Banks and Other Financial Institutions (BAFI) Awards; Best Payment Solution Provider Nigeria 2023; and Best SME Bank Nigeria 2022 by the Global Banking and Finance Awards. It was also recognized as the Best Bank for SMEs in Nigeria by the Euromoney Awards for Excellence 2023 and the Best Domestic Private Bank in Nigeria by the Euromoney Global Private Banking Awards 2023.
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