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iConcepts Boosts Mobile Marketing with New Technology

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Imagine Concepts Limited (iConcepts), a mobile marketing and technology company, in its commitment towards expanding the frontier of mobile communication in Nigeria, has introduced a unique product into the mobile communication market space with the launch of Hypertag.

Hypertag is a small electronic device that stores mobile digital content and enables the content to be downloaded into a mobile phone. It is a new global proximity marketing technology which brings the brands and the consumers together, by enabling the brands to reach their consumers with messages.

Ugo Okoye, managing director, iConcepts, said the introduction of Hypertag into the mobile marketing industry will no doubt make a big difference in the way brands reach their consumers with tailor-made messages that suit their purpose.

According to Okoye, for the first time, brands using Hypertag can ensure that they reach their target audience at a time and place that puts their messages in a direct and relevant context to the consumer’s current activity.

"The ability to communicate with consumers based on their presence in a fixed time and place is one of the great features of Hypertag as it makes it possible to access people at various points with tailor-made offers precisely to suit them," he said.

Using ubiquitous short-range mobile technologies such as Bluetooth and infra-red, Hypertag can send content such as video, games, music or vouchers, direct to mobile phones quickly and for free based on their proximity to a fixed physical location.

Consumers can receive the message by simply activating the appropriate technology on their phone and stand near the Hypertag in order to receive the content direct to their handset. Hypertag can be used on outdoor advertising panels, mounted on promotional staff as part of experiential activities and in retail point of sale environments.

Hypertags are compatible with over 500 mobile handsets. As each model has its own set of capabilities, the Hypertag detects the type of phone in use and only sends compatible content, maximizing the reach of each campaign. Most types of digital content supported by mobile phones can be sent from a Hypertag. These include, images, animations, ringtones in various formats, music files, video, Java applications and games.

Arinze Asiegbunam, product manager, iConcept added that the beauty of the product is that consumers simply stand near a Hypertag and activate the relevant technology on their handset to receive multimedia content. The service is free for consumers to interact as it doesn’t use their network connection. This also means it can be used in places where there’s no network reception.

The Hypertag uses a continuous discovery process to make interactions as fast and user friendly as possible. Once an opted in phone is discovered the Hypertag starts to deliver content. The user will then usually receive a message such as "Would you like to receive content from brand X?" On confirmation the transfer will then be completed.

For the discerning brand builder, keen on knowing the number of consumers that have been exposed to the message, Okoye noted that Hypertag can provide a record of the number of interactions from each site, and thus make the assessment of the campaign effective.


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Nigeria CommunicationsWeek believes that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. So since 2007, we have devoted our energy to independent reportage of technology and how they affect lives.

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E-Business

Vatican Says AI Possesses ‘Shadow of Evil’, Calls for Careful Regulation

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The Vatican has issued new guidelines on the use of artificial intelligence (AI), warning about the potential for “the shadow of evil” in the technology, which it said offered “a source of huge opportunities but also profound risks.”

Vatican Says AI Possesses ‘Shadow of Evil’, Calls for Careful Regulation

AI can fundamentally make a positive contribution in various areas of societal life, according to a newly published document.

“Yet, as in all areas where humans are called to make decisions, the shadow of evil also looms here.”

In the new document meant to admonish the Catholic faithful, the church warned that the technology should be used to complement human intelligence, “rather than replace its richness.”

The document was approved by Pope Francis, who has repeatedly warned that the application of artificial intelligence should be grounded in ethical and moral considerations.

“In all areas where humans are called to make decisions, the shadow of evil also looms here,” the Vatican said in the paper.

It added, “The moral evaluation of this technology will need to take into account how it is directed and used.”

The paper “is a synthesis of a lot of the existing materials that have been developing organically over the last while,” drawing on Francis’s past statements and writings to look at A.I.’s effect on relationships, education, warfare and work, said the Rev. Paul Tighe, one of the people who worked on it.

The paper according to New York Times was written over six months by a Vatican team in consultation with various experts, including those in A.I.

In light of the dangers, the document with the Latin title “Antiqua et Nova” (Old and New), states that governments and international organizations should ensure AI is used for the benefit of all.

“This issue requires careful regulation, as misinformation — especially through AI-controlled or influenced media — can spread unintentionally, fuelling political polarization and social unrest,” the document warned.

However, the head of the Catholic Church frequently warns of the dangers of AI in public appearances and seeks to bring ethical concerns surrounding the technology to the forefront.

 

 

 


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Kaspersky Shares Tips to Stay Safe While Using AI Assistants

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The new DeepSeek AI assistant has attracted a lot of attention in recent days. Kaspersky experts have also detected scam activity related to it.

Due to high numbers of new users and an alleged cyberattack on DeepSeek, there are glitches in the registration process on DeepSeek’s app and website – many registrations cannot come through.

This situation can be used by cybercriminals to steal the credentials of users through fake DeepSeek web pages.

Through such fake registration pages, attackers can collect users’ emails and passwords. These can be exploited to access users’ accounts – on DeepSeek or in other services (if the password is the same for multiple accounts).

There were also several new crypto tokens based on the DeepSeek hype available for sale. They are not tied to the DeepSeek brand officially, hence their capitalisation is speculative.

Such scam schemes like creating phishing emails are quite widespread with popular AI models – it’s important to recognize that cybercriminals will inevitably seek to exploit such tools for malicious purposes.

“What stands out in the case of DeepSeek is its open-source nature. While open-source frameworks foster transparency, collaboration, and innovation, they also introduce significant security and ethical risks.

“When you’re using an open-source tool, you can’t always be sure how your data is being handled, especially if someone else has deployed it,” comments Leonid Bezvershenko, Security Researcher, Kaspersky GReAT.

“Exploitation of open-source software was a major trend in the threat landscape last year, with cybercriminals running complex campaigns to embed malware. In 2024, our open-source scanner detected over 12,000 malicious packages in open repositories.

“Without centralised oversight, threat actors can start creating compromised versions of software or introduce backdoors under the guise of tools for using the API of DeepSeek, presenting serious risks to users and organisations.”


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NDPC @ 2025 Data Privacy Day, Calls for Collaboration on Awareness

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Nigeria Data Protection Commission (NDPC) has called for increased collaboration to raise awareness and foster data privacy and protection across Nigeria.

NDPC @ 2025 Data Privacy Day, Calls for Collaboration on Awareness

Dr. Vincent Olatunji, national commissioner, NDPC

The call was made by Dr. Vincent Olatunji, national commissioner, NDPC, during an event marking the 2025 World Data Privacy Day in Lagos.

World Data Privacy Day, observed globally on January 28 every year, serves to highlight the importance of data privacy.

The theme for this year’s observance was “Respecting Privacy, Safeguarding Data, and Enabling Trust.”

Olatunji, who joined the event virtually, stressed that collective action was required to prioritise data privacy in order to attract foreign direct investment into Nigeria.

In his speech, Olatunji outlined the importance of protecting personal data, emphasising that everyone must understand how to safeguard their personal information.

“We need to know how to protect our personal information and data and make sure that we do not share personal information anyhow,” he said.

He also urged data controllers and processors to ensure the protection of data under their care.

Olatunji further discussed the necessity of developing a robust digital economy in the country, which depends on a comprehensive approach to data management, policies, and strategies.

“We all need to work together to make it happen,” he added.

Highlighting the Commission’s progress, Olatunji noted that over 10,000 people had been trained, to create 500,000 jobs in the Nigerian economy through data protection initiatives.

Mr. Tokunbo Smith, president, Data Knowledge Information Privacy Protection Initiative (DKIPPI), also spoke at the event, urging Nigerians to make full use of the Nigeria Data Protection Law, which was passed in June 2023.

Smith praised President Bola Tinubu for signing the law into effect, calling it a “day of freedom for Nigerians.”

He highlighted the law’s provision that empowers individuals to take legal action against anyone who misuses their personal data.

Smith also commended the NDPC for its efforts in training data protection officers and providing certification exams, encouraging Nigerians to leverage these opportunities to protect their data and explore career paths in data protection.

Mr. Fiyinfolu Okedara, guest speaker, further emphasised the need for continuous awareness of data privacy.

He explained that data protection should be an ongoing process, not just a one-time event.

Okedara urged both organisations and individuals to prioritise data privacy education year-round, rather than only on World Data Privacy Day.

During the panel discussion, Mr. Gbenga Sesan, executive director, Paradigm Initiative, stressed that respecting data privacy is a shared responsibility.

He urged people to safeguard their personal data by not writing it down carelessly and to foster trust by ensuring data protection is prioritised.

Mr. Olumide Babalola, another panelist, raised awareness about the future implications of data privacy, predicting a time when children might sue their parents for creating digital footprints for them.

He stressed that consent should always be obtained before adding someone to a WhatsApp group, as failing to do so would constitute a breach of privacy.

The event aimed to foster greater awareness of data privacy and promote best practices among individuals and organisations, ensuring that data protection remains a priority in Nigeria’s evolving digital landscape.


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