Broadcasting
How Nigerian Breweries Recorded Unprecedented Success with 2019 Easter Carnival
The 2019 Easter Carnival will go down in history as the biggest simultaneous Easter celebration ever in Nigeria.
The exciting experience began on April 19th and ended on April 21st with unforgettable memories of a unique atmosphere of camaraderie across the ten select cities.
Stellar performances from Nigeria’s finest music stars marked Nigeria’s biggest nights of the Easter Holidays as fans in Abeokuta, Ibadan, Uyo, Benin, Makurdi, Aba, Enugu, Abuja, Onitsha, and Lagos partied all night long across the various venues.
The experience was made complete with the towering presence of the leading beverage brands from the stable of the Nigerian Breweries Plc such as Goldberg, 33 Export, Star Lager Beer, Life Continental, Maltina and Amstel Malta. Served ice-cold, the refreshing moments with the brands created the spirit of celebration that united consumers drawn from diverse ethnic groups.
Speaking on the success of the carnival, the Senior Trade-Marketing Manager: Strategic Programs, Nigerian Breweries Plc., Abayomi Abidakun said, “We are glad to host the biggest simultaneous Easter celebration Nigeria has ever seen across 10 key cities in Nigeria and we’re happy everyone across these cities had a great time.
“Over the years, we have continued to explore avenues to engage with our customers, and creating the putting together the Easter Carnival is simply in furtherance of that age-long commitment to giving Nigerians the very best of fun, excitement and of course, our favourite beer and malt brands.”
A-list artistes such as Flavour, Phyno, Timaya, MI, Reekado Banks, Orezi, Mr Real, Slimcase, Obesere, MC Galaxy, KCEE, Humblesmith, Harrysong, as well as Wande Coal held the crowd spellbound with their effervescent performances of hit songs.
Holidaymakers in the ten cities rocked with the ear-splitting vibes projecting from the surround systems in sheer appreciation for Nigeria’s biggest Easter celebration.
For three days, the Easter Carnival also saw families enjoy fun fairs for their children and fitness activities all while enjoying the rich nourishing goodness of Maltina and Amstel Malta.
Remarkably, the Easter Carnival is Nigeria’s biggest simultaneous Easter celebration as it recorded the largest assemblage of music fans and beer lovers in ten leading cities nationwide united by the universal language of festivities.
With over 50,000 attendees reported in ten cities, the Easter Carnival served as a melting pot of culture, boosting the local economy in the select cities with the increased demand for transportation to and from the venues.
Wafting smoke from the erected grill spots at some of the venues blended with the exploding gerbs on stage.
“The Easter Carnival was so fun and I got the chance to sell more than my monthly sales in just three days! I had a good time and it was very rewarding,” said Adetutu Adegbemiro, a food vendor in Abeokuta.
The Easter Carnival reinforces the unique brand qualities of Nigerian Breweries choice beverages that unite people regardless of their age, religion and ethnic backgrounds.
It was also a springboard for budding music artists in those cities who took advantage of the rewarding music experience to showcase their individual talents and potentials alongside the headliners.
Nigerian Breweries Plc has a track record of promoting music culture and nightlife entertainment through its activation of phenomenal music-inspired events in various parts of the country.
With the huge success of the 2019 Easter Carnival, it’s a wonder what to expect in 2020.
Broadcasting
NBC Okays Radio Station for CMCM
Christ Miracle Church Mission (CMCM) in Ojodu Berger, Lagos, has received approval from the National Broadcasting Commission (NBC) to operate its new state-of-the-art radio station.
The commission said the radio was ready to commence transmission after expressing satisfaction with the facility.
Mr Raphael Akpan, zonal director, NBC, stated this while leading a team of officials on an assessment tour of the radio station.
During the visit, the officials inspected the studio area, the transmitter, the inverter, the mast, the generator, and other important places.
After the tour, the zonal director spoke with reporters and expressed his pleasure at the church being granted a broadcast license to operate a radio station. He noted that this would enhance the church’s voice in the community.
The director also mentioned that the purpose of his visit was to ensure that proper procedures are followed and that the content broadcast adheres to current laws.
Akpan praised Prophet Peter Abiola Adebisi, founder of the church, along with the church council for their initiative to establish the radio station.
“From our observation, we can say that the CMCM Champion broadcasting network 90.7FM is ready for transmission.
“It is our prayer that this radio station will go places,” he said.
The zonal director emphasized the importance of proper training for the personnel working at the radio station.
He encouraged them to familiarize themselves with relevant sections of the National Broadcasting Code to ensure they are well-informed.
It is vital for studio managers to engage in self-reflection regarding their adherence to the standards outlined in the Code.
“The operators in the studio should thoroughly understand the various sections of the NBC, which cover broadcasting standards, commercials, engineering, and more,” he stated.
Prophet Adebisi commended the NBC management for granting the church permission to operate the radio station.
He mentioned that the station would promote church programs and policies, share the CMCM story with the world, train members, who have a passion for broadcast journalism, and create employment opportunities for them, among other benefits.
Additionally, Adegbie Taiwo Jordan, chief executive officer of the station, assured that the operators would comply with all broadcasting regulations set by the regulatory agency.
Broadcasting
Afrobeats and Amapiano Lead Africa’s Musical Revolution
Africa’s music scene is no longer just a regional sensation, it has become the pulse of global pop culture.
As African music continues to enchant global audiences, Spotify Wrapped 2024 unveils the diverse range of genres that people now enjoy all over the world. While Afrobeats and Amapiano often dominate headlines, this year’s Wrapped data sheds light on other emerging sounds that define Africa’s music.
Reimagined histories
Hiplife and Highlife from Ghana, rooted in the country’s rich cultural history, remain highly exported due to their fusion of traditional Highlife melodies with contemporary beats that keep them globally relevant.
Artists like King Paluta, Fameye, and KiDi are leading the way in blending traditional Highlife melodies with modern sounds. Fameye’s Very Soon and King Paluta’s Aseda—a heartfelt song of gratitude—are examples of how the genre is evolving. Their fresh take on Highlife has helped drive a 54% increase in global streams, a sign of the genre’s appeal to both local and international audiences.
In Kenya, Arbantone, mainly characterized by beats from samples of Kenyan old school hits. This sound combines elements of Gengetone and old Jamaican riddims, led by a wave of young rappers who bring the raw lyricism of Gengetone. Captivating young audiences, Arbantone is quickly rising on local music charts.
Arbantone grew significantly in 2024, partially thanks to viral dance challenges on social media. Artists like Dyana Cods’ “Set It”, harnessed the genre’s infectious beats and catchy lyrics to connect with her fans. The song became one of the most popular Arbantone tracks in Kenya, securing the number 3 most streamed Arbantone track in Kenya as revealed by the 2024 Spotify Wrapped data.
Embracing experimental sounds
Nigeria’s Alté is becoming more popular abroad where it’s now the country’s fourth-most exported genre in 2024. Pronounced “uhl-teh”, a shorthand for alternative, you may have heard the experimental mix of Afrobeats, R&B, and hip-hop, with electronic influences on tracks like Soh-Soh by Odeal or Amaarae’s Wanted. The likes of Amaarae, Lady Donli and Odunsi (The Engine) paved the way for a new generation of artists like DEELA, DETO BLACK and brazy to tap into Alté’s rebellious, bold and unconventional brand of self-expression. The global success of Alté-influenced musicians like Tems, Rema and Odeal symbolises how the genre is taking its place in mainstream music culture. Countries like Ghana have embraced the sound with over 60 billion Spotify streams, and Alté now has 41% more global plays than it did a year ago.
South Africa’s Afro House, known for its deep rhythms and soulful vocals, has become a favourite in electronic music circles around the world. DESIREE and DJ Shimza have been instrumental in influencing the growth of Afro House. DESIREE sets blend African rhythms with modern electronic sounds, while DJ Shimza’s electrifying global performances have propelled the genre to new heights. As more artists from around the world incorporate African sounds into their music, the genre has influenced global dance floors.
Household names
Afrobeats continues to lead Africa’s music revolution, evolving rapidly and driving the movement forward. In 2024, the genre saw a significant 28% increase in global streaming. Tracks like Santa by Ayra Starr, Rauw Alejandro, and Rvssian highlight the genre’s versatility, while Calm Down by Rema and Selena Gomez underscore its widespread international appeal. Collaborations like Skillibeng and Tyla’s Jump, Gunna showcase Afrobeats’ adaptability and its growing dominance on global charts.
Amapiano, meanwhile, has emerged as Africa’s fastest-growing genre, with a phenomenal 59% increase in global streaming in 2024.
Another sign that the future of global music will undoubtedly feature even more beats, grooves, and melodies from the continent.
Broadcasting
NERC Discloses $5.7 Million Debt Owed by International Customers for Q3 2024 Electricity Supply
Nigerian Electricity Regulatory Commission (NERC) has disclosed that international customers owe $5.7 million for electricity supplied in the third quarter (Q3) of 2024.
The debtors include Paras-SBEE and Transcorp-SBEE from the Benin Republic, Mainstream-NIGELEC from Niger, and Odukpani-CEET from Togo.
Under an international treaty, Nigeria exports electricity to neighbouring countries like Benin Republic, Togo, and Niger.
In its latest quarterly report, NERC stated that market operators (MO) issued invoices totaling $12.19 million to six international firms for services rendered in Q3, out of which $6.49 million was paid.
“In 2024/Q3, the six (6) international bilateral customers purchasing power from the grid-connected GenCos made a cumulative payment of $6.49 million against the $12.19 million invoice issued to them by the MO for services rendered in 2024/Q3,” the report said.
“Similarly, the domestic bilateral customers made a cumulative payment of ₦1,566.51 million against the ₦2,100.79 million invoice issued to them by the MO for services rendered in 2024/Q3.”
NERC highlighted that some bilateral customers—both domestic and international—made payments in Q3 2024 to settle outstanding invoices from previous quarters. “Odukpani-CEET made a payment of $1.33 million towards outstanding invoices from previous quarters,” the report revealed.
“Similarly, the MO received ₦31.51 million from the domestic bilateral customers (North-South/Star Pipe; ₦9.50 million and Trans-Amadi (OAU/FMPI); ₦22.01 million) towards outstanding invoices from previous quarters.”
However, NERC noted that its special customer, Ajaokuta Steel Co. Ltd, along with the host community, failed to make any payments towards the ₦1.26 billion (NBET) and ₦0.11 billion (MO) invoices received in Q3 2024.
“This continues a longstanding trend of non-payment by this customer, and the Commission has communicated the need for intervention on this issue to the relevant FGN authorities,” the commission said, warning that continued non-payment could lead to total disconnection from the national grid.
In September, Shuaibu Audu, the Minister of Steel Development, signed a memorandum of understanding (MoU) with Messrs Tyazhpromexport (TPE) for the rehabilitation, completion, and operation of the Ajaokuta Steel Plant and the National Iron Ore Mining Company (NIOMCO).
By December, Natasha Akpoti-Uduaghan, chairperson of the Senate Committee on Local Content, announced plans to commence the revitalisation of the Ajaokuta Steel Company plants in the first quarter (Q1) of 2025.
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