Telecom
Smartphone Shipments Dip by 6.6% in Q1 2019, As Samsung and Huawei Maintain Lead
Global smart phone shipment dipped by 6.6% year over year, during the first quarter of 2019 (1Q19), according to preliminary data from the International Data Corporation (IDC) Worldwide Quarterly Mobile Phone Tracker.
Smartphone vendors shipped a total of 310.8 million units in 1Q19, which marked the sixth consecutive quarter of decline.
In 2018, smartphone shipments dropped 4.1% over 2017, which was inclusive of a first quarter that was down 3.5% – just half of what the market experienced in 1Q19.
This quarter’s results are a clear sign that 2019 will be another down year for worldwide smartphone shipments.
The only highlight from a vendor perspective was Huawei, which made a strong statement by growing volume and share despite market headwinds.
Ryan Reith, program vice president with IDC’s Worldwide Mobile Device Trackers, said “It is becoming increasingly clear that Huawei is laser focused on growing its stature in the world of mobile devices, with smartphones being its lead horse.
“The overall smartphone market continues to be challenged in almost all areas, yet Huawei was able to grow shipments by 50%, not only signifying a clear number two in terms of market share but also closing the gap on the market leader Samsung.
“This new ranking of Samsung, Huawei, and Apple is very likely what we’ll see when 2019 is all said and done.”
From a geographic standpoint, while the China market will likely be challenged for the remainder of 2019, it was the U.S. market that felt the worst of the downturn in 1Q19.
Smartphone volumes declined 15% year over year during the quarter as replacement rates continue to slow in one of the world’s largest markets.
Apple iPhone challenges contributed to the exceptionally poor 1Q19 in the U.S., but they were not alone as Samsung, LG, and other top vendors also witnessed declining volumes during the quarter.
Anthony Scarsella, research manager with IDC’s Worldwide Quarterly Mobile Phone Tracker, said “The less than stellar first quarter in the United States can be attributed to the continued slowdown we are witnessing at the high end of the market.
“Consumers continue to hold on to their phones longer than before as newer higher priced models offer little incentive to shell out top dollar to upgrade.
“Moreover, the pending arrival of 5G handsets could have consumers waiting until both the networks and devices are ready for prime time in 2020.”
Highlights of Smartphone Company shows that Samsung saw volumes drop 8.1% in 1Q19 with shipments of 71.9 million.
The results were enough to keep Samsung in the top spot of the market, but Huawei is continuing to close the gap between the two smartphone leaders.
Despite challenging earnings in terms of profits, Samsung did say that the recently launched Galaxy S10 series did sell well during the quarter.
With the 5G variant now launched in its home market of Korea and plans to bring this device and other 5G SKUs to other important markets in 2019, it will be equally crucial for Samsung not to lose focus on its mid-tier product strategy to fend off Huawei.
Huawei moved its way into a clear number two spot as the only smartphone vendor at the top of the market that saw volumes grow during 1Q19.
Impressively, the company had year-over-year growth of 50.3% in 1Q19 with volumes of 59.1 million units and a 19.0% market share.
Huawei is now within striking distance of Samsung at the top of the global market. In China, Huawei continued its positive momentum with a well-rounded portfolio targeting all segments from low to high.
Huawei’s high-end models continued to create a strong affiliation for the mid to low-end models, which are supporting the company’s overall shipment performance.
Apple had a challenging first quarter as shipments dropped to 36.4 million units representing a staggering 30.2% decline from last year.
The iPhone struggled to win over consumers in most major markets as competitors continue to eat away at Apple’s market share.
Price cuts in China throughout the quarter along with favorable trade-in deals in many markets were still not enough to encourage consumers to upgrade.
Combine this with the fact that most competitors will shortly launch 5G phones and new foldable devices, the iPhone could face a difficult remainder of the year.
Despite the lackluster quarter, Apple’s strong installed base along with its recent agreement with Qualcomm will be viewed as the light at the end of the tunnel heading into 2020 for the Cupertino-based giant.
Xiaomi also experienced a decline in 1Q19 with volumes of 25.0 million, which was down 10.2% year over year. Despite its continued movement into Europe and other regions, Asia/Pacific (excluding Japan) remains its most important region with China, India, and Indonesia accounting for the bulk of its volume in the region.
Of those three critical markets, India was the only country in Asia/Pacific where Xiaomi grew its shipments during the quarter.
Its brand continues to build out in many markets including India as it continues its push beyond urban markets and into rural areas of India.
vivo returned to the top 5 of the smartphone market with volumes of 23.2 million and a market share of 7.5%, tying* it with OPPO for the number 5 position.
Other than Huawei, vivo was the only other vendor at the top of the market that was able to grow shipments in 1Q19 with volumes up 24.0% over 1Q18.
India continues to be its most important market outside of China, and the company continues to invest substantial money on marketing with the Indian Premier League for Cricket being a prime example of these investments.
OPPO was tied* with vivo in terms of market share, although slightly behind in terms of overall shipment volumes.
OPPO shipped 23.1 million smartphones in 1Q19, enough to capture a 7.4% market share, although volumes were down 6.0% from 1Q18.
The recent announcement of the Reno series brought OPPO back to the forefront of the global smartphone innovation discussion.
However, lower end models like the A series continue to drive most of its smartphone volumes.
Telecom
EU Hits Meta with $840M Fine for Abusive Facebook Ad Practices
European Union has fined Meta nearly €800 million for violating antitrust laws by automatically granting Facebook users access to its classified ads service, Facebook Marketplace.
The European Commission accused Meta of abusing its dominant position by imposing unfair trading conditions on rival classified ad providers who advertise on its platforms.
“This is illegal under EU antitrust rules. Meta must now stop this behaviour,” said Margrethe Vestager, the EU’s competition commissioner, in a statement.
Meta announced plans to appeal the decision, arguing it misrepresents the competitive environment in Europe. “Facebook users can choose whether or not to engage with Marketplace, and many don’t.
“The reality is that people use Facebook Marketplace because they want to, not because they have to,” Meta said.
This penalty ranks among the 10 largest antitrust fines ever imposed by the EU and follows a series of actions against Big Tech companies.
The Commission emphasized that Facebook Marketplace’s integration with Facebook gives it a significant advantage over competitors, stating that all Facebook users automatically access and are exposed to the service regardless of their preference.
The Commission also accused Meta of imposing unfair conditions on competitors in the classified ads sector. It alleged Meta leveraged ad-related data from other advertisers for the exclusive benefit of Facebook Marketplace, a claim Meta denies.
Meta said it has “built systems and controls” to prevent such practices, calling the Commission’s actions against its free service “disappointing.”
The fine of €797.72 million reflects what the Commission described as the “duration and gravity” of the violations. Meta’s revenue last year was approximately $135 billion.
This decision is part of the EU’s broader regulatory push against Big Tech, backed by new legislation like the Digital Services Act and Digital Markets Act.
Earlier this year, the EU accused Meta of breaching digital rules with a “pay or consent” system requiring users to either pay to avoid data collection or agree to share their data.
In response to regulatory pressure, Meta recently introduced less targeted ads for free users in the EU and lowered subscription rates for ad-free services.
Telecom
Karl Toriola Champions MTN’s Digital Transformation @TeXcellence 2024
MTN Nigeria CEO, Karl Toriola, at the TeXcellence 2024 conference, emphasized the telecommunications sector’s crucial role in advancing Nigeria’s digital economy.
Highlighting the evolution from a traditional telecom company to a full-fledged technology powerhouse, Toriola outlined MTN’s journey and the broader industry’s transformative potential.
Reflecting on MTN’s significant footprint, Toriola highlighted how telecoms have been the backbone of the nation’s digital transformation. “The telecommunication sector has been a critical driver of economic growth in this country, accounting for 14% of the nation’s GDP.
“MTN on its own contributes 7% to Nigeria’s GDP and its evolution into a Techco could propel the nation to unprecedented economic heights”.
From the groundbreaking days of GSM licensing in 2001 to the launch of 5G in 2022, MTN has consistently been at the forefront of technological advancement.
Toriola underscored the shift in revenue dynamics, with data now surpassing voice services as the primary income source despite slimmer margins.
He acknowledged the challenges posed by increased competition and external factors, including economic pressures and currency devaluation.
Yet, he stressed that these hurdles are driving the need for innovation in areas like financial inclusion, IoT, AI, and the development of digital ecosystems.
The MTN CEO shared insights into the company’s ambitious projects, such as constructing the largest data center in West Africa and expanding 5G services to deliver high-speed, low-latency connectivity.
He also emphasized the importance of affordability in expanding digital access, pointing out that 71% of Nigerians face challenges maintaining regular internet connectivity due to cost.
Wrapping up, Toriola called for collaboration among industry stakeholders, international partners, and the government to harness Nigeria’s potential and nurture a culture of curiosity and innovation.
“Our biggest asset is our people—their drive and ingenuity. By fostering this and investing in our digital infrastructure, we can achieve the vision of a trillion-dollar economy,” he concluded.
Karl Toriola’s keynote address at TeXcellence 2024 revealed that with determined leadership and unified efforts, Nigeria’s telecom and tech sectors are poised to lead the continent in digital transformation.
Telecom
Telcos 267 Different Tariff Plans Confusing for Subscribers– NCC
MTN, Airtel, Glo and 9Mobile, four major Nigerian telecommunications companies, have a combined 267 tariff plans, according to Nigerian Communications Commission (NCC).
The proliferation of tariff plans by mobile networks has been giving subscribers headaches, keeping them in dilemma on which to choose to get value for their money.
According to the NCC, the revelation of various tariff plans came through its research on the complaints of subscribers concerning data depletion.
Explaining the outcome of the research at a 2-Day Upskilling On Trends In Telecom Industry For Media Stakeholders held in Lagos, Dr. Ikechukwu Adinde, director, Public Affairs, Nigerian Communication Commission, said majority of the telecoms subscribers did not know the actual tariffs charged by their network providers.
Analysing the various tariff plans by the telcos, Adinde said MTN as the largest operator, currently had 159 tariff plans, with 14 for voice and 145 for data. Airtel has 27 for voice and 41 for data services.
Globacom has six for voice and 32 for data, while 9mobile has seven different tariff plans for voice and 97 for data. According to him, the situation has made it difficult for many subscribers to actually select the beat tariff plan for them since there is proliferation of such plans on the networks of their providers, noting that most times, the difference between two tariffs is not discernable by the subscribers.
He said this had been affecting the quality of experience (QoE) advocating by the Agency, and so creating uncertainty for the consumers.
Meanwhile, he said the Commission was going to streamline the various tariff plans to just seven for better understanding of the consumers and to enhance the quality of experience.
“The whole idea is to ensure that consumers have a good experience, because too many tariff plans affect the quality of service – all benefits or allowances, voice, SMS and data must be seated in clear, useful and user friendly formats. “We don’t get this kind of transparency many of us are passionate about.
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