Broadcasting
World Friendship Day: All you Need to Know About “33” Connect Parties
This year, “33” Export Lager launched its new experiential platform tagged “Connect parties”, Consumers and their loved ones were entertained by top DJs and comedians; and treated to interesting games like the famous Jenga, Connect 4 and many more.
The “33” Export Connect Parties made 33 stops in Nigerian key cities of Lagos, Jos, Uyo, Aba, Makurdi, Benin and Akure.
In every city, the brand connected with consumers, providing them a platform to meet new friends, expand their network, play games, enjoy comedy, dance to music, and win exciting prizes, all while enjoying ice-cold “33” Export Lager.
Only recently, the beer brand was at the center of a social media campaign that helped music superstar KCEE connect with his long lost friend, Ocheku Osheme based in Abuja.
“33” Export reacted to the trending conversation online and deployed its might towards the search for Osheme.
In about a week, Kcee re-established contact with his long lost friend. Then, “33” Export proceeded to help two of the singer’s fans connect with their friends as well.
Over the years, few brands have been as consistent as “33” Export to a cause as important as friendship; it is not difficult to see how the brand can claim to be the beer of choice for celebrating great moments.
As people all over the world come together to toast to another World Friendship day, July 30th, “33” Export raises the bar on its activities in confirmation of its positioning as the beer known for promoting connections.
The long and jolly history of the world friendship day is a story worth sharing with friends. In the early days of the celebration, it was heavily promoted by greeting card companies who wanted to increase sales by giving people a reason to buy more cards.
However, with the growth of social media, World Friendship Day has become a symbolic day for friends.
At the heart of these growing celebrations are brands such as “33” Export, which has built a persona around fostering bonds.
Over the years, the brand has received huge recognition for creating platforms that celebrate bonds. Two of such are the widely acclaimed “City of Friends” initiative and the recently introduced “33” Export Connect parties.
The ‘City of Friends’ provides consumers with an exciting atmosphere to bond, party and create memorable moments in a bespoke “city”.
The event, which first held in 2016 has over the years featured live size games, comedy and music performances by A list artistes and DJs such as Phyno, Flavour, Seyi Shay, MI Abaga, DJ Neptune, DJ Lambo, among others.
We can’t wait for what the brand has in store for us in 2019.
Broadcasting
CADEF Launches Platform to Promote Renewable Energy in Nigeria
Consumer Advocacy and Empowerment Foundation (CADEF) has launched a one-stop-shop website to provide Nigerians with information and resources on renewable energy.
The platform, dubbed Distributed Energy Resources (DER), aims to promote awareness and adoption of renewable energy solutions in Nigeria.
Speaking at the launch event, Professor Chiso Ndukwe-Okafor, Executive Director of CADEF, emphasized the importance of exploring renewable energy alternatives.
“It’s not just about solar energy, but also solar cookers and hot water systems,” she said. “The key is to find options that fit within your budget.”
“The Nigerian government has set a target of generating at least 30% of the country’s electricity from renewable energy sources by 2025. While this goal may be ambitious, CADEF is working to promote awareness and adoption of renewable energy solutions”.
The DER website provides information on renewable energy options, including solar power, financing options, and installers. It also offers a platform for individuals and businesses to explore solutions and connect with experts in the field.
CADEF is collaborating with government agencies, such as the Ministry of Environment and the Ministry of Power, to promote the adoption of renewable energy solutions.
The organization is also committed to promoting awareness and adoption of renewable energy solutions, particularly among rural communities.
In response to questions about affordability, Professor Ndukwe-Okafor emphasized that renewable energy solutions can be tailored to individual needs and budgets.
“While solar energy may not be affordable for everyone, it can provide a viable alternative for those who can afford it,” she said.
CADEF’s initiative is a step in the right direction towards promoting renewable energy in Nigeria. As the country continues to grapple with energy challenges, it is essential to explore alternative solutions that can provide sustainable and clean energy for all Nigerians.
Broadcasting
Copyright Commission Warns School Proprietors Against Pirated Books
AS the Nigerian Copyright Commission (NCC) intensifies its public awareness campaign, school proprietors in the FCT have been advised to exercise due diligence by procuring books from legitimate sources to curb copyright infringement and help sanitise the book value chain.
This was disclosed by Mr. Emeka Ogbonna, the Director Operations, NCC, in his address at the General Meeting of National Association of Proprietors of Private Schools (NAPPS), FCT held at Veritas University, Abuja on 9th October, 2024.
Speaking to the participants, Mr. Ogbonna acknowledged the contributions of the proprietors to the educational development of the nation, emphasising the need for wholesome practices to protect the book ecosystem. ‘’If you must sell or distribute books, ensure you get them from the right sources”, he cautioned.
He said the warning was imperative in view of complaints from right owners and publishers about schools selling pirated books. He stated that the NCC is not opposed to schools selling books, but maintained that due diligence must be exercised by ensuring that all purchased books are properly documented with authentic receipts.
Sensitising the school proprietors further on the tenets of the new Copyright Act 2022, the Director said it is a criminal offence to sell, distribute or be in possession, other than for private or domestic use, works that are pirated. Harping on the stiffer punishments prescribed for offenders by the new Act, he said schools selling or distributing books will be treated as booksellers and subject to the same standard of care.
The NAPPS FCT President, Mrs. Ruth Agboola, commended the NCC and other government agencies in attendance and lauded the Management of Veritas University for hosting the event.
The meeting was also attended by the Vice-Chancellor, Veritas University, Abuja, Rev. Fr. (Prof) Hyacinth E. Ichoku and other officials of the University.
Broadcasting
TETFund Suspends Foreign Scholarships Due to Rising Costs and Abscondment
Tertiary Education Trust Fund (TETFund) has announced the suspension of the foreign component of its TETFund Scholarship for Academic Staff (TSAS) Intervention, effective January 1, 2025.
This decision, outlined in a letter dated November 25, 2024, and signed by TETFund’s Executive Secretary, Arc. Sonny Echono, cites the escalating cost of overseas training and an increasing number of scholars absconding as reasons for the suspension. The letter was addressed to heads of beneficiary institutions, including vice chancellors, rectors, and provosts.
“In response to the current excessive cost of training in foreign institutions, coupled with the high rate of abscondment of scholars, the Board of Trustees of the Fund has approved the suspension of the foreign component of the TSAS Intervention,” the letter stated.
TETFund has directed beneficiary institutions to prioritize local training within Nigerian universities, polytechnics, and colleges of education. This shift, according to Echono, is aimed at reducing pressure on foreign exchange, enhancing local capacity, and significantly increasing the number of beneficiaries.
“It is expected that this will conserve and reduce pressure on the foreign exchange rate, boost investment and local capacity in our institutions while significantly increasing the number of beneficiaries of the intervention,” Echono wrote.
However, scholars already enrolled in foreign institutions under the TSAS programme will continue to receive sponsorship until they complete their studies, ensuring a smooth transition for ongoing commitments.
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