Broadcasting
“33” Export Helps Kcee Connect With His Longlost Friend
Nigerian music superstar, Kcee, who one week ago took to social media to enlist the help of his teeming followers to locate a long lost friend, has finally found that friend.
Kcee, whose last interaction with the said friend, Ocheku Osheme, happened over 20 years ago, received the biggest, and perhaps the most unexpected, form of assistance from popular beer brand, “33” Export.
An emotional video from the self-proclaimed Limpopo king first appeared on Twitter and Instagram on Tuesday July 23 and in it, Kcee pleaded with his followers to share and like the video until Osheme was located.
KCEE MEETS OCHEME
As the search gained momentum, “33” Export stepped in. This turned out to not only legitimize the quest; it also added a much-needed wind to Kcee’s sails.
As some commenters noted online, the partnership between the singer and the beer was a partnership made in friendship heaven.
Having built its entire brand persona around the spirit of mateship, it was only logical that “33” Export would commit itself to helping Kcee, or anyone at all, on his mission to reestablish great friendship.
“I’ve been thinking of Osheme a lot of late and I knew I had to find him. For “33” Export to not only lend their support but also join me on the search? That’s priceless and I’ll forever be grateful,” said Kcee.
But why was it suddenly important to find Osheme? As Kcee explained, he couldn’t postpone it any longer.
While he and Osheme were growing up in Ajegunle, Osheme was his best friend, the boy he could absolutely count on to be there for him.
But since they lost touch, more than 20 years ago, his hopes of running into Osheme had remained nothing but a mirage.
“So, I had to come to social media to find my Day One. It’s been too long. I have fantastic fans and followers. Nothing else to do but to call them to assist me,” he said.
However, once it had helped to find Osheme, “33” Export then took its contribution a step further.
The leading beer brand rewarded two of KCEE’s fans by helping them reconnect with their own long lost buddies.
Speaking on why the brand chose to join the search, Brand Manager, “33” Export, Aminah Jagun said, “With all of the unique activities “33” Export has championed around friendship in the past, we couldn’t pass off an opportunity like this to show our support and also solidify our stance as a brand that cares.
“‘33’ Export has firmly establishing its place in the minds of its loyal consumers as the No 1 friendship beer brand that cares about the relationship it shares with them and their friends.”
Broadcasting
First Women Radio Virtual Assistant Makes a Debut in Nigeria
Women Radio 97.1, in partnership with the Centre for Journalism Innovation and Development (CJID) and the Voice of Women Empowerment Foundation, has made history by unveiling “NIM”, Nigeria’s first Women Radio Intelligent Virtual Assistant.’
The unveiling took place during the 2024 Women Radio Summit, signalling a transformative era for radio broadcasting in Nigeria.
The initiative, which integrates artificial intelligence into traditional radio broadcasting, represents a paradigm shift in how radio content is created, distributed, and consumed. In her welcome message, Toun Okewale Sonaiya, CEO of Women Radio 97.1, shares her aims to inspire others into AI’s future, expand access to reliable information, and enhance the listener experience by blending advanced technology with human-centred communication.
The event featured some keynote speeches from:
Toyosi Akerele-Ogunsiji, founder of Rise Network, emphasised the role of science and technology in empowering women and reshaping media landscapes.
Adedeji Adekunle, programmes director of the Nigeria Media Innovation Program, discussed the critical intersection of AI, innovation, and media development in Nigeria. As well as
Sam Onigbanjo, managing director of AI Academy for Beginners, enumerates ways to upskill for maximum integration.
The summit featured an insightful panel discussion on how artificial intelligence can enhance journalism and broadcasting while upholding ethics and professionalism. Esteemed panellists included:
Motunrayo Alaka, executive director of the Wole Soyinka Centre for Investigative Journalism, stressed the need for maintaining ethical standards in AI-driven journalism.
Kayode Okikiolu, a Channels TV anchor, discussed the integration of AI in traditional media formats to engage broader audiences and highlighted AI’s potential in diversifying content delivery and improving inclusivity in media.
A highly recommended fact-checking resource was the Dubawa.ai chatbot, an app that was showcased at the summit to verify and debunk misinformation, analyse, transcribe, and document files in archives. It is the radio monitoring feature, an initiative of the Centre for Investigative Journalism Innovation and Development (CJID).
‘NIMI’, the Women Radio Intelligent Virtual Assistant, is the brainchild of technical engineer Tayo Kalejaiye.
This revolutionary AI radio host is designed to provide seamless interactions with listeners, offering valuable resources, news updates, and support for both on-air and online delivery. By combining AI with traditional broadcasting, ‘NIMI’ aims to enhance accessibility, ensuring that diverse voices are amplified and underserved communities are reached.
Broadcasting
51-Year-Old QNET User Breaks World Record with 20 Back Handsprings
QNET, a global wellness and lifestyle company, proudly celebrates the remarkable achievement of Anup Debnath, a 51-year-old fitness enthusiast, ardent user of QNET products, and resident of New Jersey, USA, who recently attempted to set a Guinness World Record as the oldest person to perform continuous back handsprings.
Debnath’s feat underscores the power of balanced health and wellness to maintain peak physical performance at any stage of life.
On October 19th, at the Marlboro Township Recreation Center, Debnath completed 20 continuous back handsprings, a remarkable testament to his strength, stamina, and unwavering discipline.
His journey back into gymnastics after nearly 27 years highlights the potential of a balanced lifestyle supported by QNET’s wellness products, demonstrating that age is no barrier to achieving extraordinary physical goals.
“To accomplish something like this at my age takes intense dedication, a consistent fitness regimen, and harmony of mind, body, and spirit,” Debnath shared.
“For the past two years, I’ve relied on the Amezcua Chi Pendant 4 with Amezcua Resonance Technology (ART) to keep me centered and energized.
Paired with other Amezcua products, like the Bio Disc 3, which energizes my food and structures the water I consume, giving me mental and physical balance, and the Bio Light 3, which aids in recovery by alleviating pain and discomfort after intense training, these products enhance my overall well-being and empower me to push my limits.”
QNET’s Chief Marketing Officer, Trevor Kuna, extended his heartfelt congratulations: “Anup’s achievement is extraordinary, and we are incredibly proud to have played a part in his journey.
“His belief in QNET’s Amezcua products reflects our mission—helping people achieve balance and wellness in every aspect of their lives.
“Anup’s story is a testament to discipline, resilience, and holistic well-being. We celebrate his inspiring feat and his commitment to greatness.”
QNET’s Amezcua Chi Pendant 4, which utilizes ART, is designed to support wearers in achieving holistic well-being by harmonizing physical, emotional, and mental energies.
Through Debnath’s achievement, QNET encourages individuals to explore how Amezcua technology can support their wellness journey at any stage in life, empowering them to achieve their own physical and mental potential.
Broadcasting
House of Reps Calls for N500bn Recapitalization of DisCos
House of Representatives has called on the Federal Government to enforce a minimum capital base of N500 billion for electricity distribution companies (DisCos) to continue operations.
The lawmakers argue that only financially robust DisCos can ensure efficient service delivery and maximum consumer satisfaction.
This resolution was passed during Wednesday’s plenary following a motion by Ibrahim Isiaka, a representative from Ogun State.
Isiaka criticized the current operations of DisCos, describing their actions as a threat to the economic stability and welfare of Nigerians.
He highlighted consumer complaints regarding the replacement of electricity meters, noting that DisCos often demand additional payments despite consumers already financing the installation of meters.
Isiaka expressed concern over the financial burden this places on households and businesses struggling with economic challenges.
The motion also raised issues of consumer trust, alleging that DisCos operate with impunity and disregard for consumer rights, despite oversight from the regulatory authorities and the House Committee on Power.
The lawmakers unanimously adopted the motion through a voice vote conducted by Speaker Tajudeen Abbas.
They urged the Ministry of Power to take immediate steps to address the “reckless actions” of DisCos, labeling them as non-state actors threatening Nigeria’s economy.
The House further mandated the recapitalization of DisCos to a minimum of N500 billion, insisting that only financially capable operators should be allowed to continue providing electricity services.
Additionally, the House Committee on Power was directed to investigate the activities of DisCos to ensure accountability and protect consumer rights.
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