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Ayeni Adekunle, BlackHouse Media Founder and CEO Named Fellow of the National Institute of Marketing of Nigeria

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L-R: Founder/CEO, BHM Group, Ayeni Adekunle receiving the certificate of Fellowship from the President & Chairman Council, National Institute of Marketing of Nigeria (NIMN), Tony Agenmonmen at the NIMN Investiture in Lagos on Thursday.
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Ayeni Adekunle, Public Relations and Marketing expert and CEO of Nigeria’s leading PR agency, Black House Media (BHM) has joined an elite class of distinguished Nigerian professionals following his induction as a Fellow of the National Institute of Marketing of Nigeria (NIMN).

A seasoned public relations practitioner, Journalist, and entrepreneur, Ayeni has pushed the frontiers of integrated marketing communications practice in the country, having harnessed the disruptive power of new technology to birth innovative interventions in PR and marketing.

Ayeni Adekunle, as CEO of BHM, which is today a flourishing group of disruptive fledgeling companies — BHM Group — is one of the pioneers who led the industry into the digital-first strategy era of Marketing Communications in Nigeria.

Named Nigeria’s PR practitioner of the year in 2017, Adekunle is a member of the Nigerian Institute of Public Relations (NIPR) and the Chartered Institute of Public Relations UK (CIPR).

L-R: Executive Vice President & Managing Director, BET Int’l & Viacom Africa, Alex Okosi; President & Chairman Council, National Institute of Marketing of Nigeria (NIMN), Tony Agenmonmen; and Founder/CEO, BHM Group, Ayeni Adekunle at the NIMN Investiture in Lagos on Thursday.

Among his numerous contributions are several interventions that have served to bolster the practice of the PR profession in Nigeria and the marketing sector at large. Chief among these is his introduction of the Nigerian PR Report – an empirical analysis of the Public Relations market and the country’s first-ever annual report dedicated exclusively to chronicling data on trends, perceptions, challenges and prospects within the PR industry among others.

Ayeni is also credited for the launch of the first PR app in Nigeria in 2014;  the largest and most important gathering of Nigeria’s entertainment industry practitioners called the Nigeria Entertainment Conference (NEC Live); the BHM Guide to PR — a bible of sorts for professionals interested in learning the dynamics of smart PR practice; and the Concept of Virality: a case study on Olajumoke Orisaguna and other viral stars among others.

L-R: Founder/CEO, BHM Group, Ayeni Adekunle receiving the certificate of Fellowship from the President & Chairman Council, National Institute of Marketing of Nigeria (NIMN), Tony Agenmonmen at the NIMN Investiture in Lagos on Thursday.

What sets Ayeni apart is his unique and refreshing approach to marketing and PR. It was he who first called the demise of the traditional PR practice, declaring much to the hearing of all stakeholders that public relations, as was known and practised, was dead. The campaign aptly tagged #PRisDead shook the industry.

As with every innovator, Ayeni offered a more refined and rewarding approach to PR; first to acceptance of many and then the chagrin of the sceptics who later became converts and advocates of the digital-first approach to PR and Marketing.

The President and Chairman of Council, NIMN, Tony Agenmonmen while conferring the award, described Ayeni as “an outstanding marketing practitioner whose hard work has supported and grown our industry’s professionalism. Our Hall of Fame celebrates those who have worked on behalf of the industry and their leadership inside and outside of it and Ayeni Adekunle is without doubts highly deserving of this recognition.”

“This is a great honour, not just for me but everyone at BHM Group. I decided on PR because I saw a gap and an opportunity to make an impact and unlock value and that is exactly what we have done and continue to do at BHM. I am deeply appreciative of this recognition and want to express my appreciation to the council,” Ayeni said in his remarks.

L-R: Founder/CEO, BHM Group, Ayeni Adekunle; Executive Vice President & Managing Director, BET Int’l & Viacom Africa, Alex Okosi; MTV Base VJ, Nenny B, Managing Partner, Eureka Group, Didi Awosika at the NIMN Investiture in Lagos on Thursday.

BlackHouse Media which currently has on its roster some of the biggest brands in Nigeria has recorded some impressive wins with its growing clientele. The Lagos-based agency was awarded PR agency of the year in 2017 and 2018 by the Nigerian Institute of Public Relations; Best Agency to Work in by the Nigerian Institute of Public Relations (NIPR) Lagos Chapter; and PR Agency of the Year in 2018 by Brandcom; and the best PR agency using New Media by the NIPR in 2018.

Started with zero capital 12 years ago, the agency is today one of the most valuable in the market having worked with clients in Nigeria, South Africa, Kenya, Milan, Paris, Las Vegas, Ghana, and Barcelona among others.
Ayeni’s belief in not just the industry but the country is perhaps best captured by the payoff line of the BHM Group: “Inu ikoko dudu leko funfun ti jade” which translates to “out of the black earthen pot comes the white pap”.

This honour is, at once, an affirmation and recognition of his immense contributions to Nigeria’s Marketing sector.

L-R: Founder/CEO, BHM Group, Ayeni Adekunle; President & Chairman Council, National Institute of Marketing of Nigeria (NIMN), Tony Agenmonmen; Marketing Director, Nigerian Breweries Plc., Emmanuel Oriakhi; and Executive Vice President & Managing Director, BET Int’l & Viacom Africa, Alex Okosi at the NIMN Investiture in Lagos on Thursday.

BHM Group houses BlackHouse Media, a public relations outfit; ID Africa, a digital marketing and media company, and Plaqad, a marketing technology company that connects individuals, and brands with expert content creators, influencers and publishers and media inventory owners around the world.

The National Institute of Marketing of Nigeria (NIMN) is the leading body for marketing professionals, sales and marketing directors, customer service managers, relationship directors as well as other diverse marketing & communication professionals across the country.

The Institute was chartered by Act of Nigerian Parliament 25 of 2003 as the body with the sole regulatory powers for the marketing profession in Nigeria.


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HCSF Describes Galaxy Backbone as a Strategic Partner in Civil Service Digitalization Reforms

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In a significant move towards accelerating the Federal Government’s digital transformation agenda, the Head of the Civil Service of the Federation (HCSF), Mrs. Didi Esther Walson-Jack, paid a strategic working visit to Galaxy Backbone (GBB) Limited, Nigeria’s foremost ICT infrastructure and shared services provider.

The visit, which took place at GBB’s National Shared Services Centre (NSSC) and Corporate Headquarters in Abuja, forms part of the HCSF’s efforts to deepen collaboration and assess the technological infrastructure supporting the government’s ongoing digitalisation reforms across Ministries, Departments, and Agencies (MDAs).

Accompanied by the Permanent Secretary of the Federal Ministry of Communications, Innovation and Digital Economy (FMCIDE), Mr. Adeladan Rafi’u Olarinre, and a delegation of Permanent Secretaries and Directors from the Office of the Head of the Civil Service, the visit featured an extensive tour of GBB’s cutting-edge Digital Infrastructure facilities. These included its Network Operations Centre (NOC), Security Operations Centre (SOC), and Uptime Institute Certified Tier III Data Centre; all built to ensure a secure, scalable, and sovereign digital infrastructure for Nigeria’s public sector.

In his welcome address, Mr. Adeladan Rafi’u Olarinre described Galaxy Backbone as a critical institution under the supervision of FMCIDE, tasked with providing the nation’s core digital infrastructure and shared ICT services. “Today’s visit is an important opportunity to showcase the significant progress GBB has made in building the infrastructure necessary for a truly digital government,” he said.

“I believe this engagement will foster stronger alignment and collaboration between MDAs and GBB as we move towards a more connected and efficient public service.”

The Managing Director/CEO of Galaxy Backbone, Professor Ibrahim A. Adeyanju, expressed appreciation for the visit, noting its alignment with GBB’s mandate to support Nigeria’s digital transformation goals.

“A visit of this nature by the Head of the Civil Service is highly symbolic,” he remarked. “It reinforces the central role that the Civil Service plays in national development and highlights the importance of strategic ICT infrastructure in driving effective governance.”

He went on to emphasize that GBB’s mission to design, build, and manage Nigeria’s digital infrastructure aligns seamlessly with the Civil Service’s digital reform agenda.

“Our platforms; including the 1Government Cloud, GovMail, and our extensive fibre optic network present in 28 states, are designed to support a digitally enabled, secure, and efficient government,” Prof. Adeyanju added.

He also called for greater collaboration with the Office of the Head of Service to drive the adoption of GBB’s infrastructure, particularly the fibre optic connectivity already terminated at Federal Secretariat buildings across 28 states of the country. He further appealed for support in expanding Local Area Networks (LANs) in the Federal Capital Territory (FCT) secretariat buildings to integrate more MDAs into the digital ecosystem.

In her remarks, Mrs. Walson-Jack commended the world-class infrastructure and strategic digital solutions developed by Galaxy Backbone, stating that her perception of the agency had been greatly enhanced following the tour.

“This visit has opened my eyes to the enormous potential and capacity that Galaxy Backbone brings to Nigeria’s digital journey,” she said. “I now see GBB not just as an ICT agency, but as a strategic partner in the realisation of our dream to build a modern, agile, and paperless civil service.”

She specifically praised GBB’s support for the “War Room” initiative, the widespread deployment of GovMail — currently serving over 34,000 civil servants, and the agency’s high-speed fibre connectivity provided during the 2025 International Civil Service Week hosted by her office.

Reaffirming her office’s commitment to achieving a fully paperless civil service by December 31, 2025, the Head of Service expressed optimism that this goal is attainable with stronger collaboration and technical support from GBB.

She also highlighted several strategic areas where partnership with GBB is critical, including:

  • Full implementation of the 1Government Cloud to host and manage MDA operations.
  • Adoption of an Enterprise Content Management System (ECMS) to streamline records and workflow automation across MDAs.
  • Synergy between the 1Government Cloud Academy and the Civil Service Academy to enhance capacity development.
  • Training and onboarding of civil servants on innovative tools such as Service-Wise GPT – Nigeria’s AI-powered platform designed to transform public service delivery.

Mr. Mohammed Ibrahim Sani, Executive Director of Finance and Corporate Services at GBB, in his vote of thanks, expressed deep gratitude to the Head of Service and her delegation for taking the time to visit and engage with the team. He reiterated GBB’s unwavering commitment to partnering with all stakeholders to deliver inclusive, resilient, and forward-looking digital solutions for the Federal Government.

 


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Festive Seasons Trigger 400% Spike in Livestock Prices Across Nigeria’s North East — Moniepoint Study

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A new study by Moniepoint Inc., Africa’s leading financial technology company, has revealed that livestock prices in Nigeria’s North East markets surge by up to 400% during festive seasons, driven by high demand from cities like Lagos, Port Harcourt, and Onitsha.

The report, which focuses on informal market dynamics in Borno State, shows that traders at Kasuwan Shanu in Gamboru dispatch an average of 50 trucks daily during peak periods such as Eid al-Adha and Christmas, with goat prices rising by 400–470% and rams by over 230%.

Beyond seasonal spikes, the study highlights a shift toward investment-minded trading, where livestock is raised in advance to boost resale value. This approach is helping traders build more stable and profitable businesses, despite the region’s history of conflict and economic volatility.

Key findings include:

  • 51.2% of traders source goods from Maiduguri, reinforcing its role in Nigeria’s food supply chain
  • 45% of traders now accept digital payments, with mobile transfers and POS usage rising sharply since the 2023 cash crunch
  • Informal credit and trust-based transactions remain dominant, often conducted via phone calls and voice notes, without formal contracts

Moniepoint CEO Tosin Eniolorunda said the company’s tools are helping bridge long-standing gaps in access to finance: “This shift isn’t just tech-enabled — it’s structurally impactful. We’re helping build an economy where everyone can participate.”

The study joins Moniepoint’s growing portfolio of thought leadership on Nigeria’s informal economy, following previous reports on Onitsha Market, community pharmacies, and women-owned businesses.


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FG Eyes 8,000MW Power Boost in 18 Months with Grid Overhaul

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Federal Government has expressed optimism that improved management of the national power grid by the Nigerian Independent System Operator (NISO) could increase electricity supply to 8,000 megawatts within the next 12 to 18 months.

Speaking at a leadership retreat to onboard NISO’s top management in Abuja, the Director General of the Bureau of Public Enterprises (BPE), Mr. Ayodeji Gbeleyi, noted that although Nigeria’s installed generation capacity exceeds 14,000MW, actual daily output has hovered around 5,500MW.

Gbeleyi emphasized that with more efficient grid operations and increased investments in transmission and distribution infrastructure, the power sector is poised for substantial improvement.

“As an independent entity, NISO now carries the critical responsibility of managing the national grid with impartiality and integrity. It must ensure non-discriminatory access, efficient dispatch coordination, and fair market settlements—free from undue influence or conflicts of interest.

“Currently, about 5,500MW of power is being wheeled daily, compared to a nameplate generation capacity of over 14,000MW. With the right investments and enhanced grid resilience, it is realistic to project a 50% increase in supply within 12 to 18 months,” he said.

Gbeleyi also revealed that the Federal Government has secured a $500 million loan from the World Bank to support the upgrade of the distribution infrastructure. Under this initiative, 3.2 million electricity meters will be deployed across Nigeria, with an additional 2 to 3 million meters to be provided through a separate presidential initiative.

Chairman of the NISO Board, Dr. Adesegun Akin-Olugbade, stressed the significance of NISO’s independence following its unbundling from the Transmission Company of Nigeria (TCN).

“NISO is not just a new institution; it represents a new approach—an independent system operator, a neutral market coordinator, and a strategic planning authority. Our responsibilities span real-time grid operations, long-term system planning, and the development of the electricity market.

“These are not peripheral tasks—they are core to national stability. When power fails, everything else suffers: industry, healthcare, education, even security,” he said.

Also speaking, NISO Managing Director/CEO, Engr. Abdu Bello, affirmed that the 8,000MW target is achievable within the projected timeframe.

“We must stay focused, get our internal structures right, and attract private sector investment. This retreat is part of the strategic planning process. With a clear direction and commitment, the goal is within reach,” Bello stated.


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