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Goldberg Unveils A New Revered Look

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To sustain the spirit of celebration and cultural heritage, Goldberg, the premium quality beer which has become a cultural staple for pleasure-seekers for years, today, launched a new golden look that speaks to its respected status in the beer community as a cultural symbol.

With its refined, classy look, Goldberg was relaunched on August 9, 2019, at the finale of the brand’s talent hunt show, Ariya Repete, at the Ikeja City Mall, Lagos with the theme, “The Mark of Respect.’’

For years, Goldberg has retained its spot as the regional mainstream brand for South-West Nigeria. Like the traditional talking drum, Goldberg has commanded attention at weddings, birthdays, anniversaries and other parties across the cities in Lagos, Ogun, Oyo, Osun, Ondo as well as Kwara. From its towering look of effervescence to the lingering bitter-sweet taste, this larger beer from the leading brewer, Nigerian Breweries Plc is brewed for quality enjoyment.

Goldberg represents a cultural heritage and excellent craftsmanship. It is also a common find in any cultural gathering such as festivals where oral poetry tradition is celebrated. Its panegyric element is synonymous with the Yoruba’s oral tradition which is passed down from one generation to another to preserve history and culture. To bridge the gap between tradition and modernity, Goldberg’s new look appeals to the next generation of consumers who share the values of respect, enterprise and dignity.

It is for this reason that Goldberg earns the title of “Omoluabi’’ which conveys the value of good character, respect, enjoyment, dignity and integrity. Over the years, Goldberg has stayed true to its core value of reverence and quality enjoyment which makes it different from other mainstream beer brands in Nigeria. As a beer that treasures tradition, Goldberg has a competitive edge of restoring the true communal spirit as the toast of socialites in the South West region. Indeed, Goldberg is an iconic beer that has defined and still redefines the cultural landscape for beer consumers who cherish and relish traditional values.
The Senior Brand Manager, Goldberg and Life, Maria Shadeko in her remarks noted the distinctive elements of the Goldberg brand that has made it a market leader in the beer industry and how the new look will impact on the consumers.

“Goldberg beer is an ideal complement to consumers who place value on tradition, respect and culture. With its new look, Goldberg offers more than just high-quality taste for pure enjoyment but an enhanced visual delight which will make it the choice lager beer for every connoisseur.’’

Speaking to the new theme, Shadeko added that,

“With the new theme “mark of respect”, we will be speaking to the excellent craftsmanship and impeccable quality of Goldberg, elevating its credentials to a position of reverence and admiration. While ‘Omoluabi’ encapsulates the ethos of the Yoruba people and their values of “Respect, Enterprise, Dignity” (R.E.D), of which enjoyment is a manifestation.”

It’s been an eventful year for Goldberg Lager. 2019 has seen the brand unveil a new brand ambassador, successfully sponsor the 2019 edition of Ariya Repete as well as re-invent itself in a new and exciting way. With a new label, a new crown cork and a newly formulated Lager which promise a great tasting experience, Goldberg seeks to further establish itself as the market leaders.

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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

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NERC Discloses $5.7 Million Debt Owed by International Customers for Q3 2024 Electricity Supply

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Nigerian Electricity Regulatory Commission (NERC) has disclosed that international customers owe $5.7 million for electricity supplied in the third quarter (Q3) of 2024.

The debtors include Paras-SBEE and Transcorp-SBEE from the Benin Republic, Mainstream-NIGELEC from Niger, and Odukpani-CEET from Togo.

Under an international treaty, Nigeria exports electricity to neighbouring countries like Benin Republic, Togo, and Niger.

In its latest quarterly report, NERC stated that market operators (MO) issued invoices totaling $12.19 million to six international firms for services rendered in Q3, out of which $6.49 million was paid.

“In 2024/Q3, the six (6) international bilateral customers purchasing power from the grid-connected GenCos made a cumulative payment of $6.49 million against the $12.19 million invoice issued to them by the MO for services rendered in 2024/Q3,” the report said.

“Similarly, the domestic bilateral customers made a cumulative payment of ₦1,566.51 million against the ₦2,100.79 million invoice issued to them by the MO for services rendered in 2024/Q3.”

NERC highlighted that some bilateral customers—both domestic and international—made payments in Q3 2024 to settle outstanding invoices from previous quarters. “Odukpani-CEET made a payment of $1.33 million towards outstanding invoices from previous quarters,” the report revealed.

“Similarly, the MO received ₦31.51 million from the domestic bilateral customers (North-South/Star Pipe; ₦9.50 million and Trans-Amadi (OAU/FMPI); ₦22.01 million) towards outstanding invoices from previous quarters.”

However, NERC noted that its special customer, Ajaokuta Steel Co. Ltd, along with the host community, failed to make any payments towards the ₦1.26 billion (NBET) and ₦0.11 billion (MO) invoices received in Q3 2024.

“This continues a longstanding trend of non-payment by this customer, and the Commission has communicated the need for intervention on this issue to the relevant FGN authorities,” the commission said, warning that continued non-payment could lead to total disconnection from the national grid.

In September, Shuaibu Audu, the Minister of Steel Development, signed a memorandum of understanding (MoU) with Messrs Tyazhpromexport (TPE) for the rehabilitation, completion, and operation of the Ajaokuta Steel Plant and the National Iron Ore Mining Company (NIOMCO).

By December, Natasha Akpoti-Uduaghan, chairperson of the Senate Committee on Local Content, announced plans to commence the revitalisation of the Ajaokuta Steel Company plants in the first quarter (Q1) of 2025.


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QNET Collaborates with Lagos Food Bank to Aid Vulnerable Children

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QNET, a global lifestyle and wellness-focused direct-selling company, has partnered with the Lagos Food Bank Initiative (LFBI), a non-profit organization dedicated to nutrition and hunger relief, to provide nutritious food and gifts to 1,000 vulnerable children in Makoko, Lagos.

This initiative is part of QNET’s end-of-year social impact activities.

Supported by QNET’s legal partner, Transblue Limited, the project is part of LFBI’s Education Enhancement Intervention for Food Insecure Students (EDUFOOD) program that addresses malnutrition and food insecurity among underserved students by providing healthy meals and essential educational resources.

A report by the United Nations International Children’s Emergency Fund (UNICEF) highlights that Nigeria has the second-highest burden of stunted children globally, with a national prevalence rate of 32% among children under five.

Furthermore, an estimated 2 million Nigerian children suffer from severe acute malnutrition (SAM).

Biram Fall, QNET’s Regional Manager for Sub-Saharan Africa, highlighted the importance of this initiative: “Guided by our principle – Raise Yourself To Help Mankind (RYTHM), we believe that education and good health for children are the cornerstones of a thriving society.

Partnering with LFBI allows us to make a tangible impact on vulnerable children’s lives, reflecting our mission to empower youths and improve communities.”

Akeem Ajisafe, Managing Director of Transblue Limited, shared his thoughts: “This collaboration not only addresses food insecurity but also brings joy to young hearts, allowing them to truly experience the spirit of Christmas. Together, we are fostering hope, joy, and a brighter future fo r all.”

Michael Sunbola, Executive Director of LFBI, expressed gratitude for the partnership:“QNET’s support empowers us to reach even more children during this season of celebration, improving their health and unlocking their potential. Together, we are building a foundation for a brighter future.”

The partnership underscores QNET’s commitment to sustainable development, aligning with the United Nations Sustainable Development Goals (SDGs), particularly Zero Hunger (SDG 2) and Quality Education (SDG 4).


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Spotify’s ‘Detty December’ Hub and Spotify’s ‘Songs of December’ now live

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Spotify today announced the launch of its ‘Detty December’ hub with playlists for December, a celebration of the vibrant festive season in West Africa and South Africa.

The hub is a one-stop shop for all things Detty December, with curated playlists featuring the biggest hits and emerging sounds of the season.

Users can find everything from Afrobeats and Amapiano anthems to chilled-out vibes for those much-needed recovery days.

“Detty December is a special time for our users in West Africa and ke Dezemba symbolises South Africa’s spirit of celebration,” said Phiona Okumu, Head of Music at Spotify Sub-Saharan Africa.

“We’re excited to be part of their celebrations with this dedicated hub and playlists, bringing them the best music to soundtrack their festive moments.”

This unapologetic season of street jams, back-to-back concerts, and endless summer fun has developed its own culture that draws diaspora and local fans alike.

The curated sounds of Spotify’s Detty December hub will pay homage to the Lagos rooftop lounges, Accra’s beachside festivals, and South Africa’s township tunes that keep people grooving.

In addition to the hub, Spotify has also launched a new playlist called ‘Songs of Detty December’.

This playlist is a curated list from Spotify Africa’s editors on the songs predicted to dominate this year’s Detty December. From DJ Skelm’s Afro Tech sounds to Flytime Fest’s tour of songs that tell Africa’s aspirational stories, the hub will be the home of takeover playlists that display Africa’s diverse talent.

Barrier-breaking Amapiano talent Kamo_ww has taken over a South African Summer playlist too.

Spotify is also supporting Jerk x Jollof, a popular event making its way to Africa for the first time, through its Frequency program. Held at The Ostrich event space, the Jerk x Jollof Cape Town takeover will feature DJs and artists such as TxC, DBN Gogo, Spinall, Sarz and Odeal, merging the spirit of Detty December and ke Dezemba experiences and bringing South and West African cultures and artists together.

“We’re committed to supporting African music and culture,” said Okumu.

“We believe that music is a powerful way to bring people together, and we’re excited to be part of the Detty December celebrations.”

You can keep the good vibes going as you make your way to the hotel, beach or next Detty December party with Spotify’s curated and immersive sound selection. Discover something new or run the year’s best party anthems back on your app today.

The ‘Detty December’ hub is available now on Spotify.


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