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STAR, Manchester City Consolidate Partnership With Global Tour Event In Lagos

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Nigeria’s foremost beer brand Star, hosted select fans to an exclusive event as part of Manchester City’s 2019 Global Tour in Lagos.

 

The event came as part of Star’s one of a kind partnership with Manchester City as the club’s “Official beer partner” in Nigeria.

 

The agreement was one of Star’s partnerships with seven leading European football clubs as the brand continues to express its commitment to support its consumers’ growing passion for football.

 

Speaking on the event and the partnership,  Emmanuel Oriakhi, marketing director, Nigerian Breweries Plc, said, “Even though we are Nigeria’s foremost beer brand, we continue to refresh the Star brand to keep it new. That is what Manchester City is also bringing to football.

 

“They bring a freshness and new level of excitement to the established football order and have carved a reputation for themselves in a few short years.

 

“We are happy partners of the club as we both want the same things; to excite football fans and give them memorable, unforgettable moments.

 

“It is what Star has always done and this event is yet another way to demonstrate our commitment to creating exciting moments for our consumers”.

 

Star’s partnership with Manchester City gives the brand access to the club’s imagery and archives of great content that is being pushed into the Nigerian market. Furthermore, consumers of Star Lager, got the opportunity to interact with the club’s six trophies from the 2018/19 football season.

 

Lucky fans also had met with Manchester City Legend, Micah Richards as he accompanied the trophies at Star’s exclusive event on Sunday, September 1, 2019.

 

Since Star Lager entered into the landmark partnerships with Manchester City, a bottle of Star has since symbolized more than just another lager. It has become a communion between a fan and the pride, history and colours of their favourite club side.

 

Speaking further on the partnership, Sarah Agha, portfolio manager, national premium, Nigerian Breweries Plc,  stated that, “The Nigerian fan is loyal first, to exciting football and second to a football team. Manchester City’s brand of football is exciting and will continue to be so.

 

“This will inevitably translate to immense growth of its fan base in this part of the world, and our partnership will stimulate and propel that growth.

 

“They are an exciting, premium football club and we are a premium, exciting brand, hence a perfect match. We look forward to an exciting time for our consumers and with partners, Manchester City.”

 

Over the years, the Star brand has consistently supported football initiatives and platforms such as its highly impactful campaign to rally Nigerian football fans in support of the Super Eagles in 2014 and 2018.

 

The Star Super Fans Show also showcased and rewarded football fans for their passion and knowledge of the game.

 

In 2016, Star announced a landmark partnership with the local league, NPFL, this consolidated its support for Nigerian football and highlighted the brand’s  commitment to developing the indigenous league.

 

Since the first STAR lager beer bottle rolled out of the bottling lines in the Lagos brewery in 1949, the brand has been a market leader and was listed by the African Business magazine in its 100 Most Admired African Brands in 2015.

 

Star has put its expansive platform to good use in promoting music and youth lifestyle through projects like STAR Music Trek, STAR Quest and STAR Mega Jam.

 

The partnership with Manchester City, brings millions of excited fans closer to the beautiful game of football, as Star continues to promise brighter times.


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

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First Women Radio Virtual Assistant Makes a Debut in Nigeria

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Women Radio 97.1, in partnership with the Centre for Journalism Innovation and Development (CJID) and the Voice of Women Empowerment Foundation, has made history by unveiling “NIM”, Nigeria’s first Women Radio Intelligent Virtual Assistant.’

First Women Radio Virtual Assistant Makes a Debut in Nigeria

The unveiling took place during the 2024 Women Radio Summit, signalling a transformative era for radio broadcasting in Nigeria.

The initiative, which integrates artificial intelligence into traditional radio broadcasting, represents a paradigm shift in how radio content is created, distributed, and consumed. In her welcome message, Toun Okewale Sonaiya, CEO of Women Radio 97.1, shares her aims to inspire others into AI’s future, expand access to reliable information, and enhance the listener experience by blending advanced technology with human-centred communication.

The event featured some keynote speeches from:

Toyosi Akerele-Ogunsiji, founder of Rise Network, emphasised the role of science and technology in empowering women and reshaping media landscapes.

Adedeji Adekunle, programmes director of the Nigeria Media Innovation Program, discussed the critical intersection of AI, innovation, and media development in Nigeria. As well as

Sam Onigbanjo, managing director of AI Academy for Beginners, enumerates ways to upskill for maximum integration.

The summit featured an insightful panel discussion on how artificial intelligence can enhance journalism and broadcasting while upholding ethics and professionalism. Esteemed panellists included:

Motunrayo Alaka, executive director of the Wole Soyinka Centre for Investigative Journalism, stressed the need for maintaining ethical standards in AI-driven journalism.

Kayode Okikiolu, a Channels TV anchor, discussed the integration of AI in traditional media formats to engage broader audiences and highlighted AI’s potential in diversifying content delivery and improving inclusivity in media.

A highly recommended fact-checking resource was the Dubawa.ai chatbot, an app that was showcased at the summit to verify and debunk misinformation, analyse, transcribe, and document files in archives. It is the radio monitoring feature, an initiative of the Centre for Investigative Journalism Innovation and Development (CJID).

‘NIMI’, the Women Radio Intelligent Virtual Assistant, is the brainchild of technical engineer Tayo Kalejaiye.

This revolutionary AI radio host is designed to provide seamless interactions with listeners, offering valuable resources, news updates, and support for both on-air and online delivery. By combining AI with traditional broadcasting, ‘NIMI’ aims to enhance accessibility, ensuring that diverse voices are amplified and underserved communities are reached.


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51-Year-Old QNET User Breaks World Record with 20 Back Handsprings

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QNET, a global wellness and lifestyle company, proudly celebrates the remarkable achievement of Anup Debnath, a 51-year-old fitness enthusiast, ardent user of QNET products, and resident of New Jersey, USA, who recently attempted to set a Guinness World Record as the oldest person to perform continuous back handsprings.

Debnath’s feat underscores the power of balanced health and wellness to maintain peak physical performance at any stage of life.

On October 19th, at the Marlboro Township Recreation Center, Debnath completed 20 continuous back handsprings, a remarkable testament to his strength, stamina, and unwavering discipline.

His journey back into gymnastics after nearly 27 years highlights the potential of a balanced lifestyle supported by QNET’s wellness products, demonstrating that age is no barrier to achieving extraordinary physical goals.

“To accomplish something like this at my age takes intense dedication, a consistent fitness regimen, and harmony of mind, body, and spirit,” Debnath shared.

“For the past two years, I’ve relied on the Amezcua Chi Pendant 4 with Amezcua Resonance Technology (ART) to keep me centered and energized.

Paired with other Amezcua products, like the Bio Disc 3, which energizes my food and structures the water I consume, giving me mental and physical balance, and the Bio Light 3, which aids in recovery by alleviating pain and discomfort after intense training, these products enhance my overall well-being and empower me to push my limits.”

QNET’s Chief Marketing Officer, Trevor Kuna, extended his heartfelt congratulations: “Anup’s achievement is extraordinary, and we are incredibly proud to have played a part in his journey.

“His belief in QNET’s Amezcua products reflects our mission—helping people achieve balance and wellness in every aspect of their lives.

“Anup’s story is a testament to discipline, resilience, and holistic well-being. We celebrate his inspiring feat and his commitment to greatness.”

QNET’s Amezcua Chi Pendant 4, which utilizes ART, is designed to support wearers in achieving holistic well-being by harmonizing physical, emotional, and mental energies.

Through Debnath’s achievement, QNET encourages individuals to explore how Amezcua technology can support their wellness journey at any stage in life, empowering them to achieve their own physical and mental potential.


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House of Reps Calls for N500bn Recapitalization of DisCos

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House of Representatives has called on the Federal Government to enforce a minimum capital base of N500 billion for electricity distribution companies (DisCos) to continue operations.

The lawmakers argue that only financially robust DisCos can ensure efficient service delivery and maximum consumer satisfaction.

This resolution was passed during Wednesday’s plenary following a motion by Ibrahim Isiaka, a representative from Ogun State.

Isiaka criticized the current operations of DisCos, describing their actions as a threat to the economic stability and welfare of Nigerians.

He highlighted consumer complaints regarding the replacement of electricity meters, noting that DisCos often demand additional payments despite consumers already financing the installation of meters.

Isiaka expressed concern over the financial burden this places on households and businesses struggling with economic challenges.

The motion also raised issues of consumer trust, alleging that DisCos operate with impunity and disregard for consumer rights, despite oversight from the regulatory authorities and the House Committee on Power.

The lawmakers unanimously adopted the motion through a voice vote conducted by Speaker Tajudeen Abbas.

They urged the Ministry of Power to take immediate steps to address the “reckless actions” of DisCos, labeling them as non-state actors threatening Nigeria’s economy.

The House further mandated the recapitalization of DisCos to a minimum of N500 billion, insisting that only financially capable operators should be allowed to continue providing electricity services.

Additionally, the House Committee on Power was directed to investigate the activities of DisCos to ensure accountability and protect consumer rights.


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