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ADVAN Gears Up For 9th Edition of ‘Marketing Excellence West Africa’ Awards Ceremony

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All is set for the 9th edition of the Advertisers Association of Nigeria’s Awards for Marketing Excellence West Africa themed; ‘Business Value of Creativity’. The award ceremony which was launched in 2011 is scheduled to hold on the 17th of November, 2019 at the Shell Hall, Muson Centre Onikan, Lagos.

 

The ADVAN Awards is the most prestigious and respected award ceremony in the Nigerian marketing community.

 

It provides the opportunity for organizations and brands to gain competitive advantage by having their projects, initiatives, contributions, products, and services recognized.

 

The Awards provide the ultimate platform for improving brand awareness and loyalty, as the ADVAN Awards winners are acknowledged as industry leaders and named the elite in their industry.

 

Since its first edition eight years ago, ADVAN has continued to host the awards to reward the best in Marketing.

 

The awards ceremony has continued to evolve and with this year’s edition, the association has added a few extra activities to make the awards ceremony more exciting and all encompassing.

 

For the 2019 edition, ADVAN has added the ‘Consumer Choice Award’ where consumers will have the opportunity to vote for their most beloved brand. This award was created to provide a platform where the brands’ efforts in earning the trust and loyalty of their consumers are crowned.

 

Also for the first time, entries into the ADVAN Awards will be evaluated by international evaluators. The Association of Advertisers in Belgium will be supporting the local judges in appraising the entries so as to get a global perspective on the judging process.

 

The 9th edition of the Marketing Excellence West Africa Awards will see top influencers in the Marketing Communications space share their best insights on the theme of the awards ceremony; ‘Business Value of Creativity’.

 

Among the experts speaking at the event are; Raja Rajamann, Dr Kachi Onubogu, Jean Luc-Chetrith, Adenike Adebola, and Phil Smith.

 

Adding more verve to this year’s awards ceremony, ADVAN member marketing teams will get to showcase their other talents and win the ‘Most Creative Team’ award.

 

This award will see the different marketing teams create a special showcase which will be presented at the awards dinner. The showcase will include a minute drama sketches, Acappella renditions, comedy, rap, choreography and many others.

 

Speaking on this year’s edition of the ADVAN Awards, Wasiu Abiola, first vice president, Advertising Association of Nigeria (ADVAN), said; “This year’s edition of the ADVAN awards means a lot to us as an association.

 

“Year in year out, we endeavour to look for new and exciting ways to celebrate the game changers in the Marketing Industry and we are proud to say that with the activities lined up for this year’s event, it will be our best awards ceremony yet.”

 

The ADVAN Awards is endorsed and supported by the World Federation of Advertisers (WFA), an organization of national associations and global brands in over 65 countries of the world. This year’s winners will be showcased throughout the member nations of the WFA.

 

Founded in 1992, Advertisers Association of Nigeria (ADVAN) is the Umbrella body for client side advertisers.

 

The association represents the collective interests of Corporate organizations that engage in high level marketing.

 

They advance the interests of the marketing Industry in Nigeria by spearheading and ensuring global best practices as well as facilitating collaborative partnerships with relevant stakeholders.

 

 


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

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GEFAS Launches Tech-Driven Hub to Mobilize Youth for Soludo’s Re-election

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Geeks and Founders Alliance for Soludo (GEFAS) on Thursday 17th July, 2025 unveiled its new office space in a significant event that further strengthens the group’s mission to drive Governor Soludo’s “everything technology, technology everywhere” vision across Anambra State.

The unveiling was performed by the Secretary to the State Government, Prof. Solo Chukwulobelu, who could not contain his excitement and amazement at the level of sophistication of the facility and the vibrancy of the young professionals and tech enthusiasts behind the initiative.

Prof. Chukwulobelu commended the GEFAS team for building such a dynamic platform, uniting diverse sectors under a common goal to support Anambra’s digital transformation and Governor Soludo’s re-election bid at the November 8 Governorship Poll, without requesting a dime from the government.

He noted that their efforts reflect growing youth support for his administration.

“Our goal is to secure victory in the upcoming election and continue delivering good governance to the people of Anambra. Anambra is APGA, and APGA is Anambra

There is no vacancy in Government House come November 2025,” he added.

He urged GEFAS members to remain steadfast and resilient in the face of opposition, adding that the government would collaborate with and complement GEFAS to ensure its vision is further integrated into governance for greater impact.

Also present to lend credence to the movement was the Special Adviser to the Governor on Political Matters, Dr. Alex Obiogbolu, who described GEFAS as a strategic and dynamic angle to the campaigns.

He lauded the initiative, stating that it exemplifies the power of digital tools in modern political campaigning and governance, and expressed optimism that a second term for Governor Soludo would unlock even more innovative solutions for Ndi Anambra.

In her remarks, Ms. Odili Jombo, a coordinator with GEFAS, shared the impressive results of the Alliance’s outreach so far.

She revealed that the GEFAS Call Centre, with its team of 21 dedicated agents, has already reached over 20,000 Ndi Anambra, gathering valuable insights on citizens’ sentiments about Mr. Governor’s performance and their disposition towards the upcoming elections, an experience she described, has recorded more positives than negatives.

She further announced that GEFAS will soon unveil a mobile WiFi bus, among other top-tier initiatives designed to change the campaign landscape and further position Anambra as a leading tech state.

The event was well attended by top government officials, members of the media, tech stakeholders, and other well-meaning Ndi Anambra, many of whom expressed amazement at what GEFAS has created and pledged unwavering support for them and Governor Soludo’s continuity at the November polls.

Explaining the passion behind GEFAS, the Convener and MD/CEO of the Anambra State ICT Agency, Chukwuemeka Fred Agbata, CFA, described the Alliance as a continuity-driven force working to align with Governor Soludo’s vision of moving Anambra from a departure lounge to a destination lounge.

“We believe that together, leveraging technology, we can drive the real change Anambra truly deserves,” he said.

With this milestone, GEFAS remains committed to driving technology-driven engagement that delivers practical impact and amplifies the Solution Government’s transformational strides.


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HCSF Describes Galaxy Backbone as a Strategic Partner in Civil Service Digitalization Reforms

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In a significant move towards accelerating the Federal Government’s digital transformation agenda, the Head of the Civil Service of the Federation (HCSF), Mrs. Didi Esther Walson-Jack, paid a strategic working visit to Galaxy Backbone (GBB) Limited, Nigeria’s foremost ICT infrastructure and shared services provider.

The visit, which took place at GBB’s National Shared Services Centre (NSSC) and Corporate Headquarters in Abuja, forms part of the HCSF’s efforts to deepen collaboration and assess the technological infrastructure supporting the government’s ongoing digitalisation reforms across Ministries, Departments, and Agencies (MDAs).

Accompanied by the Permanent Secretary of the Federal Ministry of Communications, Innovation and Digital Economy (FMCIDE), Mr. Adeladan Rafi’u Olarinre, and a delegation of Permanent Secretaries and Directors from the Office of the Head of the Civil Service, the visit featured an extensive tour of GBB’s cutting-edge Digital Infrastructure facilities. These included its Network Operations Centre (NOC), Security Operations Centre (SOC), and Uptime Institute Certified Tier III Data Centre; all built to ensure a secure, scalable, and sovereign digital infrastructure for Nigeria’s public sector.

In his welcome address, Mr. Adeladan Rafi’u Olarinre described Galaxy Backbone as a critical institution under the supervision of FMCIDE, tasked with providing the nation’s core digital infrastructure and shared ICT services. “Today’s visit is an important opportunity to showcase the significant progress GBB has made in building the infrastructure necessary for a truly digital government,” he said.

“I believe this engagement will foster stronger alignment and collaboration between MDAs and GBB as we move towards a more connected and efficient public service.”

The Managing Director/CEO of Galaxy Backbone, Professor Ibrahim A. Adeyanju, expressed appreciation for the visit, noting its alignment with GBB’s mandate to support Nigeria’s digital transformation goals.

“A visit of this nature by the Head of the Civil Service is highly symbolic,” he remarked. “It reinforces the central role that the Civil Service plays in national development and highlights the importance of strategic ICT infrastructure in driving effective governance.”

He went on to emphasize that GBB’s mission to design, build, and manage Nigeria’s digital infrastructure aligns seamlessly with the Civil Service’s digital reform agenda.

“Our platforms; including the 1Government Cloud, GovMail, and our extensive fibre optic network present in 28 states, are designed to support a digitally enabled, secure, and efficient government,” Prof. Adeyanju added.

He also called for greater collaboration with the Office of the Head of Service to drive the adoption of GBB’s infrastructure, particularly the fibre optic connectivity already terminated at Federal Secretariat buildings across 28 states of the country. He further appealed for support in expanding Local Area Networks (LANs) in the Federal Capital Territory (FCT) secretariat buildings to integrate more MDAs into the digital ecosystem.

In her remarks, Mrs. Walson-Jack commended the world-class infrastructure and strategic digital solutions developed by Galaxy Backbone, stating that her perception of the agency had been greatly enhanced following the tour.

“This visit has opened my eyes to the enormous potential and capacity that Galaxy Backbone brings to Nigeria’s digital journey,” she said. “I now see GBB not just as an ICT agency, but as a strategic partner in the realisation of our dream to build a modern, agile, and paperless civil service.”

She specifically praised GBB’s support for the “War Room” initiative, the widespread deployment of GovMail — currently serving over 34,000 civil servants, and the agency’s high-speed fibre connectivity provided during the 2025 International Civil Service Week hosted by her office.

Reaffirming her office’s commitment to achieving a fully paperless civil service by December 31, 2025, the Head of Service expressed optimism that this goal is attainable with stronger collaboration and technical support from GBB.

She also highlighted several strategic areas where partnership with GBB is critical, including:

  • Full implementation of the 1Government Cloud to host and manage MDA operations.
  • Adoption of an Enterprise Content Management System (ECMS) to streamline records and workflow automation across MDAs.
  • Synergy between the 1Government Cloud Academy and the Civil Service Academy to enhance capacity development.
  • Training and onboarding of civil servants on innovative tools such as Service-Wise GPT – Nigeria’s AI-powered platform designed to transform public service delivery.

Mr. Mohammed Ibrahim Sani, Executive Director of Finance and Corporate Services at GBB, in his vote of thanks, expressed deep gratitude to the Head of Service and her delegation for taking the time to visit and engage with the team. He reiterated GBB’s unwavering commitment to partnering with all stakeholders to deliver inclusive, resilient, and forward-looking digital solutions for the Federal Government.

 


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Festive Seasons Trigger 400% Spike in Livestock Prices Across Nigeria’s North East — Moniepoint Study

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A new study by Moniepoint Inc., Africa’s leading financial technology company, has revealed that livestock prices in Nigeria’s North East markets surge by up to 400% during festive seasons, driven by high demand from cities like Lagos, Port Harcourt, and Onitsha.

The report, which focuses on informal market dynamics in Borno State, shows that traders at Kasuwan Shanu in Gamboru dispatch an average of 50 trucks daily during peak periods such as Eid al-Adha and Christmas, with goat prices rising by 400–470% and rams by over 230%.

Beyond seasonal spikes, the study highlights a shift toward investment-minded trading, where livestock is raised in advance to boost resale value. This approach is helping traders build more stable and profitable businesses, despite the region’s history of conflict and economic volatility.

Key findings include:

  • 51.2% of traders source goods from Maiduguri, reinforcing its role in Nigeria’s food supply chain
  • 45% of traders now accept digital payments, with mobile transfers and POS usage rising sharply since the 2023 cash crunch
  • Informal credit and trust-based transactions remain dominant, often conducted via phone calls and voice notes, without formal contracts

Moniepoint CEO Tosin Eniolorunda said the company’s tools are helping bridge long-standing gaps in access to finance: “This shift isn’t just tech-enabled — it’s structurally impactful. We’re helping build an economy where everyone can participate.”

The study joins Moniepoint’s growing portfolio of thought leadership on Nigeria’s informal economy, following previous reports on Onitsha Market, community pharmacies, and women-owned businesses.


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