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YouTube celebrates Afrobeats, extends support to fast-rising Nigerian Artists
YouTube has announced that four fast-rising Nigerian artists have been selected to receive support on their individual music journey.
YouTube will be providing the artists with the tools to propel their music, grow their presence on YouTube and accelerate the growth of their audience globally.
This was announced at an event tagged, “A celebration of Afrobeats” held in Lagos, Nigeria this evening.
The four Nigerian artists are Kizz Daniel, Reekado Banks, Simi and Teni. This follows a YouTube commitment to Nigerian Afrobeats talent that was made at the Google for Nigeria event in July; when the initiative to support 10 emerging Nigerian artists through Mr. Eazi’s emPawa program was announced.
These four selected artists will be engaged in a series of workshops and content creation sessions, experimenting with content formats on YouTube.
They will develop their music and visual content, becoming experts at building deep connections with their fans. In addition, they will receive marketing promotion and education on best practices for growing and engaging their audience on an international scale.
The artists will also serve as models for other African artists on utilising the global power of the YouTube platform to expand and build a global audience. Leanings from their experience will be gathered as feedback to be shared with the entire artist community.
YouTube has a long-standing commitment to Nigerian (and African) artists, creators and other players – from Burna Boy – Artist on the Rise in November 2018 and the Artist Spotlight Stories series in February 2019 to Mr Eazi, whose career has led him from Lagos to London, and most recently, Rema, who is a part of YouTube Music’s international artist development program, Foundry.
YouTube has played an essential role in the discovery and development of the African sound, exporting African music to listeners worldwide.
Speaking at the event, Addy Awofisayo, YouTube Content Partnership Manager for Sub-Saharan Africa, said, “We are very excited to partner with these amazing artists to support their journey as their music travels across borders and they expand their audience globally.”
“YouTube has been a mainline for African artists to connect all over the world, from Yemi Alade’s “Johnny” hitting over 100 million views on YouTube or Davido’s “Fall” at over 150 million views, there is no doubt that global audiences are dancing to an African beat,” Awofisayo adds.
Teniola Apata also known as Teni the Entertainer, who attended the event said she was particularly excited because her fans will now get to see her beyond the music videos, to behind the scenes and live show content on YouTube.
She said, “YouTube has no borders and it’s exciting to see my music resonate with not just people in my home country, but fans across the world.”
Kizz Daniel also mentioned that he was excited about the opportunity to work closely with YouTube to expose his music and culture to a global audience.
“YouTube is a crucial platform that allows my music travel globally and connect to a new audience,” he said.
YouTube has not just played an essential role in the discovery and development of African sound but also in exporting African music to listeners worldwide. Through this partnership with the artists, YouTube is reinforcing its commitment to exporting Afrobeats music, culture and dance – beyond just the sound – to audiences across the world who may not have experienced it.
Questions have been mounting over the House of Representatives threat to order the arrest of the Director-General of the National Identity Management Commission (NIMC), Mrs. Bisoye Coker-Odusote for failure to appear before it to answer charges on refusal to pay for a state-of-the-art software development project executed by a private company, Truid Limited, for NIMC.
The House of Representatives Committee on Public Petitions had invited the NIMC DG, Mrs. Coker-Odusote, to appear before it to explain the commission’s failure to pay for the state-of-the art software development project executed by the private company, Truid Limited for NIMC. However, the NIMC DG has repeatedly failed to honour the committee’s invitation in person.
The Committee’s Chairman, Honourable Mike Etaba, who was angered by the NIMC DG, Mrs. Coker-Odusote’s failure to appear before the committee to personally answer charges on the matter after repeated invitations, last month, issued a stern warning to order the Inspector-General of Police, to arrest the NIMC DG, Mrs. Coker-Odusote if she refused to appear before the committee at its next hearing, which was fixed for March 13, 2025.
However, it has been over two weeks after the Committee’s sitting of March 13, 2025; yet, there are no indications that the NIMC DG, Mrs. Coker-Odusote, honoured the committee’s invitation by personally appearing before it. The committee also appears to have failed to order the IGP to arrest her, leading to many raising questions over the seriousness of the committee to execute its threats. Others wonder why the chief executive of a government agency would refuse to personally appear before the House of Representatives to answer charges on a petition regarding the agency’s activities.
During its sitting of February 11, 2025 the House of Representatives Committee on Public Petitions threatened to order the arrest of the Director-General and Chief Executive Officer of Nigerian Identity Management Commission (NIMC), Bisoye Coker-Odusote.
The committee said it would actualise the threat if Mrs. Coker-Odusote failed to come in person to answer charges on her refusal to pay for the state-of-the-art software development project.
Chairman of the committee, Mike Etaba, frowned at the continuous absence of the NIMC director-general despite several invitations.
In a statement by the Media Head, Public Petitions Committee of the House of Representatives, Chooks Oko, the Chairman of the Committee stated: “If she fails to show up at the next hearing of this case, we’ll have no option than to ask the Inspector-General of Police to bring her.
“How can an official of government treat constituted authority with such levity? We can no longer condone such attitude,” he said.
The News Agency of Nigeria (NAN) reports that the project was installed and deployed to the commission by a private firm, Truid Limited, which was alleging a breach of licence agreement by NIMC.
The statement added that the private company, Truid Limited, which executed the state-of-the-art software development project, is alleging a breach of licence agreement by NIMC, noting that E. R. Opara, counsel to Truid Limited, stated that the contract is premised on an arrangement whereby the Truid Limited funded, developed and deployed the “tokenization system project” without any financial obligation from NIMC.
According to E. R. Opara, counsel to Truid Limited, the agreement is premised on an arrangement that the project would be funded by the firm.
“Truid Ltd was to get returns on her investment through patronage of service providers and the proceeds shared on an agreed ratio. This was to run for an initial period of 10 years, from 2021 when the software was deployed,” Opara said.
According to the petition, things were going smoothly until the appointment of the new DG of NIMC, Mrs. Coker-Odusote, who has been trying to truncate the agreement.
When contacted to comment on whether or not the DG NIMC has personally appeared before the committee, Chairman of the House of Representatives Committee on Public Petitions, Honourable Mike Etaba said: “For now, that matter has been stepped down!”
Honourable Etaba explained further why the matter was stepped down: “We are now taking that case on an Alternative Dispute Resolution (ADR) route. That’s where the matter is now,” he said, adding, “the Committee is silent on it (the matter) until they give us the report of the ADR. That is when we will know what next to do.”
Asked when the ADR resolution he mentioned is meant to be concluded, Honourable Etaba stated: “I can’t say for now how and when the ADR will come up. That’s the situation of the case for now.”
The Lagos State Governor, His Excellency Babajide Sanwo-Olu has commended Africa’s leading e-commerce platform, Jumia Nigeria, for its giant strides and in the growth of the country’s e-commerce sector, as well as its unique contributions to its economic development.
He said that Jumia has earned its place as a major brand, with its growth and trajectory in the country’s e-commerce ecosystem over the years which, he said, has made it a household name. He urged the company to not only strive to maintain its excellent service standards, but to also work towards improving them.
The Governor who was speaking during a courtesy visit by the management of Jumia Nigeria to the State House in Marina on Thursday March 27, reaffirmed the strategic importance of the company in the economic development of Lagos State and Nigeria, especially in job creation.
He restated his administration’s commitment in ensuring that Lagos State remains environmentally friendly for businesses to grow.
“Our administration has always prioritized creating an enabling environment for businesses to thrive. Through various initiatives, we have strengthened the ease of doing business, and fostered innovation to drive economic growth, and we will continue to support businesses and create opportunities that will aid in their growth”, Sanwo-Olu said.
Governor Sanwo-Olu said that the Lagos State Government remains open to collaborations with the private sector to enhance service delivery, infrastructure development, and create opportunities for residents, with the aim of building a resilient and sustainable future.
He said the administration recognises the importance of working with the private sector to achieve its goals of improving the lives of its citizens.
Speaking also, the Chief Executive Officer of Jumia Nigeria, Sunil Natraj, thanked the governor for creating an enabling environment in the state for businesses like Jumia to grow. He stated Jumia’s commitment to contributing towards the growth and development of the state, and the country.
Natraj said the company has made tremendous strides from its early days as a tech start-up in Lagos and has grown to become the number one e-commerce platform in Nigeria, with a presence in nine African countries. He said the company presently employs hundreds of Nigerians directly, and thousands more indirectly as independent sales agents and partners.
He restated Jumia Nigeria’s commitment to providing excellent service, focusing on delivering exceptional value and fostering long-term relationships with its customers around the country.
Among other things, he said the company is actively working to enhance customer experience, aiming to simplify the e-commerce process, making it easier for customers to navigate and shop online.
According to him, Jumia aims to transform everyday life in Africa by making it easier for consumers to access goods and services conveniently and affordably, adding that the company is focused on expanding access to retail across the country.
Nigerian National Petroleum Company (NNPC) Limited has announced its readiness for the capital market with an Initial Public Offer (IPO) now in the final stage.
Mr. Olugbenga Oluwaniyi, chief finance and investor relations officer (CFIO), NNPC, stated this at a consultative meeting with partners at the NNPC Towers, Abuja, on Thursday.
He said the move aligned with the provisions of the Petroleum Industry Act, 2021.
He said NNPCL was currently engaging with prospective partners in an exercise tagged: “NNPC Ltd. IPO Beauty Parade” in line with capital market regulations before the commencement of the IPO.
According to the CFIO, the aim of the IPO Beauty Parade is to assess potential partners and determine in what ways they could be of support to the company.
He listed the areas of partnership required to include Investor Relations, IPO Readiness Advisors, and Investment Bank Partners.
He said the company with the best offer in terms of project partnership would be selected for each of the three categories.
The PIA provides for NNPCL to list its shares in the capital market in line with the provisions of the Company and Allied Matters Act (CAMA) 1990.
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