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Turkish Airlines Launches New Commercial at the Super Bowl LIV
Turkish Airlines has launched a new commercial which explores the humanity’s spirit of exploration, inspired by the world-changing Moon landing in 1969. Titled, “Step on Earth”, the commercial brings back the sense of wonder and adventure felt as 600 million people around the world watched the humanity land on the Moon.
The 30-second commercial was viewed in the third quarter of the Super Bowl LIV held this year in Miami, and resulted in the victory of Kansas City Chiefs by the score of 31-20, defeating San Francisco 49ers.
Flying to more countries than any other airline, Turkish Airlines challenges the statistic that over a billion people globally have never travelled outside of their country.
The Star Alliance member airline gave the opportunity to three people, who had never travelled abroad, to discover the world beyond the borders of their home country for the first time.
The new commercial features Russ, Mariha and Karlos exploring countries they had never visited and discovering for themselves the adventure of stepping foot in a new country. The commercial captures the power and emotion of the journeys to novel landscapes and horizons around the globe and encourages us to explore our own planet. The adventure starts with one small step on Earth.
In the commercial itself, the viewer is shown archive footage from a 1969 newspaper heading and preparations leading up to the Apollo 11 countdown and take off. Meanwhile in 2019, Russ, Mariha and Karlos prepare for the flight, approaching a Turkish Airlines plane waiting for them on the apron.
Each first time traveller is destined for a different landscape for an unforgettable experience: exploring deep caves and waterfalls amongst lush tropical forest, trekking through deep snow and riding a group of wild horses in the desert.
Turkish Airlines Chairman of the Board and the Executive Committee, M. İlker Aycı, commented; “This film celebrates the spirit of discovery and adventure that permeates all of us, from first time travelers to lifelong adventurers.
We look up at the sky for every new adventure as our planet has countless wonders and moments waiting to be discovered.
“As Turkish Airlines, the airline that flies to more countries than any other, we are delighted to keep you encouraged to ‘Widen Your World’ to discover the rich variety of cultures and landscapes here on Earth.”
This is the brand’s fifth consecutive big game ad featured at the Super Bowl, one of the most watched sports tournaments around the world, alongside a line up of some of the world’s most recognisable brands. ‘Step on Earth’ will be aired in 20 countries around the world and follows on from a number of high profile commercials that Turkish Airlines have aired at the Super Bowl till now.
In 2016 Turkish Airlines debuted the “Batman v Superman” campaign, the 2017 “Widen Your World” where Morgan Freeman invited us to explore the wide route network, and the “Five Senses” campaign in 2018 starring Dr. Oz, who experienced the wonders of the world through five senses.
Ridley Scott directed the 2019 Super Bowl commercial ‘The Journey’, a cinematic and thrilling chase through the stunning sights of Istanbul and the new Istanbul Airport.
Flying to more countries than any other airline, Turkish Airlines currently connects 318 destinations in 126 countries, with exciting new destinations to be introduced in 2020.
News
TEDxPAU 2024: Exploring New Possibilities and Shaping Tomorrow
TEDxPAU 2024 brought together some of the brightest minds and boldest voices on November 16th at the Honeywell Auditorium, Lagos Business School. With over 500 attendees eager to explore new possibilities, the event’s theme, ‘Shaping the Future,’ set the tone for a day filled with inspiration, reflection, and transformative ideas.
The day opened with a TED talk by TED founder Chris Anderson, followed by welcome remarks from the Vice-Chancellor of Pan-Atlantic University, Prof. Enase Okonedo. She encouraged the audience to embrace the theme, saying, “The future is now, and it is up to all of us to join hands to shape tomorrow.”
The sessions featured inspiring talks from visionaries like Akose Enebeli, who emphasized sustainable urban living by “building upwards instead of outwards,” and Goodnews Igwe, who stressed that creating value is key to success.
Temitope Runsewe championed Africa’s family values as a foundation for economic recovery, describing family businesses as “the future of Nigeria.” Prof. Fabian Ajogwu, SAN, advocated for affordable education to drive literacy and digital skills, while Michael Oluwagbemi sparked intrigue with his bold statement that “CNG is the new garri,” promoting energy innovation.
Ziad Maalouf shared leadership insights, underscoring personal growth as the key to scaling success.
Adesuwa Ifedi, Senior Vice President at Heifer International, spoke about the significance of scaling innovation from the inside out, urging organizations to embrace change-driven solutions. Dr. Peter Bamkole, Deputy Vice Chancellor of PAU, described entrepreneurship as “a catalyst for systemic change,” calling for the transformation of problems into solutions with far-reaching impact.
Dr. Cosmas Maduka, who shared his journey from adversity to global success, inspired the audience to embrace their gifts and believe in limitless possibilities.
The event ended with a fireside chat between TEDxPAU organizer Bella Victor and Dr. Maduka, who spoke about the importance of legacy and purpose. He encouraged attendees to see themselves as part of Nigeria’s solution and to embrace both the challenges and triumphs of the country’s journey.
Beyond the talks, TEDxPAU 2024 captivated attendees with musical performances, a spoken word piece, and a high-energy dance performance by different talents from the university.
The event also recognized its sponsors and volunteers, thanking them for their critical role in making the day a success.
In his closing remarks, Bella Victor expressed heartfelt gratitude, stating: “TEDxPAU was founded with the goal of giving back to this incredible school and creating a 360-degree impact—supporting our students, raising awareness for our school, and giving innovators a platform to reach a global audience. It’s inspiring to see how this event has grown and how each of you have played a part in that mission today. I thank our speakers, sponsors, volunteers, and every attendee who believed in this vision. Together, we are shaping the future.”
Attendees also enjoyed networking opportunities during breaks, sponsor exhibitions, and a private lunch for VIP ticket holders, who engaged in deeper conversations with the speakers about shaping tomorrow.
TEDxPAU 2024 once again reaffirmed its commitment to “ideas worth spreading” and left attendees inspired to take action. For recordings of the event and updates on future editions, stay tuned.
News
Head of Civil Service Celebrates 100 Days in Office with the Launch of Galaxy Backbone’s “Govmail”
In a landmark moment for Nigeria’s public service, the Head of Civil Service of the Federation, Mrs. Didi Esther Walson-Jack, OON, MINI, today marked her 100 days in office and officially launched three digital services platforms for the Civil Service.
These include, Govmail, ServiceWise GPT and the Federal Civil Service Online Portal. These platforms, underscore President Bola Ahmed Tinubu’s administration’s commitment to enhancing digital governance and driving innovation across the nation’s Federal Civil Service.
Govmail, an email platform developed and powered by Galaxy Backbone (GBB) is an innovative solution set to enhance communication, boost efficiency, and accelerate Nigeria’s digital transformation journey within the public sector.
Speaking at a meeting where the Govmail Interface was first officially presented and demonstrated to her, the Head of Civil Service expressed her excitement about the platform, stating, “GBB’s Govmail is unbelievably WOW!
This is a game-changer for our nation’s civil service, streamlining communication and creating a secure path to other government digital services. With Govmail, we are truly embracing the future of digital governance.”
Govmail is a secure, Nigeria-centric email platform designed by a team from Galaxy Backbone, exclusively for public service professionals. It ensures that all official communication are seamlessly managed while safeguarding Nigeria’s data sovereignty. The initiative emerged as a key outcome of the Digitalisation War Room, established by Mrs. Walson- Jack, to drive the implementation of cutting-edge digital solutions in government.
Commenting on this milestone, Professor Ibrahim A. Adeyanju, Managing Director/CEO of Galaxy Backbone, shared, “We are immensely proud to have developed this revolutionary platform, ensuring that every Nigerian civil servant has access to a robust and secure communication channel.
Govmail is not just about email—it’s about enabling productivity, efficiency, and sovereignty in governance. Galaxy Backbone remains committed to driving the digital transformation of Nigeria’s public sector.”
The Permanent Secretary, Federal Ministry of Communications, Innovation & Digital Economy, Engr. Faruk Yusuf Yabo emphasized the strategic importance of the Govmail for the nation’s Civil Service stating that “Govmail significantly reduces the government’s reliance on foreign email platforms, cutting costs and addressing licensing challenges. This is a commendable achievement by the Head of Service and the leadership of Galaxy Backbone.”
Through GBB’s dedicated efforts, Govmail will rapidly roll out email accounts to over 70,000 Federal civil servants across Nigeria, ensuring every government professional is equipped with a secure communication platform in record time. This initiative aligns with Nigeria’s goal of leveraging technology to build a digitally driven and globally competitive public service.
News
Senate Approves New $2.2Bn External Borrowing for Nigeria
The Senate has approved the new external borrowing plan request of $2.2 billion presented for consideration by President Bola Tinubu.
The approval followed the adoption of the report of the Senate Committee on Local and Foreign Debts at the plenary session on Thursday.
The report was presented by the Sen. Aliyu Wammako, chairman of the Committee.
President Bola Tinubu had on Tuesday, Nov 19, in separate letters to both chambers of the National Assembly, requested approval of a $2.2 billion external borrowing plan to part fund the N9.7 trillion deficit in the 2024 budget .
Senate upon receipt of the request, mandated its committee on local and foreign debts to expeditiously ensure further legislative inputs on the request and report back within 24 hours.
Presenting the committee‘s report, Wammako said the presidential request was very necessary for approval.
He said the loan request would be utilised for execution of ongoing projects and programmes in the 2024 appropriation act , saying that the projects were critical for national growth and development.
“It will contribute to the implementation of the debt management strategy, which seeks to reduce the cost of borrowing.
” It will lengthen maturity of the public debt stock, free – up space in the domestic market for other borrowers, and help increase Nigeria’s external reserves .” Wammako said Nigeria could raise all or part of the 2.2billion dollars through the issuance of Eurobonds in the International Capital Market ( ICM) .
Wammako thereafter is recommended as follows:
“That the Senate do approve the implementation of the new external borrowing of 2.2 billion dollars at the budget exchange rate of one dollars to N800 in the 2024 appropriation act and that the amount should be raised from one or more sources.
“Namely, issuance of eurobonds in the ICM, issuance of debut sovereign Sukuk in the ICM, and bridge, syndicated loans, subject to market conditions.”
The report was thereafter unanimously approved via an affirmative voice vote.
In his remarks after the approval, Senator Jibrin Barau, deputy president of the Senate, who presided plenary, commended the Wammako led committee for a job well done.
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