Telecom
IMC Players to Discuss ‘Advertising and Power of Nigerian Story’ at Industry Evening
Imbued with the passion to massively accelerate growth in Nigeria’s marketing communications industry and propel all-round relevance of the industry in the country’s development, Goddie Ofose, one of Nigeria’s top brand analyst and journalist is convening an industry evening summit with the theme “Advertising and the Power of the Nigerian Story”.
The event holds on March 6, 2020 at Sheraton Hotel and Towers, Ikeja, Lagos.
Gboyega Akosile, chief press secretary to Lagos State Governor, Mr. Babajide Sanwo-Olu will be the special guest of Honour at the occasion.
The lead paper for the evening will be presented by Mr. Lanre Adisa, chief creative officer, Noah’s Ark Limited. Meanwhile members of the panel who will discuss the Adisa’s paper include: Mr. Onyekachi Onubogu, CEO, Frutta Juice and Services; Mr. Amaechi Okobi, Group Head, Communications and External Affairs, Access Bank Plc, Mr. Emeka Oparah, Vice President, CSR and Communications, Airtel Nigeria, Mr. Martin Mabutho, Chief Commercial Officer, Multichoice Nigeria, and Mr. Jaiye Israel Opayemi, chief executive officer, Chain Reactions/ president, Public Relations Consultants Association of Nigeria,
Others include Dr. Felix King Eiremiokhae, chief executive officer, Oracle Experience/convener The Startups Africa, Mrs. Ijedi Iyoha, acting Registrar/CEO, Advertising Practitioners Council of Nigeria (APCON), Mr. Odion Aleobua, CEO, Modion Communications and Mr Lekan Lawal as the moderator for the segment.
The event, according to Ofose, was designed “to bring together industry leaders that I have interacted with over the years in the quest to rev up conversations that will move the Nigerian Marketing and Communications industry forward”.
Ofose also believed that with theme of the night, -Advertising and the Power of the Nigerian Story- the speaker, panelists and all other stakeholders present will explore the overriding engagement benefits derivable in deepening the Nigerian social-cultural content in advertising.
The programme which is scheduled to be an annual event will attract stakeholders in Nigeria’s marketing communications industry, corporate organisations, young practitioners and students from selected universities and other higher institutions in the country.
The convener felt that weaving the conversation round the Nigerian story will not only deepen the evening’s conversation but will equally throw up ideas that will bolster the corporate image of brand Nigeria and raise the national consciousness of industry players, young practitioners, students and other stakeholders in all ramifications.
Telecom
SAIL Fellowship: Teachers Reflect on Classroom Transformations with MTN Foundation
MTN Foundation in partnership with the Senator Abiru Innovation Lab (SAIL) Teachers Fellowship Programme is a groundbreaking initiative aimed at equipping teachers with innovative tools, methodologies, and digital resources to make classrooms more engaging and productive. Designed to improve the quality of education in Nigeria, the program drew over 6,000 applicants, of which a select group of outstanding teachers emerged as top performers.
Four exceptional teachers, Manasseh Mbah Bagayang, Susan Adeshola, Asmau Adamu Yakubu, and Brian Anthony shared their transformative experiences as participants in the fellowship, offering insights into how the program has revolutionised their classrooms and renewed their passion for teaching.
Manasseh Mbah, a chemistry teacher from Government Basic Education School in Bugai, Kaduna State, reflected on his unexpected journey into teaching. With a degree in chemical engineering, his path to education began out of necessity when he couldn’t find a job in his field. “Before the program, my knowledge of teaching was limited,” he confessed.
The fellowship introduced him to inquiry-based learning (IBL), a methodology that transforms classrooms into spaces of curiosity and critical thinking. “IBL is student-centered. It encourages the use of questions to pique students’ interest and develop their critical thinking abilities,” Manasseh explained.
Applying these methods, he saw a dramatic change in his classroom dynamics. “Before, students were uninterested, some even sleeping in class. Now, they’re curious and eager to learn,” he said.
Even in the face of challenges like limited access to electricity and the internet in rural areas, Manasseh has remained resourceful, using digital tools and interactive teaching strategies to inspire his students.
Susan Adeshola, a primary school teacher in Lagos, described the fellowship as a lifeline for innovation in resource-strapped environments. “Lagos State uses a cohesive teaching method, but my school lacked essential tools like projectors. So, I improvised… “The participation was overwhelming. Even the shyest students were asking questions and engaging,” she said, recounting how she created visual aids from downloaded images and cardboard to teach her students.
The results were astounding. One standout moment came when supervisors unexpectedly visited her class. Leveraging the inquiry-based approach she had learned, Susan captivated both her students and the observers, earning praise for her innovative teaching methods.
Her hope is for the Lagos State government to adopt these strategies more broadly. “If facilities are provided and more teachers are trained, classrooms will transform. Children will love coming to school because learning will be fun,” she affirmed.
Asmau Adamu Yakubu, a biochemistry graduate turned teacher from Kaduna State, described her classroom transformation as nothing short of revolutionary. “Before, students were bored and disengaged. But after implementing IBL, they became curious, attentive, and eager to participate,” she said.
Asmau emphasized the importance of relating lessons to students’ immediate environments, a core principle of IBL. “When students see the connection between what they’re learning and their everyday lives, it sticks,” she noted.
Her vision for the future is ambitious; merging IBL with technological innovation to bridge the gap between underprivileged students and modern education. “Imagine rural students exposed to laptops and digital tools. It would ignite their thirst for knowledge,” she said passionately.
Brian Anthony from Ondo State has always seen teaching as a noble and fulfilling profession. “I love to impact lives. Teaching is my way of sharing knowledge and shaping the future,” he said.
Through the fellowship, Brian discovered new ways to enhance his teaching. “The program taught me the value of self-development. As a teacher, you must keep learning to stay relevant,” he explained. His favourite takeaway was the power of combining IBL with digital tools to make lessons more engaging and memorable.
Brian’s classroom has become a place where students actively participate and think critically. “It’s amazing to see students remember concepts long after the lesson because they were engaged and involved,” he said.
The stories of these teachers reflect the profound impact of the SAIL Teachers Fellowship Programme. By equipping educators with innovative methodologies and digital resources, the foundation is reigniting a passion for teaching among participants.
As all graduating teachers continue to implement what they’ve learned, their hope is for broader adoption of inquiry-based learning and digital innovation across Nigeria. With programs like SAIL, the future of education in Nigeria looks brighter, promising a generation of students eager to learn and equipped to thrive in an increasingly digital world.
Telecom
NITDA Commends Google, X, Microsoft, and TikTok for Compliance
National Information Technology Development Agency (NITDA) has commended Google, X, Microsoft, and TikTok for their compliance with the Code of Practice for Interactive Computer Service Platforms/Internet Intermediaries.
The Code which was issued jointly by the Nigerian Communications Commission (NCC), National Broadcasting Commission (NBC), and NITDA outlines clear guidelines for promoting online safety and managing harmful content.
The 2023 compliance report provides valuable insight into the platforms efforts to address user safety concerns in line with the Code of Practice and the platforms’ community guidelines.
The highlight of the overall statistics across all the platforms includes the following:
1. Four million, one hundred and twenty-five thousand, two hundred and eighty-three (4,125,283) registered complaints.
2. Sixty-five million, eight hundred and fifty-three thousand, five hundred and eighty-one (65,853,581) content takedown.
3. Three hundred and seventy-nine thousand, four hundred and thirty-three (379,433) removed and re-uploaded content following an appeal by users.
4. Twelve million, ninety-nine thousand, six hundred and thirty-three (12,099,633) closed and deactivated accounts.
NITDA acknowledges the positive impact of these efforts by the platforms’ in fostering a safer and responsible digital environment for Nigerians and non-Nigerians in Nigeria. `
Furthermore, data from the Federal Inland Revenue Service (FIRS) and the National Bureau of Statistics (NBS) reveal that foreign digital companies, including interactive computer service platforms and internet intermediaries (such as social media platforms) operating in Nigeria contributed over N2.55 trillion (approximately $1.5 billion) in taxes in H1 2024.
This significant increase in revenue underscores the role of robust regulatory frameworks in shaping compliance and driving revenue growth in the digital economy.
While commending the progress made, NITDA emphasises the need for continued collaboration and innovation to address emerging challenges and ensure a safer and more responsible digital space.
The agency remains committed to working with stakeholders to strengthen and enhance user safety measures, digital literacy, trust and transparency.
Telecom
Galaxy Backbone CEO Advocates for Sustainable Digital Infrastructure in Africa
Prof. Ibrahim Adeyanju, Managing Director/Chief Executive Officer of Galaxy Backbone, has underscored the importance of building sustainable digital infrastructure to fuel Africa’s economic transformation.
Presenting a paper titled: Building Digital Infrastructure for a Sustainable Digital Economy at the 2024 edition of Africa Tech Alliance Forum (AfriTECH 4.0) held recently in Lagos, Prof. Adeyanju noted that technology has the potential to redefine Africa’s economic trajectory, and that at Galaxy Backbone, they are dedicated to building the foundational digital infrastructure that supports this vision.
According to him, “Africa’s digital journey presents immense opportunities, but it requires robust, scalable, and sustainable infrastructure to enable economic growth.
“Galaxy Backbone’s mission aligns directly with these goals, as we work to provide the infrastructure and connectivity that powers government services, businesses, and communities across Nigeria.”
He said that today, digital infrastructure is much more than just technology but about creating resilient systems that empower citizens, foster economic empowerment, and drive inclusive growth.
“Our investments in state-of-the-art data centres, fibre optic networks, state of the art SOC and secure cloud solutions have created a backbone that supports Nigeria’s public sector and enables interconnectivity among MDAs,” he said.
Prof. Adeyanju who was represented at the event by Mr. Nnamdi Onoh, Field Service Engineer at Galaxy Backbone, highlighted key projects, including the National Information Communication Technology Infrastructure Backbone (NICTIB), which has expanded connectivity and digital services across Nigeria.
Focusing on sustainability, he outlined Galaxy Backbone’s commitment to three pillars including Environmental Responsibility through energy-efficient practices in data centres; Economic Empowerment which aims at facilitating job creation and innovation, allowing businesses to scale; and Social Inclusion which is targeted at bridging the digital divide and reaching underserved communities.
He said that looking ahead, Galaxy Backbone plans to expand cloud services, strengthen cybersecurity, and explore AI, IoT, and blockchain to build a future-ready infrastructure, noting that the Government Service Portal (GSP), a consolidated platform for public services, was also introduced as a step towards enhancing transparency and citizen-centric services.
“In the next 12 to 24 months, Galaxy Backbone will focus on expanding our cloud capabilities, strengthening cybersecurity, and exploring emerging technologies like AI, IoT, and blockchain to enhance service delivery.
“Our goal is to build a future-ready infrastructure that supports the dynamic needs of Nigeria’s digital economy.
“We are also advancing projects such as the Government Service Portal (GSP), which consolidates public services into a single, accessible platform. This effort demonstrates our commitment to making government services more transparent, efficient, and citizen-centric,” he said.
The CEO emphasized that digital transformation is a collaborative effort involving government agencies, industry, and international partners and highlighted partnerships with NITDA, the Ministry of Communications, and ECOWAS members as essential for a resilient digital economy.
According to Prof. Adeyanju, “As we pursue this vision, we recognize the challenges we face—connectivity gaps, regulatory hurdles, and cybersecurity threats.
“Our approach is to address these proactively by investing in secure, scalable infrastructure and advocating for policies that enable digital growth.
“At Galaxy Backbone, we are committed to developing a skilled workforce capable of managing and advancing our digital infrastructure.”
In recognition of its leadership, Galaxy Backbone was awarded the ATAEx Outstanding Government Agency of the Year, an award Prof.
Adeyanju said “underscores our commitment to a secure, inclusive, and sustainable digital future for Nigeria, reaffirming Galaxy Backbone’s dedication to advancing Africa’s digital economy.”
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