Telecom
LiveSpot360 to Use New Groundbreaking Digital Initiatives to Transform Customer Experiences
Livespot360, renowned creative collective, has announced a slew of new cutting-edge formats set to transform digital experiences forever.
These innovations will cut across entertainment and experiential marketing, as LiveSpot360 seeks to use innovation to transcend these trying times.
These unique platforms will feature state-of-the-art technology, as Livespot360 will be exploring the application of virtual and augmented reality in providing stellar experiences through their virtual hub.
Founded in Lagos, Nigeria, Livespot360 boasts an enviable reputation for creating some of the most memorable concert experiences in Nigerian history.
From pulling off the renowned concert series, Love Like A Movie featuring Kelly Rowland, Ciara and Kim Kardashian, to the highly acclaimed The Falz Experience and Cardi B’s historic showpiece at Livespot X Festival in Lagos and Accra, LiveSpot360 has been at the heart of specially curated unforgettable experiences.
The company’s full 360 creative expertise has been evident across marketing communications i.e. Advertising, Digital, Tech, Production, Experiential and Entertainment.
These wins have seen LiveSpot360 quickly become one of the most respected companies in the industry.
With the launch of these new platforms, LiveSpot360 is looking to revolutionize the way consumers interact with different forms of leisure and entertainment activities.
These initiatives also have the potential to help salvage the entertainment industry which has been heavily affected by the COVID-19 pandemic.
Since February 2020, some of the world’s biggest musicians have had to cancel planned gigs and performances, and this has led to a gross loss of over $200 million for the music industry alone.
Livespot360’s new property, Virtuopia – a virtual reality platform powered by LiveSpot360, is offering an exciting alternative that will allow creatives to engage fans in cutting-edge and fascinating ways.
Virtuopia will take audiences on an immersive journey to concerts, games, festivals, fantasy-themed adventures and more, through Augmented Reality (AR) and Virtual Reality (VR).
Other experiences include Virtual Cinema, 3D product launches/showcase, Live streams of events, conferences amongst others.
The location-based virtual reality entertainment industry is about to grow up to $825 million by 2021 according to Greenlight Insights’ forecasts.
The cinema experience can become a leader in this emerging market, and LiveSpot360 appears to be getting ahead of the curve with these new innovations.
Speaking on the new offerings, Deola Art Alade, ceo, Livespot360 said, “In the wake of the new reality, amidst the COVID-19 pandemic, we at Livespot360 are aiming to stay ahead of the curve, dictating the pace and seeking endless possibilities.
“We have always defined and grown exceptional brands and these platforms will not be an exemption.
“We will continue to do this through a carefully refined system of ideation and creative development, leveraging our extensive resource network to communicate across multi-platforms.”
It doesn’t end there, however, as another announced platform, Lutopia, is aimed at engaging consumers with state-of-the-art experiences through Drive-In Discos/Parties/Clubs/Concerts/Cinemas, Drive-Thru Fast Food & Grill and other experiences. Lutopia seeks to offer an alternate, yet equally enjoyable alternative to physical events.
In addition to these, Livespot360 will be unveiling the hybrid events – a series of specially curated live and archived experiences hosted on the company’s lifestyle and entertainment platform, Livespot Nation.
Commenting on this, Dare Art Alade, chief creative director, Livespot360 noted, “The creative revolution Livespot360 brings to the marketing industry is based on years of commendable work and a track record of excellence.
“We thrive in applying our creativity to providing real, exciting marketing solutions for all our clients and audiences.
“We are a 360° creative collective of the digital era, unified by a passion for developing disruptive ideas that convert consumers into fans.”
Livespot360’s latest bouquet of offerings gives existing clients, partner brands, artists, creatives and many others, a renewed opportunity to engage audiences through innovative platforms and unique experiences.
Telecom
WIOCC, Galaxy Backbone Partner to Drive High-Speed Internet Connectivity Across Nigeria
WIOCC, Africa’s Carriers’ Carrier, has partnered with Galaxy Backbone Limited (GBB), a leading digital infrastructure and shared services provider, in a strategic infrastructure collaboration aimed at enhancing high-speed internet connectivity across the country. This partnership supports digital inclusion and drives Nigeria’s digital transformation.
By combining WIOCC’s extensive wholesale fibre network and expertise with GBB’s national fibre footprint, the collaboration will improve scalability, efficiency and service delivery for businesses and government institutions. It also aims to bridge the digital divide by expanding broadband access to underserved regions and foster partnerships with Mobile Network Operators (MNOs) to advance Nigeria’s digital economy.
A signing ceremony was held at Galaxy Backbone’s Corporate headquarters in Abuja, with Darren Bedford, Group Chief Development Officer at WIOCC and Managing Director/CEO of Galaxy Backbone, Professor Ibrahim A. Adeyanju.
They highlighted the strategic alignment of both organizations in driving digital transformation to accelerate Nigeria’s digital future, setting a benchmark for innovation and connectivity that addresses the evolving needs of Nigeria’s digital ecosystem..
Professor Ibrahim A. Adeyanju stated, “Our mission is to provide robust digital infrastructure that underpins Nigeria’s digital economy. This partnership with WIOCC is a testament to our commitment to enabling digital inclusion and providing a platform for collaboration that transforms how businesses, governments and communities operate in today’s world.”
Darren Bedford added, “This collaboration with Galaxy Backbone reflects our shared vision for driving digital transformation. Together, we are creating a platform for innovation and economic growth that will benefit the country with world-class connectivity.”
Telecom
Schneider Reiterates Commitment to Accelerate Data Centre Market
Schneider Electric, has reiterated its commitment to accelerate growth in the data centre market across East and West Africa regions that have become vital due to rapid digitalisation and increasing Internet penetration.
Commitment on the company’s drive, End User Sales Director, Anglophone Africa, Schneider Electric, Rohan de Beer, said, the African data centre market is witnessing unprecedented growth, creating a fertile ground for resellers and distributors to enhance their capabilities and foster stronger relationships with local end users.
De Beer explained that previously, Schneider Electric relied solely on external channels for market development, which sometimes led to missed opportunities and increased competition.
He noted that the new dual approach adopted by the firm seeks to address these gaps by enabling closer engagement with end users to influence technology decisions and secure a larger share of the market.
He added, “Crucially, these engagements will still be fulfilled through Schneider Electric’s extensive channel network.This strategy allows us to influence project lifecycles at an earlier stage while maintaining our channel-driven fulfilment model,” explained De Beer. “Our goal isn’t to increase direct business but to expand our market presence and share while empowering partners.”
“In addition to self-paced learning resources, we are hosting instructor-led training sessions across the Anglophone cluster. The first half of the year saw successful training completions in East, West, and Southern Africa, focusing on technical solutions for partners and distributors,” De Beer added.
Telecom
Leo Stan Ekeh Highlights Nigeria’s Tech Potential @France–Nigeria Investment Forum
By Tolu Aderemi-Cole
This year’s France–Nigeria Investment Forum, a major highlight of President Bola Tinubu’s visit to France, ended on a sound note and was mutually rewarding for both countries.
For some of us who have attended a few such forums in the past, this year’s edition stands out as the best from a Nigerian perspective, especially because of the organization and selection of relevant, successful Nigerian entrepreneurs who attended.
Though it was a government-to-government outing, the event was largely driven by the private sector, including experienced foreigners who functioned as moderators. In the past, the Nigerian government would showcase CEOs of companies that foreign investors found it difficult to connect with.
Also, this year, Nigeria’s leading women CEOs were presented to the French and global investment communities. I was impressed with the confidence Dame (Dr.) Adaora Umeoji, the CEO of Zenith Bank, Dr. Owen Omogiafor and Jumoke Oduwole, the Honourable Minister of Industry, Trade and Investment exhibited during their respective presentations. This is good for the Tinubu administration and the Nigeria economy and in tandem with emerging global trends where women have been raising the bar in entrepreneurship and leadership.
However, what was exceptional to me as a Nigerian UK-based property investor, was the presentation of Dr. Leo Stan Ekeh, Chairman of Zinox and Konga Group as he was introduced.
He gave a completely different perspective to the event, speaking with confidence on the technology capacity of Nigeria to support foreign investors. He assured the foreign investors of the existence of world-class IT professionals in their thousands who are available to support these investors.
He pleaded with French investors to invest in the educational sector and partner with some Nigerian educational institutions to produce graduates who may become global citizens in the corporate world. It was a great eye-opener for the packed hall as he personally gave an example of what his companies have done in the tech sector for French companies in Nigeria over 30 years ago. Most of these companies had their CEOs present at the event.
Ekeh’s confidence was infectious, and you could gauge the impact of his audacious presentation from the faces of both the foreigners and Nigerians in the audience. I am sure there are many companies with the profile of Zinox and Konga Group that are yet to be showcased to the world.
People left the hall very impressed. Though I was unable to reach him as he had a few persons engaging him, and I left immediately after his presentation, I spent time on Google to check out this Nigerian who presented the Nigerian technology roadmap over 30 years back.
One of his most impactful impressions in his presentation was when he said that you cannot anticipate future investments anywhere in the world without technology as your enabler.
Google revealed a lot about this humble Africa’s leading tech icon. It was a great expose for a Nigerian who pioneered many tech initiatives on the continent. Very touching was what led him to transition Nigeria from analogue petrol dispensing pumps at filling stations to today’s digital dispensing pumps when he was cheated at a petrol station, amongst others.
His profile also mentioned how he lost over $28m in one swoop on an AI and Robotics investment that failed after he acquired the largest warehouse in the city of Lagos to install the intelligent, high-end project over eight years ago.
As I was travelling back to UK, I was reflecting on opportunities that abound in Nigeria. Today, we celebrate Elon Musk, the world’s richest man who has an African background but who made his money outside Africa, but I wager that Musk could not have made as much money if he had stayed back in Africa. Never!
Ekeh’s reason for not hitting the jackpot is that he is operating out of a very limited Nigeria economy with structural challenges and several infrastructural deficits.
The young Minister of Technology and Digital Economy Dr. Bosun Tijani, should be encouraged to produce more Dr. Ekehs to guarantee the future of Nigeria.
Ekeh in his narration talked about how as a young man he returned to Nigeria over 37 years ago with a vision to launch what he called ‘Digital Democracy’ by digitalising elections and electoral processes in the country. He also narrated his effort at consolidation of data through digital census to guide planning and investments to achieve his ambition of promoting Nigeria to the status of an economy the world can trust.
He may have achieved his vision for digital elections with massive tech deployment which his company handled, but I am not sure how he could achieve a trusted economy where 80% of successful persons in the country are in oil and gas, cement, road construction, all brutally controlled by government both directly and vicariously.
Tech is the present and the future, and the Nigerian government must be intentional by patronising and helping to grow indigenous players to ensure they remain competitive on the global stage. I must say that I am proud of Dr. Ekeh and his achievements as a serial tech entrepreneur. His work inspires confidence in Nigeria’s potential. However, the next two years will be pivotal in proving that this progress can be sustained.
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