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Nokia Wins ‘Coolest Phone Award’ at the Generation Next Survey Awards

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Nokia, leading phone manufacturer, has emerged the ‘Coolest Phone Brand’ at the maiden edition of The BusinessDay Generation Next Survey Awards held in Lagos last week.

The Nokia brand was awarded on the strength of its ability to produce cool, colourful and functional smartphones, as well as engaging the youth market through trendy social activities.

The Award is organized by BusinessDay Media in partnership with HDI Youth Marketeers Nigeria, a youth marketing company with a specialized focus on connecting brands to their target

audience within the youth segment through research, insight generation, creation & management of platform, activations and events.

Nokia’s choice as recipient of the award is the result of a market survey among Nigerians aged between eight and twenty five (8-25 years).

The survey polled respondents on what phone brand they considered to be ‘the coolest.’ Nokia beat Apple, Blackberry and Samsung to the coveted prize.

Speaking on the achievement, Nick Imudia, managing director Nokia West and Central Africa, said, “We are very happy to receive this award. We appreciate our customers across Nigeria and the organizers for honoring Nokia. At Nokia, we strive to make great mobile products tha connect our consumers to what matters most. Through our vibrant range of Asha and Lumia phones, we bring consumers freedom of choice in colour, design, feature set and price range.

“We believe this is resonating strongly in the youth market, as highlighted by this fantastic award.”

Nokia is not only creating devices for our customers to purchase, but also creating opportunities for them to engage with their phones and with the Nokia brand. Last year, we introduced the Nokia Asha range of smartphones targeted at the youth market. As part of our marketing around Asha, we launched a local rap competition for aspiring young rappers to express themselves.

By understanding our consumers, we are able to create marketing initiatives that are relevant, creative and encourage a dialogue with our consumers.

The Generation Next Awards are the biggest and most prestigious awards with focus on the youth market in Africa. Although this is the inaugural year for the awards in Nigeria, they have already been held nine times in South Africa.

They are highly rated as a mouthpiece of the consumer as they are backed by surveys.

According to a statement from the HDI Youth Marketeers Nigeria office, the award seeks to connect and create affinity between brands and their youth market in Africa.


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MTN Commits $2Bn to ITU’s Partner2Connect Initiative

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MTN Group has committed $2 billion to the International Telecommunications Union’s (ITU) Partner2Connect initiative, bringing the total funds pledged to $73 billion.

MTN Commits $2Bn to ITU’s Partner2Connect Initiative

The announcement was made during the ongoing Mobile World Congress (MWC 2025) in Barcelona, Spain.

Partner2Connect, spearheaded by the ITU, is a global initiative aimed at enhancing universal digital access, strengthening infrastructure, and fostering meaningful connectivity.

Doreen Bogdan-Martin, secretary-general, ITU, highlighted the significance of these commitments, stating, “Expansive digital infrastructure highlights how much humanity values and depends on meaningful connectivity. These new pledges bring us closer to delivering sustainable digital transformation to everyone, everywhere.”

According to the ITU, MTN Group has shown a strong commitment to investing in Africa’s digital future, spending approximately $2 billion annually on capital expenditures across its markets over the past five years.

Similar investments are planned over the next five years, focusing on expanding and improving voice and data networks to bolster connectivity and drive digital inclusion.

The ITU also announced a $2 billion pledge from Globalstar to expand its low-Earth orbit satellite network, providing seamless, energy-efficient connectivity solutions for remote regions and underserved areas.

These efforts will include direct-to-device (D2D) and IoT connectivity solutions.

As ITU celebrates its 160th anniversary, the UN agency has emphasised its dedication to bridging the global digital divide.

An estimated 2.6 billion people worldwide remain offline, according to ITU data.

The agency has called for $100 billion in commitments by 2026 to fund projects supporting global digital transformation, particularly in hard-to-reach communities.

With over 1,000 pledges spanning 147 countries, Partner2Connect is working toward ITU’s vision of a digitally connected and inclusive future.

Current estimates suggest $1.6 trillion is required for global connectivity hardware alone, with the majority of resources needed in developing nations.

The funds pledged by MTN Group and other partners are set to strengthen digital infrastructure, enhance connectivity in underserved areas, and accelerate digital innovations to support economic and social growth worldwide.


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Telegram Introduces New Features to Address Unsolicited Messages

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Telegram has rolled out a new feature aimed at enhancing user safety by flagging messages from unknown contacts.

Telegram Introduces New Features to Address Unsolicited Messages

When users receive messages from individuals outside their contact list for the first time, a detailed information page now appears.

This page includes details such as the sender’s country (determined by their phone number), their joining date on Telegram, any shared groups, and whether their account is verified.

The goal is to help users identify potential scams and impersonators more effectively.

In addition, Telegram now provides insight into when the sender last updated their username or profile picture, offering another way to detect compromised or hacked accounts.

The company has emphasised its commitment to transparency, promising “clear indicators” to distinguish official accounts, third-party verified profiles, and regular users.

Telegram Premium subscribers can now charge fees for messages received from users outside their contact list, a feature designed to reduce spam while allowing group administrators to monetise their communities.

Dubbed “Star Messages,” this new option enables users to set customisable fees for unsolicited messages.

The feature also provides flexibility, allowing certain users or members of specific groups to send messages for free.

Telegram’s Star Messages come with convenient options, such as single-tap refunds for payments, ensuring a seamless user experience.

By offering advanced controls and monetisation opportunities, the platform continues to prioritise user safety and satisfaction.

With these updates, Telegram strengthens its position as a platform focused on both user protection and innovative monetisation tools.


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MTN Nigeria Reaffirms Support for Grassroots Sports During Edo State Visit

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MTN Nigeria has strengthened its commitment to grassroots sports development following a visit to Edo State Governor, Monday Okpebholo, at the Government House in Benin City on March 5.

The visit coincided with the upcoming launch of Season 3 of MTN Champs, an athletics competition that will commence in Edo State from March 13 to 15.

The initiative highlights MTN’s dedication to nurturing young athletic talent and aligns seamlessly with Edo State’s focus on sports development.

Idowu Adesokan, General Manager of Consumer Marketing at MTN Nigeria, expressed appreciation for Edo State’s contributions to previous editions of MTN Champs and emphasized the importance of collaboration to ensure this season’s success.

Governor Okpebholo reciprocated by pledging full logistical and administrative support to make the event impactful.

Season 3 of MTN Champs is set to engage thousands of secondary school students across Nigeria, kicking off in Edo State before moving to Lagos and Uyo in subsequent weeks.

This initiative reflects MTN Nigeria’s broader vision of fostering youth empowerment and revitalizing athletics at the grassroots level.


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