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UBA’s REDTV Premieres 3rd  Season ofThe Men’s Club

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The buzz was palpable as Africa’s highly anticipated online series, The Men’s Club (TMC), hit the screens for its third season on Wednesday.

UBA’s REDTV Premieres 3rd  Season ofThe Men’s Club

The 13-episode smash series is powered by the United Bank for Africa’s Lifestyle and Entertainment channel, REDTV, producers of hit shows such as Our Best Friend’s Wedding, Inspector K, Assistant Madams, Red Hot Topics, Hotel Boutique and many more.

The blockbuster series, TMC, which has enjoyed a huge following since its first release in 2018, has taken viewers on a roller-coaster ride with Africa’s most eligible young men – Ayoola Ayoola, Efa Iwara, Daniel Etim and Baaj Adegbule, on their adventure filled with love, friendship, fear, betrayal and Romance.

The show also stars top female acts: Sharon Ooja, Mimi Chaka, Folu Storms and features some of Nollywood’s finest legends like Sola Sobowale and Shaffy Bello.

The new season which was premiered on REDTV’s Youtube channel on Wednesday was an instant hit as thousands of people from all over the world watched the 90-minute premiere event.

Bola Atta, executive producer of REDTV, who spoke shortly before TMC3 came on screen, noted that although there had been a slight delay in production of the hit series thirds season due to the lockdown occasioned by the Covid-19 Pandemic, there were efforts taken to ensure that this delay was not prolonged.

“TMC is one of our major hit series brought from the REDTV stables and powered by the United Bank for Africa(UBA). We worked really hard to ensure we were bringing the best this season despite all the delays. The TMC fans have been so loyal and we needed to give them what they wanted. The Covid -19 lockdown meant that we had to halt production right in the middle and this caused quite a bit of stress for us. However, the minute the lock down eased up, we put the very best measures in place for safety and security for cast and crew, limited the numbers and went back into production.

Atta  emphasised UBA’s continued support for the creative industry to ensure that more youth are gainfully employed and presented with opportunities that showcase their talent, boosting economies across Africa.

She said “REDTV was birthed by the United Bank for Africa, to support the creative industry in Nigeria and across the African continent and for over four years now, we have been creating employment and honing creative talent through entertainment. The potential revenue that can be generated in this industry is often under-estimated and it is only in recent times that more people have had the courage to leave traditional professions and embrace the creatives.”

Also speaking about TMC3, Tola Odunsi, CEO Urban Vision and Director of The Men’s Club, expressed delight at the reception which the series has received over the years. He also praised UBA and REDTV for the continuous support towards ensuring that viewers are always provided with the best quality entertainment.

“We are extremely pleased to partner with UBA and REDTV to create top quality content and jobs. Working with UBA and REDTV has been amazing and with their support, more jobs continue to be created in the entertainment sector.  On TMC 3 production we were able to hire a lot of people in different capacities and that ultimately equates to impacting many families, many lives. All thanks to UBA’s support,” Odunsi said.

REDTV is a fast-paced lifestyle channel that puts Africa on the global stage. Proudly powered by UBA, the network is here to entertain and inform with rich content that feature the very best of African entertainment, fashion, news, design, music, sport, movies and travel and so much more.

REDTV collaborates with the most talented visionaries and creative minds daring to believe in a New Africa.


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Broadcasting

Big Brother Naija Season 10 to Premiere July 26 with Record ₦150m Grand Prize

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Big Brother Naija Season 10
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MultiChoice Nigeria, today announced the highly anticipated return of Africa’s biggest reality television show, Big Brother Naija, for its landmark 10th season. Set to premiere over two nights on Saturday, July 26 and Sunday, July 27, 2025, the new season promises 10 weeks of captivating drama, strategic gameplay, and unparalleled entertainment, culminating in the grand finale on Sunday, October 5, 2025.

Big Brother Naija Season 10

The audition process for this milestone season was meticulously designed to unearth the most engaging and dynamic personalities from across Nigeria. Audition registrations were held from May 3rd to May 7th, 2025, and saw an overwhelming response, followed by rigorous in-person auditions conducted in Lagos, Abuja, and Enugu from May 16th to May 18th, 2025.

Speaking on the upcoming season, Busola Tejumola, Executive Head, General Entertainment, MultiChoice Group, expressed her excitement: “Today we are not just announcing another season, we are celebrating a legacy.”

While the official theme for Season 10 will be unveiled on the premiere night, viewers can anticipate a fresh wave of excitement. The beloved Ebuka Obi-Uchendu is returning as host, guiding viewers through every twist and turn of the season. This 10th season also has the highest prize at stake – valued at a whopping N150million.

Fans can catch the premier live on July 26 and 27 exclusively on Africa Magic Showcase, Family and Showmax at 7 PM WAT. The Sunday live eviction shows will also air exclusively on these channels. The 24/7 live stream will be available on DStv Channel 198, GOtv Channel 49, and on Showmax.

“BBNaija has become more than just a television show; it is a living, breathing cultural force. It has given voice to a new generation of talent, creatives, entertainers, and the influencer community, and it has refined what homegrown entertainment can achieve when it is done at scale with intention and ambition,” added Tejumola.

With a two-night opening live show for Big Brother Naija Season 10, the season is poised to build upon the legacy of its predecessors, with fans expecting a more dynamic and entertaining experience. Still speaking on what the season holds Dr. Tejumola said “Today we are not just announcing another season, we are celebrating a legacy. From the very first time we introduced Big Brother Naija in 2017, we had an inkling that we had something special. What we couldn’t fully imagine then is how deeply the show would resonate not only in Nigeria but across Africa and in the global diaspora, where our stories continue to connect people to home.”

This milestone season for the iconic show is not without the usual lineup of sponsors. The gold sponsor for the 10th season of the show is Guinness Nigeria. Other sponsors include Smirnoff, Gordons, HFM, Pepsi, Aquafina, Supakomando, Tolaram Group, Bet King, Golden Penny Foods, Haier Thermocool, Checkers custard, and Innoson Motors, among others.

Viewers can catch all the live action and special broadcasts on DStv Channel 198, GOtv Channel 49, and Showmax. The live Sunday eviction shows will air exclusively on Africa Magic Showcase (DStv Channel 151, GOtv Channel 8), Africa Magic Family (DStv Channel 154, GOtv Channel 7) and on Showmax.

DStv and GOtv subscribers can also watch the show on the go using the DStv and GOtv Stream apps available on the Google Play Store and IOS App Store.


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GEFAS to Launch Innovation Hub in Anambra, Backs Soludo’s Digital Vision

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Geeks and Founders Alliance for Soludo (GEFAS), a tech-driven network of young professionals, is set to unveil its operational hub in Anambra State as part of efforts to deepen digital engagement and community outreach.

The launch, scheduled for July 17, 2025, will take place at 10 Uche Ekwunife Crescent, Iyiagu Estate, Awka, and is expected to serve as a nerve centre for collaboration, innovation and support for Governor Chukwuma Soludo’s smart city agenda.

Convener of GEFAS, Mr Fred Agbata, said the initiative reflects the group’s commitment to digital progress and grassroots mobilisation.

“This space reinforces our support for Governor Soludo’s vision of a smart, prosperous Anambra. It’s also a demonstration of what young innovators can achieve when united behind a bigger goal—the re-election of Governor Soludo,” he said.

Agbata added that the hub would provide a platform for tech enthusiasts, entrepreneurs and creatives to co-create solutions that address local challenges and promote inclusive development.

GEFAS has called on stakeholders, youth groups and members of the public to attend the launch and engage with the opportunities the space will offer.


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Over 5,600 Pupils to Benefit as ATC, ProFuturo Partner on Tech-Driven Learning

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American Tower Corporation (ATC) Nigeria and the ProFuturo Foundation have announced a strategic partnership aimed at transforming the educational sector through digital innovation and technology.

ATC

The programme, which is being implemented in conjunction with the Kukah Centre, is expected to benefit over 5,600 school children and 34 teachers across 11 schools in Kano, Kebbi and Taraba states.

The initiative is part of a broader global collaboration between American Tower and ProFuturo Foundation, targeting education gaps in seven African and Latin American countries.

Speaking at the signing ceremony, ATC Nigeria Chief Executive Officer, Mr Pieter Van Der Westhuizen, said the partnership was aligned with the company’s Digital Communities programme, which facilitates technology-driven learning, financial literacy for adults and access to healthcare services in underserved areas.

“At ATC Nigeria, we are proud to support this impactful collaboration, which brings digital tools directly into classrooms. This partnership is not just about equipment—it’s about giving children the future they deserve,” he said.

General Manager of ProFuturo Foundation, Ms Magdalena Brier, described the partnership as a crucial step towards bridging the digital divide and empowering vulnerable communities.

“This alliance reinforces our mission to transform lives by improving access to education and digital tools. Every child and teacher reached through this programme is a testament to what we can achieve together,” she said.

Each school will be equipped with a digital learning kit, which includes computers, tablets, routers, projectors and other essential components tailored to foster interactive learning—even in areas with limited connectivity.

The initiative seeks to strengthen innovative teaching practices and promote inclusive education through digital transformation, with active support from local authorities who were present at the official launch.


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