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Etisalat Partners Brimass on Leadership Seminar for SMEs

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Etisalat in partnership with Brimass Limited hosted a section of entrepreneurs, executives, business owners and other decision makers to an interactive leadership seminar with Leadership Expert and Business Coach, Mr. Brian Tracy. 

 

According to the company, ‘this is a way of reiterating its support for the growth of emerging businesses as well as providing businesses with the right platform to communicate ideas and grow their business enterprise’.

 

The event tagged, “The Remarkable Leaders’ Conclave with Brian Tracy” with the theme The Making of Innovative Leaders: Winning Leadership Strategies for Building World Class Organizations and Societies, was designed to expose delegates to Tracy’s best productivity secrets to help them maximize their leadership positions and ultimately produce excellent results in their businesses and other spheres of life. 

 

The three part seminar which started with the Entrepreneurs’ Breakfast Conclave, followed by the Executives’ Lunch Conclave and climaxed with an exclusive Executives’ Dinner, delivered tips and keys for growing a successful business as well as the role of management in building effective leaders.

 

During his teaching on the seven responsibilities of a leader, the top selling author of over 45 books said that an effective leader is one who can provide customer satisfaction and this can happen by offering innovative products and services. 

 

He added that businesses should continually seek better ways to acquire and keep their customers.

 

Reputed for its role in bringing innovative offerings in the telecommunications sector in the country, Bidemi Ladipo, Etisalat Nigeria’s head, Business Segment, said the platform was one of many ways Etisalat is showing its commitment to the growth of small and medium scaled businesses who require necessary information to succeed in their various industries.

 

“As a company we pride ourselves in innovation and building businesses, an attribute similar to Brian Tracy. We have created a number of products that address the communication needs of these emerging businesses of note is the Easybusiness, a pre-paid package which gives business owners and their customers and partners an effective communication experience at cost effective rates”.

 

Speaking further, Ladipo said that Etisalat in partnership with the Small and Medium Enterprises Development Agency of Nigeria (SMEDAN) organizes a quarterly business networking meeting known as Market Access which has held in major cities in Nigeria. 

 

“We also are involved in the Global Entrepreneurship Week (GEW) together with the Enterprise Development Centre of the Pan-Atlantic University, the world’s largest celebration of innovators and job creators. As the fourth entrant to the Nigerian telecoms market, we have grown, accruing over 15 million subscribers in just about five years in operation so we are passionate about connecting entrepreneurs, small and medium scaled with businesses with the resources they need to grow and succeed”, he said.

 

Commenting on the workshop, Stephen Ojji, chief operating officer of Brimass Limited, said the essence of bringing Brian Tracy was to create sustainable change in leadership and innovation in doing business especially for SMEs as well as senior management and executives of different organizations.  He said the company decided to take the event to a larger scale due to sponsorship from business minded companies like Etisalat who gave them the required mileage that made the event a success.

 

 

 


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SAIL and MTN Foundation Equip 4000 Teachers with Digital Learning Strategies

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SAIL Teachers Fellowship Program recently celebrated a milestone graduation, equipping 4000 teachers with innovative teaching techniques to transform Nigerian classrooms.

The program, organised through a collaboration between the SAIL Empowerment Foundation and MTN Foundation, represents a groundbreaking effort to transition educators from traditional methods to inquiry-based and digital learning strategies.

This year’s fellowship, a hybrid initiative engaging over 4,000 teachers from a pool of 15,000 applicants, culminated in intensive training sessions and certifications for 400 outstanding participants. These educators were introduced to tools like Canva, and advanced classroom management strategies designed to address the unique challenges of Nigerian classrooms.

During the graduation event in Lagos, MTN Foundation’s Executive Director, Odunayo Sanya, emphasised the Foundation’s 20-year legacy of impactful initiatives, with investments totalling over ₦30 billion across health, education, and empowerment sectors. Sanya underscored the Fellowship’s transformative role in shaping the nation’s future through teacher development.

Sanya challenged the teachers to become change-makers. “The knowledge you have gained is not for you alone. You are expected to empower other teachers and uplift your students, ensuring the impact of this training spreads beyond you.”

Senator Tokunbo Abiru, co-founder of the SAIL Empowerment Foundation, echoed this sentiment, highlighting the program’s vision to empower teachers as change agents within their communities.

Abiru called for continued partnerships to expand the program’s reach and ensure its sustainability. “The Teachers’ Fellowship has grown to about 6,700 teachers thanks to the incredible support from MTN Foundation,” he said.

The event also featured the unveiling of the MTN Foundation’s legacy publication, Yellow Impact: 20 Years Stronger, a testament to two decades of impactful interventions. As both organizations reiterated their commitment to the program, they underscored the importance of collective effort in shaping the future of education in Nigeria.

With plans to expand the program in the coming year, the MTN Foundation and SAIL Empowerment Foundation continue to inspire hope and transformation in the education sector.


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AfriTECH 4.0: QNET’s Biram Fall Advocates for Financial Inclusion in Africa

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Mr. Biram Fall, the Regional General Manager, QNET Sub-Saharan Africa, has said that with over 350 million unbanked adults, there is a significant potential of financial inclusion and digital solutions for Africa, and a vast opportunity to expand access to financial security, event through electronic commerce (eCommerce).

Mr. Biram Fall, the Regional General Manager, QNET Sub-Saharan Africa

Speaking as a lead presenter at the recent Africa Tech Alliance Forum (AfriTECH 4.0) held in Lagos, Fall stated that financial inclusion transforms lives by providing essential financial tools like savings accounts, credit, and insurance, which foster economic independence.

He referenced the International Monetary Fund (IMF) which highlights the role of financial services in strengthening economic resilience and reducing inequality, making them crucial for African socio-economic progress.

Speaking on the theme, “Harnessing Fintech Solutions for Financial Inclusion & eCommerce Growth,” Fall highlighted Africa’s opportunity to empower the 350 million unbanked adults by providing access to essential financial services.

“The demand for financial inclusion aligns with a projected $75 billion e-commerce market in Africa by 2025, driven by rising internet access and smartphone adoption.

“However, limited banking infrastructure and high cash dependency hinder digital engagement,” he said.

Fall who made reference to the United Nations Conference on Trade and Development (UNCTAD), noted that digital payments can unlock significant revenue for small businesses and expand e-commerce by making digital platforms more accessible and trusted.

“Digital payment solutions like mobile wallets simplify transactions and build trust in digital platforms.

“The African Development Bank recognizes that increased accessibility of financial products boosts consumer confidence in digital payments and enhances participation in e-commerce,” Fall said.

He disclosed that QNET’s initiatives, such as its “Fit Green” financial literacy programme, have trained over 1,500 young Nigerians, promoting financial self-sufficiency and entrepreneurship through an e-commerce-driven direct-selling model active in over 100 countries.

“Our e-commerce driven direct-selling model provides income-generating opportunities in over 100 countries, promoting entrepreneurship and self-sufficiency in low-income regions. True progress requires collaboration.

The QNET regional manager emphasized the need for cross-sector partnerships to bridge Africa’s infrastructure gaps, expand digital financial services, and build an inclusive financial landscape.

QNET’s mission, according to Fall, is to use technology and partnerships to make financial inclusion and e-commerce key pillars of progress across Africa, empowering individuals and fostering economic growth for underserved populations.


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Trendships: How Instagram is Redefining Social Communication

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Instagram has launched a regional campaign to celebrate a form of connection emerging through Direct Messages (DMs).

Recognizing how the act of sharing relatable memes and light-hearted content with friends, family and acquaintances is evolving into a unique vehicle of social communication and bonding across all ages, Instagram is coining a new term, Trendships.

A combination of “friendships” and “trends”, Trendships captures how Instagram users leverage playful or meaningful content to stay closer to distant loved ones, express complex emotions, and even navigate cultural trends.

The phenomenon gained traction with the launch of Instagram Reels and has rapidly become a bridge for individuals to communicate, engage and stay in touch.

“Trendships is not about sharing popular or viral content; it is about creating community over shared experiences and interests,” said Nada Enan – Head of Communications, Middle East & North Africa, Meta.

“People are exchanging content that resonates, from humorous memes to motivational Reels, redefining how people nurture intimate connections, exchange values and, in many cases, let loved ones know they are thinking about them with just a few taps. It underscores how social platforms are increasingly pivotal to building community in our daily lives and evolving how we communicate in the digital era.”

Trendships anchor on the simple act of “sharing” – through Reels, GIFs, videos, or memes – via DM. According to the latest stats from Meta, people reshare Reels over 3.5 billion times every day reinforcing how prolifically the platform is used to communicate and engage.

Embracing the new term, Instagram has partnered with popular comedy creator, Maraji and media platforms like KraksTv, Zikoko in Nigeria to spread the word about Trendships with their creativity.

The #WhatsYourTrendship campaign was revealed with fun, lighthearted content from Maraji, Zikoko and KraksTv showcasing their favourite trendships on Instagram.


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