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Nigerian Firm Emerges Sole African Agency to Win An Award At Prestigious Lisbon Advertising Festival

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X3M Ideas limited, trailblazing Nigerian agency has won bronze at Lisbon Advertising Festival for its International Women’s Day press campaign ‘Make History Equal For Women’. 

 

Announced on Friday, September 18, 2020 in Lisbon, Portugal, X3M Ideas is the only African Agency to win an award at the festival this year and is one of the 17 bronze winners in the international competition.

 

The agency also scored three finalist entries which included Mum Hotline – its breathtaking integrated campaign for Mentally Aware Nigeria Initiative (MANI) and Forgiven – X3M’s widely acclaimed social media campaign for Easter, all selected by an executive jury consisting of high profile, global creative leaders such as David Kolbusz, the Chief Creative Officer of Droga5.

The bronze winning work Make History Equal For Women was previously selected as one of the 62 ads from across the globe for the 2020 Great Ads For Good Exhibition; and has been celebrated lots of times in the advertising community.

 

Speaking on the award, Steve Babaeko, founder and ceo, X3M Ideas,  said, “As the President of the Association of Advertising Agencies of Nigeria, it’s part of our agenda to keep putting Nigeria’s advertising on the global stage. I am glad we won this award as this is one step in the right direction.” 

 

“The Make History Equal For Women piece was one created with a deep sense of respect for women and we’re glad it is getting the recognition it deserves.

 

“We’re also grateful to the jury and our colleagues in the advertising industry, across the globe, for always supporting our work.

 

“And I’m proud of the X3M Ideas team as I know we will only continue to do great work that we can all be proud of,” he added.

 

Founded in 2012, by Steve Babaeko, X3M Ideas has become the yardstick for a new generation of Nigerian creative agencies.

Operating out of a model office space in the heart of Lagos, with footprints in east and south Africa, X3M Ideas’ clientele consists of some of Africa’s biggest brands including telecommunications giant Globacom Limited, Dangote, Multichoice, and FrieslandCampina WAMCO among many others.

 

Lisbon International Advertising Festival was created in 2016 and is one of the most exclusive worldwide festivals in advertising.

 

Recognised internationally by the quality of its jury members and speakers, it has gained such importance that it is already considered one of the most prestigious advertising awards in the world by many advertising industry personalities.

 


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

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TikTok Sale Deal Expected Before April 5 Deadline – Trump

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U.S. President Donald Trump has stated that a deal for the sale of TikTok’s U.S. operations is expected to be finalized before the April 5 deadline.

TikTok Sale Deal Expected Before April 5 Deadline – Trump

U.S. President Donald Trump

The deadline, set by legislation passed in January, mandates TikTok’s Chinese parent company, ByteDance, to divest its U.S. assets or face a nationwide ban due to national security concerns.

Multiple non-Chinese firms have expressed interest in acquiring TikTok’s U.S. operations.

Private equity firm Blackstone is considering a minority investment, potentially joining existing non-Chinese shareholders such as Susquehanna International Group and General Atlantic.

In a strategic move to facilitate the sale, Trump suggested that he might consider a reduction in tariffs on China, acknowledging that Chinese regulatory approval may be required for the deal to proceed.

The White House has been actively involved in negotiations to ensure that TikTok remains operational in the U.S. while addressing national security risks.

With TikTok’s 170 million American users watching closely, the outcome of the sale is expected to have a major impact on the social media landscape and the broader tech industry.

 


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Questions Over House of Reps Threat to Arrest NIMC DG

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Mrs. Bisoye Coker-Odusote, director-general, National Identity Management Commission (NIMC),
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Questions have been mounting over the House of Representatives threat to order the arrest of Mrs. Bisoye Coker-Odusote, director-general, National Identity Management Commission (NIMC),  for failure to appear before it to answer charges on refusal to pay for a state-of-the-art software development project executed by a private company, Truid Limited, for NIMC.

Mrs. Bisoye Coker-Odusote, director-general, National Identity Management Commission (NIMC),

The House of Representatives Committee on Public Petitions had invited the NIMC DG, Mrs. Coker-Odusote, to appear before it to explain the commission’s failure to pay for the state-of-the art software development project executed by the private company, Truid Limited for NIMC. However, the NIMC DG has repeatedly failed to honour the committee’s invitation in person.

Honourable Mike Etaba, Committee’s Chairman, who was angered by the NIMC DG, Mrs. Coker-Odusote’s failure to appear before the committee to personally answer charges on the matter after repeated invitations, last month, issued a stern warning to order the Inspector-General of Police, to arrest the NIMC DG, Mrs. Coker-Odusote if she refused to appear before the committee at its next hearing, which was fixed for March 13, 2025.

However, it has been over two weeks after the Committee’s sitting of March 13, 2025; yet, there are no indications that the NIMC DG, Mrs. Coker-Odusote, honoured the committee’s invitation by personally appearing before it. The committee also appears to have failed to order the IGP to arrest her, leading to many raising questions over the seriousness of the committee to execute its threats. Others wonder why the chief executive of a government agency would refuse to personally appear before the House of Representatives to answer charges on a petition regarding the agency’s activities.

During its sitting of February 11, 2025 the House of Representatives Committee on Public Petitions threatened to order the arrest of the Director-General and Chief Executive Officer of Nigerian Identity Management Commission (NIMC), Bisoye Coker-Odusote.

The committee said it would actualise the threat if Mrs. Coker-Odusote failed to come in person to answer charges on her refusal to pay for the state-of-the-art software development project.

Chairman of the committee, Mike Etaba, frowned at the continuous absence of the NIMC director-general despite several invitations.

In a statement by the Media Head, Public Petitions Committee of the House of Representatives, Chooks Oko, the Chairman of the Committee stated: “If she fails to show up at the next hearing of this case, we’ll have no option than to ask the Inspector-General of Police to bring her.

“How can an official of government treat constituted authority with such levity? We can no longer condone such attitude,” he said.

The News Agency of Nigeria (NAN) reports that the project was installed and deployed to the commission by a private firm, Truid Limited, which was alleging a breach of licence agreement by NIMC.

The statement added that the private company, Truid Limited, which executed the state-of-the-art software development project, is alleging a breach of licence agreement by NIMC, noting that E. R. Opara, counsel to Truid Limited, stated that the contract is premised on an arrangement whereby the Truid Limited funded, developed and deployed the “tokenization system project” without any financial obligation from NIMC.

According to E. R. Opara, counsel to Truid Limited, the agreement is premised on an arrangement that the project would be funded by the firm.

“Truid Ltd was to get returns on her investment through patronage of service providers and the proceeds shared on an agreed ratio. This was to run for an initial period of 10 years, from 2021 when the software was deployed,” Opara said.

According to the petition, things were going smoothly until the appointment of the new DG of NIMC, Mrs. Coker-Odusote, who has been trying to truncate the agreement.

When contacted to comment on whether or not the DG NIMC has personally appeared before the committee, Chairman of the House of Representatives Committee on Public Petitions, Honourable Mike Etaba said: “For now, that matter has been stepped down!”

Honourable Etaba explained further why the matter was stepped down: “We are now taking that case on an Alternative Dispute Resolution (ADR) route. That’s where the matter is now,” he said, adding, “the Committee is silent on it (the matter) until they give us the report of the ADR. That is when we will know what next to do.”

Asked when the ADR resolution he mentioned is meant to be concluded, Honourable Etaba stated: “I can’t say for now how and when the ADR will come up. That’s the situation of the case for now.”


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Sanwo-Olu Hails Jumia for Giant Strides in Growing Nigeria’s E-Commerce Sector

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L-r: Head of Legal, Jumia Nigeria, Uche Allison; Regional Head of PR, Jumia Nigeria, Robert Awodu; Chief Executive Officer, Jumia Nigeria, Sunil Natraj; Executive Governor of Lagos State, Babajide Sanwo-Olu; Head of Commercial Operations, Jumia Nigeria, Shola Ositelu, and Head of Commercial, Jumia Nigeria, Oluwafemi Ajulo during a courtesy visit by Jumia Nigeria to the Governor at the State House, Marina, Lagos on Thursday March 27.
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The Lagos State Governor, His Excellency Babajide Sanwo-Olu has commended Africa’s leading e-commerce platform, Jumia Nigeria, for its giant strides and in the growth of the country’s e-commerce sector, as well as its unique contributions to its economic development.

He said that Jumia has earned its place as a major brand, with its growth and trajectory in the country’s e-commerce ecosystem over the years which, he said, has made it a household name. He urged the company to not only strive to maintain its excellent service standards, but to also work towards improving them.

The Governor who was speaking during a courtesy visit by the management of Jumia Nigeria to the State House in Marina on Thursday March 27, reaffirmed the strategic importance of the company in the economic development of Lagos State and Nigeria, especially in job creation.

He restated his administration’s commitment in ensuring that Lagos State remains environmentally friendly for businesses to grow.

“Our administration has always prioritized creating an enabling environment for businesses to thrive. Through various initiatives, we have strengthened the ease of doing business, and fostered innovation to drive economic growth, and we will continue to support businesses and create opportunities that will aid in their growth”, Sanwo-Olu said.

Governor Sanwo-Olu said that the Lagos State Government remains open to collaborations with the private sector to enhance service delivery, infrastructure development, and create opportunities for residents, with the aim of building a resilient and sustainable future.

He said the administration recognises the importance of working with the private sector to achieve its goals of improving the lives of its citizens.

Speaking also, the Chief Executive Officer of Jumia Nigeria, Sunil Natraj, thanked the governor for creating an enabling environment in the state for businesses like Jumia to grow. He stated Jumia’s commitment to contributing towards the growth and development of the state, and the country.

Natraj said the company has made tremendous strides from its early days as a tech start-up in Lagos and has grown to become the number one e-commerce platform in Nigeria, with a presence in nine African countries.  He said the company presently employs hundreds of Nigerians directly, and thousands more indirectly as independent sales agents and partners.

He restated Jumia Nigeria’s commitment to providing excellent service, focusing on delivering exceptional value and fostering long-term relationships with its customers around the country.

Among other things, he said the company is actively working to enhance customer experience, aiming to simplify the e-commerce process, making it easier for customers to navigate and shop online.

According to him, Jumia aims to transform everyday life in Africa by making it easier for consumers to access goods and services conveniently and affordably, adding that the company is focused on expanding access to retail across the country.


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