Broadcasting
Netflix Seeks Telco Partners to Unlock African Market
With their well-established customer bases and online payment methods, operators could prove to be lynchpin partners in unlocking African markets for the streaming service.
In recent months, Netflix has been strengthening its focus on Africa, both in terms of gaining new subscribers and diversifying its content.
Back in May, Netflix launched an initiative called ‘Made In Africa, Watched by the World’, which included the adding a large number of African shows, films, and documentaries to their portfolio.
“We want you to know that if you’re looking for the best African stories, then you will find them on Netflix. We are going to expand heavily to ensure that goal is met,” said Dorothy Ghettuba, Netflix head of Africa originals.
But more than just diversifying their video offerings, this also a process of proving the company’s renewed commitment to the African continent, supporting local film makers and creating content of interest to African consumers.
For a myriad of reasons, Africa has proved a very hard nut to crack for Netflix. For a company that has almost 200 million subscribers worldwide, only around 1.4 million of these are in Africa.
While there are many hurdles to overcome here, from pricing to internet access, Netflix firmly believes that premium video services can be profitable on the African continent; indeed, its continental rival, pay-TV firm Multichoice Group, currently boasts around 20 million subscribers in almost 50 African countries.
Multichoice also recently launched a direct streaming competitor to Netflix, called Showmax.
Recently, Neflix has expanded trials of mobile-only subscription plans in South Africa and Egypt to include additional African nations, including Nigeria, aiming to boost overall subscriptions.
This seems a sensible strategy; as a continent, Africa’s mobile penetration rate far exceeds that of fixed broadband, meaning for many potential customers mobile is the only way to access video streaming services.
Nonetheless, the cost of these plans, though far cheaper than a traditional subscription, still remains prohibitive. In Nigeria for example, the Netflix mobile subscription plan costs around $2.65 per month, while a classic subscription costs around $7.50.
However, the problem here becomes apparent when you consider that around 40% of the country’s almost 200 million people still live on less than $1 a month.
While mobile internet access is certainly rising in African countries – in Nigeria, it is expected to reach 101 million mobile internet users by 2021 – for now video streaming services remain out of reach for much of the population.
But an interesting solution could be found in the form of telco partnerships. With their existing subscriber bases, telcos offer a unique opportunity to for a company like Netflix to piggyback on their payment infrastructure, allowing customers to simply add the service to their connectivity bill.
Speaking to Reuters ahead of the company’s third-quarter results today, Ms Ghettuba noted that the company already has partnerships with Vodacom and Telkom South Africa, suggesting that the company was on the look out for further tie-ups.
“Given the low credit card penetration across the continent […] we have partnered with local telcos […] for their customers to be able to add Netflix subscriptions to their bills,” she said.
She noted that the company’s next African target market would be Kenya, meaning there could be opportunities on the cards for the likes of Safaricom, which currently dominates the Kenyan mobile market.
Netflix believes Africa is a continent on which its streaming services have a bright future and working closely with telcos could be the key to overcoming some of its major challenges. For now, however, the company will have to settle for expanding its video library until further deals come to light.
Broadcasting
First Women Radio Virtual Assistant Makes a Debut in Nigeria
Women Radio 97.1, in partnership with the Centre for Journalism Innovation and Development (CJID) and the Voice of Women Empowerment Foundation, has made history by unveiling “NIM”, Nigeria’s first Women Radio Intelligent Virtual Assistant.’
The unveiling took place during the 2024 Women Radio Summit, signalling a transformative era for radio broadcasting in Nigeria.
The initiative, which integrates artificial intelligence into traditional radio broadcasting, represents a paradigm shift in how radio content is created, distributed, and consumed. In her welcome message, Toun Okewale Sonaiya, CEO of Women Radio 97.1, shares her aims to inspire others into AI’s future, expand access to reliable information, and enhance the listener experience by blending advanced technology with human-centred communication.
The event featured some keynote speeches from:
Toyosi Akerele-Ogunsiji, founder of Rise Network, emphasised the role of science and technology in empowering women and reshaping media landscapes.
Adedeji Adekunle, programmes director of the Nigeria Media Innovation Program, discussed the critical intersection of AI, innovation, and media development in Nigeria. As well as
Sam Onigbanjo, managing director of AI Academy for Beginners, enumerates ways to upskill for maximum integration.
The summit featured an insightful panel discussion on how artificial intelligence can enhance journalism and broadcasting while upholding ethics and professionalism. Esteemed panellists included:
Motunrayo Alaka, executive director of the Wole Soyinka Centre for Investigative Journalism, stressed the need for maintaining ethical standards in AI-driven journalism.
Kayode Okikiolu, a Channels TV anchor, discussed the integration of AI in traditional media formats to engage broader audiences and highlighted AI’s potential in diversifying content delivery and improving inclusivity in media.
A highly recommended fact-checking resource was the Dubawa.ai chatbot, an app that was showcased at the summit to verify and debunk misinformation, analyse, transcribe, and document files in archives. It is the radio monitoring feature, an initiative of the Centre for Investigative Journalism Innovation and Development (CJID).
‘NIMI’, the Women Radio Intelligent Virtual Assistant, is the brainchild of technical engineer Tayo Kalejaiye.
This revolutionary AI radio host is designed to provide seamless interactions with listeners, offering valuable resources, news updates, and support for both on-air and online delivery. By combining AI with traditional broadcasting, ‘NIMI’ aims to enhance accessibility, ensuring that diverse voices are amplified and underserved communities are reached.
Broadcasting
51-Year-Old QNET User Breaks World Record with 20 Back Handsprings
QNET, a global wellness and lifestyle company, proudly celebrates the remarkable achievement of Anup Debnath, a 51-year-old fitness enthusiast, ardent user of QNET products, and resident of New Jersey, USA, who recently attempted to set a Guinness World Record as the oldest person to perform continuous back handsprings.
Debnath’s feat underscores the power of balanced health and wellness to maintain peak physical performance at any stage of life.
On October 19th, at the Marlboro Township Recreation Center, Debnath completed 20 continuous back handsprings, a remarkable testament to his strength, stamina, and unwavering discipline.
His journey back into gymnastics after nearly 27 years highlights the potential of a balanced lifestyle supported by QNET’s wellness products, demonstrating that age is no barrier to achieving extraordinary physical goals.
“To accomplish something like this at my age takes intense dedication, a consistent fitness regimen, and harmony of mind, body, and spirit,” Debnath shared.
“For the past two years, I’ve relied on the Amezcua Chi Pendant 4 with Amezcua Resonance Technology (ART) to keep me centered and energized.
Paired with other Amezcua products, like the Bio Disc 3, which energizes my food and structures the water I consume, giving me mental and physical balance, and the Bio Light 3, which aids in recovery by alleviating pain and discomfort after intense training, these products enhance my overall well-being and empower me to push my limits.”
QNET’s Chief Marketing Officer, Trevor Kuna, extended his heartfelt congratulations: “Anup’s achievement is extraordinary, and we are incredibly proud to have played a part in his journey.
“His belief in QNET’s Amezcua products reflects our mission—helping people achieve balance and wellness in every aspect of their lives.
“Anup’s story is a testament to discipline, resilience, and holistic well-being. We celebrate his inspiring feat and his commitment to greatness.”
QNET’s Amezcua Chi Pendant 4, which utilizes ART, is designed to support wearers in achieving holistic well-being by harmonizing physical, emotional, and mental energies.
Through Debnath’s achievement, QNET encourages individuals to explore how Amezcua technology can support their wellness journey at any stage in life, empowering them to achieve their own physical and mental potential.
Broadcasting
House of Reps Calls for N500bn Recapitalization of DisCos
House of Representatives has called on the Federal Government to enforce a minimum capital base of N500 billion for electricity distribution companies (DisCos) to continue operations.
The lawmakers argue that only financially robust DisCos can ensure efficient service delivery and maximum consumer satisfaction.
This resolution was passed during Wednesday’s plenary following a motion by Ibrahim Isiaka, a representative from Ogun State.
Isiaka criticized the current operations of DisCos, describing their actions as a threat to the economic stability and welfare of Nigerians.
He highlighted consumer complaints regarding the replacement of electricity meters, noting that DisCos often demand additional payments despite consumers already financing the installation of meters.
Isiaka expressed concern over the financial burden this places on households and businesses struggling with economic challenges.
The motion also raised issues of consumer trust, alleging that DisCos operate with impunity and disregard for consumer rights, despite oversight from the regulatory authorities and the House Committee on Power.
The lawmakers unanimously adopted the motion through a voice vote conducted by Speaker Tajudeen Abbas.
They urged the Ministry of Power to take immediate steps to address the “reckless actions” of DisCos, labeling them as non-state actors threatening Nigeria’s economy.
The House further mandated the recapitalization of DisCos to a minimum of N500 billion, insisting that only financially capable operators should be allowed to continue providing electricity services.
Additionally, the House Committee on Power was directed to investigate the activities of DisCos to ensure accountability and protect consumer rights.
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