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KongaYakata 2020 to Shatter Black Friday Estimates

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Despite the upheavals experienced in what has been a topsy-turvy year on the political scene, KongaYakata, as the Black Friday sales of Nigeria’s e-commerce giant is known, may break all existing sales records for the annual sales extravaganza this year as Konga commits to beat any prices for genuine products this shopping season.

The 2020 edition of KongaYakata kicks off on November 11 and runs till December 12, 2020.

Widely regarded as the biggest sales event of every year, the 2020 edition of KongaYakata goes live on 11th of November, coincidentally known globally as Singles Day, with tons of mouthwatering discounts and other unprecedented offers – a factor that has already seen eager shoppers in keen anticipation.

‘‘Everyone is waiting for KongaYakata. We are excited in anticipation,’’ Mrs. Yvonne Johnson of Goldbrain Spar, Ikoyi, a regular Yakata shopper disclosed.

Equally important, findings indicate that the month-long sales fiesta will likely go down as the most lucrative ever in the history of Black Friday sales in Nigeria, with Konga estimated to rake in over N15bn from combined sales on its omni-channel platforms including the website, chains of retail stores nationwide and Konga Bulk, among others.

The figure is expected to cast in the shade all previous sales records ever witnessed in the history of Black Friday sales in Nigeria.

Part of the reasons adduced for the significant jump in numbers is the turmoil experienced in the polity this year, which has prevented most e-Commerce platforms as well as millions of bargain-hungry shoppers from participating in any major discount sales. While Konga has made the most of a difficult situation with its monthly live online auctions through which it has managed to offer shoppers a viable outlet for best priced products, other e-Commerce platforms have struggled at best to keep the wheels turning.

Consequently, a number of heavy shoppers have quietly identified Black Friday as the best opportunity to splurge and fulfil their long withheld shopping lists. The foregoing is backed by research.

Specifically, a survey put together by renowned media intelligence outfit – DeepInsight – shows that 7 in 10 shoppers who spend upwards of N500,000 and above during Black Friday admitted to waiting for this year’s edition of the annual sales to carry out their shopping.

When pressed for details, the respondents disclosed that KongaYakata remains the preferred Black Friday sales they would be targeting, citing a combination of factors including genuine products, convenience of physical stores in their neighbourhood,advantage of human interaction and seeing the products before buying, as well as the added convenience of being able to pick up or self-fulfil in order to avoid delays.

Another reason for the massive patronage and record figures expected for the 2020 edition of KongaYakata is the sheer reach and ability of the e-Commerce brand to deliver to its customers.

Perhaps, no other brand comes close in the area in which Konga has, to a large extent, resolved the thorny issue of logistics and last-mile deliveries.

Closely aligned to this is feedback from respondents which indicate that the biggest hindrance with Black Friday shopping is delivery, with many expressing the fact that months after, some ordered items are yet to be delivered.

Nevertheless, the majority averred that in situations where it is easy to take delivery of orders, the propensity to shop more is heightened.

To this effect, KongaYakatawas highlighted as a huge preference for the upcoming Black Friday shopping season in view of the company’s advanced logistics/delivery capabilities and the aforementioned opportunity to self-fulfil at any of its offline retail stores which double as ordering and collection points.

Most importantly, KongaYakata will see unprecedented sales figures due to its unique status of ushering in the holiday shopping season. Analysts believe that the coronavirus pandemic and the #EndSARS protests have disrupted the 2020 shopping calendar and, as such, this year’s Black Friday will drive greater traffic and numbers for KongaYakata. In other words, the prevailing circumstances will see shoppers rush to get their Christmas shopping underway much quicker, thereby translating to more sales for Konga.

‘‘It is not far-fetched to imagine that KongaYakata will likely witness previously unprecedented numbers in terms of sales figures this year,’’ stated Chris Uwaje, an e-Commerce enthusiast and former President of the Institute of Software Practitioners of Nigeria (ISPON).

‘‘The signs are ominous, especially when you consider that Nigerian e-Commerce shoppers have been starved of mouthwatering deals this year due to a combination of socio-political and health challenges that have marked this year. Indeed, 2020 has been a very unusual year in the history of Nigeria and e-Commerce has not been left out.

‘‘However, the potential of the Nigerian e-Commerce market has never been in doubt. Also, KongaYakata remains arguably the biggest sales event in the annual shopping calendar.

“Therefore, we may be witnessing a situation where deals-starved or deals-hungry shoppers will go all out to quench their shopping thirst when the mega promotion commences,’’ he said.

KongaYakata, also famously tagged 11-11/12-12, will kick off on Wednesday, November 11 and run until Saturday, December 12, 2020 online and offline across all of Konga’s retail channels.

 

 

 


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

E-Business

Kaspersky Identifies New Stealthy Ransomware

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Kaspersky’s Global Emergency Response Team has identified a previously unseen ransomware strain in active use, deployed in an attack following the theft of employee credentials.

The ransomware, dubbed “Ymir”, employs advanced stealth and encryption methods. It also selectively targets files and attempts to evade detection.

Ymir ransomware introduces a unique combination of technical features and tactics that enhance its effectiveness.

Uncommon memory manipulation techniques for stealth. Threat actors leveraged an unconventional blend of memory management functions – malloc, memmove, and memcmp – to execute malicious code directly in the memory.

This approach deviates from the typical sequential execution flow seen in widespread ransomware types, enhancing its stealth capabilities. Furthermore, Ymir is flexible; by using the –path command, attackers can specify a directory where the ransomware should search for files.

If a file is on the whitelist, the ransomware will skip it and leave it unencrypted. This feature gives attackers more control over what is or isn’t encrypted.

Use of data-stealing malware. In the attack observed by Kaspersky experts, which took place on an organisation in Colombia, threat actors were observed using RustyStealer, a type of malware that steals information, to obtain corporate credentials from employees.

These were then utilised to gain access to the organisation’s systems and maintain control long enough to deploy ransomware. This type of attack is known as initial access brokerage, where attackers infiltrate systems and sustain access.

Typically, initial access brokers sell the access they gain on the dark web to other cybercriminals, but in this case, they appear to have continued the attack themselves by deploying ransomware.

“If the brokers are indeed the same actors who deployed the ransomware, this could signal a new trend, creating additional hijacking options without relying on traditional Ransomware-as-a-Service (RaaS) groups,” explains Cristian Souza, Incident Response Specialist at Kaspersky Global Emergency Response Team.

Advanced encryption algorithm. The ransomware employs ChaCha20, a modern stream cipher known for its speed and security, even outperforming Advanced Encryption Standard (AES).

Although the threat actor behind this attack has not shared any stolen data publicly or made further demands, researchers are closely monitoring it for any new activity. “We haven’t observed any new ransomware groups emerging in the underground market yet.

Typically, attackers use shadow forums or portals to leak information as a way to pressure victims into paying the ransom, which is not the case with Ymir. Given this, the question of which group is behind the ransomware remains open, and we suspect this may be a new campaign,” elaborates Souza.

Looking for a name for the new threat, Kaspersky experts considered a Saturnian moon called Ymir. It is an “irregular” moon that travels in the opposite direction of the planet’s rotation – a trait that intriguingly resembles the unconventional blend of memory management functions used in the new ransomware.

 


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Nigeria, Ghana Africa’s Digital Hubs Hardest Hit by Cyber Attacks – Report

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Nigeria, a major digital hub in Africa, has one of the highest volume of cyberattacks in West Africa, coming in at 2,721 for the first half of 2024.

Nigeria, Ghana Africa’s Digital Hubs Hardest Hit by Cyber Attacks - Report

Attacks on the computer-related services field were prevalent, as in Ghana, with 867 incidents, but local beauty salons were second on the list for Nigeria, enduring 206 incidents, followed by data processing hosting companies at 116.

“The growing complexity of distributed denial of service (DDoS) threats seen worldwide, including a notable increase in both attack frequency and sophistication, is clearly reflected in Nigeria. The country experienced more complex attacks than others within the region, with 23 different attacks vendors seen in one single attack, from TCP and CLDAP (Connection-less Lightweight Directory Access Protocol) attacks to Domain Name System (DNS) amplification and many more,” Bryan Hamman, regional director for Africa at NETSCOUT, adding that the country stood out third on the list.

Ghana, however, led the region in both the frequency and diversity of cyber threats for the first half of 2024, facing a high volume of DDoS attacks directed at industries including computer services and telecommunications.

In fact, according to NETSCOUT’s 1H2024 DDoS Threat Intelligence Report (TIR), the country was subjected to a total of 4,753 attacks over the six months, of which 2,759 were aimed at computer-related services businesses. Wireless telecommunications carriers (except satellite) received the second highest number of attacks, at 110, with full-service restaurants also noted as another vertical industry under fire. Furthermore, Ghana experienced by far the highest volume attack in West Africa, with the maximum bandwidth of its largest DDoS attack measuring 314.25 Mbps.

Known for an economic resilience that is driven by agriculture and mining, Guinea surprisingly took second spot in the NETSCOUT results for West Africa in terms of attack frequency, with 2,918 incidents listed. Wireless telecommunications carriers bore the brunt of these strikes, which were mostly TCP-type attacks.

Côte d’Ivoire and Liberia both faced similar attack frequencies, with 1,598 and 1,515 incidents noted respectively. The two countries also experienced similarities in the types of attacks vectors used – mostly TCP-related – as well as the sector that was hardest hit, which was wireless telecommunications for both.

Again, wireless telecommunications carriers were identified as the prime targets for threat actors in Benin (196 incidents), Senegal (107), Mali (32) and Cameroon (16).

“This is in line with NETSCOUT’s global Threat Intelligence Report figures, which measured attacks on the sector at 834,471 for the first part of 2024, a substantial 34 per cent increase on the figures seen for 2H 2023, which was calculated at 622,295. We believe this points to an objective by cybercriminals to disrupt critical communication infrastructure,” Hamman said.

 

 


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NITDA Invites Public Input on Guidelines for IT Projects and Regulatory Instruments

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The National Information Technology Development Agency (NITDA) is seeking public feedback on several draft documents related to Information Technology (IT) projects and regulations. This aligns with NITDA’s commitment to an open and collaborative rulemaking.

The legal Documents Open for Public Review are:

  1. Guidelines for Licensing IT Projects Clearance Compliance Assurance Firms 2024;
  2. Regulatory Guidelines for Electronic Invoicing in Nigeria;
  3. Guidelines for Software Development; and
  4. Guidelines for Software Testing.

NITDA is also proposing the amendment of the Guidelines for Clearance of IT Projects for Federal Public Institutions (FPIs). guidelines, initially issued in 2018.

The Guidelines for Licensing IT Projects Clearance Compliance Assurance Firms 2024 aims to ensure that IT projects within Federal Public Institutions (FPIs) are managed and implemented according to approved and established standards, regulations, and best practices.

The instrument will regulate and professionalise the clearance of IT projects, ensuring that FPIs IT projects and initiatives are effectively conceptualised, designed, evaluated, and compliant with relevant Federal Government extant rules and standards in line with the Federal Government’s digital infrastructure goals and the Renewed Hope Agenda.

The Regulatory Guidelines for Electronic Invoicing is designed to promote transparency and deepen the use of technology for e-government automation as well as support the fiscal development of Nigeria through prudent administration of government revenue.

The guidelines will improve tax compliance, enhance efficiency and enhance standardisation and interoperability, thereby ensuring that Nigeria is ready for international digital commerce.

The Guidelines for Software Development establishes the minimum requirements for the development of software to be used by Nigerian government entities. It ensures that all software meets quality, security, and operational standards, promotes the growth of the local software testing market, and enhances the efficiency and effectiveness of government services.

The objectives of the guideline are to ensure that software is fit-for-purpose, meeting functional and non-functional requirements, and protect government institutions from operational risks through security, reliability, and performance standards.

To Participate:

These draft documents have undergone internal review and stakeholder consultations. NITDA now invites the public to contribute their feedback by reviewing the documents available for download at: https://nitda.gov.ng/draft-regulatory-instruments/

Public participation is crucial for NITDA to develop comprehensive and effective regulatory instruments.

By considering diverse perspectives, NITDA can ensure these guidelines best serve the needs of the IT industry and promote the development of a thriving digital economy in Nigeria.

Stakeholders are advised to  send in their review to [email protected] on or before 26th November 2024.

 


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