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Global Smartphone Sales Declined 5% in Q4 of 2020

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Global sales of smartphones to end users declined 5.4% in the fourth quarter of 2020, according to Gartner, Inc. Smartphone sales declined 12.5% in full year 2020.

“The sales of more 5G smartphones and lower-to-mid-tier smartphones minimized the market decline in the fourth quarter of 2020,” said Anshul Gupta, senior research director at Gartner. “Even as consumers remained cautious in their spending and held off on some discretionary purchases, 5G smartphones and pro-camera features encouraged some end users to purchase new smartphones or upgrade their current smartphones in the quarter.”

The launch of the 5G iPhone 12 series helped Apple record double-digit growth in the fourth quarter of 2020. Apple surpassed Samsung to retake the No. 1 global smartphone vendor spot. The last time Apple was the top smartphone vendor was in the fourth quarter for 2016.

Full Year 2020 Results

Samsung experienced a year-on-year decline of 14.6% in 2020, but this did not prevent it from retaining its No. 1 global smartphone vendor position in full year results. It faced tough competition from regional smartphone vendors such as Xiaomi, OPPO and Vivo as these brands grew more aggressive in global markets. In 2020, Apple and Xiaomi were the only two smartphone vendors of the top five ranking to experience growth.

Huawei recorded the highest decline among the top five smartphone vendors which made it lose the No. 2 position to Apple in 2020. The impact of the ban on use of Google applications on Huawei’s smartphones was detrimental to Huawei’s performance in the year and negatively affected sales.

“In 2021, the availability of lower end 5G smartphones and innovative features will be deciding factors for end users to upgrade their existing smartphones,” said Mr. Gupta. “The rising demand for affordable 5G smartphones outside China will boost smartphone sales in 2021.”


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WIOCC, Galaxy Backbone Partner to Drive High-Speed Internet Connectivity Across Nigeria

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WIOCC, Africa’s Carriers’ Carrier, has partnered with Galaxy Backbone Limited (GBB), a leading digital infrastructure and shared services provider, in a strategic infrastructure collaboration aimed at enhancing high-speed internet connectivity across the country. This partnership supports digital inclusion and drives Nigeria’s digital transformation.

By combining WIOCC’s extensive wholesale fibre network and expertise with GBB’s national fibre footprint, the collaboration will improve scalability, efficiency and service delivery for businesses and government institutions. It also aims to bridge the digital divide by expanding broadband access to underserved regions and foster partnerships with Mobile Network Operators (MNOs) to advance Nigeria’s digital economy.

A signing ceremony was held at Galaxy Backbone’s Corporate headquarters in Abuja, with Darren Bedford, Group Chief Development Officer at WIOCC and Managing Director/CEO of Galaxy Backbone, Professor Ibrahim A. Adeyanju.

They highlighted the strategic alignment of both organizations in driving digital transformation to accelerate Nigeria’s digital future, setting a benchmark for innovation and connectivity that addresses the evolving needs of Nigeria’s digital ecosystem..

Professor Ibrahim A. Adeyanju stated, “Our mission is to provide robust digital infrastructure that underpins Nigeria’s digital economy. This partnership with WIOCC is a testament to our commitment to enabling digital inclusion and providing a platform for collaboration that transforms how businesses, governments and communities operate in today’s world.”

Darren Bedford added, “This collaboration with Galaxy Backbone reflects our shared vision for driving digital transformation. Together, we are creating a platform for innovation and economic growth that will benefit the country with world-class connectivity.”


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Schneider Reiterates Commitment to Accelerate Data Centre Market

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Schneider Electric, has reiterated its commitment to accelerate growth in the data centre market across East and West Africa regions that have become vital due to rapid digitalisation and increasing Internet penetration.

Commitment on the company’s drive, End User Sales Director, Anglophone Africa, Schneider Electric, Rohan de Beer, said, the African data centre market is witnessing unprecedented growth, creating a fertile ground for resellers and distributors to enhance their capabilities and foster stronger relationships with local end users.

De Beer explained that previously, Schneider Electric relied solely on external channels for market development, which sometimes led to missed opportunities and increased competition.

He noted that the new dual approach adopted by the firm seeks to address these gaps by enabling closer engagement with end users to influence technology decisions and secure a larger share of the market.

He added, “Crucially, these engagements will still be fulfilled through Schneider Electric’s extensive channel network.This strategy allows us to influence project lifecycles at an earlier stage while maintaining our channel-driven fulfilment model,” explained De Beer. “Our goal isn’t to increase direct business but to expand our market presence and share while empowering partners.”

“In addition to self-paced learning resources, we are hosting instructor-led training sessions across the Anglophone cluster. The first half of the year saw successful training completions in East, West, and Southern Africa, focusing on technical solutions for partners and distributors,” De Beer added.


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Meta Plans $10Bn Subsea Cable Project to Boost Connectivity

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Meta, the parent company of Facebook, Instagram, and WhatsApp, reportedly plans to invest over $10 billion in a privately owned subsea cable network spanning more than 40,000 kilometers.

Meta Plans $10Bn Subsea Cable Project to Boost Connectivity

This ambitious project aims to enhance Meta’s control over its vast internet traffic, reduce dependence on telecommunications companies, and mitigate geopolitical risks.

The proposed route is expected to connect the U.S. East Coast to India via South Africa, and then from India to the U.S. West Coast through Australia, forming a “W” shape around the globe.

The initiative reflects Meta’s strategic move to secure its infrastructure amid growing geopolitical tensions and concerns about the vulnerability of undersea cable.

According to sources close to the company, the initiative, still in its early phases, would be Meta’s first fully owned and operated subsea cable.

This bold move underscores Meta’s focus on strengthening infrastructure to support its platforms, which generate 10% of fixed and 22% of mobile internet traffic globally, as first reported by TechCrunch.

Sunil Tagare, industry expert, who reported the plans in October, noted that the project’s initial budget of $2 billion will likely increase significantly.

“This is a monumental project in both investment and scale. The shortage of cable-laying ships and resources could lead Meta to build the cable in phases,” Tagare explained.

Although Meta has yet to publicly confirm the plans, an official announcement regarding the route, capacity, and objectives is anticipated in early 2025.

Logistical Hurdles: Meta faces difficulties securing the resources needed for a project of this scale. Cable-laying ships are in limited supply, with tech giants like Google already monopolising contracts with firms such as SubCom.

Tight Market Conditions: Ranulf Scarborough, a submarine cable industry analyst, highlighted the constraints. “The tight market for specialised resources means Meta may need to adopt a phased construction approach, potentially extending the timeline.”

Meta’s infrastructure initiatives are led by Santosh Janardhan, its head of global infrastructure. Reports suggest the project is being developed from its South African operations, indicating the growing significance of emerging markets in Meta’s strategy.

Traditionally dominated by telecom carriers, subsea cable construction has seen a shift as content-driven companies like Meta seek greater control over the infrastructure delivering their services.

If successful, this cable will strengthen Meta’s ability to handle data traffic independently, reduce reliance on shared networks, and unlock opportunities in underserved regions.

 


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