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TD Africa Marks 22 Years of Leadership in Tech Distribution Ecosystem

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TD Africa, Sub-Saharan Africa’s biggest technology and lifestyle distribution company, clocks 22 on Saturday, May 15, 2021.

To mark its 22 years of sterling leadership in the ICT distribution segment in Africa, the management of TD Africa has rolled out the drums to celebrate its partner ecosystem with a week-long discount sale tagged Sellerbration.

The promotion, which kicked off on Monday, May 10 and which is expected to run until Saturday, May 15 has witnessed the rollout of massive discounts on a variety of genuine products from TD Africa’s wide-ranging bouquet including Computing, Printing/Supplies, Power, Software and Home Appliances, among others.

The special offer, exclusive to partners of TD Africa, has been identified as one of the measures through which the company is appreciating its customers for their support and unflinching loyalty to the TD Africa brand over the long years of its achievements-filled existence in the sector.

In addition, the company has flagged off a series of activities geared at making its 22nd anniversary celebration a memorable one.

On Monday May 10, it had hosted a Tech Monday, with Management and staff turning up to work across all of its locations across Nigeria and beyond, dressed to represent one of the tech brands or Original Equipment Manufacturers (OEMs) in the company’s portfolio. The colourful day saw an exciting clash of colours and brands as virtually all of the OEMs represented by TD Africa were present in the outfits donned by its staff.

This was followed on Tuesday, May 11 with a Retro Tuesday celebration. It was a day on which employees of the company turned up in throwback fashion outfits, including foreign and native wear. Also spicing up the day’s fare was a Karaoke session featuring a nostalgic rendition of memorable songs from the 80s and 90s.

Most importantly, TD Africa’s 22nd anniversary celebration will reach a climax on Friday, May 14, which has been set aside as Jersey Friday. All employees of the company will don the jersey of their favourite local or international sports team for the day’s event which will herald a smart 22nd anniversary party by 5pm.

Coordinating Managing Director, TD Africa, Mrs. Chioma Chimere, says the 22nd anniversary celebration is targeted at expressing gratitude to the company’s partners which she describes as the lifeblood of the business.

‘‘TD Africa is 22. It has been a long journey filled with many memorable feats. Definitely, we would not be here counting the years and looking forward to even greater feats, if not for the grace of God and the support of our partners who have remained steadfast in their loyalty to the TD Africa brand.

‘‘We remain grateful to them – the OEMs whom we paid homage to with our Tech Monday activity – as well as the thousands of businesses that number among our channel partners, for whom we have put together the TD Sellerbration, a special discount sale exclusive to partners and through which they can grab a number of exciting products at mouth-watering prices.

‘‘As we mark this anniversary and reminisce on how far we have come in our groundbreaking strides, our eyes remain glued to the noble ideals of our founders. Indeed, our vision of building a globally recognized distribution company and becoming the key driver of trade revolution across Africa remains as clear as ever,’’ she declared.

TD Africa began operations in Nigeria in 1999 as the pioneer bulk distributor of technology products in the West African sub-region for Original Equipment Manufacturers (OEMs), such as Hewlett-Packard (HP), Microsoft, APC and Epson.

Upon assuming its leadership role as a technology distribution giant, TD Africa introduced several reforms into the market, which included the formulation of a clear-cut policy on the channel of distribution, which led to the adoption of the prevailing four-tier market structure, comprising manufacturers, distributors, resellers and end-users. This development, coupled with TD Africa’s high capacity to stock genuine products, brought relief to all stakeholders, by ending decades of problematic reliance on overseas-based distributors, just as it effectively countered the prevalence of substandard products.

Today, TD Africa, a globally renowned distribution giant has expanded its brand portfolio to include a wide range of global technology brands from the likes of HP, IBM, Dell Technologies, Samsung, APC by Schneider, Vertiv, Cisco, D-Link, Microsoft, Huawei, Lenovo, Asus, Zinox, Infinix, Tecno, Nokia, Bosch, Kaspersky, Mercury, Philips, Logitech, HPE and Zebra, among many others.

Recently, the company recorded another first with the launch of arguably the continent’s first ever Tech Experience Centre, an impressive edifice playing home to the latest technologies and lifestyle innovations from the world’s leading brands.

 


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

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SAIL and MTN Foundation Equip 4000 Teachers with Digital Learning Strategies

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SAIL Teachers Fellowship Program recently celebrated a milestone graduation, equipping 4000 teachers with innovative teaching techniques to transform Nigerian classrooms.

The program, organised through a collaboration between the SAIL Empowerment Foundation and MTN Foundation, represents a groundbreaking effort to transition educators from traditional methods to inquiry-based and digital learning strategies.

This year’s fellowship, a hybrid initiative engaging over 4,000 teachers from a pool of 15,000 applicants, culminated in intensive training sessions and certifications for 400 outstanding participants. These educators were introduced to tools like Canva, and advanced classroom management strategies designed to address the unique challenges of Nigerian classrooms.

During the graduation event in Lagos, MTN Foundation’s Executive Director, Odunayo Sanya, emphasised the Foundation’s 20-year legacy of impactful initiatives, with investments totalling over ₦30 billion across health, education, and empowerment sectors. Sanya underscored the Fellowship’s transformative role in shaping the nation’s future through teacher development.

Sanya challenged the teachers to become change-makers. “The knowledge you have gained is not for you alone. You are expected to empower other teachers and uplift your students, ensuring the impact of this training spreads beyond you.”

Senator Tokunbo Abiru, co-founder of the SAIL Empowerment Foundation, echoed this sentiment, highlighting the program’s vision to empower teachers as change agents within their communities.

Abiru called for continued partnerships to expand the program’s reach and ensure its sustainability. “The Teachers’ Fellowship has grown to about 6,700 teachers thanks to the incredible support from MTN Foundation,” he said.

The event also featured the unveiling of the MTN Foundation’s legacy publication, Yellow Impact: 20 Years Stronger, a testament to two decades of impactful interventions. As both organizations reiterated their commitment to the program, they underscored the importance of collective effort in shaping the future of education in Nigeria.

With plans to expand the program in the coming year, the MTN Foundation and SAIL Empowerment Foundation continue to inspire hope and transformation in the education sector.


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AfriTECH 4.0: QNET’s Biram Fall Advocates for Financial Inclusion in Africa

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Mr. Biram Fall, the Regional General Manager, QNET Sub-Saharan Africa, has said that with over 350 million unbanked adults, there is a significant potential of financial inclusion and digital solutions for Africa, and a vast opportunity to expand access to financial security, event through electronic commerce (eCommerce).

Mr. Biram Fall, the Regional General Manager, QNET Sub-Saharan Africa

Speaking as a lead presenter at the recent Africa Tech Alliance Forum (AfriTECH 4.0) held in Lagos, Fall stated that financial inclusion transforms lives by providing essential financial tools like savings accounts, credit, and insurance, which foster economic independence.

He referenced the International Monetary Fund (IMF) which highlights the role of financial services in strengthening economic resilience and reducing inequality, making them crucial for African socio-economic progress.

Speaking on the theme, “Harnessing Fintech Solutions for Financial Inclusion & eCommerce Growth,” Fall highlighted Africa’s opportunity to empower the 350 million unbanked adults by providing access to essential financial services.

“The demand for financial inclusion aligns with a projected $75 billion e-commerce market in Africa by 2025, driven by rising internet access and smartphone adoption.

“However, limited banking infrastructure and high cash dependency hinder digital engagement,” he said.

Fall who made reference to the United Nations Conference on Trade and Development (UNCTAD), noted that digital payments can unlock significant revenue for small businesses and expand e-commerce by making digital platforms more accessible and trusted.

“Digital payment solutions like mobile wallets simplify transactions and build trust in digital platforms.

“The African Development Bank recognizes that increased accessibility of financial products boosts consumer confidence in digital payments and enhances participation in e-commerce,” Fall said.

He disclosed that QNET’s initiatives, such as its “Fit Green” financial literacy programme, have trained over 1,500 young Nigerians, promoting financial self-sufficiency and entrepreneurship through an e-commerce-driven direct-selling model active in over 100 countries.

“Our e-commerce driven direct-selling model provides income-generating opportunities in over 100 countries, promoting entrepreneurship and self-sufficiency in low-income regions. True progress requires collaboration.

The QNET regional manager emphasized the need for cross-sector partnerships to bridge Africa’s infrastructure gaps, expand digital financial services, and build an inclusive financial landscape.

QNET’s mission, according to Fall, is to use technology and partnerships to make financial inclusion and e-commerce key pillars of progress across Africa, empowering individuals and fostering economic growth for underserved populations.


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Trendships: How Instagram is Redefining Social Communication

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Instagram has launched a regional campaign to celebrate a form of connection emerging through Direct Messages (DMs).

Recognizing how the act of sharing relatable memes and light-hearted content with friends, family and acquaintances is evolving into a unique vehicle of social communication and bonding across all ages, Instagram is coining a new term, Trendships.

A combination of “friendships” and “trends”, Trendships captures how Instagram users leverage playful or meaningful content to stay closer to distant loved ones, express complex emotions, and even navigate cultural trends.

The phenomenon gained traction with the launch of Instagram Reels and has rapidly become a bridge for individuals to communicate, engage and stay in touch.

“Trendships is not about sharing popular or viral content; it is about creating community over shared experiences and interests,” said Nada Enan – Head of Communications, Middle East & North Africa, Meta.

“People are exchanging content that resonates, from humorous memes to motivational Reels, redefining how people nurture intimate connections, exchange values and, in many cases, let loved ones know they are thinking about them with just a few taps. It underscores how social platforms are increasingly pivotal to building community in our daily lives and evolving how we communicate in the digital era.”

Trendships anchor on the simple act of “sharing” – through Reels, GIFs, videos, or memes – via DM. According to the latest stats from Meta, people reshare Reels over 3.5 billion times every day reinforcing how prolifically the platform is used to communicate and engage.

Embracing the new term, Instagram has partnered with popular comedy creator, Maraji and media platforms like KraksTv, Zikoko in Nigeria to spread the word about Trendships with their creativity.

The #WhatsYourTrendship campaign was revealed with fun, lighthearted content from Maraji, Zikoko and KraksTv showcasing their favourite trendships on Instagram.


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