Broadcasting
Coca-Cola Foundation, IGEC Partner for Women Economic Empowerment
The Initiative for Gender Empowerment and Creativity (IGEC), which was created to inspire creativity and empower vulnerable women, has unveiled its Climate Smart Shea Processing Facility project funded by The Coca-Cola Foundation on July 28, 2021.
L-R: Mrs Bolanle Emmanuel, State Director, Nigerian Export Promotion Council (NEPC); Mr Samson Ilori, Head of the Atisbo LG, representing the LG Chairman; Executive Director, Initiative for Gender Empowerment & Creativity (IGEC); Nwamaka Onyemelukwe, Director, Public Affairs, Communications & Sustainability, Coca-Cola Nigeria, and Mrs F.F Akande, Secretary, Oyo State Agribusiness Development Agency, at the launch of the Climate Smart Shea Processing Facility project, sponsored by The Coca-Cola Foundation, recently.
The NGO officially launched the much-anticipated project at a commemorative event in Tede, Oyo State, following a grant awarded by the Coca-Cola Foundation (TCCF), the philanthropic arm of The Coca-Cola Company.
The project, one of many to receive funding from the Coca-Cola Foundation this year, is focused on supporting rural community women who make a living through farming and trade in the Shea Butter value chain.
Speaking at the launch of the project, Nwamaka Onyemelukwe, director, Public Affairs, Communications & Sustainability, Coca-Cola, emphasized the economic opportunities the facility presented to the women of Tede community and expressed her faith in the implementing partners, IGEC, to deliver beyond expectations.
In her remarks, she said, “The Coca-Cola Foundation (TCCF) is deeply committed to improving lives and creating a better-shared future for its host communities. 2020 was a challenging year that taught us more about how to adapt to new realities in the face of a harsh economic situation.
“We are confident that this grant that has been awarded to IGEC will go a long way in economically empowering the women in the Tede community.
“The Climate Smart Shea Processing Facility is a project that offers these women in the less privileged communities a competitive edge in shea butter production while providing economic opportunities for the community at large.’’
Ekuma Eze, director, Public Affairs & Communications, Nigerian Bottling Company (NBC), expressed delight as the Oyo State has hosted its bottling operations for so many years.
“As the company celebrates its 70 years of doing business in Nigeria, we believe there is no better time to unveil this project.
“we are deeply excited at the huge impact the project will have on the community and the economy.
“The Climate Smart Shea Processing Facility offers unprecedented economic opportunities and inclusion for the women.” he added.
Shea butter production is known as a major preoccupation of the rural dwellers in the Tede community and most of the Shea processors are women, often without formal education.
Over the years, these Shea processors have relied on crude techniques that are often time-consuming and physically demanding.
As part of efforts to support sustainable community initiatives around the world, TCCF awarded this grant to IGEC, an NGO that has sought to alleviate poverty through economic empowerment in less privileged communities.
The project, which runs through 2021, birthed the establishment of the Climate Smart Shea Processing Facility in the Tede community.
Olasunmbo Adeleke, executive director, Initiative for Gender Empowerment and Creativity (IGEC), lauded the financial support from TCCF, reflecting on the positive impact that this project will have on the community.
“At IGEC, we are very honoured to receive the grant towards the establishment of the Climate Smart Shea Processing Facility which will empower women and youths in Tede Community.
“With the establishment of this facility, there are now huge economic opportunities for women in this community in Shea butter production. Undoubtedly, this project will empower the women of Tede who are the most involved in this trade and create job opportunities for others in the production and supply chain.
“We are very pleased to be implementing this exciting project and thank our partners Coca-Cola System for providing us with their support,’’ she said.
A community water project was also deployed with three source taps which would provide the community with treated potable water.
The facility was unveiled by the ATISBO local government Chairman, Honorable Adeagbo Fasasi Ademola and the wife of Onitede of Tedeland traditional ruler who commended Coca-Cola for this impactful intervention.
Other dignitaries in attendance include the Nigeria Export Promotion Council represented by Mrs Bolanle Emmanuel, Oyo state Ministry of Agriculture and Rural Development, Raw Materials Research and Development Council and many others.
MultiChoice Nigeria has announced an increase in subscription rates for its DStv and GOtv packages, effective March 1, 2025.
In a statement issued to customers on Monday, the company cited the need to maintain the quality of its service as the reason for the price adjustment.
The statement, titled “Price Adjustments for DStv and GOtv Packages,” read, “Dear Customer, please note that effective 1 March 2025, there will be a price adjustment on all DStv packages. This is to enable us to continue to offer our customers world-class homegrown and international content, delivered through the best technology.”
This increase came nearly a year after the company’s last price review, reflecting rising operational costs.
MultiChoice attributed the hike to economic pressures, including the depreciation of the naira and high inflation, which have significantly impacted its business operations in Nigeria.
According to the new pricing structure, the DStv Compact bouquet will rise from N15,700 to N19,000, while the Compact Plus package will now cost N30,000. The Premium subscription will increase to N44,500.
For GOtv subscribers, those on the GOtv Jinja package will now pay N3,900, up from N3,600.
The GOtv Plus package will increase from N4,850 to N5,800, while GOtv Max will now cost N8,500. The GOtv Supa and Supa Plus packages will be priced at N11,400 and N16,800, respectively.
MultiChoice has consistently defended its price adjustments, pointing to economic realities that have made running its services in Nigeria more expensive. The company maintained that the price review is necessary to sustain its offerings and ensure continued access to quality content.
KongaFM -103.7, Africa’s pioneering hit music and commerce radio station, is reshaping the broadcasting space with utter broadcasting professionalism and Nigerians are happy.
With its unique blend of music, advertisements and shopping, KongaFM is winning hearts.
Operating on terrestrial frequencies in Lagos on 103.7 and streaming online for listeners globally at www.kongafm.com, KongaFM has quickly become a favourite among audiences.
Promoters of the station are basking in the rave reviews.
Chris Uwaje, tech policy adviser, global speaker and former president of Nigerian Computer Society (NCS), said described the station as revolutionary.
“Awesome, very incredible and very futuristic entrenurship strategy. I predict very soon, KongaFm will be the numero-uno radio in Africa” he said
Louisa Olaniyi, one of Nigeria’s finest broadcasters simply said “Wow, brilliant”
Bargain hunters and shoppers are also thrilled by genuineness of deals on the station.
Nicholas Isiobi, a shopper said “I am happy with the quality and affordability of the products promoted. It is worth all my while”
Every day, the station kicked off with an exciting mix of hit music, motivational content, and commercial activities, setting itself apart as a trailblazer in the radio industry.
Grace Yusuf, one listener, mentioned how the station has positively impacted her daily routine.
“KongaFM is my go-to station every morning while commuting to work. The gospel music is great, while other content and inspiring discussions keep me motivated throughout the day,” she said.
Tunde Obaposh, currently pursuing his PhD in Robotics in Kansas, shared his experience streaming Konga FM online.
“I believe KongaFM is going to redefine the standard in the radio space. I love how they incorporate AI into their broadcasts, making the experience seamless and engaging,” he noted.
Perhaps the major standout of KongaFM and Konga.com is turning live radio broadcasts into an interactive shopping experience, allowing listeners to place orders seamlessly, even without expending much cash on data.
Nigerian shoppers now have more options with Konga.com, and most importantly, they can enjoy unbeatable prices on all items announced live on radio.
Nigerian music isn’t just a local force anymore, it’s a global takeover. Spotify’s 2025 Global Impact List shows just how far Nigerian music and artists have come, with Ayra Starr leading the way.
Ayra Starr
This list celebrates the 30 Nigerian songs that have connected most powerfully with international audiences this year, highlighting the country’s ever-growing influence on the world stage.
Ayra Starr: Nigeria’s Global Hitmaker
Ayra Starr, the “Sabi Girl,” is a chart-topping force reshaping the global music scene. Her catchy hits consistently top Nigerian charts, and her influence resonates worldwide, turning her music into international anthems. This makes her a leading voice in the exciting evolution of global music, transforming the soundscape one hit at a time.
This influence is clearly evident in her chart dominance. As a Spotify RADAR and EQUAL alumna and Nigeria’s most-streamed female artist on the platform in 2024, Ayra Starr’s artistry and strategic approach to global music are undeniable. While only two of her own tracks, Last Heartbreak Song and Bad Vibes appear on the Spotify Global Impact List, her collaborative power is evident with the chart-topping success of Santa. This track, featuring her alongside producer Rvssian and Latin artist Rauw Alejandro, showcases Ayra’s ability to connect with diverse audiences and expand her reach through strategic partnerships across different markets. Her impressive showing on the list, with six entries including Commas, GOOD FEELiNGS and Hypé underscores her versatility and appeal.
Her album, The Year I Turned 21, also cemented her global reach, ranking among the top 10 most-streamed albums of the year. Santa’s undeniable popularity speaks volumes about her global appeal and influence.
The Power of Collaboration
The global reach of Nigerian music is significantly amplified by the power of collaboration. The Global Impact List underscores this crucial role, revealing that 22 of the 30 listed songs are collaborations. This demonstrates that such partnerships are not merely a trend, but a necessity for Nigerian artists seeking international success. While three of these collaborations feature fellow Nigerian artists, 19 involve partnerships with artists from other countries, highlighting how cross-continental collaborations drive global recognition. Top hits like Santa, WE PRAY (TINI Version), and Another Vibe perfectly illustrate this collaborative power.
Spotify’s Head of Music for Sub-Saharan Africa, Phiona Okumu, notes, “Nigerian artists are breaking boundaries and the world is listening. Nigerian music has always been rich and diverse, and at Spotify, we’re proud to amplify these talents globally.”
Explore the vibrant cross-cultural sounds of Spotify’s Gone Abroad playlist that showcases exciting collaborations between international artists and the best of Nigerian and African talent.
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