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YouTube Shorts Fund Offers Creators Opportunity to Scale their Businesses

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YouTube Shorts creators can now receive their share of a new $100 million YouTube Shorts Fund to be distributed over 2021-22, as a reward for creating exciting and engaging content on the platform.

The fund will be distributed to thousands of eligible creators each month as a bonus payment, based on their content’s performance in the previous month.

Creators can receive up to $10,000 based on viewership and engagement of their Shorts content.

To qualify, channels must meet the minimum eligibility requirements refreshed each month to give other creators the opportunity to receive a reward for their creative and unique Shorts.

The Shorts Fund is the first step in building a monetisation model for Shorts on YouTube and is a chance for creators to earn and build their growing businesses as the world focuses on economic recovery.

Across the world, Shorts creators have already attracted millions of subscribers via their Shorts-only channels.
Moreover, Nigerians are showing a growing interest in this new short-form video experience, as seen in the top 10 most viewed YouTube Shorts videos watched by Nigerians below.

1. Best Oddly Satisfying Video for Stress Relief
2. Will this work where you live?
3. Electric car drivers be like…
4. RONALDO Copied Khaby Lame
5. This is what happens when you forget to shake the ketchup
6. Best Oddly Satisfying Video for Stress Relief #Shorts
7. Makeup tips & tricks 🔥 #Shorts .(3)
8. Best Oddly Satisfying Video for Stress Relief #Shorts
9. This lady keeps stealing mail from mailbox
10. Best Oddly Satisfying Video for Stress Relief #Shorts

Creators in Nigeria looking to make their own Shorts videos and take advantage of the Shorts Fund can try these six tips to create compelling and engaging content on the platform.

1. Spice up your video with music
Without music in the background, your YouTube Shorts video can appear boring. You can add music to your Shorts by tapping the Add Music icon at the top and selecting one of the preset songs. That way you can then create lip sync and dancing videos using the song. You can also add audio from other YouTube videos into your YouTube Shorts video. To add music, click on the ‘Add Music’ tab and you’ll be taken to a library of music from famous artists that you can use. The page also shows which tracks are most often used in Shorts videos.

2. Adjust the speed of your video to suit your idea
With YouTube Shorts, you have more freedom to experiment with the recording speed. Any of the five possible speeds can be used to produce slow-mo or sped-up effects. With the Speed button, you can slow down or speed up a video by 0.3 or 3 times.

3. Add text to your video
Would you want to spice up the Shorts video with various text styles and colors? You can add various text styles and modify them with varying colors, alignments, widths, and other options from the Next screen. Try it out.

4. Import videos from your phone’s gallery
In certain instances, you might already have videos that you believe will be perfect for your YouTube Shorts video. No stress. Not only can you record your videos using the Shorts camera, but you can also upload videos from your gallery to create that next viral video. It’s as easy as clicking on the gallery button at the bottom left corner of the record screen, choosing a video, editing it to suit your requirements, adding commentary or music, and then uploading.

5. String multiple video clips together
In order to create the best video, you may need to pause and resume filming in between takes. With the multi-segment camera on YouTube Shorts, you can string multiple video clips together, removing the need for an external editor. Simply release the record button while shooting to pause the video and resume recording when you push the record button again.

6. Make your video eye-catching with video filters
Content creators will be able to switch to varying filters in the recording and editing screens within the Shorts camera. Filters enable users to color correct footage or change the look & feel of a video.


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

Telecom

Airtel Laments 300 Percent Increase in OPEX. Backs Tariff Review

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Airtel Nigeria has said the telecom operators could not go on without tariff adjustment as the cost of operation has gone up by 300 percent.

Airtel Laments 300 Percent Increase in OPEX. Backs Tariff Review

According to Dinesh Balsingh, chief executive officer of the company, the call for the upward review of tariffs in the telecom sector has to be honoured of the operator must do their business in the country without many problems.

Balsingh, who stated this in an op-ed, said the adjustments are critical for maintaining high-quality services and enabling further advancements in Nigeria’s digital transformation journey.

“For over a decade, tariffs have remained static despite the dramatic increase in operating expenses, which have surged by over 300% in the last 18 to 24 months alone.

“To continue providing high-quality services and meeting the growing demand for digital connectivity, it has become essential to realign our pricing structure with economic realities,” Balsingh said.

The Airtel CEO also underscored the significant investments required to maintain and expand telecom infrastructure, which is pivotal to supporting Nigeria’s digital economy.

“The increasing demand for digital services across sectors such as education, banking, and healthcare requires us to continually upgrade our networks to deliver more capacity and improve service quality.

“These investments come at a cost, one that must be shared proportionally to guarantee long-term viability,” he said.

 

 


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Telecom Consumers to Gain from Tariff Update as Airtel Nigeria Prioritizes Enhanced Services

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As conversations intensify around tariff adjustments in Nigeria’s telecommunications sector, Airtel Nigeria CEO Dinesh Balsingh has reaffirmed the telecom giant’s commitment to delivering superior connectivity and fostering digital inclusion.

In response to the economic realities of rising operational and capital costs, Balsingh noted that the proposed tariff adjustments aim to ensure the long-term sustainability of the sector while unlocking significant benefits for Nigerian consumers.

In an op-ed authored by Balsingh in which he contextualized the necessity of the tariff adjustments, he explained that “For over a decade, tariffs have remained static despite the dramatic increase in operating expenses, which have surged by over 300% in the last 18 to 24 months alone.

“To continue providing high-quality services and meeting the growing demand for digital connectivity, it has become essential to realign our pricing structure with economic realities.”

Balsingh further highlighted the substantial investments required to maintain and expand telecommunications infrastructure. “The increasing demand for digital services across sectors such as education, banking, and healthcare requires us to continually upgrade our networks to deliver more capacity and improve service quality. These investments come at a cost, one that must be shared proportionally to guarantee long-term viability,” he observed.

The proposed tariff adjustments will not only ensure the sector’s sustainability but also bring significant improvements to service delivery, adding: “By enabling us to expand coverage, strengthen network security, and introduce cutting-edge technologies, the adjustments will directly enhance the quality of connectivity for Nigerians.

“Our priority is to ensure that no one is left behind in the country’s digital transformation journey.”

Balsingh emphasized that these adjustments will be implemented with affordability in mind, ensuring minimal impact on consumers. The company remains steadfast in its commitment to supporting Nigeria’s vision of becoming a digital economy leader in Africa, empowering businesses, driving innovation, and fostering inclusive growth.

“Our commitment to quality service remains unwavering,” said Balsingh. “While significant tariff adjustments have become necessary, we understand the importance of gradual implementation to support our customers’ financial positions.

“This step will enable us to invest in capacity, expand coverage, and enhance service delivery, ensuring Nigeria remains competitive in the global digital landscape.”

 


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Telecom

MTNers Stand Hand in Hand to Combat Gender-Based Violence

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In a powerful display of solidarity, MTN Nigeria staff (fondly called MTNers) joined hands—literally and figuratively—to say #NoExcuse to gender-based violence (GBV). As part of the company’s efforts during this year’s 16 Days of Activism Against Gender-Based Violence, which happened between November 25 to December 10, 2024, MTNers gathered at the MTN’s rooftop event center in Lagos to form a united front against this pervasive societal issue.

The striking image of MTNers standing hand in hand sent a strong message: the fight against GBV requires collective action, compassion, and unwavering commitment. The gesture was both symbolic and actionable, echoing the core values of respect, equality, and inclusion that MTN champions as part of its corporate ethos.

This demonstration occurred after a recent exclusive screening of Deafening Silence, a powerful film highlighting the harsh realities of GBV, hosted on December 10, 2024. The event and the united gesture reflect the company’s drive to amplify awareness and inspire action among its workforce and beyond.

“Gender-based violence is not just a women’s issue; it’s a human rights issue that requires all of us to act,” said Temilade Olabanji, Senior Manager, Sustainability and Shared Value at MTN Nigeria.

MTN’s participation in the global 16 Days of Activism campaign reflects its belief that businesses must take responsibility in shaping a better society. Through the #NoExcuse initiative, the company encourages open dialogue, education, and proactive measures to challenge the attitudes and systems that enable gender-based violence.

While the Deafening Silence screening sparked conversation and reflection, the unity gesture from MTNers served as a visual commitment to turn awareness into action.

The company is calling on Nigerians everywhere to join the movement by speaking out, standing with survivors, and working to eliminate the root causes of GBV.


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