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Managing and Maximizing your Business Website

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It is a common feature in Nigeria to see businesses not having websites, the ones that have do not maintain them. Your business website is a representation of your entire business on the World Wide Web. It should reflect the status and stature of your organization, this is where vital information about your business can be accessed from anywhere in the world at any time.
A good and well managed website gives your business a boost, integrity, wider reach, global recognition and patronage resulting in additional profit. It is a portal through which additional stream of income is added into your business, so you cannot afford to neglect it. With the recent trend in economy, putting your business online is quite profitable and affordable.
It is quite unfortunate that this very vital tool for business in modern economy is not taken seriously here in Nigeria. It is a regular occurrence where information cannot be easily accessed from websites of businesses, Organizations, Government establishments, Examination bodies, universities etc.
To show the importance of having a good and functional website, firms like Phillips consulting had at a time given award to business organizations that have good and functional web pages in Nigeria. Businesses that maintain their website properly will always be at the top, no doubt about that.
Because of how important this is to your business growth in that in most cases majority of your business could be done online, I am prompted here to show you how to manage and maximize your website even if you are not an expert in web development. You really need to know what your business website should do for you.
Design and Host your Website Properly
The overall functionality of a website depends on how it is designed and hosted. The design of a website should be simple and easy to navigate through. Visitors to the site should find it very easy to access your site as quickly as possible. It makes no meaning having a flashy website with all the ‘wow’ factors in place and still it cannot be easily accessed.
While considering the aesthetic qualities of your site, its functionality should be taken seriously too. The best technology should be used for sites with heavy pictures and graphics. The hosting plan and space for the site should be one that accommodates the number of web pages, pictures, graphics, payment solutions and other features the site will contain. A properly designed and hosted site loads easily and faster when accessed. An expert should be involved here to assist in proper designing and hosting of your business website.
Add Good Content to your Website
The content of your site should be taken seriously, this is what brings visitors to your business. Visitors to your site will need quality, regular, fresh, hot, in-depth and timeless information to keep them coming back for more. The number of visitors to your site determines how valuable your site and business will be. Good content also determines the depth the visitors will explore your site, the duration and frequency of their visit. Add quality content to your site because no one will want to visit a site that lacks good content. It is the regular eyeballs on your content that will add value to your website which will invariably impact on your business.
Update your Website Regularly
Many websites are left without being updated, it is not enough to have a website, the site should be updated regularly with fresh and current information about your business. A webmaster should be on hand to upload information on the site on a daily bases so that prospects wishing to do business with you can easily access your site from any where and get all the information they need even without coming to your office.
Maximize your Website
After you must have taken into cognizance all I have outlined above, it is now time for you to profit from your website. Like I said earlier, your website will bring additional business opportunities and income to you.
The main thing that brings value to your website is the number of people that visit your site, this is known as traffic. The number of eyeballs that pass through your site helps you achieve great online profit. Since traffic is what gives your site value, let us quickly look at simple and high leverage ways to drive traffic to it.
1. Embed your website address on your business card, letter-headed paper, all your advertising messages, and stickers. Also create a signature file to attach to every e-mail you send.
2. Use free online tools (like forums, free stuff sites, press release sites etc.) to promote your site.
3. Register your site with major search engines like Yahoo, Google, and MSN.
4. Advertise your website both online and offline using banner ads, classified ads, in-context links, e-zine ads, email rental lists, newspaper ads and other media.
Having got good traffic to your website, you can profit from it through:
The main product or service of your site: Using the e-marketing strategies earlier discussed in my previous articles, prospects will be attracted  to the main product or service which you offer. This is the product or service around which your business website is built. You will make additional income by selling your service or product online.
Affiliate Programs: An affiliate program is an online joint venture between a marketer and a company that wants to promote their product. This is one of the easiest ways to make extra profit from your website. All you need do is to check for products that are related to the concept of your business which your prospects will also need, join the affiliate program and sell their product on your website for a commission. There are several affiliate programs on the internet, a famous one is that of Amazon.com, where Amazon.com provides a link to your site. If someone clicks on the Amazon.com link and buys anything, you will receive a commission for that.
Advertising:
You will also increase the profitability of your business through the advertising revenue that comes from your website. This is achieved when the traffic on your site is reasonable enough. The eyeballs passing through your website now becomes asset which you rent to other businesses. you can;
-Place banner adverts of other businesses on your website and get paid for anyone who sees or clicks on the banner.
-Sell classified ad space and in-context link space on your site
-You can join the advertising program of Google known as Ad sense. Here, Google sends adverts to your website regularly through a code and pays you a certain amount of money per click or per search made on the adverts.
These simple steps of managing and maximizing your website when followed properly, will improve your business in no small measure. Expert advice can also be sought at any point in time.
To your business success!

 


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E-Business

Africa Tasked to Fast-track AI Skills Development

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Africa has been urged to fast-track the development of Artificial intelligence (AI) skill to benefit from its economic value. AI could contribute $1.5 trillion to Africa’s economy by 2030 if the continent secures 10% of the global AI market, according to SAP, which sourced the statistic from online media.

However, a shortage of AI talent, with the need to retain cyber security and cloud skills, threatens to block opportunities to monetise growth.

This is part of a report released by SAP: ‘Africa’s AI Skills Readiness Revealed’, which reveals that African organisations are rushing to enhance their traditional IT skills base in the wake of accelerating adoption of AI.

The report adds that while 94% of organisations offer monthly AI training, none currently allocate more than 10% of their HR or IT budgets to skills development, a sharp decline from 2022.

Genevieve Koolen, HR director at SAP Africa, said: “There is a near-universal need for AI-related skills among African companies this year. Since traditional IT skills such as cloud and cyber security related competencies remain in high demand, companies now face the dual challenge of attracting and retaining traditional tech talent while also building greater AI competencies within their businesses. It is unsurprising then that most African organisations provide career development opportunities for employees with AI specialisations.”

The report reveals that all companies surveyed expect the demand for AI skills to increase in 2025. Nearly half said they expect a ‘significant’ increase.

Koolen added that while there is an urgent need for policymakers and education institutions to fast-track AI skills development initiatives among Africa’s swelling youth population, companies also face pressure to equip existing workers with future-ready skills.

“Thirty-eight percent of companies surveyed said reskilling of employees is a top skills-related challenge for them in 2025, and nearly half said the same of upskilling. The impact of these changes creates its own challenges, as evidenced by the two-thirds of companies that said helping employees understand why reskilling is necessary is a top priority.”

Research also showed that African organisations are alive to the possibilities presented by AI-related innovation, with companies citing perceived value in improved decision-making (64%), marketing capabilities (51%) and innovation (47%) enabled by AI.

However, poor access to AI-ready skills is already causing negative impacts among the same companies, including failed innovation initiatives, delays completing projects, greater pressure on teams and an inability to take on new client projects.

“Organisations are rising to this challenge by increasing the frequency of training offered to employees, with 94% saying they offer training at least monthly,” said Koolen.

However, the latest data indicates a drop in the allocated budget for skills development.

In a previous survey conducted in 2022, a quarter of organisations said they spend more than 15% of their HR or IT budgets on skills development and training. This year, not a single organisation that formed part of the research spent more than 10%.

SAP lists several measures that companies can implement to ensure they cultivate the correct skills mix:

Be prepared: With universal demand for tech and AI-related skills and an ongoing skills scarcity, African organisations must prepare for a shortfall in critical AI-related skills this year.

“The moment calls for a pragmatic approach that combines longer-term skills development – including reskilling and upskilling – with short-term measures that alleviate some of the immediate pressures and creates space for more robust skills development initiatives. Organisations also need to take care to support employees through this uncertain period, for example, by using human capital management technologies that help HR teams identify concerns.”

Prioritise training: Koolen said it is surprising that budget allocations for training and skills development appear to be shrinking. “Too many digital transformation and innovation initiatives fail to deliver the expected business value due to a lack of appropriate skills.

“In light of the rapid pace of technological advancement, any organisation that fails to invest in skills will likely find they are unprepared and unable to leverage new innovations. In time, this will erode their competitiveness and lead to significant impacts to the bottom line.”

Instead, organisations should place skills development at the core of their business strategies to ensure a steady stream of work-ready talent and invest sufficient budget to guarantee high-quality outcomes for employees and the business.

Partner well: While Africa has the fastest-growing youth population of any continent, there are still significant systemic challenges with equipping youth with adequate work-ready skills.

“Africa’s ability to reap the benefits of AI-related innovation rests on broader public-private sector efforts at cultivating the correct skills mix,” said Koolen. “Partnering with educational institutions and other industry skills development initiatives can accelerate the rate at which skills become available to companies.”

She added that technology vendors can also play a valuable role. “Large technology companies often have large global workforces and strong employer brands, allowing them to attract top talent. Partnering with tech venters can augment organisations’ skills base and provide valuable support to AI-led initiatives.”

 


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Google Announces $37m Funding in Africa

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Google has outlined a wave of AI support across Africa, representing $37 million in cumulative funding — including previously committed but unannounced funding — to research, talent development, and infrastructure.

Google Announces $37m Funding in Africa

The funding package includes funding and partnerships that aim to strengthen AI research, support African languages, improve food systems, expand digital skills, and build research capacity.

The AI Collaborative for Food Security, a multi-partner initiative launched with $25 million in funding from Google.org will bring together researchers, and nonprofit organizations to co-develop AI tools for early hunger forecasting, crop resilience, and tailored guidance for smallholder farmers.

The goal is to help make food systems across Africa more adaptive, equitable, and resilient in the face of increasing climate and economic shocks.

Google also announced $3 million in funding to the Masakhane Research Foundation, the open research collective advancing AI tools in over 40 African languages.

The funding will support the development of high-quality datasets, machine translation models, and speech tools that make digital content more accessible to millions of Africans in their native languages.

To further empower innovation, Google is launching a catalytic funding initiative to support AI-driven startups tackling real-world challenges.

This platform will combine philanthropic capital, venture investment, and Google’s technical expertise to help more than 100 early-stage ventures scale AI-based solutions in agriculture, healthcare, education, and other vital sectors.

Startups will also receive mentorship, access to tools, and technical guidance to support responsible development.

Africa’s AI talent is growing rapidly, but the infrastructure to support it must grow in tandem.

That’s why a cornerstone of this announcement is the launch of the AI Community Center in Accra — a first-of-its-kind space for AI learning, experimentation, and collaboration in Africa.

The Center will host training sessions, community events, and workshops focused on responsible AI development. Its programming will span four pillars: AI literacy, community technology, social impact, and arts and culture — providing a platform for a diverse ecosystem of developers, students, and creators to engage with AI in ways that are grounded in African priorities.

To help meet the rising demand for AI and digital skills, Google is rolling out 100,000 Google Career Certificate scholarships for students in higher learning institutions across Ghana.

These fully funded, self-paced programs will focus on AI Essentials, Prompting Essentials, and other high-growth fields like IT Support, Data Analytics, and Cybersecurity — enabling more learners to access job-ready training and build careers in AI and the digital economy.

Beyond Ghana, Google.org is committing an additional $7 million to support AI education across Nigeria, Kenya, South Africa, and Ghana.

The funding will support academic institutions and nonprofits building localized AI curricula, online safety training, and cybersecurity programs.

Additionally, two new $1 million grants from Google.org aim to bolster AI research capacity across the continent.

One grant goes to the African Institute for Data Science and Artificial Intelligence (AfriDSAI) at the University of Pretoria to support applied AI research and training.

The other supports the Wits Machine Intelligence and Neural Discovery (MIND) Institute in South Africa, which will fund MSc and PhD students to conduct foundational AI research and help shape Africa’s role in the global AI landscape.

Speaking about the announcements, James Manyika, senior vice president for Research, Labs, and Technology & Society at Google, said: “Africa is home to some of the most important and inspiring work in AI today. We are committed to supporting the next wave of innovation through long-term investment, local partnerships, and platforms that help researchers and entrepreneurs build solutions that matter.”

Yossi Matias, vice president of Engineering and Research at Google, added: “This new wave of support reflects our belief in the talent, creativity, and ingenuity across the continent. By building with local communities and institutions, we’re supporting solutions that are rooted in Africa’s realities and built for global impact.”

 


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How High the Risk of a Cyber Incident in Your Organisation

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One of the core reasons why businesses remain vulnerable to cyberthreats is that they underestimate their risk or overestimate the strength of their existing defences.

According to a recent Kaspersky survey entitled “Cybersecurity in the workplace: Employee knowledge and behaviour”, 52,1% of professionals surveyed in the Middle East, Turkiye and Africa (META) region, whose work requires the use of computers, asses the risk of a cybersecurity incident happening to their company as quite possible.

Commenting on the probable consequences of a cybersecurity incident, 55,6% of employees surveyed supposed that it might seriously affect the company. This understanding of risks comes not only from general cybersecurity awareness, but also from knowledge about cyber incidents in their organisations: 31,8% of respondents acknowledged such incidents happened in the past 12-months, while an additional 26,2% said they have heard about these incidents from colleagues.

Organisations nowadays face a variety of cyberthreats ranging from phishing and business email compromise to ransomware and advanced persistent threats.

In a lot of these attacks, the entry point into the organisation’s network is via a human mistake, and it is for that reason attackers actively employ social engineering techniques and AI tools to make their efforts more effective.

The survey shows that the majority of respondents understand that cybersecurity is an issue that should be considered by the IT department, while 23,9% also mentioned top level executives and 15,9% cited legal and financial employees as core groups within the business who should keep cybersecurity issues in mind. Only 30,6% of employees surveyed viewed cybersecurity as an issue that should be considered by all employees across the entire business.

“In today’s digital landscape, cybersecurity is a collective responsibility that extends beyond the IT department. Every employee should remain vigilant against evolving threats.

“Regular cybersecurity training, use of relevant IT solutions, well-defined policies and an incident response plan are essential pillars of organisational cyber resilience. When every team member is informed and prepared, the organisation stands stronger against cyber threats,” says Brandon Muller, Technical Expert for the MEA region at Kaspersky.

 


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