News
A Pioneering app Designed to Provide Real-Time Services
The use of digital platforms to conduct business might be a symptom of the times, but it has become a success differentiator.
Seee In is a soon-to-released app that aims to change the game with dual benefits that cater to both consumers and businesses.
It will provide businesses with a unique digital marketing and advertising solution, and consumers with geo-location of surrounding amenities.
Garnering international interest, Seee In is a multifunctional global mobile virtual services platform that offers location-based digital shopping, access to information on surrounding amenities, marketing and advertising services and business intelligence.
For the business
Seee In will allow businesses to maximise their footprint and afford customers the convenience of virtual stores within a radius of 50 kilometres, as one of its offerings. Seee In app is created to distribute valuable content such as hot deals, specials, promotions and regular deals to its users based on their geo-location. By businesses making use of the Seee In mobile app, they can be found by consumers interested in their products.
Richard Magwaza, CEO at Seee In Communications said, “We have established a platform for various businesses to have access to their potential and current customers in an instant and within close proximity. Information that is relevant and caters for those particular consumers’ needs is communicated using the geo-location feature.
“Businesses that register with Seee In can maximise their advertising and marketing offering as they can adjust and diversify their tactics. The results of their marketing inbound strategies can be measured immediately because the app has an imbedded analytics tool. These analytics enable a business to identify areas that need improvement, as well as highlight products and services that consumers like. Bearing in mind that every business is in operation to make a profit, this will positively impact their profits.“
With value-added services such as push notifications and adding of channels and tags – the service is cost-effective. The app goes in tandem with the increased use of smartphones in South Africa. According to StatsSA, in 2017 the number of smartphone users is expected to increase to 18.48 million. This makes Seee In a targeted and interactive platform that has a larger reach than traditional marketing and advertising.
For the customer
The e-commerce golden rush has seen the market being replete with multitudes of apps. Seee In is not an app riding on the tide because it is customer experience oriented. Jeff Bezos, the founder of Amazon said the key to making any business a success is in improving the customer experience. With the Seee In app, users will instantly be notified of specials and new promotions or deals and services. The app is customised so that the
EFCC
The African Development Bank Group last week approved an investment of €6.5 million in the Saviu II fund in order to support technology start-ups through their seed phase and first institutional fundraising, mainly in French-speaking Central and West Africa.
The Bank will invest €4.5 million as equity and €2 million as a first-loss hedging tranche on behalf of the European Commission, under the Boost Africa Programme.
This participation of the Bank Group will enable the Saviu II fund to give priority to companies with a strong technological or digital component.
Saviu II, the second investment vehicle of Saviu Partners, plans to invest between €500,000 and €3 million in about 20 technology or technology-oriented business-to-business start-ups in the seed phase or carrying out first institutional fundraising.
The Saviu II venture capital fund aims to make at least 60% of its commitments in the French-speaking countries of West and Central Africa: Côte d ‘Ivoire, Cameroon, Benin, Senegal, Togo, Burkina Faso and Mali.
The fund can also co-invest in promising technology companies in East Africa that have a strong team and business model, and whose strategy includes entering the market in French-speaking West African countries and establishing a strong presence there.
In addition, the fund will devote a dedicated envelope to pre-seed investments, focusing on minority equity investments, usually in co-investment with studios, incubators or other ecosystem partners.
Nigerian Government has signed a $1.3 billion Memorandum of Understanding (MoU) with Africa Finance Corporation (AFC) via the Solid Minerals Development Fund (SMDF) to fund an alumina refinery, national geoscience mapping, and a strategic investment vehicle for mining growth.
Special Assistant to the Minister of Solid Minerals Development, Segun Tomori, said the refinery will process one million tonnes of bauxite yearly using a modern Bayer process, powered by an on-site gas-fired cogeneration plant.
Minister Dele Alake called it a transformative milestone boosting GDP, aligning with reforms that improve investment climate, regulations, and licensing to attract private capital. He directed agencies to fast-track permits.
The 20-year project at 95% utilization eyes 19 million tonnes total output, $1.2 billion annual GDP addition, $25 billion economic impact, and $8 billion forex earnings, per feasibility studies.
SMDF Executive Secretary Fatima Shinkafi termed it the agency’s biggest funding deal, supporting value-addition policy.
The partnership extends to geoscience mapping for mineral data, de-risking exploration, and a joint vehicle for mining assets.
Permanent Secretary Engr. Farouk Yabo praised the reforms. Shinkafi signed for government; AFC’s Franklin Edochie for the corporation, witnessed by AFC CEO Samaila Zubairu.
Tomori positioned it as Nigeria’s largest private mining investment and FDI magnet.
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