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A Rough and Rocky Road Ahead for Nigeria’s Economy?
By Lukman Otunuga, Senior Research Analyst at FXTM,
Africa’s largest economy commenced the final quarter by facing some of the biggest protests witnessed since military rule ended in 1999.
The protests boiled over during an already turbulent and rocky time not in the local but global economy. The cumulative effects of the COVID-19 pandemic lockdowns and other restrictions triggered a downturn together with a sharp increase in public debt. Given the resulting uncertainty from the protests, financial markets were spooked once again with the strong knock-on effects hitting Nigeria’s stock market and international bond while further clouding its economic outlook.
Before this development, the International Monetary Fund (IMF) projected a 4.3 percent contraction in GDP because of COVID-19. Depressed Oil prices enduring a prolonged lapse in demand has not helped matters with the aftermath of the protests projected to cost over N700-billion Naira in output – something that may drag on real GDP.
Inflation becoming a cause for concern
Nigeria has been scarred by three consecutive quarters of rising inflationary pressures, shaky economic fundamentals, Dollar scarcity and low Oil prices. A 24-hour curfew imposed on Lagos worsened the outlook for the already fragile economic landscape and local businesses which bore the marks of deep wounds from COVID-19.
Inflation rose for 13 months straight, hitting 13.71 percent in September. Price increases were seen mainly in medical treatment, electricity, food supplies and passenger air travel but so far have not impacted the Oil industry. This is a welcome development given that Oil accounts for over 90 percent of export earnings and 70 percent of government revenues.
Banks clamp down on speculation
Focusing on the Naira, the banking system clamped down on speculation and limited foreign exchange transactions by individuals and corporations. The intention was to stabilise the currency which was at the centre of a perfect storm of low Oil prices, Dollar scarcity and a weaker economy.
The results of the foreign currency restrictions in the banking sector remain to be seen.
External pressures likely to influence outlook
Presidential elections in the US added to the uncertainty prevailing around Nigeria’s economic outlook, especially when it comes to Oil prices. According to national polls, Democrat challenger Joe Biden is leading the incumbent Donald Trump but electoral polls are the kind of forecast that can change last minute. Whatever the political race’s outcome, the result is critical for the US and global economy and may heavily influence the financial markets.
When it comes to Oil, Trump’s policy of backing the US Shale industry and ramping up US Oil production may fall by the wayside in the case that Biden wins the election. In turn, this could pressure global Oil prices and send them even lower. The downside scenario may weigh on Nigeria’s economy in spite of its efforts to diversify and reduce its reliance on the Oil industry.
A Trump win may increase confidence in the Oil markets in the short term but in the medium term, COVID-19 is still the main problem for Oil demand. OPEC forecasts lingering effects of COVID-19 on the Oil markets and in the long term, sees demand for the fossil fuel reduced by green and renewable energy sources like hydrogen.
Nonetheless, Oil will continue to have the largest share of the energy mix until 1945, according to OPEC.
In summary, Nigeria’s economy faces unprecedented headwinds in the fourth quarter and in the first quarter of 2021. The challenge is to get through the storm of a weakened economy facing internal and external threats and reach a place where there is smoother sailing. Now more than ever, it is important to keep diversifying the economy and make provisions for a calmer future where Nigeria can recover from its recent trials.
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NAICOM Signs Agreement with NDPC on Data Protection in Insurance Sector
The National Insurance Commission (NAICOM), has signed agreement with the Nigerian Data Protection Commission (NDPC) with the aim of enhancing data protection within the insurance sector.
According to NAICOM, the Memorandum of Understanding (MoU) has as its objectives training and capacity building in the area of providing training to enhance awareness and skills in data protection, establishing privacy clinics by setting up specialised clinics to address data protection concerns and provide guidance.
NAICOM said other objectives of the agreement include conducting compliance activities, regularly monitoring and enforcing compliance with data protection regulations, promoting awareness in the area of educating insurance companies on the importance of data protection and the benefits of adhering to best practices.
Developing data protection guidelines through creation of specialized guidelines for insurance institutions to ensure they are equipped to handle data protection responsibilities effectively.
NAICOM said the collaboration marked a significant milestone in safeguarding the personal data of insurance policyholders and promoting trust in the insurance sector.
The commission said to ensure the effective implementation of the agreement, an implementation committee would be established. The committee, the commission said, would comprise of representatives from the two agencies, as well as other key industry associations, including the Nigerian Insurers Association (NIA) and the Nigerian Council of Registered Insurance Brokers (NCRIB).
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5 Benefits of MTN Mobile Ads for your Business
Businesses worldwide are increasingly embracing mobile advertising services, allowing them to connect with potential customers directly on their smartphones and engage with them more effectively.
This trend is rapidly gaining momentum, and companies in Nigeria are also taking part in this shift.
Every day, more Nigerian businesses are seeking the most efficient strategies to reach their target audiences and convert them into loyal customers.
MTN Nigeria is redefining digital advertisement with MTN Mobile Ads. With a rich customer base of 79.5 million subscribers in Nigeria, MTN Mobile Ads continues to help businesses reach millions of customers nationwide.
Here are five reasons you should use MTN Mobile Ads for your business advertisements:
Targeted marketing
MTN Mobile Ads uses first party data to enable specific targeting of audience based on behaviour, interests and demographic. This ensures that your marketing efforts are directed toward the most relevant audiences, thereby increasing engagement and conversion.
Data-Driven Insights:
Businesses can gain valuable insights from their advertising campaigns, allowing them to fine-tune their strategies for maximum impact. This data-driven approach helps in optimizing campaigns based on real user behaviour and preferences
Diverse advertising formats
This service supports several advertising formats including targeted SMS, marketplace listing on the MyMTN app, display banners, and Rich messaging services (RCS) across both mobile and web platforms. This versatility allows your business to customize your marketing strategy to suit different audience preferences and increase engagement opportunities.
Data-free solutions
MTN Mobile Advertising provides data-free solutions. That means users can view your Ads with or without data. This feature significantly increases engagement rate as it allows your business connect with customers who may have been avoiding ads to save their data.
Cost-effective
With MTN Mobile Ads, you can choose an advertising plan that suits your budget. This flexibility allows businesses to enjoy the benefits of advertising without overspending.
As competition in businesses increase, the need to make advertising a crucial part of your marketing strategy cannot be over-emphasized.
MTN’s Mobile advertising services are the most result-oriented strategy your business should engage in so you can have the same opportunities your competitors may have.
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Zuckerberg’s Mar-a-Lago Meeting with Trump: What It Means for Tech
Billionaire Facebook founder, Mark Zuckerberg met Wednesday with incoming US president Donald Trump at his Mar-a-Lago resort in Palm Beach, Florida, the latest sign of the Meta chief’s warming up to the president-elect ahead of his second term.
“It’s an important time for the future of American Innovation. Mark was grateful for the invitation to join President Trump for dinner and the opportunity to meet with members of his team about the incoming Administration,” a Meta spokesperson told CNN.
Politico was first to report Zuckerberg was spotted at Mar-a-Lago. It was not immediately known what the two discussed.
Zuckerberg was in touch with Trump in the months leading up to the election, according to a New York Times report. After the assassination attempt on Trump’s life in July, Zuckerberg told Bloomberg that Trump standing back up and pumping his fist in the air was “one of the most badass things I’ve ever seen in my life.”
In a book released this summer, Trump accused the Meta chief of “plotting” against him and threatened Zuckerberg with “life in prison” if he did “anything illegal” during the election.
“We are watching him closely,” Trump wrote, “and if he does anything illegal this time he will spend the rest of his life in prison — as will others who cheat in the 2024 Presidential Election.”
In an interview on Wednesday night on Fox News, Trump adviser Stephen Miller confirmed the meeting and said Zuckerberg “has been very clear about this desire to be a supporter of and a participant in this change that we’re seeing all around America all around the world, this reform movement Donald Trump is leading“
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