E-Business
ADE Digital Marks Third Anniversary, Introduces ‘Free Digital’ Initiative

One of the leading digital agencies in Nigeria, ADE Digital Media has reached a significant milestone in its corporate existence, as it celebrates its third year of delivering innovative digital marketing solutions to clients. With its competence in digital marketing, the company has over the last three years, been able to deliver on its promise of marketing campaign efficiency, to multinational and domestic corporations and organisations like Peugeot, 9Mobile, Interswitch, Access Bank, Oando Plc, Verve,EMC, Konga, Nigerian Economic Summit Group (NESG), Continental Basketball League (CBL), Skye Bank, to mention a few.
“It has been an extremely exciting and rewarding three years. We started ADE Digital with a vision to create very tangible value in the digital marketing value chain. In this time, we have worked with clients who have allowed us experiment, explore and deliver measurable value to their brand development & customer engagement activities,” noted Michael Ebia, co-Founder and CEO of the company.
In celebrating the third anniversary, the company is introducing its flagship social initiative, the ‘Free Digital’, which has an overarching objective of further democratizing the use of digital technology tools and resources, to improve human development outcomes across Africa.
The initiative aims to promote an understanding of the possibilities digital provides in improving the socio-economic possibilities of Africans, provide a platform for Africa’s digizens (digital citizens) to experiment and create innovative solutions that are commercially viable and improve human development outcomes and influence policy actions to incentivize investment in, development and adoption of digital tools for improved human outcomes.
“We have a bold and ambitious vision to create frameworks and partnerships that can further accelerate broad-based adoption of digital technology as a utility, encouraging Africans to intuitively use digital tools and resources to live and work.
Africa has made a lot of progress in digital technology adoption, but for us to fully harness the potential of digital technology in improving human outcomes on the continent, we need to expand the current demographic scope for digital. ‘‘Free Digital’” seeks to among other things, accelerate the digital inclusion that is required to achieve the continent’s human development outcomes,” stated Ebia.
Digital technology development in Africa still trails the rest of the world, a situation that prevents the continent from taking advantage of technology as a growth enabler in a huge number of industries. The ‘Free Digital’ initiative seeks to build a network of partners that can work together across the digital space to upend this narrative.
On the strategy to achieve the objectives of this initiative, Ebia asserted, “The ‘Free Digital’ initiative will educate demand and supply-side stakeholders on the various opportunities digital technology provides in improving human development outcomes across various verticals like education, healthcare, citizenship, commerce, job creation, to mention a few, ensuring that there is a commercially sustainable context to approaching digital opportunities.
The initiative will also empower these stakeholders to take advantage of these opportunities by initiating technology development projects and developing technology hubs across the continent. We also know the role of policy in driving change and will continuously advocate for development-friendly policies to drive a more broad-based digital adoption in Africa.”
ADE Digital intends to achieve the objectives of this project through a robust operational model that will include digital technology development project management, digital technology education, exhibitions, conferences and an extensive digital technology hub network.
E-Business
Expert Urges FG to Leverage Digital Assets to Drive Diversification Goal

The need to maximise local digital assets, amid dwindling Oil revenues and a struggling economy, has been reiterated by the Chief Executive Officer of Quomodo Systems Africa, Oluwole Asalu, who maintained this measure remains the path to prosperity.
Asalu, while addressing the press in Lagos, recently asserted that global shift towards digital economies, presents a pivotal opportunity for Nigeria at this time to mobilise sufficient resources towards effective governance.
He emphasised harnessing the burgeoning local digital economy to expedite national diversification goals, while break away from overdependence on oil output.
Asalu, boasted further that Nigeria’s tech-savvy, youthful population and increasing recognition from global tech giants already position its digital sector as a driver of inclusive growth and job creation.
“Nigeria’s overreliance on oil is no longer tenable. As global markets shift towards renewable energy, the urgency to diversify has never been greater. Technology stands out as the most promising avenue, not merely as a sector, but as an enabler of growth across all facets of the economy,” he explained.
According to him, Nigeria’s tech talent remains the new oil, a renewable resource with the potential for significant returns, if strategically harnessed.
Like India’s successes in information technology services, Asalu want Nigeria to tap into lucrative outsourcing industry to draw foreign investment.
“Foreign investment in Nigeria’s tech sector is rising. Programmes like Digital Explorers have led European firms such as Telesoft to establish operations in Nigeria. Tech giants like Microsoft and Facebook have followed suit, injecting capital and creating jobs,” he stated.
He again pointed to the emergence of three unicorns within Nigeria’s tech ecosystem as a breakthrough and sign of maturity.
“Nigeria’s tech ecosystem is already showing signs of maturity, with three unicorns emerging from its soil. These success stories, powered by local innovation, underscore the viability of a home-grown, world-class tech sector,” he affirmed.
He however emphasized urgent need to close existing gap in skills and infrastructure, in addition to embracing governance and collaboration to fully harness digital potential cum future.
E-Business
MRA Flags AI Concerns ahead of Press Freedom Day Today

Media Rights Agenda (MRA), has unveiled a visual brief emphasizing the critical need for responsible and ethical use of Artificial Intelligence (AI) in journalism, particularly within Nigeria’s evolving media environment.
This is coming ahead of World Press Freedom Day today.
The visual brief, developed under this year’s global theme, “Reporting in the Brave New World – The Impact of Artificial Intelligence on Press Freedom and the Media,” explores the opportunities and dangers AI poses to media freedom in Nigeria and across the world.
In a statement released in Lagos by John Gbadamosi, its programme officer,MRA noted that AI is quickly changing the way news is produced and consumed, adding that it offers powerful tools that can assist journalists in analysing data, translating stories into local languages, and extend the reach of vital information, especially to underserved areas with limited media infrastructure.
Gbadamosi added that AI can help to ensure that essential news and information are also disseminated to local communities.
However, Gbadamosi warned that the same technology is being weaponised to undermine truth and press freedom, saying: “While AI can be used to advance journalism, it can just as easily be exploited to spread disinformation, create deepfakes, and drown out independent voices with algorithmically generated propaganda.”
According to him, “In Nigeria, journalists face threats that go beyond just physical dangers; such threats now also encompass digital, algorithmic, and systemic harms and challenges, which requires media professionals to ensure that AI enhances, rather than undermines, media freedom and that technology is used to promote the truth, not distort it.”
“The visual brief breaks down key concepts like misinformation, disinformation, mal-information, and information overload, which are increasingly shaping Nigeria’s digital media ecosystem. It also raises concerns about AI-enabled surveillance, political manipulation, and the marginalisation of community-based journalists.”
Gbadamosi stated that the visual brief also advocates support for independent media, transparent AI regulations aligned with Nigeria’s context, increased digital literacy, and stronger accountability from tech companies regarding platform content and influence.
He therefore urged all stakeholders to advocate for responsible AI usage and a free, independent, professional and vibrant media environment in Nigeria, stressing that “when media freedom thrives, democracy lives.”
E-Business
Nigerians to Pay More for IDs as NIMC Raises Service Fees

The National Identity Management Commission (NIMC) has raised the fees for all its products and services, including charges related to data modification on the National Identification Number (NIN) database.
In a statement issued in Abuja, Kayode Adegoke, NIMC’s Head of Corporate Communications, announced that the updated service fees are published on the commission’s official website.
Adegoke noted that the new pricing structure for NIMC’s services and products marks the first comprehensive review of its fees in over a decade.
The statement stated that the revised pricing is designed to align with prevailing operational costs and industry standards, while continuing to ensure that services remain accessible and affordable for all Nigerians.
The statement warned its Front-End Partners (FEPs) to comply with the newly approved rates, stating that any failure to do so could attract strict sanctions, including possible license revocation.
“The new structure ensures that the quality and integrity of our services remain uncompromised. We are committed to protecting the interests of Nigerians through fair and transparent pricing,” the statement read.
NIMC urged the public to report any Front-End Partners (FEPs) found charging beyond the approved rates. Reports can be directed to the Commission’s Inspectorate and Enforcement Unit via email at ieu@nimc.gov.ng
It further reaffirmed its commitment to delivering secure and dependable identity services. A complete list of the revised service fees can be accessed on its official website at www.nimc.gov.ng.
In a related development, Abisoye Coker-Odusote, Director General of the National Identity Management Commission (NIMC), expressed sincere appreciation to President Bola Ahmed Tinubu for his unwavering support in enhancing the National Identity Database (NIDB).
She also extended her gratitude to the Minister of Interior, Dr. Olubunmi Tunji-Ojo, and other key partners for their pivotal roles in advancing a sustainable and effective identity management system.
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