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Affordable Smartphones, Tablets Answer to Broadband Penetration
Two recent polls by independent international ICT agencies have confirmed long held views that Nigerians are very resilient and are moving towards meeting global competitiveness inspite of government’s indifference towards upgrading the nation’s poor IT infrastructure. A survey by Zoomsphere shows that South Africa, Nigeria and Egypt top Africa’s LinkedIn subscription put at about 5.7 million. Statistics from the agency shows that there are lots of opportunities for growth for LinkedIn in the continent. LinkedIn statistics put figures from the countries on the professional social networking site as South Africa 1, 700, 672, Nigeria 656, 528 and Egypt 543, 699. Perhaps viewed against the backdrop of factors like literacy level and infrastructure adequacy, one would surmise that Nigeria was making giant strides in citizen education. At the 2011 Microsoft’s global Imagine Cup competition, Nigeria didn’t fare as much as Egypt and that despite the latter’s social upheaval that led to deposition of long term president Hosni Mubarak. In an earlier survey by Alexa.com, Egypt, South Africa and Nigeria also topped the continent’s facebook user account. Egypt registered 9 million users on the social networking site which continues to be a favourite in Africa. South Africa ranks second with 4.8 million users and Nigeria 4.3 million. But it is evident that with the mobile broadband explosion in the country, it is just a matter of time before Nigeria overtakes both nations using its huge population advantage as evidence in the mobile phone revolution. According to Alexa.com 3.2 million Users in these three countries were added to their combined 18.1 million in the last six months alone. Nigeria faces huge infrastructure challenge including public power supply, broadband penetration amongst others. Despite the huge mobile phone customers base put at over 110 million and the landing of two submarine fibre optic cables to the country in 2010, Nigeria still lacks in critical telecom infrastructure development in much of the country. For example, the two privately owned undersea cables, MainOne and Glo1 systems are only effective in Lagos commercially. “There has to be a government assistance to take the fibre up country from Lagos. We have landed the fibre in the shores of Lagos, but it will cost huge financial investment to take this infrastructure to the hinterlands,” said Ms. Funke Opeke, CEO of MainOne. Sunil Mittal, chairman and managing director of Bharti Airtel noted that for countries in sub-Saharan Africa like Nigeria, the answer lies with cheap tablets to spur adoption of the fast evolving technological trends. Mittal who spoke at last weeks’ mobile world congress (MWC) in Barcelona, Spain advocated that OEMs should focus on bringing down cost of tablets and smartphones to enable access in emerging markets like Africa and India. The Airtel chief recommended retain tablet price range of about $50 to give these markets access. He was speaking from a position of customer point of view from a poor market economy, not necessarily as an operator who aims for the profit alone. Both the India sub-continent and sub-Saharan Africa have a common bond of poverty and Mittal understands. While stating that smartphone market penetration in India accounts for about five per cent, he lamented that the need for affordable access to mobile broadband was even more pressing in Africa than on the sub continent. He believes cheap and affordable devices would increase mobile penetration and capacity building in both markets. “We are seeing tremendous uplift in the data usage in the developing world. The problem is on the devices side. We need to be able to build very affordable smartphones.” “The cost of operations in Africa is very high. We can’t bring the tariffs down yet. In India the first dollar goes on phone and then the next goes on telephony. In Africa, any savings on telephony will go into food.” The high point of Mittal’s speech was his recognition of the fact that Africa lacks the critical transformational middle class. India, he stated has a subsidized middle class which takes the heat off the wealthy. This contrasts with Africa where you are either very poor or wealthy! The advantage of mobile broadband was quite evidenced in the 2011 Arab Spring revolutions that witnessed age hold political dynasties dethroned in Tunisia, Egypt and Libya. Nigeria had a taste of this new media ascendency last January when masses of people converged on major streets across the nation in carnival moods and shutting down the economy over a period of seven days following government’s announcement of increase in fuel pomp prices. The government was forced to backpedal midway when it became apparent the people would precede to totally shutdown the entire petroleum production process if it did not soft pedal. The outcome was hailed as victory for people’s power and triumph of democracy. But more than democracy and people’ power, what took place in Nigeria last January was a triumph of the emerging mobile broadband evolution in Nigeria. Due to the dearth of critical telecom infrastructure in the country, much of the acclaimed 40 million internet subscriptions are mobile driven. And here the call for cheaper tablets and smartphones becomes even more critical. The Nigerian PC OEMs have been challenged by no other than the Qualcomm managing director for West Africa, Alex Dadson to begin the process of producing tablets locally. He believes local production of tablets would drive down cost, generate employment and fast track the learning process in the education sector. Again, nobody talks about what government could do because the government isn’t just responsive to the people it claims to govern.
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Afreximbank and Ecobank Join Forces to Boost Trade and Compliance Across Africa
African Export-Import Bank and Ecobank Group have embarked on a collaboration aimed at simplifying trade and compliance for businesses in Africa by integrating Ecobank’s Single Market Trade Hub and Afreximbank’s MANSA Digital Repository Platform.
With the collaboration, African businesses will benefit from seamless shared services across the two platforms, with users of the Single Market Trade Hub able to easily leverage MANSA’s comprehensive database for efficient know-thy-customer (KYC) and customer due diligence (CDD) checks while MANSA platform users would, in turn, be able to directly connect to the Single Market Trade Hub to explore trade opportunities to expand their businesses across Africa.
The Ecobank Single Market Trade Hub connects registered businesses across Africa on a single platform, helping them benefit from opportunities in the unified market of 1.4 billion people created by the African Continental Free Trade Agreement (AfCFTA).
It serves as a one-stop repository for the AfCFTA by providing small and medium-scale enterprises (SMEs) and corporates with insights about the agreement while its online match-making feature enables importers and exporters to upload their profiles and showcase goods and services they offer, or wish to source, with the aim of finding partners within Africa.
Once a match is found, connections are made via the platform and the transaction can be concluded leveraging on Ecobank’s trade and payment solutions in 35 African markets.
The MANSA Digital Repository Platform, or MANSA, is a one-stop-shop for due diligence matters on all African entities. As a centralised digital repository, MANSA seeks to eliminate information asymmetry and to increase intra-African trade and trade with the rest of the world.
It drives and promotes good governance culture among African SMEs and creates visibility for their businesses while also supporting African entities to expand, diversify and add value to their export products at both the local and international levels. Entities onboarded unto MANSA are allotted an Africa Entity Identifier (AEI) code which enables them to leverage other Afreximbank products and initiatives.
MANSA is also a key digital solution at the Africa Trade Gateway (ATG) marketplace which houses a suite of digital platforms designed as a single window to enable Afreximbank better deliver on its mandate, providing critical services to support and promote intra-African trade and the implementation of the AfCFTA. The platform enables African entities to accelerate their business activities at the ATG marketplace by working with verified information on trusted counterparties.
The new collaboration is, therefore, enabling Ecobank and Afreximbank to provide a central solution to the key challenge of KYC compliance and access to business across 35 countries in Africa. The improved interoperability is expected to further streamline cross-border trade and compliance in Africa, fostering greater financial and economic integration on the continent.
Afreximbank is a pan-African multilateral financial institution established to finance and promote intra- and extra-African trade.
Ecobank Group is a leading private pan-African banking group with unrivalled African expertise.
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Leadway Assurance Pledges Transformative Role to SMEs
Leadway Assurance said it has chosen to go beyond risk underwriting to play the role of transformative partner for Small and Medium Enterprises (SMEs) in the country.
The underwriting firm played this role by empowering SMEs with practical strategies on how to navigate risks inherent in Yuletide season.
Leadway recently organized a webinar session for SMEs titled, “Driving Increased Sales During the Festive Season.”
Speaking on the reason for the session, the underwriting firm said it realized that as momentum into the 2024 festive season continued, businesses, especially small and medium enterprises (SMEs), face paradoxical realities of increased sales opportunities and consequent cocktails of business risks.
It said recognising the fact that with consumer spending and holiday making increasing businesses for SMEs, there were the possibilities of risk from these spikes in commercial activities such as – theft, accidents, burglaries, fire outbreaks, frauds, and system failures.
Against this backdrop Leadway said it has reaffirmed its position as a transformative partner to SMEs by empowering businesses with practical strategies for navigating the complexities of the season.
“This aligns with the brand’s mission to deliver robust risk management and business solutions to bolster economic growth, Head of the Retail Division at Leadway, Umashime Oguzor-Doghro said.
As connected to insurance, Oguzor-Doghro said: “Insurance was often seen as a reactive tool, but at Leadway, we position it as a strategic asset. With our competitive risk management solutions—spanning property, transit, and employee coverage, we enable businesses to operate with confidence, knowing they are protected from the unforeseen.
What sets us apart is our free advisory service, which ensures businesses are fully equipped before they even take up our insurance products.” he added.
In addition to risk management, Oguzor- Doghro said the webinar championed collaboration as a catalyst for success, adding that Leadway’s partnerships with event managers and SME stakeholders aim to ensure seamless operations during the festive season, reinforcing the company’s role as more than just an insurer but a reliable business ally.
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Mastercard, MTN, and Arifu Launch Digital Skills Program for African Small Businesses
Mastercard Center for Inclusive Growth, MTN Group Fintech and Arifu have partnered to support about one million small businesses in Cote’ D’Ivoire and Uganda, to digitize their operations, increase the use of digital financial services and access digital marketplaces through the MoMo Coach chatbot.
This program, part of the Center’s global Mastercard Strive initiative, aims to enhance the resilience and growth of small businesses by providing essential digital skills. It is one of the ways Mastercard Strive has disseminated chatbot-ready business building content for small businesses in the region, which is currently also available in Kenya and Nigeria.
Small businesses in sub-Saharan Africa, especially those impacted by the pandemic, have faced significant barriers in adopting digital tools. As of December 2022, only 27.65% of businesses in sub-Saharan Africa had adopted digital tools to enhance their efficiency, showing a slight improvement from 19.44% in August 2020. A lack of relevant skills continues to limit their growth and access to essential financial services. MoMo Coach addresses these gaps by providing free, accessible upskilling content via popular messaging platforms.
Supported by the Mastercard Center for Inclusive Growth and delivered by Caribou Digital, this program equips small businesses with digital skills, enabling them to adopt digital tools, access capital, and engage more effectively in digital marketplaces. The program aligns with Mastercard Strive’s broader goal of reaching 18 million small businesses around the world to go digital, get capital, and access networks and know-how.
“Small businesses are vital to Africa’s growth and create opportunities for a more resilient and inclusive regional economy. We are delighted to catalyze a partnership between MTN Group Fintech and Arifu to equip almost one million small business owners with the digital skills and knowledge essential for thriving in an increasingly digital economy, setting them up for success.” said Subhashini Chandran, Senior Vice President of Social Impact for Asia Pacific, Europe, Middle East and Africa
The MoMo Coach solution, powered by Arifu’s Grasp Platform, uses mobile messaging to deliver micro-learning experiences. It is accessible across multiple channels, including WhatsApp, Telegram, Facebook Messenger, SMS and MoMo. This gives small business owners and entrepreneurs flexibility in accessing practical, actionable tips to unlock growth opportunities in the digital economy.
Serigne Dioum, CEO of MTN Group Fintech, further adds: “Empowering small businesses with digital skills is key to driving inclusive growth in Africa. Through MoMo Coach, we are unlocking opportunities for entrepreneurs to thrive in the digital economy, strengthening communities, and shaping the future of business across the continent.”
The program has been rolled out in Côte d’Ivoire and Uganda, reaching over 930,000 MTN customers, merchants, and agents, with more than 75,000 small business owners accessing free digital courses and over 45,000 actively engaging with MoMo Coach. Courses offered include “How to Start Your Business,” “Money Management,” and “Grow and Secure Your Business.” These courses are based on insights derived from MoMo merchants and agents, and they address key challenges like affordability and access to relevant business knowledge—enabling small business owners to navigate the digital landscape.
Aminata, a 31-year-old business owner from Gôh-Djiboua, Côte d’Ivoire, is one of the many beneficiaries of MoMo Coach. Selling shoes and clothing since 2022, she says: “There’s a lot of competition, but MoMo Coach helps me sell better. Before, I used all my profits to buy new stock, which left me using my capital for expenses. Now, I split my profits: one part for business growth, another for expenses, and some savings for other projects.” She has also started using WhatsApp to increase her sales, noting: “My income has increased. When I post my goods, I sell more.”
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