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#AfricaInMotion: Accelerating Inclusion Through Mobile Solutions

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By Fida Kibbi

Digital revolution has enabled various forms of innovation. We all agree that Africa is witnessing a major technology shift and the pace of change in Africa is becoming exponential.

At Ericsson, we have launched #AfricaInMotion to accelerate technology roll-out in Africa together with our partners and re-iterate our commitment to the continent.

According to Ericsson’s Mobility Report, more than 340 million people are connected to mobile broadband across Sub-Saharan Africa and, in just five years, this number will almost double.  By 2025, mobile data traffic in Africa will rise by more than 50% year-on-year – by far the highest growth rate worldwide.

So, Africa isn’t just catching up. There is a real buzz here and technology adoption is improving!

However, it’s not about what we have, it’s about what we will do with it!  It’s about the extent to which connectivity can accelerate finding solutions to our challenges in Africa whether economic or social.

The power of connectivity is addressing one of those major challenges and, in my view, an essential one to solve all other challenges; Education!

We all know that education brings growth and progress into society. The more the people in a society are educated, the more they can provide beneficial contribution to their environment.

Another fact that adds value to the importance of education, is that it has an essential role in improving individuals’ lives and the communities. Education fosters inclusion and ultimately enables sustainable development goals and human development, creates opportunities for the people of Africa and sustainable development.

Quoting the late Nelson Mandela ‘Education is the great engine of personal development. It is through education that the daughter of a peasant can become a doctor, that the son of a mineworker can become the head of the mine that a child of farm workers can become the president of a great nation. It is what we make out of what we have, not what we are given, that separates one person from another.’

If Africa is to compete in the digital age, a focus on people and the young ones is the starting point, and in parallel we need to leverage the power of connectivity to enable education and from there reap the benefits to the society and the economy.

So how can we enable digital inclusion to support the future of education?

Key enablers to support digital inclusion and greater adoption of mobile services to support future education are having the infrastructure in place, smartphone affordability, consumer educational readiness and content.

This pandemic has created the largest disruption to the education systems in history! Nevertheless, this crisis has stimulated innovation and was a great example of the power of connectivity sustaining education and also the power of collaboration.

When all partners came together to enable connectivity and develop solutions for schools, education was sustained.

This inspired us at Ericsson to partner recently and join forces with UNICEF to help close the digital gap by mapping unconnected schools worldwide in 35 countries by the end of 2023, many of which are in Africa. This is a critical first step towards providing every child with access to digital learning opportunities. This joint effort is part of the Giga initiative that aims to connect every school to the internet.

In addition to funding, we are committed to provide resources for data engineering and data science capacity to accelerate school connectivity mapping. Together with our partners in the industry, we will assist with the collection, validation and analysis of real-time school connectivity data.

This is part of our Connect to Learn program, a global education initiative which has reached over 180,000 students located across 25 countries to date.

Today, technology is presenting us with an opportunity and it’s on us all to collaborate, change mindsets, drive policy changes and create the necessary environment for knowledge sharing and execution and be part of building a brighter future for Africa.

But how can we contribute moving forward?

If we will have a true impact on inclusion, we must work together on behalf of the excluded population to scale connectivity, enable technology adoption and leverage it towards enabling education.

We will need to focus on public-private partnerships and collaborate to create the necessary environment for knowledge sharing and execution. To accelerate digital inclusion, we all have a role to play.

Just because a person is connected doesn’t mean our job is done.  It’s about what connectivity will bring to him or her and what it will solve.

Together, we are fighting diseases and technology proved us that it has the power of saving lives and our world.

Today, we have an opportunity to set #AfricaInMotion and accelerate Africa’s growth with digital inclusion. We can create historical change with technology as a key enabler; a society where more people have the opportunity to enjoy what we take for granted.

Fida Kibbi, is Vice President & Head of Marketing and Communications, Ericsson Middle East & Africa

 


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SAIL and MTN Foundation Equip 4000 Teachers with Digital Learning Strategies

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SAIL Teachers Fellowship Program recently celebrated a milestone graduation, equipping 4000 teachers with innovative teaching techniques to transform Nigerian classrooms.

The program, organised through a collaboration between the SAIL Empowerment Foundation and MTN Foundation, represents a groundbreaking effort to transition educators from traditional methods to inquiry-based and digital learning strategies.

This year’s fellowship, a hybrid initiative engaging over 4,000 teachers from a pool of 15,000 applicants, culminated in intensive training sessions and certifications for 400 outstanding participants. These educators were introduced to tools like Canva, and advanced classroom management strategies designed to address the unique challenges of Nigerian classrooms.

During the graduation event in Lagos, MTN Foundation’s Executive Director, Odunayo Sanya, emphasised the Foundation’s 20-year legacy of impactful initiatives, with investments totalling over ₦30 billion across health, education, and empowerment sectors. Sanya underscored the Fellowship’s transformative role in shaping the nation’s future through teacher development.

Sanya challenged the teachers to become change-makers. “The knowledge you have gained is not for you alone. You are expected to empower other teachers and uplift your students, ensuring the impact of this training spreads beyond you.”

Senator Tokunbo Abiru, co-founder of the SAIL Empowerment Foundation, echoed this sentiment, highlighting the program’s vision to empower teachers as change agents within their communities.

Abiru called for continued partnerships to expand the program’s reach and ensure its sustainability. “The Teachers’ Fellowship has grown to about 6,700 teachers thanks to the incredible support from MTN Foundation,” he said.

The event also featured the unveiling of the MTN Foundation’s legacy publication, Yellow Impact: 20 Years Stronger, a testament to two decades of impactful interventions. As both organizations reiterated their commitment to the program, they underscored the importance of collective effort in shaping the future of education in Nigeria.

With plans to expand the program in the coming year, the MTN Foundation and SAIL Empowerment Foundation continue to inspire hope and transformation in the education sector.


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AfriTECH 4.0: QNET’s Biram Fall Advocates for Financial Inclusion in Africa

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Mr. Biram Fall, the Regional General Manager, QNET Sub-Saharan Africa, has said that with over 350 million unbanked adults, there is a significant potential of financial inclusion and digital solutions for Africa, and a vast opportunity to expand access to financial security, event through electronic commerce (eCommerce).

Mr. Biram Fall, the Regional General Manager, QNET Sub-Saharan Africa

Speaking as a lead presenter at the recent Africa Tech Alliance Forum (AfriTECH 4.0) held in Lagos, Fall stated that financial inclusion transforms lives by providing essential financial tools like savings accounts, credit, and insurance, which foster economic independence.

He referenced the International Monetary Fund (IMF) which highlights the role of financial services in strengthening economic resilience and reducing inequality, making them crucial for African socio-economic progress.

Speaking on the theme, “Harnessing Fintech Solutions for Financial Inclusion & eCommerce Growth,” Fall highlighted Africa’s opportunity to empower the 350 million unbanked adults by providing access to essential financial services.

“The demand for financial inclusion aligns with a projected $75 billion e-commerce market in Africa by 2025, driven by rising internet access and smartphone adoption.

“However, limited banking infrastructure and high cash dependency hinder digital engagement,” he said.

Fall who made reference to the United Nations Conference on Trade and Development (UNCTAD), noted that digital payments can unlock significant revenue for small businesses and expand e-commerce by making digital platforms more accessible and trusted.

“Digital payment solutions like mobile wallets simplify transactions and build trust in digital platforms.

“The African Development Bank recognizes that increased accessibility of financial products boosts consumer confidence in digital payments and enhances participation in e-commerce,” Fall said.

He disclosed that QNET’s initiatives, such as its “Fit Green” financial literacy programme, have trained over 1,500 young Nigerians, promoting financial self-sufficiency and entrepreneurship through an e-commerce-driven direct-selling model active in over 100 countries.

“Our e-commerce driven direct-selling model provides income-generating opportunities in over 100 countries, promoting entrepreneurship and self-sufficiency in low-income regions. True progress requires collaboration.

The QNET regional manager emphasized the need for cross-sector partnerships to bridge Africa’s infrastructure gaps, expand digital financial services, and build an inclusive financial landscape.

QNET’s mission, according to Fall, is to use technology and partnerships to make financial inclusion and e-commerce key pillars of progress across Africa, empowering individuals and fostering economic growth for underserved populations.


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Trendships: How Instagram is Redefining Social Communication

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Instagram has launched a regional campaign to celebrate a form of connection emerging through Direct Messages (DMs).

Recognizing how the act of sharing relatable memes and light-hearted content with friends, family and acquaintances is evolving into a unique vehicle of social communication and bonding across all ages, Instagram is coining a new term, Trendships.

A combination of “friendships” and “trends”, Trendships captures how Instagram users leverage playful or meaningful content to stay closer to distant loved ones, express complex emotions, and even navigate cultural trends.

The phenomenon gained traction with the launch of Instagram Reels and has rapidly become a bridge for individuals to communicate, engage and stay in touch.

“Trendships is not about sharing popular or viral content; it is about creating community over shared experiences and interests,” said Nada Enan – Head of Communications, Middle East & North Africa, Meta.

“People are exchanging content that resonates, from humorous memes to motivational Reels, redefining how people nurture intimate connections, exchange values and, in many cases, let loved ones know they are thinking about them with just a few taps. It underscores how social platforms are increasingly pivotal to building community in our daily lives and evolving how we communicate in the digital era.”

Trendships anchor on the simple act of “sharing” – through Reels, GIFs, videos, or memes – via DM. According to the latest stats from Meta, people reshare Reels over 3.5 billion times every day reinforcing how prolifically the platform is used to communicate and engage.

Embracing the new term, Instagram has partnered with popular comedy creator, Maraji and media platforms like KraksTv, Zikoko in Nigeria to spread the word about Trendships with their creativity.

The #WhatsYourTrendship campaign was revealed with fun, lighthearted content from Maraji, Zikoko and KraksTv showcasing their favourite trendships on Instagram.


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