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African PR Agency to Ramp up Presence in Nigeria

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Djembe Communications, the pioneering pan-African communications consultancy that recently received an Award of Excellence at the prestigious 2015 PRSA Silver Anvil, has embarked on an ambitious expansion plan to further grow its presence and build industry capacity in sub-Saharan African markets.

The young consultancy is targeting the growth in demand from both African and international organizations for more sophisticated communications as these organizations look to realize the region’s significant economic potential. 

As noted recently by the Holmes Report for the Best New Agencies for EMEA 2015, “Djembe is one of the best of the new generation of African PR firms, combining high-level strategic consultancy with a rigorous understanding of local market conditions across the continent.” 

This powerful combination has propelled Djembe to impressive growth that has seen the consultancy significantly increase from four employees at the start of 2014 to 27 across Africa, Europe, the Middle East and North America, and expand from one to seven offices in key African and international markets.

For the second half of 2015, the consultancy will greatly increase its local presence in key African, Middle East, North American and UK markets.

According to Mitchell Prather, managing director, “Africa’s economic growth potential, coupled with the region’s very young demographic and burgeoning middle class segment is giving rise to greater market opportunities, which has led to a dramatic increase in demand from companies wanting to invest in brand building to develop a competitive edge. At the same time, many government related entities are increasingly focused on enhancing their reputation in international and local markets, which is crucial to attracting foreign investment while enhancing public confidence in these critical institutions.”

Africa’s growth metrics are leading the world. According to the Global Economic Outlook 2015 SSA will continue to experience steady growth at around five percent annually between 2020 and 2025.

McKinsey forecasts consumer spending to grow from USD 860 billion in 2008 to USD 1.4 trillion by 2020, while according to Standard Bank, 14 million new households will join the middle class segment by 2030. 

In the communications sector the Middle East and Africa saw the biggest surge in advertising spend in 2014, up by 14.6 % against 3.2% worldwide, which points to the immense opportunities in Africa right now according to a Nielsen study.

“It is not sufficient to be merely present in Africa’s growing markets. Djembe’s genuine desire is to support growth and development across the continent as we look to become the partner of choice for international and local organizations in this dynamic region,” said, Onome Okwah, Country Manager, Nigeria.

Having a well-established presence in Angola, Djembe has now expanded its service offerings into Ghana, Mozambique and Nigeria through wholly owned offices in response to the growing demand in the SSA region for high quality capabilities and services within the public relations and communications sector.

Within a short span of time Djembe has acquired an impressive clientele across the sovereign wealth fund, investments, banking and finance, transportation and infrastructure sectors. 

“Whilst the African market is very exciting it has to be approached with a deep understanding of both the unique challenges and opportunities across business and cultural landscapes. Djembe’s pan-African background, hands-on local capabilities and unparalleled market understanding, backed by our best-in-class teams across key markets enable us to deliver results that are real and measurable for our clients. Our recent industry recognition by the Holmes Report and receiving an Award of Excellence at the prestigious 2015 PRSA Silver Anvil further authenticates our belief that we offer world-class strategic communications platforms in Africa and beyond”, concluded Prather.


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TEDxPAU 2024: Exploring New Possibilities and Shaping Tomorrow

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TEDxPAU 2024 brought together some of the brightest minds and boldest voices on November 16th at the Honeywell Auditorium, Lagos Business School. With over 500 attendees eager to explore new possibilities, the event’s theme, ‘Shaping the Future,’ set the tone for a day filled with inspiration, reflection, and transformative ideas.

The day opened with a TED talk by TED founder Chris Anderson, followed by welcome remarks from the Vice-Chancellor of Pan-Atlantic University, Prof. Enase Okonedo. She encouraged the audience to embrace the theme, saying, “The future is now, and it is up to all of us to join hands to shape tomorrow.”

The sessions featured inspiring talks from visionaries like Akose Enebeli, who emphasized sustainable urban living by “building upwards instead of outwards,” and Goodnews Igwe, who stressed that creating value is key to success.

Temitope Runsewe championed Africa’s family values as a foundation for economic recovery, describing family businesses as “the future of Nigeria.” Prof. Fabian Ajogwu, SAN, advocated for affordable education to drive literacy and digital skills, while Michael Oluwagbemi sparked intrigue with his bold statement that “CNG is the new garri,” promoting energy innovation.

Ziad Maalouf shared leadership insights, underscoring personal growth as the key to scaling success.

Adesuwa Ifedi, Senior Vice President at Heifer International, spoke about the significance of scaling innovation from the inside out, urging organizations to embrace change-driven solutions. Dr. Peter Bamkole, Deputy Vice Chancellor of PAU, described entrepreneurship as “a catalyst for systemic change,” calling for the transformation of problems into solutions with far-reaching impact.

Dr. Cosmas Maduka, who shared his journey from adversity to global success, inspired the audience to embrace their gifts and believe in limitless possibilities.

The event ended with a fireside chat between TEDxPAU organizer Bella Victor and Dr. Maduka, who spoke about the importance of legacy and purpose. He encouraged attendees to see themselves as part of Nigeria’s solution and to embrace both the challenges and triumphs of the country’s journey.

Beyond the talks, TEDxPAU 2024 captivated attendees with musical performances, a spoken word piece, and a high-energy dance performance by different talents from the university.

The event also recognized its sponsors and volunteers, thanking them for their critical role in making the day a success.

In his closing remarks, Bella Victor expressed heartfelt gratitude, stating: “TEDxPAU was founded with the goal of giving back to this incredible school and creating a 360-degree impact—supporting our students, raising awareness for our school, and giving innovators a platform to reach a global audience. It’s inspiring to see how this event has grown and how each of you have played a part in that mission today. I thank our speakers, sponsors, volunteers, and every attendee who believed in this vision. Together, we are shaping the future.”

Attendees also enjoyed networking opportunities during breaks, sponsor exhibitions, and a private lunch for VIP ticket holders, who engaged in deeper conversations with the speakers about shaping tomorrow.

TEDxPAU 2024 once again reaffirmed its commitment to “ideas worth spreading” and left attendees inspired to take action. For recordings of the event and updates on future editions, stay tuned.


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Head of Civil Service Celebrates 100 Days in Office with the Launch of Galaxy Backbone’s “Govmail”

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In a landmark moment for Nigeria’s public service, the Head of Civil Service of the Federation, Mrs. Didi Esther Walson-Jack, OON, MINI, today marked her 100 days in office and officially launched three digital services platforms for the Civil Service.

These include, Govmail, ServiceWise GPT and the Federal Civil Service Online Portal. These platforms, underscore President Bola Ahmed Tinubu’s administration’s commitment to enhancing digital governance and driving innovation across the nation’s Federal Civil Service.

Govmail, an email platform developed and powered by Galaxy Backbone (GBB) is an innovative solution set to enhance communication, boost efficiency, and accelerate Nigeria’s digital transformation journey within the public sector.

Speaking at a meeting where the Govmail Interface was first officially presented and demonstrated to her, the Head of Civil Service expressed her excitement about the platform, stating, “GBB’s Govmail is unbelievably WOW!

This is a game-changer for our nation’s civil service, streamlining communication and creating a secure path to other government digital services. With Govmail, we are truly embracing the future of digital governance.”

Govmail is a secure, Nigeria-centric email platform designed by a team from Galaxy Backbone, exclusively for public service professionals. It ensures that all official communication are seamlessly managed while safeguarding Nigeria’s data sovereignty. The initiative emerged as a key outcome of the Digitalisation War Room, established by Mrs. Walson- Jack, to drive the implementation of cutting-edge digital solutions in government.

Commenting on this milestone, Professor Ibrahim A. Adeyanju, Managing Director/CEO of Galaxy Backbone, shared, “We are immensely proud to have developed this revolutionary platform, ensuring that every Nigerian civil servant has access to a robust and secure communication channel.

Govmail is not just about email—it’s about enabling productivity, efficiency, and sovereignty in governance. Galaxy Backbone remains committed to driving the digital transformation of Nigeria’s public sector.”

The Permanent Secretary, Federal Ministry of Communications, Innovation & Digital Economy, Engr. Faruk Yusuf Yabo emphasized the strategic importance of the Govmail for the nation’s Civil Service stating that “Govmail significantly reduces the government’s reliance on foreign email platforms, cutting costs and addressing licensing challenges. This is a commendable achievement by the Head of Service and the leadership of Galaxy Backbone.”

Through GBB’s dedicated efforts, Govmail will rapidly roll out email accounts to over 70,000 Federal civil servants across Nigeria, ensuring every government professional is equipped with a secure communication platform in record time. This initiative aligns with Nigeria’s goal of leveraging technology to build a digitally driven and globally competitive public service.


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Senate Approves New $2.2Bn External Borrowing for Nigeria

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The Senate has approved the new external borrowing plan request of $2.2 billion presented for consideration by President Bola Tinubu.

Senate Approves New $2.2Bn External Borrowing for Nigeria

The approval followed the adoption of the report of the Senate Committee on Local and Foreign Debts at the plenary session on Thursday.

The report was presented by the Sen. Aliyu Wammako, chairman of the Committee.

President Bola Tinubu had on Tuesday, Nov 19, in separate letters to both chambers of the National Assembly, requested approval of a $2.2 billion external borrowing plan to part fund the N9.7 trillion deficit in the 2024 budget .

Senate upon receipt of the request, mandated its committee on local and foreign debts to expeditiously ensure further legislative inputs on the request and report back within 24 hours.

Presenting the committee‘s report, Wammako said the presidential request was very necessary for approval.

He said the loan request would be utilised for execution of ongoing projects and programmes in the 2024 appropriation act , saying that the projects were critical for national growth and development.

“It will contribute to the implementation of the debt management strategy, which seeks to reduce the cost of borrowing.

” It will lengthen maturity of the public debt stock, free – up space in the domestic market for other borrowers, and help increase Nigeria’s external reserves .” Wammako said Nigeria could raise all or part of the 2.2billion dollars through the issuance of Eurobonds in the International Capital Market ( ICM) .

Wammako thereafter is recommended as follows:

“That the Senate do approve the implementation of the new external borrowing of 2.2 billion dollars at the budget exchange rate of one dollars to N800 in the 2024 appropriation act and that the amount should be raised from one or more sources.

“Namely, issuance of eurobonds in the ICM, issuance of debut sovereign Sukuk in the ICM, and bridge, syndicated loans, subject to market conditions.”

The report was thereafter unanimously approved via an affirmative voice vote.

In his remarks after the approval, Senator Jibrin Barau, deputy president of the Senate, who presided plenary, commended the Wammako led committee for a job well done.


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