Telecom
#AfriTECH2021: Key takeaways from Zoho’s workshop on Driving Business Growth through CX
![](https://www.nigeriacommunicationsweek.com.ng/wp-content/uploads/2021/10/Andrew-Bourne-Zoho.jpg)
For organizations large and small, the year 2020 was the longest year ever. The quick lesson is the urgent need to reorient the workforce to a new way of working to ensure uninterrupted delivery of exceptional CX (customer experience). It came swiftly with playbooks being written and rewritten depending on what leaders were learning from government authorities, medical professionals, and from their own employees.
![](https://i0.wp.com/www.nigeriacommunicationsweek.com.ng/wp-content/uploads/2021/10/Andrew-Bourne-Zoho.jpg?resize=474%2C389&ssl=1)
Andrew Bourne, Regional Manager – Zoho Corp
Thus, CX innovation is now more than merely a topic for conferences; it is a necessity for survival for people-centric organizations.
And this newfound need means that many customer experience trends are very quickly developing and coming to fruition, helping shape the future.
This is the crux of a workshop conducted by Andrew Bourne, Regional Manager – Africa at Zoho Corp. during Africa Tech Alliance Forum (#AfriTECH2021), organised by TechEconomy.ng in Lagos on Wednesday, 13th, October 2021.
He said that the ‘Generation C’, usually referred to as ‘The Connected Society’, expects great customer service; through interactive customer platforms offered on mobile devices as well as efficient and consistent service delivery that will be available 24/7.
These, he said, are all forms of an effective customer experience. Concerning what the future customers expect, Andrew told the Workshop participants that it has become imperative for businesses to carry out research on ‘what’ their future customers will expect.
The Zoho Regional Manager referenced a Forbes report, which reads: “Millennials currently hold the largest purchasing power, but Gen-Z is close behind. The group, which was born between 1996 and 2010, already holds $44 billion buying power ($600 billion when considering their influence on their parents’ spending) and will hit the workforce and become powerful consumers in the next few years. In the next year, they will account for 40% of all U.S. consumers. To succeed, companies need to know how to tailor a great consumer experience for Gen-Z”.
To satisfy customers who fall within Gen-Z, Andrew said, “Businesses should consider: mobile-first as Gen-Z demands quick access on the go; Personalised service – Gen-Z wants a real customer relationship; Video – Gen-Z responds well to visual content, especially videos; Trust – Gen-Z cares about trust and authenticity; and Efficiency, implying that Gen-Z have an average attention span of about about 8 seconds”.
Buttressing his point using a PwC report in 2018, Andrew said that if you give customers a great experience they will in turn buy more, be more loyal and share the experience with their friends; in other words, they will give a great testimonial and/or a review.
CX vs CS
The Zoho Regional Manager said that CX is majorly about customer relationships; adding that CS – Customer Service is reactive while CX is proactive and continuous. Therefore, if CS is expected, CX is how you exceed customer expectations. To do this effectively and efficiently, you would need a CRM – Customer Relationship Management system. “To lead in CX, organisations cannot compromise digitisations such as Online Forms, Customer Portals, Digital Signatures, Website Live Chat and Artificial Intelligence (AI) assistants like Live Chatbots, etc.”
Andrew also demonstrated how to drive customer loyalty through a CRM system. “A ‘Repeat Customer’ comes back because you gave them a great first-time experience; The ‘Loyal Customer’ follows you because of continued great experience and continuous improvement of the CX and the ‘Promoting Customer’ gives your company a boost by promoting you to others based on the experience and will continue if their loyalty is acknowledged and shown appreciation,” he said. Moreover, new customers get introduced to the company through a ‘promoting’ customer which could be triggered by word of mouth, social media recommendations or a customer testimonial.
The workshop drew rapt attention from both government and private sector operators who strongly shared the view that COVID-19 has overwhelmed businesses around the globe, encouraging customer teams to rethink what customer care actually means.
Zoho is well-known for its CRM solution as well as its other SaaS offerings for business management. Zoho CRM is a cloud-based, integrated customer relationship management platform that caters to the needs of businesses and industries of all sizes and types. Be it multi-channel communication, taking care of multiple tasks, predictive analytics or in-depth CRM insights, Zoho CRM offers a host of features that can supercharge a business’ CRM decisions and elevate its CX delivery.
Including its CRM solution, Zoho has 50+ apps in nearly every major business category, including sales, marketing, customer support, accounting and back-office operations, and an array of productivity and collaboration tools.
More than 70 million users around the world, across hundreds of thousands of companies, rely on Zoho every day to run their businesses, including Zoho itself. Zoho is privately held and profitable with more than 10,000 employees.
Telecom
Visa Launches Report on Digital Payment Landscape in Nigeria, Shows Positive Outlook
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Visa, a global leader in payments, today announced the launch of a new report, ‘Value of Acceptance: Understanding the Digital Payment Landscape in Nigeria,’ which highlights substantial growth potential for digital payments, particularly among small and medium-sized enterprises (SMEs).
In Nigeria, digital payments are proving beneficial for surveyed SMEs, with nearly 90% believing that it boosts revenue and customer footfall. This growing confidence in digital transactions, especially cards, is coupled with a desire for further digitization, with 76% of cash-only SMEs planning to invest in new payment technologies.
The study also reveals that more than half of merchants already prefer digital payments, with 44% reporting lost sales due to customers’ lack of cash and 62% expressing concerns over fraud risk associated with cash.
Nigeria’s Digital Payments Momentum
An overwhelmingly positive outlook on digital payment investment emerged in the report, with 83% of merchants surveyed seeing this as a crucial component for growth, boosting sales, reducing fraud, and enhancing convenience among customers,
“Nigeria’s digital payments landscape is rapidly evolving, with a growing inclination towards digital transactions,” stated Andrew Uaboi, Vice President & Head, Visa West Africa.
“This transformation not only holds the promise of bolstering SMEs prosperity but can also help the economy to thrive.
“At Visa, we look forward to working together with our partners to further drive this transformation, enabling individuals, merchants, and businesses to grow and participate in the digital economy.”
Addressing Challenges to Unlock Full Potential
Unlocking digital payments’ full potential in Nigeria will require confronting key challenges. There is an overarching need to enhance financial literacy and raise awareness about the benefits of digital payments while also incentivizing their usage among customers.
With 76% of cash-only SMEs surveyed intending to get a point-of-sale (POS) device in the near future, an opportunity emerges to accelerate adoption through simplifying onboarding.
In addition, improving infrastructure to counteract concerns around payments failures (42%) can enhance confidence in digitization. To address fraud concerns, educational campaigns are vital to highlighting the robust security features of digital payments, especially the lower fraud risk associated with card payments.
Visa’s established cybersecurity capabilities can be instrumental to building trust across the digital payments landscape in Nigeria by helping to harness confidence across both the SME and consumer segments.
The Broader Value of Digital Payment Acceptance
Digital payments are crucial for Nigerian SMEs for a number of reasons including – boosting revenue through an increasingly cashless customer base, improving customer satisfaction with faster payments, and reducing operational risks by minimizing cash handling. Digital transaction records also provide valuable data that facilitate access to financing and stimulate growth.
While cash is still seen as quick and convenient, cards offer an advantage across expense tracking, spending encouragement, and enhanced security. Meanwhile, mobile and digital wallets offer an innovative and competitive edge. Promoting the adoption of preferred methods, particularly card payments, is crucial for driving growth.
Beyond direct benefits, digital payment adoption drives economic growth and financial inclusion, by connecting the unbanked to the formal financial system and enabling access to savings, credit, and insurance.
Research shows that the transition to the digital economy can generate 1-2% annual GDP growth; a mere 1% increase in card usage generates an average $67 billion annual increase in goods and services consumption across 70 countries and territories.
Visa: A Partner in Driving Digital Payment Adoption
Visa is uniquely positioned to support Nigeria’s transition to a more digital economy. As a trusted advisor and partner, Visa offers a range of capabilities to help governments, financial institutions, businesses, and technology providers enhance their digital payment acceptance maturity.
Visa’s suite of solutions includes programs for specific merchant segments, innovations like Tap to Phone, Contactless Payments and Click to Pay, and resources educating businesses about the benefits of digital payments.
About the Visa Value of Acceptance report
Visa’s ‘Value of Acceptance: Understanding the Digital Payment Landscape in Nigeria’ report, conducted by 4Sight Research & Analytics, examines the current state of digital payment acceptance, exploring both opportunities and challenges. The findings are based on face-to-face interviews with 250 SME owners/managers who are key decision-makers with respect to day-to-day business decisions.
Telecom
Gombe Commissioner of Police Visits GBB Command Centre, Strengthens Collaboration on ICT-Driven Security Solutions
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Galaxy Backbone (GBB) Limited welcomed the newly appointed Commissioner of Police for Gombe State, CP Bello Yahaya, on a courtesy visit to its North East Regional Office and Safe City Emergency Command Centre.
This visit underscored the growing synergy between law enforcement and technology-driven solutions in strengthening security operations and fostering digital transformation in the region.
During the visit, CP Bello Yahaya was received by Mr. Ibrahim Bello, Regional Coordinator of GBB North East Regional Office, alongside key members of the GBB team.
The engagement provided a platform to explore strategic collaborations aimed at enhancing security infrastructure, digital transformation, and capacity-building initiatives for the Gombe State Police Command.
The Commissioner was taken on a guided tour of the Safe City Emergency Command Centre, a state-of-the-art facility that forms a critical part of the National Information and Communications Technology Infrastructure Backbone (NICTIB) project.
The centre plays a pivotal role in improving security architecture across Gombe State and the North East region, leveraging cutting-edge surveillance systems, real-time monitoring tools, and integrated emergency response mechanisms.
With its advanced Unified Communications System, security analytics, and digital emergency response coordination, the Safe City Command Centre provides law enforcement with real-time intelligence, proactive threat detection, and seamless inter-agency collaboration, enabling a more effective and responsive approach to public safety.
CP Bello Yahaya expressed keen interest in leveraging ICT solutions to strengthen policing efforts, emphasizing the importance of technology in modern crime prevention, data-driven policing, and crisis management.
He highlighted the need for enhanced digital transformation, improved connectivity, and expanded training programs to equip officers with the necessary skills to operate effectively in a digitally evolving security landscape.
Galaxy Backbone reaffirmed its commitment to supporting law enforcement agencies, government institutions, and critical stakeholders through innovative ICT solutions, secure cloud infrastructure, and digital training programs.
By providing access to high-speed connectivity, cybersecurity frameworks, and cloud-powered command centres, GBB continues to drive the adoption of smart policing solutions and enhanced security management across Nigeria.
The visit concluded with a shared commitment to deepening engagement between Galaxy Backbone and the Gombe State Police Command, focusing on optimizing digital transformation initiatives for law enforcement efficiency, expanding the scope of ICT-driven surveillance and emergency response systems and strengthening training programs for officers to enhance digital skills and operational effectiveness.
As Nigeria’s leading digital infrastructure provider, Galaxy Backbone continues to shape the future of public safety, digital governance, and cybersecurity, ensuring that law enforcement agencies have access to the best tools to protect lives and property.
Telecom
Salesforce Collaborates with Tech Leaders to Launch AI Energy Score for Model Efficiency
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Salesforce, in collaboration with Hugging Face, Cohere, and Carnegie Mellon University, announced the release of the AI Energy Score, a first-of-its-kind benchmarking tool that lets AI developers and users evaluate, identify, and compare the energy consumption of AI models.
Salesforce also announced it will be the first AI model developer to disclose the energy efficiency data of its proprietary models under the new framework.
The AI Energy Score aims to address the lack of transparency about the environmental impact of AI models. Similar to how ENERGY STAR transformed energy efficiency standards for appliances and electronics, this initiative establishes a clear, trusted benchmark for AI model sustainability.
“Reducing AI energy consumption lowers operational costs, optimises infrastructure, and enhances long-term sustainability and profitability. We are proud to work with industry leaders to build a more transparent AI ecosystem,” says Linda Saunders, Salesforce Country Manager and Senior Director of Solution Engineering for Africa.
The AI Energy Score will debut at the AI Action Summit, where leaders from over 100 countries, the private sector, and civil society will convene to harness AI for good. By enhancing transparency, the score can drive market preference for efficient models and incentivise sustainable AI development. Recognised by the French Government and the Paris Peace Forum for its transformative potential, the AI Energy Score features:
Standardised Energy Ratings: A standardised framework for measuring and comparing AI model energy efficiency.
Public Leaderboard: A comprehensive leaderboard that features scores for 10 common AI tasks — such as text generation, image generation, and summarisation — performed by 166 models, including Salesforce’s SFR-Embedding, xLAM, and SF-TextBase.
Benchmarking Portal: A platform where AI developers can submit their open or proprietary AI models to be evaluated and added to the leaderboard. Open models can be automatically tested, while closed models can be evaluated through a secured testing sandbox.
Recognisable Energy Use Label: A new 1- to 5-star label that rates AI model energy use, with five stars indicating the highest efficiency. This helps developers and users easily identify and choose more sustainable models. Once rated, AI developers can generate standardised labels to share their models’ energy score, with built-in guidance on the proper label display for visibility and impact.
Last year, the company introduced Agentforce, the agentic layer of the Salesforce Platform for deploying autonomous AI agents across any business function. Agentforce offers tools to build and customise agents, as well as a library of ready-to-use skills for sales, service, marketing, commerce, Tableau, Slack, and more.
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