AG Mobile, Africa’s Leading ODM Launches Presence in Nigeria

AG Mobile, recognised as one of the Africa’s first Original Design Manufacturer (ODM) has launched presence in Nigeria.

The African mobile technology brand was the first South African brand to release its own mobile device in 2007.

Nigeria is the ninth African country where AG Mobile phones and tablets are available, and the first where it launched independently of a retail partner. 

Anthony Goodman, AG Mobile’s CEO said that the development forms part of the brand’s expansion strategy to provide more Africans with affordable, quality products while investing in markets that offer mutually beneficial opportunities.

“As a proudly African brand we believe that we will bring great value to Nigeria. We’ve started by building relationships with well-respected brands such as MTN, Etisalat, Ringo and Jumia, creating employment opportunities, and supporting the networks’ objectives to advance Nigeria’s connectivity from 2G to 3G.”

Goodman continues, “While our initial marketing roll-out covers Lagos, Abuja, Port-Harcourt and Kano, our reach is national. Our Android, feature-rich devices are available online via Jumia, from MTN and Ringo outlets, as well as independent dealers across the country. We’re also completing the installation of our first retail space at the Ringo Arena in the Computer Village in Lagos and will be rolling-out similar outlets where customers can experiment with live devices before they purchase them. Any repair issues will be administered at an in-country repair centre.”

Having launched nearly 60 device models Goodman insists that the brand meets the needs of its customers.

“Today’s phone users want devices with advanced specifications and features that are supported by exceptional customer service. AG Mobile offers this and more – free value added elements, pre-loaded social networking apps and a one-year warranty,” he said.

Goodman maintains that the high-level functionality of AG Mobile devices is largely due to an established strategic partnership with MediaTek Inc., a global leader in fabless semiconductor design.

“MediaTek’s smartphone chipset platforms equip our devices with multi-core processors, excellent power efficiency and comprehensive network technologies support. Our relationship is based on shared goals to drive innovation and make technology more affordable and accessible for more people.”

…Launches Four Products

AG Mobile Ghost
It comes with Android 5.0 Lollipop with other features such as Quad-Core 1.3GHz Processor; Connectivity: 3G, Wi-Fi, Bluetooth, GPS; 16GB Internal Memory, 2GB RAM; Maximum memory card expandable up to 128GB; Battery capacity of 2700mAh; 13MP with auto-focus and flash (IMX 214); 5MP front camera; Dual SIM; 5.5” HD IPS - Gorilla Glass touchscreen; Multimedia player; One-year warranty; Pre-loaded with Whatsapp, Facebook, WeChat, Instagram, BBM, Google Play Store; FREE: powerbank, protective cover, car charger and in-ear earpiece at recommended retail price: NGN 45,500.

AG Mobile Style
It is also a smartphone that runs on Android 5.0 Lollipop. Other features include, Quad-Core 1.3GHz Processor; Connectivity: 3G, Wi-Fi, Bluetooth, GPS; GB Internal Memory, 1GB RAM; Maximum memory card expandable up to 32GB; Battery capacity 1900 mAh; 8MP with auto-focus and flash; 2MP front camera; 5” IPS touchscreen; One-year warranty; Pre-loaded with Whatsapp, Facebook, WeChat, Instagram, BBM, Google Play Store; FREE: two interchangeable back covers and clear protective cover on a recommended retail price: NGN 19,200.

AG Mobile Zoom
With an Android 4.4 Kitkat; Dual-Core 1GHz Processor; Connectivity: 3G, Wi-Fi, Bluetooth, GPS; 4GB Internal Memory, 512MB RAM; Maximum memory card expandable up to 32GB; 2MP camera; FM Radio; Battery capacity 1450mAh; One-year warranty; Pre-loaded Whatsapp, Facebook, WeChat, Instagram, BBM, Google Play Store, the phone sells on a recommended retail price: NGN 9,000.

AG Mobile Boost
Android 4.4 KitKat. Dual-Core 1GHz Processor; Connectivity: 3G, Wi-Fi, Bluetooth, GPS; 4GB Internal Memory, 512MB RAM; Maximum memory card expandable up to 32GB; 3.2MP camera; FM Radio; Battery capacity 1350mAh; One-year warranty; Pre-loaded with Whatsapp, Facebook, WeChat, Instagram, BBM, Google Play Store;   FREE: interchangeable back cover and clear protective cover, it’s recommended retail price is NGN 10,400.

During a presentation on the Company’s pedigree and drives towards Nigeria, Tayshira Santamaria, executive head Of Marketing (Global), Ag Mobile, said that as a privately owned South African mobile technology brand headquartered in Johannesburg, South Africa, AG Mobile, previously AG Cellular, has established itself as a serious contender within this competitive industry.

Through its strategic partnerships with various investment and holding companies, mobile networks and retailers, the brand has different strategy to survive in the very competitive Nigerian phone market, adding that with different proposition they can thrive.

Goodman concluded, “With good initial sales and a growing following on social media we’re confident that AG Mobile will find its way into the hearts of Nigerians, just as it has across the African continent.”