Airtel Club 10, Glo G-Bam Hi5ive Closing Marking

Airtel Nigeria, a leading mobile operator, in line with its corporate vision of creating innovative, exciting, relevant and affordable telecommunications solutions, introduced a special package branded Club 10 for Nigerian youth in October, 2011, joining the fiesta, Globacom responded with G-Bam Hi5ive package. The Competition begins The new package, Airtel Club 10, enables Nigerian youth as well as the young-at-heart to create their own clubs of 10 members and communicate generously through voice, SMSs and data at very affordable rates. Airtel Club 10 will enable youngsters and the young-at-heart to connect to nine people which may be close friends, school mates and family members at an attractive rate of 10kobo per second; send SMS at N1 per SMS and benefit from a posy of exciting complimentary offerings including free music download, data bundle, caller ring back tone (CRBT) and games. What are the Airtel club 10 users are enjoying? One can actually add nine (9) Airtel lines to oneself to form a club of 10; make calls to his/her club members at 10k/ sec; send SMS to them at N1 per SMS; make free midnight calls 12.30am and 4.30am daily to club members and call other Airtel numbers at 20k/sec. Other benefits include: sending SMS to other Airtel numbers at N3 per message; calls to other networks are only 30 kobo per second; it takes N5 to send SMS to other networks; one can easily call US, Canada, UK, India and China at 20 kobo per sec after first minute at 60 kobo per second. Is interesting to note that free 10 Mega Bite data valid for a week after a recharge of N200 or more within one week awaits the subscribers. To migrate; simply dial the Airtel’s Unstructured Supplementary Service Data (USSD), which is a protocol used by GSM cellular telephones to communicate with the service provider’s computers. The USSD are as follows: for registration dial *101#. It takes *101*2*Number# to add numbers, while dialling *101*3*Number# helps the user remove numbers. Perhaps, *101*5# is to view Airtel Club 10 members/numbers and *101*1# OR SMS ‘1010’ to 1010 connects the user to the help desk. What inspired Airtel Club 10, Deepak Srivastava, Chief Operating Officer and Executive Director of Airtel Nigeria, said Airtel Club 10 is a very distinctive different and germane offering that will further revolutionize the telecommunications industry in Nigeria as it gives young Nigerians the power and freedom to enjoy innovative telecoms packages at pocket friendly rates. “Airtel Club 10 is a result of painstaking research. We understand that Nigerian youth are trendy, social, hardworking and innovative. So, we created a package that will meet all of their needs without an adverse impact on their pockets.” Now, here comes Globacom Globacom Limited is Africa’s fastest growing telecommunications company. Owned by the Mike Adenuga Group, Globacom is the market leading mobile service provider in Nigeria. The telecommunication firm also operates in the Republic of Benin and has recently acquired licenses to operate in Ghana and the Ivory Coast. It has a reputation as one of the fastest growing mobile service providers in the world. Globacom Limited aims to be recognized as the biggest and best mobile network in Africa, especially with the introduction of G-Bam Hi5ive. The plan is Glo’s youth targeted marketing campaign which allows subscribers to call five special numbers at only five kobo per second and allows them to browse Facebook for free from 1 am to 6 am daily. Since its launch, Glo has aggressively targeted students, launching the G-BAM Scholar program which offers a scholarship of USD5 million for 1,000 students. Chinedu Orji, Glo’s Business Director, was also at the Enugu launch. He highlighted the many benefits of the package and told the students to take full advantage of the offering to be among the 250 students that will earn $5,000 scholarships every quarter. He also highlighted other unique selling points of the package which includes affordable call rate of 5k per second to 5 friends, free weekend chatting, N 5,00 free airtime on recharge, free Facebook browsing and Free night calls. However, the telecommunications company did not stop there. It recently launched G-Bam Hi5ive at University of Nigeria, Nsukka as part of its strategy to market the product in university communities. Known for its celebrity marketing campaigns, Glo showed up at the campus with Nigerian celebs like Flavour and Mona Lisa Chinda. With the Glo G-BAM Hi 5ive which was launched late last year in Lagos, the company, clearly, hopes that through their outreach efforts, Nigerian students would migrate to the Glo Network and help popularize it amongst their friends. With about 1 million + Nigerian students in institutions of higher learning this is both a smart short term and long term strategy. By encouraging students to switch to Glo, (pending reliable service), they are locking them in as future customers long after they leave university. Students who migrated to GBAM during the launch went home with lots of gift items like T-Shirts, face caps, Nokia and Blackberry phones. A 3rd year Medical student – Emmanuel Uche was one of the lucky Blackberry phone winners. Therefore, the two telecom companies are close marking themselves as far as the prepaid plans are concerned; hence subscribers have the exclusive right to assess the gains and pains they might have experienced. Nevertheless, the competition continues.