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Airtel Discloses Reasons for ‘It’s Now’ Campaign

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In a bid to help African youths live their dreams, Airtel, a leading telecommunication service provider and the largest supporter of grassroots football in Africa, has unveiled the ‘It’s Now’ campaign.

The campaign which has Yaya Toure, Africa’s best footballer of the year, as brand ambassador, seeks to nurture and grow talents in Africa while providing customers with access to connectivity and technological solutions that will enable them explore opportunities around them.

Airtel’s ‘It’s Now’ campaign further reiterates the company’s vision of connecting inspired Africans to knowledge and opportunities.

Available through multiple channels, including television, print and radio platforms, the campaign also shines the spotlight on the company’s commitment to help people succeed, as well as providing tools and resources that will enable them to achieve their dreams. 

Speaking on the new campaign, Segun Ogunsanya, MD/CEO, Airtel Nigeria, said Airtel understands that people’s desire to succeed is outstripped by their ability to access the needed resources.

He noted that Airtel, an ambitious front-runner in the technology industry has helped millions of Africans plug into the global community. “We push the boundaries of technology, constantly innovating and drawing on our entrepreneurial spirit to provide our customers a window to the world. This commitment to Africa’s success finds its expression in the launch of our new campaign, It’s Now.  Airtel takes the expression of our belief in the power of Africa’s potential to the next level by giving them tangible, aspiration call to action”.

“At Airtel, our core values echo this dedication to our customer’s success.  Our mission is to provide them the tools they need to propel this great continent into the future.  Our values drive the way we interact with our customers and with each other. We are Alive.  We act with passion, energy and a can-do attitude. Innovation and an entrepreneurial spirit drive us. We are inclusive. We champion diversity; anticipating, adapting and delivering solutions that enrich the lives of the communities we serve. We are respectful. We share the joy and pain of our customers. We act with humility and are always open and honest”, he added.

On the choice of Yaya Toure as pan-African brand ambassador, he said the Ivory Coast born player has been making soccer history since he started playing in 2001 and thus serves as a beacon of inspiration, showing that with hard work and dedication one can achieve his dreams.

“Touré is respected in Africa and beyond. As the first player to win African Player of the Year for four consecutive times, he is an inspiration to everyone working to achieve their potential and striving to be their best every day. We would like everyone to experience our cutting edge technology at their fingertips. To enable them pursue their passions wherever it may take them, because their dreams are our dreams too.  

We all dream of an Africa without bounds; boundless knowledge, boundless creativity, boundless love, and boundless opportunities. The time to live your dream is now and Airtel will be your partner in achieving those dreams”.

According to Dele Anifowoshe, general manager Brands, Airtel Networks Limited, “we are not just a service provider but we want to go the extra step and see how these products and services help you to succeed in your daily life. There is no time better than the present to start living your dreams. This is why the call of the campaign is, ‘It’s Now.’

Now is the time to live your dreams. Now is the time to start that project, apply for that job, learn that skill or make that change. Now is the time you leave old ways behind for newer, smarter and faster ways. Take that step now and let Airtel be your partner in making your dreams come true”.

During this campaign, Airtel will give out one million naira daily for the next 60 days. Loyal subscribers will be rewarded with prizes and cash worth over 200 million naira during the course of the campaign.

Since its debut in the African market in 2010, Airtel Africa has steadily increased its customer base in Africa to reach over 70 million people.

Airtel currently has Africa’s widest 3G footprint across 17 countries, coupled with the widest mobile commerce footprint in Africa.

 


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QNET Named ‘Direct Selling Company of the Year’ at AfriTECH 4.0 Awards

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QNET, a leading global lifestyle and wellness direct selling company, has been honored with the prestigious “Direct Selling Company of the Year” award at the recent AfriTECH 4.0 Conference and Awards.

This recognition underscores QNET’s significant contributions to financial inclusion and e-commerce in Africa.

The award was presented to QNET by Mr. Chike Onwuegbuchi, Co-Convener of AfriTech & ATAEx Awards. Onwuegbuchi commended QNET for its unwavering commitment to empowering individuals and driving economic growth across the continent.

He highlighted the company’s innovative approach to direct selling, coupled with its focus on financial literacy and digital innovation.

Biram Fall, Regional Manager for QNET Sub-Saharan Africa, expressed his gratitude for the recognition.

He emphasized QNET’s dedication to innovation, entrepreneurship, and digital transformation in Africa.

Fall highlighted the company’s impact on the Nigerian economy, particularly through its advanced technology and robust e-commerce platform.

“QNET’s participation in this event further solidified its position as a key player in the region’s digital transformation journey.

“We are committed to staying in Nigeria, our biggest market in Sub-Saharan Africa, and contributing to the region’s development,” Fall stated.

During his keynote speech, Fall underscored QNET’s commitment to empowering individuals through knowledge and skill development.

He highlighted the FinGreen financial literacy program, which has already trained over 1,350 young people in Nigeria to make informed financial decisions.

Fall also emphasized the potential of direct selling to drive economic growth in Africa. “Our e-commerce-driven direct-selling model provides opportunities for income generation across more than 100 countries, helping individuals pursue their goals while contributing to community growth,” he explained.

Addressing the challenges of limited banking infrastructure and cash dependency in Africa, Fall stressed the importance of financial inclusion for e-commerce growth.

He called for collaboration to accelerate financial inclusion and e-commerce growth in Africa, fostering a financially inclusive future for the continent.


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Martin Ekpeke Honored with Digital Reporting Excellence Award @ATAEx

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Martin Ekpeke, Managing Editor of ITPulse, a leading Nigerian online Information and Communications Technology (ICT) news platform, was awarded the prestigious Digital Reporting Excellence Award at the Africa Tech Alliance Excellence (ATAEx) Awards.

The award, presented by Tech Castle Foundation, recognizes Ekpeke’s exceptional coverage of cyber threats, digital privacy, and the evolving online security landscape.

“We are thrilled to honor Martin Ekpeke with the Digital Reporting Excellence Award.

“His insightful reporting has been instrumental in raising awareness about critical digital issues and empowering individuals and organizations to stay informed and protected,” said Chike Onwuegbuchi from Tech Castle Foundation.

Ekpeke expressed his gratitude for the recognition, stating, “I am deeply honored to receive this award.

“It is a testament to the hard work and dedication of the entire ITPulse team.

“We are committed to delivering high-quality, informative content that empowers our readers to navigate the complex digital world.”

The Africa Tech Alliance Excellence (ATAEx) Awards celebrate individuals, businesses, and institutions driving digital transformation in Africa.

This year’s event brought together tech enthusiasts, regulators, and other key stakeholders in the Nigerian ICT ecosystem.


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NCC Calls on Judiciary to Champion Nigeria’s Digital Transformation

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Nigerian Communications Commission (NCC) has emphasized the judiciary’s crucial role in Nigeria’s digital transformation. During the Annual Workshop for Judges on Legal Issues in Telecommunications, Executive Vice Chairman Aminu Maida highlighted the judiciary’s reliance on digital tools to enhance justice delivery.

He stressed the need for special protections for telecommunication infrastructure, which faces disruptions from vandalism, theft, and restricted access.

Maida called for judicial support to implement the Presidential Order designating telecommunications infrastructure as Critical National Information Infrastructure.

This order prohibits unauthorized actions against such infrastructure without a lawful court order.

The judiciary’s role in protecting fundamental rights, enforcing digital contracts, and developing digital jurisprudence is vital for Nigeria’s digital transformation.

Chief Justice of Nigeria, Justice Kudirat Kekere-Ekun, commended the NCC’s efforts to protect consumers from unfair practices and emphasized the judiciary’s commitment to the telecommunications sector.

She highlighted concerns such as cybersecurity risks, consumer data protection, and the need for improved dispute resolution frameworks within the digital economy.

The workshop aims to equip judicial officers with the technical expertise required to address emerging legal challenges in telecommunications.

Nigeria’s digital economy has significant growth potential, with projected revenues of $18.30 billion by 2026, expected to create employment opportunities, reduce poverty, and promote innovation.

The NCC is working with key stakeholders to ensure the seamless implementation of the Presidential Order and to keep Nigeria competitive in the global digital economy.


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