Telecom
Airtel Unveils ‘Always On’ Data Internet Experience Campaign
Airtel Nigeria, leading telecommunications services provider, has unveiled a data campaign tagged ‘Always On’, in furtherance of its phenomenal move to emphasize its vision to be Nigeria’s number one mobile internet company,.
The thematic campaign brilliantly summarizes Airtel’s brand promise to continuously deliver innovative mobile data offerings and world-class internet service to customers.
According to Airtel, ‘Always On’ data campaign is a statement which reassures its teeming customers particularly the youths and young-at-heart, of its commitment to offer reliable and affordable internet services which guarantee them enriched and exciting experience on the network.
To enjoy the full benefits of ‘Always On’, customers will need to dial *401#.
On activation of the package, customer is charged N5 daily and offered 1MB data plan.
At the exhaustion of the 1MB data plan, the customer begins to pay 1kobo per kilobyte which is the ‘out of bundle’ rate for this package, as against 5 kobo per kilobyte which is the ‘out of bundle’ rate for existing plans.
The Always Onpackage allows the customer to always be connected on the internet with unlimited access at very affordable rate.
The package attracts a daily service charge of N5.
Mr. Maurice Newa, Airtel’s chief commercial officer, noted that ‘Always On’ data campaign affirms the passion of Airtel to meet and exceed the expectations of customers in terms of internet service and data offerings.
He said: “Airtel realises the yearning of customers to always stay online and remain connected to their loved ones, families, business associates and friend. So by offering reliable internet service with various affordable data packages which keep them always on the internet as they desire, Airtel is providing customers with platforms to achieve their professional and personal dreams.”
Newa also noted that data and internet connectivity have become indispensable components of the 21stcentury enabling many activities ranging from business, education, entertainment, information, governance and other human endeavours, which is the essence of ‘Always On’ data campaign.
The ‘Always On’ campaign identifies the internet not only as the ‘6th sense’ of the youths but also as a technology playground around which their lives revolve.
Poised to continuously blaze the trail in rolling out customer-oriented products and services, the telecoms operator recently launched affordable data bundles for Android users.
Airtel also came up with the WTFB to offer youths ample freedom and easy access to key social media platforms such as WhatsApp, Facebook, Twitter and BBM.
Airtel’s numerous digital offerings create huge opportunities for Nigerians to express themselves, share their stories and connect with the rest of the world.
The telco passionately drives innovations and mobile internet services in Nigeria. its array of offerings rides on the 3.75G superfast internet service which provides exciting internet surfing experience to millions of its customers across the 36 states and FC
Telecom
Celebrating African Creativity: Made by Africa, Loved by the World’ Returns for Its Fifth Year
The “Made by Africa, Loved by the World” campaign is back for its fifth year, celebrating African creativity and global influence. This year’s theme, “Where Culture Meets Connection,” highlights how social media fosters conversations around cultural moments worldwide.
The campaign features three cinematic films premiering on the Meta Africa page, showcasing the groundbreaking work and personal stories of six dynamic African creatives.
These artists, from Nigeria, Kenya, Ghana, and South Africa, represent diverse disciplines, including rap, animation, dance, photography, fashion, and videography.
Here are some of the featured talents:
- Ladipoe (Nigeria) – A BET-nominated rapper known for blending global hip-hop with African rhythms.
- Fatboy Animations (Kenya) – An animation studio founded by Michael Muthiga, recognized by Forbes for its original African storytelling.
- Lisa Quama (Ghana) – A dancer who gained fame after appearing in Beyoncé’s “Already” music video.
- Gilbert Asante (Ghana) – A photographer and creative director featured in GQ and Glam Africa.
- David Tlale (South Africa) – A fashion designer whose bold designs have been showcased at major fashion events, including the Met Gala.
- Ofentse Mwase (South Africa) – A filmmaker with over 24 international awards for his unique visual storytelling.
Kezia Anim-Addo, Communications Director for Africa, Middle East & Turkey, emphasized that the campaign not only celebrates individual success stories but also showcases how culture and social media drive meaningful connections and inspiration.
Association of Telecommunications Companies of Nigeria (ATCON), has raised the alarm over a diesel supply crisis caused by an ongoing strike by the National Union of Petroleum and Natural Gas Workers (NUPENG).
Mr Tony Emoekpere, president, ATCON in a statement said that the fuel supply disruption is critically affecting telecom base stations, pushing them to the brink of a shutdown and threatening millions of mobile and internet users in the region.
“This strike, which stems from the persistent harassment of tanker and petroleum product drivers by police officers in Lagos State, has effectively halted all truck loading operations and fuel movements,” Emoekpere stated.
He explained that diesel supply to telecom infrastructure has been severely impacted, leaving critical sites with dangerously low fuel levels.
According to him, if urgent measures are not taken, the situation could escalate into a full-blown network blackout, disrupting essential services, including mobile and internet access, business operations, emergency response systems, and daily communications.
ATCON has called on the governors of Lagos and Ogun states to intervene immediately by facilitating the release of diesel from depots to telecom operators to prevent further deterioration of the situation.
“This is not just a telecom issue—it is a national emergency that could cripple economic activities and compromise public safety,” Emoekpere stressed.
The association also appealed to security agencies and petroleum unions to resolve the crisis swiftly to safeguard Nigeria’s connectivity and economic stability.
ATCON emphasised that a prolonged disruption in fuel supply to telecom infrastructure could have far-reaching consequences for both businesses and individuals who rely on stable communication networks for daily operations.
In 2023, Nigerians spent a total of about ₦5.3 trillion on telecommunications services, which includes calls, data, SMS, and other telecom services, according to the Leadership.
Specifically for voice calls, Nigerians made approximately 408.5 billion minutes of local calls, generating around ₦3.28 trillion from outgoing calls and ₦3.23 trillion from incoming calls, totaling about ₦6.51 trillion in call-related revenue according to projections based on 2023 call volumes and tariff data.
However, the ₦5.3 trillion figure represents the overall telecom sector revenue, with voice calls being a major component but also including data and other services.
For individual spending, MTN subscribers spent an average of ₦2,508 monthly on voice calls in 2023, showing a 14.4% increase from 2022, while Airtel customers spent about ₦1,694 monthly on voice calls.
Total telecom spending (calls, data, SMS, etc.): ₦5.3 trillion in 2023
Estimated revenue from voice calls alone: around ₦6.5 trillion based on call minutes and tariffs
Average monthly spending on calls per subscriber: ₦1,694 to ₦2,508 depending on the network
CBN Introduces AML to Fight Financial Terrorism, Gives Banks Deadline
Peter Obi Denies Secret Meeting with Tinubu over Fidelity Bank
Luft Pay TV Launches in Lagos, Promises to Revolutionize Entertainment
INEC Sets Up AI Division to Strengthen Electoral System
PremiumTrust Bank Reassures Customers of Continued Security after Cyberattack Foil
News3 days agoManager, Others Arraigned for Allegedly Hacking into Premium Trust Bank’s Server
Telecom3 days agoMTN Nigeria Drags 20 Banks to Court over N6Bn Debt by SleekChip
E-Business3 days agoCAC, NIBSS Unveil Platform for Data Access to Private Firms
Telecom3 days agoAfrica Launches First Continental Space Agency
News3 days agoDBI Clocks 21, to Train 5m Workers
Broadcasting3 days agoHow Automated Payments Can Reshape Savings Beyond Local Cooperatives
General News3 days agoNITDA Takes IT Projects Clearance Campaign to Office of Accountant General, Others
Telecom2 days agoTelcos Warn of Nationwide Telecom Blackout over Diesel Shortage