Telecom
Airtel’s ‘Meet the in-Laws’ TVC Narrates Power of Mobile Internet & Connectivity
Leading telecoms operator, Airtel Nigeria, has unveiled a new Television Commercial (TVC), dubbed ‘Meet the in-Laws’, which demonstrates the power of mobile Internet as a phenomenon that enriches life and keeps everyone connected irrespective of age, class, tribe or gender
Following the success of“Data is Life”campaign in 2016, the new campaign is an incremental build that further expresses “Data is Life”in a more culturally relevant way, using insight true to a typical Nigerian family.
The new campaign emphasizes that like love; mobile Internet connects the world, brings people together, inspires new stories and helps to forge harmonious bonds.
In continuation of its award-winning “Amin” TVC, Segun is now married to Amaka and the new couple has just been blessed with their first child.
In line with local custom, Segun’s mom, renowned Nollywood actress, Idowu Philips aka Iya Rainbow; his mother-in-law, Nollywood actress, Ngozi Nwosu aka Mummy Peace and father in-law, actor, Dele Odule aka Papa Amaka came visiting ahead the Christening of their beloved grandchild.
To ensure peace and tranquility in the house, Segun made sure that all necessary household items were distributed evenly, especially items common to both mothers-in-law – Iya Rainbow and Mummy Peace.
Expectedly, the rivalry between the mothers-in-law went from bad to worse as they contended for virtually everything – including bed rooms, personal effects, mobile Internet (Airtel router), baby care, etc.
On the day of the baby Christening, Iya Rainbow took over the dance floor, becoming the cynosure of all eyes while twirling to the beats of the gangan drummers.
But arrival of Mummy Peace in elegant native attire with family and friends grooving to the afro-pop song of Small Doctor – “Penalty” – swayed the attention of the guests.
Mummy Peace attracted the trendy and classy audience with her ‘life-of-the-party’ show – live streaming and smartphone selfies’ session.
To demonstrate equal aptitude, Iya Rainbow also brought out her tablet smartphone for selfies, also getting similar attention from invited guests.
The new TVC, which was delivered in a comic and rich musical rendition, depicts the passion, love, and rivalry that exist in larger family settings.
It also expressed how data has become a critical part of our life.
Airtel appears to be speaking to two major themes with the new TVC.
The first idea is the posturing of the telco to occupy and own the ‘Data is Life’ narrative.
Consistently, Airtel has spoken to this theme and the ‘Data is Life’ sequel offers glowing testimony to the company’s narrative that data is not just the new oil but it equals life.
Indeed, a life without data leaves so much to be desired.
The new TVC also captures Airtel’s intent to democratize data.
The cast for the new TVC shows that regardless of age, social status and location, everyone has a strong craving for data.
The mothers-in-law fully depict that social media is no longer the exclusive preserve for younger people.
More than anything else, Airtel is promoting togetherness, family values and demonstrating the immense influence and power that mobile Internet now commands.
Airtel Nigeria, telecom service provider, has announced that its AI-powered Spam Alert Service issued over 9.6 million spam alerts between March 13 and May 20, 2025.
As part of its ongoing commitment to protecting customers from unwanted and potentially fraudulent communications, Airtel designed the AI Spam Alert service to analyze traffic patterns and detect anomalies.
In the period since launch the AI pinpointed a total of 9,667,008 SMS as potential spam messages in the two months after its launch.
Of these, the system identified 528,080 on-net (Airtel-to-Airtel) and 9,138,928 off-net (from other networks) numbers as suspected spam messages, demonstrating the scale of the threat and Airtel’s advanced processing capability.
Airtel Nigeria is a subsidiary of Airtel Africa.
Commenting on this development, Dinesh Balsingh, CEO, Airtel Nigeria, restated Airtel`s commitment to protecting its customers.
“This milestone demonstrates the strength of our AI-driven infrastructure in combating the growing menace of spam and scam calls. At Airtel Nigeria, we are focused on connecting Nigerians and ensuring their safety and confidence while using our network.
“We understand that trust is the cornerstone of digital communication. That’s why we’ve invested heavily in intelligent systems that not only detect potential threats but also learn and evolve with data. As threats become more sophisticated, so will our solutions. As a company, we remain focused on leading the industry in innovation and customer satisfaction, ensuring that every Nigerian can enjoy a safer and smarter digital experience,” Mr. Balsingh said.
The Spam Alert Service is part of Airtel Nigeria’s broader strategy to integrate artificial intelligence into its core offerings to deliver smarter and safer experiences for its customers across the country.
Recall that the Spam Alert Service was launched on March 13, 2025. A groundbreaking and free solution from Airtel, it notifies users in real-time of suspected spam SMS messages by analyzing over 250 parameters.
The Airtel AI Spam Alert Service is available to all Airtel subscribers on smartphones and feature phones.
Vitel Wireless Limited, pioneer mobile virtual network operator (MVNO) in Nigeria has made another history by announcing the successful completion of interconnectivity with all major Mobile Network Operators (MNOs) in Nigeria.
Kenneth Nwabueze, Chairman and CEO of Vitel Wireless
Recall that Vitel Wireless, became the first Mobile Virtual Network Operator to receive a dedicated number series (0712) from the Nigerian Communications Commission (NCC).
This breakthrough enables Vitel Wireless subscribers to make and receive calls with users on MTN Nigeria, Airtel Nigeria, Globacom (Glo), and 9mobile Nigeria.
It also marks the first time an MVNO in the country has successfully interconnected with all the major MNOs, setting a new precedent for Nigeria’s telecom sector.
Following the NCC’s licensing of 46 MVNOs, Vitel Wireless continues to lead the way in establishing a dynamic MVNO sector in Nigeria—Africa’s largest market and most populous nation.
The company has already achieved several historic firsts: the first MVNO issued a numbering plan and national and international routing codes, the first to launch a location awareness network in Africa, and the first to unveil a strategic nationwide rollout plan.
“We are gathering momentum for our big launch,” said Kenneth Emeka Nwabueze, chairman and CEO of Vitel Wireless.
“We are proud to be showing what’s possible for MVNOs, while also creating a path for others to follow. By leveraging our years of experience in Nigeria’s telecom industry, we are opening up new possibilities where there used to be none.”
Interconnectivity was achieved through a combination of direct fiber connections with some MNOs and indirect routing via third-party providers.
This milestone was the result of a collaborative effort involving engineers from Vitel Wireless, Wireless Technology Labs (WTL), and Interconnect Clearinghouse Nigeria (ICN), working closely with engineers from MTN, Airtel, Glo, and 9mobile.
“We wish to thank the regulatory agency, the Nigerian Communications Commission, for their timely interventions and guidance, which were instrumental in achieving this interconnectivity and bringing the formal launch of the Vitel Wireless nationwide network one step closer to reality,” said Nwabueze.
The company entered a nationwide pilot phase in May 2025, with plans for a full rollout in July 2025, aiming to deliver next-generation mobile services to millions across Nigeria.
Layer3, One of Nigeria’s foremost ICT solutions providers, has once again solidified its place as a trailblazer in Africa’s technology landscape, emerging as the Enterprise Solutions Provider of the Year and Leadership Award in Cloud Services at the prestigious African Beacon of ICT Leadership and Awards held on May 24, 2025, at the Four Points by Sheraton, Lagos.
This year’s event brought together leading tech innovators, policymakers, and thought leaders to recognize organizations making extraordinary contributions to Africa’s digital transformation.
Among the many luminaries in attendance, Layer3 stood out for its 19+ years of consistent innovation, technical excellence, and client-centered service delivery.
Speaking at the event, the organizers praised Layer3’s pioneering work in delivering robust enterprise solutions across sectors, as well as its bold leadership in advancing cloud infrastructure and services across Nigeria and beyond.
“These awards are more than recognitions, they are a reminder of the fulfilment to our mission to deliver peace of mind to our customers,” said David Ita, the Head of Strategy and Business Development of Layer3.
“They speak to the impact we’ve made and the promise we hold for the future of the cloud and enterprise technology business in Africa. We dedicate this honor to our clients, partners, and the hardworking Layer3 team who continue to redefine excellence every day.”
Since its founding, Layer3 has championed a future-forward approach to ICT services offering cutting-edge solutions in enterprise networking, cybersecurity, broadband, cloud computing, managed services, and IT advisory. The company’s Layer3Cloud platform and managed service offerings continue to power the digital ambitions of Nigeria’s leading businesses.
These accolades underscore Layer3’s unwavering commitment to driving transformation and supporting digital economies through smart, secure, and scalable technology.
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