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Airtel’s Red Hot Promo Is Back

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Segun Ogunsanya, CEO, Airtel Nigeria
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Airtel said at the weekend that following the success of its ‘Red Hot’ promo which was first introduced last year, it has launching the second edition of the consumer promo, which has created life-changing opportunities for scores of Airtel customers to become instant millionaires.

For the second edition, Airtel Nigeria has raised the bar by offering a star prize of a brand new 2015 Range Rover.

The promo will further produce one winner of one million naira daily while 100 lucky customers will each win N10,000 daily for 60 days, through electronic draws.

Every customer that participates in the promo will stand the chance of winning the star prize at the end of the promo.

In addition to these exciting prizes, Airtel will be offering smart phones to 100 lucky customers every week and free airtime to over 5,000 customers.

Speaking on the consumer-reward initiative, Mr. Maurice Newa, chief commercial officer, Airtel Nigeria, noted that Airtel continues to create platforms to enrich and empower its customers, noting that the Airtel Red Hot promo Season One was a success as it opened doors of fortune to new and existing customers.

He said: “The second edition is bigger and bolder with lots of goodies for Airtel customers. This is another opportunity for our customers to become instant millionaires while others will step up their style by winning smartphones and free talk time to chat with friends, family, business associates and loved ones.

 “Airtel Red Hot promo is another unique way of showing appreciation all Airtel customers in Nigeria. In addition to the innovative products and services which the network offers them, the Red Hot promo presents them with opportunities to enrich their lives and achieve their dreams.”

To participate and qualify, customers will need to recharge their lines or purchase any Airtel data, Blackberry, Android bundle or voice offer bundle offer. Each of these activities carry specific number of entries into the raffle draw and the higher the number of entries earned, the higher the chances of winning.

The accumulated entry points for a customer can be carried over every day throughout the promo so that the chance of winning increases with every passing day.

The Airtel Red Hot Promo, which runs for 60 days is open to all prepaid and Zero Credit limit post-paid customers.

It would be recalled that last year, Danjuma Ibrahim Yakubu, 40, a National Assembly correspondent with Radio Nigeria Precious FM, in Lafia, Nassarawa State, emerged winner of the N10m star prize.


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MTN’s ₦31.75Bn Investment in Health Lauded at Arthur Mbanefo Lecture

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ARTHUR MBANEFO
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MTN Foundation has been spotlighted as a model for private sector-driven healthcare development in Nigeria, following commendations at the 6th Arthur Mbanefo Lecture held at the University of Lagos, Akoka.

ARTHUR MBANEFO

Themed “A Healthy Nation is a Wealthy Nation: The Role of Impact Investments and Sustainable Financing in Nigeria,” the lecture featured Dr. Tolulope Adewole, Managing Director of NSIA Advanced Medical Services Limited (MedServe), as keynote speaker.

Dr. Adewole praised the Foundation’s strategic investments, noting that MTN commits 1% of its profit after tax annually to development sectors. “They’ve invested ₦31.75 billion, reaching over 32 million Nigerians. Though only 25% went to health, it accounted for 51% of all lives impacted. That’s catalytic,” he said.

He cited MTN’s dialysis centre programme as a transformative intervention for patients with kidney disease, and highlighted community-focused initiatives like the Y’ello Doctor mobile scheme and ‘What Can We Do Together’ (WCWDT) programme, which revitalised 164 Primary Healthcare Centres, including 44 in 2024 alone.

Executive Director of MTN Foundation, Odunayo Sanya, reflected on the COVID-19 pandemic’s exposure of systemic health vulnerabilities. “When COVID hit, we realised a health emergency is also an economic and social emergency,” she said.

Sanya revealed that of the 52 PHCs remodeled in 2024, only one had clean water. “I’m not a doctor, but I know you can’t live a good life without clean water,” she added, reaffirming the Foundation’s commitment to bridging healthcare gaps in underserved communities.


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PIN to Empower 20 Million Youths with New Digital Rights Board Game

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Hundreds of university students across Africa are set to benefit from a new gamified learning experience on digital rights and inclusion launched by the leading pan-African non-profit organisation, Paradigm Initiative (PIN).

The Digital Rights and Inclusion Board Learning Experience (DRIBLE) is a game developed by Paradigm Initiative with support from the Open Society Foundations (OSF). The custom-designed board game provides young individuals with a fun and engaging entry point into digital rights and inclusion conversations, training sessions and storytelling tools.

The board game aims to build digital literacy, deepen understanding of online safety, and introduce young individuals to the organisation’s tools of impact. Currently being piloted in three universities: University of Lagos, Nigeria, the Catholic University of Eastern Africa (CUEA) in Nairobi, Kenya and the Dakar American University of Science and Technology (DAUST) in Dakar, Senegal, it will enhance interactions and create a holistic experience.

Speaking at the event launch at the University of Lagos, Nigeria, ‘Gbenga Sesan, Paradigm Initiative’s Executive Director, said: “PIN’s vision is to reach 20 million people through our Digital Inclusion and Digital Rights interventions. From Lagos, to Dakar, to Nairobi.. we will use the vehicle of our new Digital Rights and Inclusion Board Learning Experience (DRIBLE) which entails using gamification, training, multimedia materials, tools and other interventions to connect African youth with digital opportunities and protect their digital rights.”

‘Gbenga gave the keynote address on “Digital inclusion at PIN, our Past, Present and Future” and Nnenna Paul-Ugochukwu, the organisation’s Chief Operating Officer, said the goal of the learning experience would be instrumental in raising awareness of digital rights among the youth, building their capacity to address digital rights and inclusion issues in their communities. Prof. Olunifesi Adekunle Suraj shared a goodwill message with the students and other stakeholders.

Paradigm Initiative, which has been operational since 2007, started in a tiny cybercafe in Ajegunle, Lagos, Nigeria. Today, the organisation has expanded its wings to cover six African countries; Cameroon, Kenya, Nigeria, Senegal, Zambia and Zimbabwe, impacting the livelihoods of over 150,000 young Africans.

The launch of DRIBLE builds on the progress the organisation has made over the years in tackling the challenge of digital exclusion across Africa.

Paradigm Initiative’s tools of impact include Ripoti, a platform that enables individuals to report digital rights violations, Ayeta, a platform that provides digital security resources for stakeholders, more so human rights activists, defenders, journalists and other vulnerable groups, and the organisation’s latest short film, Whispers in the Wires.

Targeted at students, PIN rolled out a Campus Tour in the three universities on the continent starting July 15th, 2025.


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Meta Cracks Down on Fake Accounts, Deletes 10m Profiles

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Meta, the parent company of Facebook, has intensified its crackdown on fake accounts and spam, announcing it removed over 10 million fake profiles and roughly 500,000 spam accounts in the first half of 2025.

The sweeping purge is part of Meta’s broader effort to combat impersonation, fake engagement, and content duplication, aiming to elevate authentic creators and improve the quality of content across its platforms.

In a blog post, Meta said: “We’re making progress. In the first half of 2025, we took action on around 500,000 accounts engaged in spammy behaviour or fake engagement. We also removed about 10 million profiles impersonating large content producers.”

Meta stressed that accounts which primarily repost or recycle content without meaningful edits will face penalties such as reduced reach and the loss of monetisation tools.

The company also warned that repeatedly sharing unoriginal content — whether videos, photos, or text — undermines the platform’s integrity by crowding out genuine voices and making it harder for new creators to grow.

To support authentic creators, Meta is rolling out new tools that automatically trace reposted content back to its original source. The company says this will help ensure rightful credit and give higher visibility to original posts.

“Pages and profiles that post mostly original content tend to enjoy wider distribution across Facebook. Simply stitching clips together or adding a watermark will no longer count as meaningful editing. Content that provides real value and tells an authentic story is likely to perform better,” Meta explained.

Creators are also being cautioned against uploading content that includes watermarks from other platforms. Such posts could see their reach restricted or lose monetisation privileges altogether.

As part of its latest update, Meta introduced post-level insights on the Professional Dashboard, allowing creators to monitor how individual posts perform. They can also check their Support Home screen to see if their content or earnings are facing restrictions.

In a parallel development, Google’s YouTube updated its monetisation guidelines, stating that content deemed mass-produced or excessively repetitive will no longer qualify for ad revenue. The announcement initially sparked concern among creators, who feared it was a blanket ban on AI-generated content. YouTube later clarified:

“We welcome creators using AI tools to enhance their storytelling, and channels that use AI in their content remain eligible to monetise.”

Both tech giants say these new policies are aimed at raising content standards and safeguarding genuine creators in a crowded and rapidly evolving digital landscape.


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