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Ajua Increases Investment in Nigerian Market

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Ajua, Africa’s first Integrated Customer Experience Company seeks to strategically grow its investments in the Nigerian market and positions to harness the power of its platform to enable Nigerian businesses to retain their customers loyalty and revenues.

The Start-up company also announced the addition of Tayo Ashiru as its new leader for Nigeria. He was formerly the Head of Marketing at MainOne.

Kenfield Griffith the CEO and founder of Ajua in a statement said, “We are delighted to have Tayo Ashiru at the helm of our operations in Nigeria as he brings tremendous Management and Marketing experience with him to this pivotal role. We have significant confidence in the Nigerian market, and Tayo joins us at a time as we focus our CX solutions within Nigeria with significant investments planned for 2021’

“The humans of the world have learned a lot from the challenges of last year, and we at Ajua  understand how critical it is for businesses to have a complete 360 degree view of their human customers. As conventional physical means of attracting new customers remain challenging, it’s vital for businesses that wish to retain or grow revenues to have a  deep connection with their customer and understand the experiences at every step of the customer journey – the digital transformation businesses need to compete and thrive into 2021 and beyond. .”

The Kenyan based start-up has recorded stellar growth in recent years as African businesses leapfrog traditional means to get to know their customers that drives retention and acquisition, Ajua’s software platform delivers real-time analytics of customer feedback and behaviour via various touch points.

Prior to joining Ajua, Tayo Ashiru was the head of Marketing at MainOne, where he oversaw the transformation of the company into a Global brand. He began his career as a product manager with Glo Mobile and was the first to launch many of the innovative data services that revolutionized the Nigerian telco industry.

“With the disruptions of 2020 behind us, a true test of 2021 will be how companies effectively utilise the right solutions to ensure resilience, agility and innovation to thrive; and I’m excited for the opportunity to lead Ajua in Nigeria to maximize this next phase of growth,” said Ashiru.


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E-Business

TD Africa Dangles Discounts on Mercury Inverters

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In response to Nigeria’s epileptic power supply and the need for a cost-effective back-up, TD Africa, the authorised distributor of Mercury Inverters on the continent, is encouraging Nigerians to take control of their power needs with a discounted offer on all Mercury inverters.

This offer will not only reduce overdependence on the exorbitant fuel-powered generating option widely used, but also offer a seamless and uninterrupted power supply while cutting operational cost by more than 50%.

“Mercury Inverters are a game-changer for Nigerians seeking to overcome the challenges of frequent power outages,” said Toyin Adeniji, TD Africa’s Business Manager for Mercury Inverters.

According to her, the inverters exceptional performance, durability, and affordability, makes it a reliable and sustainable solution that can enhance both personal and business productivity.

TD Africa’s move to discount these Inverters will make the product accessible to more  Nigerians, providing an affordable and reliable power backup option that promises to improve the overall quality of life for individuals and businesses.

The inverters which come in 10KVA and 7.5KVA with a 120V, also contribute to environmental sustainability by minimizing carbon emissions.

While this discounted offer is for a limited time, how to take advantage of this offer can be obtained at  [email protected].

 


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FG to Train 5, 000 Data Protection Officers

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Federal government has granted the Institute of Information Management permission to conduct examinations and certify data protection specialists on a local level.

FG to Train 5, 000 Data Protection Officers

As the demand for data management grows throughout Africa, Nigeria’s Federal Ministry of Youth Development has signed a Memorandum of Understanding (MoU) with the Nigeria Data Protection Commission (NDPC) to train 5,000 Nigerian youths to become data protection specialists.

The agreement is part of the NDPC’s ambition to create 10,123 data management related jobs in Nigeria.

Dr. Vincent Olatunji, CEO of the NDPC, stressed the growing demand for data protection officers in Nigeria during the signing event.

He stated that there are a large number of data controllers in the country, each of which must have at least one data protection officer.

According to the government, young people can now pursue data management careers and fill expected new roles in the ecosystem.

Olatunji also stated that the NDPC has granted the Institute of Information Management permission to conduct examinations and certify data protection specialists on a local level.

He stated that the goal of this move is to improve local knowledge while also reducing the foreign exchange expenses connected with international training.

“In addition, the certification provided by our in-country body will carry global recognition, ensuring our professionals are competitive on the international stage,” he explained.


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Kaspersky Warns that Scammers Hide Phishing Links behind Images

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At the end of August, Kaspersky experts discovered a phishing campaign with an unusual attack vector – through an image. This scam targeted organisations in the fields of online retail, distribution, transportation, and logistics. The cyber attackers aimed to steal corporate email credentials from potential victims.

Within the phishing scheme, the cyber attackers send emails in English, allegedly on behalf of a South Korean company. Pretending to be employees of this organisation, the cybercriminals email about sending instructions to their bank for transferring a payment.

They ask potential victims to check the details in the scanned document, which is added to the body of the letter. According to the legend, this must be done quickly in order to receive payment as soon as possible.

“The image in these phishing emails is poorly visible – this is what the attackers are counting on. Even if a person does not expect an email, he may be interested in looking at the details. However, in reality, the image hides a phishing link.

If the users click on the scan, they will be redirected to a fake resource that mimics a file sharing service from Adobe. There, they will be asked to enter the credentials for a corporate email account to gain access to the document.

However, this should never be done, otherwise this information will go to the cybercriminals,” comments Roman Dedenok, a cybersecurity expert at Kaspersky.

To avoid becoming a victim of such phishing attacks, Kaspersky recommends that users do not trust emails from unknown mailboxes, especially when it comes to confidential data, financial transactions and suspicious attachments, even if it visually looks like the email came from an organisation with a good reputation.

Kaspersky also recommends that companies install a reliable security solution that will automatically send such emails to spam, such as Kaspersky Secure Mail Gateway, and also regularly conduct cybersecurity training for employees, teaching them how to recognise social engineering techniques, for example, using the Kaspersky Automated Security Awareness Platform.

 


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