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Alcatel-Lucent, Etisalat Address Demand for High-Speed Mobile Data Services

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Alcatel-Lucent together with Etisalat, the leading mobile telecommunications operator in the United Arab Emirates, have successfully completed a technology trial with the groundbreaking lightRadio™ portfolio highlighting how it can meet fast-growing customer demand for high-bandwidth mobile broadband services. This is the first mobile broadband connection made in the United Arab Emirates made possible by Alcatel-Lucent’s lightRadio architecture over a working 4G LTE network. Alcatel-Lucent showcased the capabilities of its new lightRadio Metro Radio Outdoor (MRO) product at Etisalat’s headquarters in Abu Dhabi, making the lightning-fast data connection over Etisalat’s commercial 4G LTE network, also powered by Alcatel-Lucent. This new offering is part of Alcatel-Lucent’s market-leading lightRadio Small Cells product family, and based on the lightRadio cube. It extends a service provider’s LTE network to provide hot-spot coverage in densely populated areas such as shopping malls, airports, and sports stadiums. In the United Arab Emirates, demand for high-speed connections to mobile broadband services such as videoconferencing and on-demand TV has been driven by the mass take-up of smartphones, tablets and other mobile devices. In October 2011 Alcatel-Lucent and Etisalat signed an agreement to jointly develop the most sustainable and efficient way to meet this demand using the groundbreaking lightRadio portfolio. This successful trial of the latest technology marks a major milestone in turning that promise into a reality. Tests conducted prior to the successful trial showed that service providers deploying the MRO in their LTE network could see improvements in capacity and performance that would allow them to realise cost savings of up to 40% while delivering high-quality, lightning-fast 4G LTE data services to subscribers. H.E. Ahmad Abdul Karim Julfar, Etisalat Group Chief Executive Officer said: “Etisalat is proud to be part of this program, helping to shape the future of mobile broadband networks to satisfy our customers’ growing demand. With lightRadio we will not only be able to accommodate this growth in traffic, but we will also be able to offer our customers the most innovative solutions so they can easily access the latest and greatest mobile data applications on their mobile device of choice.” Stephen Carter, president, Europe, Middle East & Africa, Alcatel-Lucent said: “We are happy to have the opportunity to work with Etisalat to leverage lightRadio to address their business needs. The work completed as part of this successful project has yielded valuable data about how service providers such as Etisalat can very easily deploy Alcatel-Lucent’s metrocells to transform the mobile broadband experience for their customers, while at the same time reducing their power consumption, costs and equipment footprint.” The successful mobile data connection was made using Alcatel-Lucent’s new 9768 lightRadio Metro Radio Outdoor (MRO) product based on the lightRadio cube.


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E-Business

Hisense Electronics Unveils Flagship Showroom in Abuja

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By Fabian Tarpael, Abuja

Hisense electronics unveiled a flagship showroom in Abuja over the weekend. Speaking at the event, Mr. Mustapha Khries, the Abuja Branch Manager of the Fouani Group, highlighted the significance of the flagship store, describing it as the first of its kind in the entire West African region.

He also addressed the challenges facing businesses in Nigeria, particularly the high exchange rates and transportation costs.

“The Fouani Group remains resilient and ready to overcome challenges, unlike others who often exit the market when faced with similar issues.”

Ms. Haifa Du, Senior Sales Manager for Hisense Electronics, emphasized the brand’s commitment to affordability and innovation, stating that Hisense offers the most cost-effective and advanced solutions in the market.

The event underscored Hisense’s dedication to technological innovation and sustainability while reaffirming its leadership position in the consumer electronics market.

Mr. Robbin Wei, Senior Sales Manager of Hisense Group, supported by Mr. Greg and Ms. Haifa Du, showcased various innovative products from the new flagship store.

Among the standout products showcased include; The Hisense 110″ Smart Ultra AMOLED TV, featuring unique capabilities such as a solar-powered remote control and a “locate remote” function to find misplaced remotes easily.


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PalmPay, Jumia Partner to Launch Integration for Shoppers in Nigeria

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PalmPay, Africa-focused fintech operating Nigeria’s most used mobile wallet, and Jumia, Africa’s e-commerce giant, today announce a strategic partnership to enhance the digital payment ecosystem on the continent, starting with payment integrations and co-marketing efforts in Nigeria.

This partnership underscores both parties’ commitment to developing the digital payment ecosystem in Nigeria and grow the use of the cashless economy.

WIth PalmPay now available as a payment method, shoppers on Jumia will now be able to pay for their purchases with the option to check out with their PalmPay wallet, ensuring a seamless user experience and transaction reliability through the direct integration.

“We are proud to partner with Jumia as we bring together the best of fintech and e-commerce to redefine the online shopping experience,” said Sofia Zab, Chief Marketing Officer, PalmPay. “This strategic alliance aligns perfectly with our shared commitment to delivering a superior user experience and exceptional value to our customers.”

Speaking on the partnership, Sunil Natraj, CEO, Jumia Nigeria added: “At Jumia, we are dedicated to creating value for our customers by ensuring a convenient, reliable, and secure shopping experience.

“This partnership with PalmPay strengthens our commitment to enhancing the digital payments within our platform. By integrating PalmPay, we are providing more options for customers to access affordable and quality goods with the convenience of cashless transactions.”

This alliance marks the beginning of a long-term collaboration between two industry giants, aiming to drive innovation, increase convenience for consumers, and foster the adoption of digital payments across Africa.

To celebrate the launch of the partnership, PalmPay and Jumia are launching a special Christmas campaign, running from December 11th to 30th. During this period, customers who make purchases on Jumia using the PalmPay payment method will stand a chance to win exciting cash rewards. More details can be found on the brands’ respective social media pages. @palmpay_ng and @JumiaNigeria.


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Aero Contractors Launches “12 Days of Christmas” Campaign

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Aero Contractors is thrilled to announce the launch of its “12 Days of Christmas” campaign, a festive and engaging social media initiative designed to spread holiday cheer and reward loyal customers.

Running from December 13 to December 24, 2024, this exciting campaign underscores Aero Contractors’ commitment to connecting families, friends, and communities during the holidays.

The “12 Days of Christmas” campaign invites travel enthusiasts, loyal customers, and holiday travelers to participate in fun and interactive activities on Aero Contractors’ social media platforms, including Instagram, Facebook, and X (formerly Twitter). Each day will feature engaging posts such as trivia, puzzles, and challenges designed to ignite the festive spirit and encourage community participation.

Participants are encouraged to follow Aero Contractors’ social media pages, engage with the daily posts by liking, commenting, or sharing, and follow the specific instructions for each day’s activity.

Winners will be selected daily and announced on the respective platforms. Exciting prizes await participants, with the grand reward of a free return economy class ticket—a perfect gift for reconnecting with loved ones or exploring new destinations this holiday season.

“At Aero Contractors, we believe in the power of togetherness, especially during the holidays,” said Capt. Ado Sanusi, Managing Director of Aero Contractors.

“Our ‘12 Days of Christmas’ campaign is our way of giving back to the community that has supported us throughout the year. It’s an opportunity to engage, celebrate, and reward our customers while spreading joy and festive cheer.”

This campaign targets travel enthusiasts, loyal Aero Contractors customers, and families looking to make the most of the holiday season. Through this initiative, Aero Contractors reaffirms its dedication to safe, reliable, and efficient air travel, bringing people closer when it matters most.

Follow Aero Contractors on Instagram, Facebook, and X to join the “12 Days of Christmas” campaign. Engage daily for a chance to win a free return economy class ticket and other exciting offers.


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