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Aleph Launches One Brand Initiative to Unify its Global Brands

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Aleph Group, Inc., an ecosystem of local digital experts and technology-driven solutions, launches its ‘One Brand’ initiative, uniting its unique range of brands – including Ad Dynamo by Aleph in Nigeria, Kenya, Ghana and South Africa – under the Aleph name.

Aleph’s expertise is connecting thousands of advertisers with billions of consumers globally and creating markets for local businesses to grow through digital advertising. The Group’s multiple, largely regional brands included Httpool, IMS Internet Media Services, Ad Dynamo and Connect Ads, and served as the adtech partner of choice for the world’s leading platforms, advertisers and agencies.

Now, the Group, headquartered in Buenos Aires, Argentina, and Dubai, UAE, will immediately re-brand Ad Dynamo by Aleph in Nigeria, Kenya, Ghana and South Africa as well as the majority* of its legacy brands to Aleph, creating a truly unified, global ecosystem of local experts in the process. This will also support Aleph’s medium-term growth strategy: by 2026, Aleph aims to partner with more than 60 top digital platforms and help them offer innovative advertising solutions to clients in more than 150 countries.

Through the One Brand initiative, Aleph will enable greater collaboration and knowledge sharing, enhance professional development, and amplify opportunities to offer clients in Nigeria, Kenya, Ghana and South Africa its full suite of services. It also creates a platform for Aleph to strengthen its position in Nigeria, Kenya, Ghana and South Africa, expand into new regions, accelerate organic growth, and explore M&A opportunities that align with its strategic objectives.

The initiative will also help Aleph build on the tangible progress made globally, and in Nigeria, Kenya, Ghana and South Africa over recent years. Since 2021, the Group has expanded from 90 markets to 150, now spanning five continents; and grown to serve more than 45 partners with a dedicated team of digital experts around the world. Through its global reach, unrivaled local knowledge and scalable solutions, Aleph helps clients in Nigeria, Kenya, Ghana and South Africa enter new markets in a cost-effective and de-risked way as they expand internationally.

Recently, Aleph entered into strategic sales partnerships with TikTok in South Africa. This collaboration with TikTok enables medium-sized enterprises in South Africa to genuinely connect with their customers, aligning with TikTok’s mission to foster creativity and spread joy.

Stephen Newton, Managing Director at Aleph, Africa commented: “At Aleph, we are not just rebranding for the sake of it. We are beginning an exciting new chapter that brings our local experts and proprietary technology under one powerful brand, Aleph.

“That is the purpose of our One Brand initiative, a strategic direction towards a unified future where our global expertise enables us to deliver unparalleled value to our partners, advertisers, agencies, and SMBs in Nigeria, Kenya, Ghana and South Africa, while helping them to grow at scale.”

Beyond its core adtech proposition, Aleph has also expanded through differentiation in recent months with the launch of Aleph Payments and Aleph Express. Building on Aleph’s nearly two decades of experience managing cross-border credit and payments for its partners, Aleph Payments provides a standalone credit underwriting and payments solution for businesses.

Aleph Payments simplifies the financial complexities from KYC, local billing, collections, forex exchange and tax settlements, and cross-border payments, allowing businesses to focus on their main operations. Aleph Payments currently manages over $2bn worth of cross-border credit and payments.

Aleph’s commercial strategy is underpinned by Digital Ad Expert, the Group’s social initiative to create economic opportunities through digital advertising education. Totally free, fully online, and designed by global digital advertising experts in the field, Digital Ad Expert has nearly 600,000 active users registered to the platform, certified more than 75,000 students from across 140+ countries in short courses, and awarded more than 10,000 students with their full Digital Ad Certificate.

To create even more value for students, Digital Ad Expert recently joined UNESCO’s Global Education Coalition and supports its ambitious plans to upskill ten million people by 2029. This is in addition to Digital Ad Expert’s medium-term target to certify 100,000 students from around the world.

Across the Group, One Brand will enable Aleph to more effectively work with partners to scale Aleph Payments and Digital Ad Expert.

“Our vision for One Brand goes beyond unifying our visual identity,” adds Newton. “It’s about embracing innovation, fostering professional development, and accelerating economic growth in the markets we operate in.

“By equipping thousands of digital media experts with the skills they need to excel, we are not just shaping the future of digital advertising – we’re shaping future economies and providing dignity through education, the only currency that never depreciates in value.”


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

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MTN, Meta Partner to Enhance Voice and Video Calling Quality

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MTN Group, Africa’s leading telecommunications provider, has joined forces with Meta to improve the quality and reliability of voice and video calls on real-time calling applications such as WhatsApp across 12 MTN markets.

The collaboration, which began at the Mobile World Congress (MWC) 2024, focuses on optimizing application-aware networks and network-aware applications to deliver a seamless and high-quality user experience. By leveraging data analytics and conducting comprehensive testing, MTN and Meta have successfully developed solutions that enhance the interaction between mobile networks and real-time calling applications.

Nigeria, MTN’s largest market, was the first to implement these enhancements. Early results indicate a remarkable 50% improvement in key performance indicators (KPIs), significantly enhancing the user experience for MTN Nigeria mobile users.

“This implementation further demonstrates our commitment to enhancing our customers’ digital experience.

“We’re pleased with the remarkable improvement in our real-time communication services, reflecting our commitment to innovative customer solutions,” said Yahaya Ibrahim, Chief Technology Officer (CTO) at MTN Nigeria.

Diego Marí, Head of Network Ecosystems Engineering at Meta, added, “The collaboration allows us to deploy advanced solutions for an unparalleled real-time experience in Nigeria and showcases our dedication to elevating service quality and improving user experience, while striving for continued efficiency in traffic delivery.”

The partnership underscores MTN and Meta’s shared vision of delivering cutting-edge solutions to enhance digital communication across Africa.


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MTN Plans Second Public Offer in Nigeria

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Ralph Mupita, president,MTN Group, has announced plans to reduce its shareholding in MTN Nigeria through a public offer after it returns to profitability.

MTN Plans Second Public Offer in Nigeria

The group aims to cut its stake from 76 percent to 65 percent in line with its longstanding commitment to deepen local ownership, according to ITWeb, South African tech publication.

Mupita, who disclosed the plan during an editors’ roundtable meeting this week, said “The only localisation we have as MTN Group is we have potentially a sell-down in Nigeria at some point in time, approximately 11 percent. This is something we have said long ago, that over time, we would want more Nigerians owning the company, and we are prepared to sell down to 65 percent. We are at around 76 percent,” he said.

The anticipated offer would mark MTN’s second major retail public offering in Nigeria, following its 2021 sale of 575 million MTN Nigeria shares to local investors.

That offer was oversubscribed, resulting in the allocation of 661.25 million shares, including a 15 percent greenshoe option. This reduced MTN’s stake in its Nigerian unit to 75.6 percent from 78.8 percent.

More than 126,000 investors participated in that round, including retail and institutional investors such as Nigerian pension funds, representing approximately 6.5 million contributors.

At the time in 2022, MTN Group announced plans to further reduce its stake to approximately 65 percent from 75.6 percent.

Mupita confirmed that the Group would only proceed with a new offer once MTN Nigeria resolves its negative equity position and resumes dividend payments.

Currently, MTN Nigeria’s shares are trading at N235 per share.

Despite reporting a revenue of N3.36 trillion in 2024, a 36.03 percent bump from N2.47 trillion in 2023, it posted a loss after tax of N400.44 billion, a 192.25 percent rise from N137.02 billion in 2023.,

This negative performance was driven by macroeconomic headwinds, including record inflation and a steep devaluation of the naira, which raised operating costs and wiped out investor value.

MTN Nigeria has fallen behind MTN South Africa as MTN Group’s largest revenue contributor.

However, the Group is projecting a rebound in 2025, citing key drivers such as recent tariff adjustments, operational restructuring, and improving macroeconomic indicators in Nigeria.

Speaking at the roundtable, Mupita highlighted that the Group is anticipating a V-shaped recovery in Nigeria’s service revenue. He pointed to the recent structural reforms, such as the removal of fuel subsidies, the naira stabilisation, and improved dollar availability.

“The continued normalisation of these factors, particularly naira stability, should have positive impacts on consumer spending power and our business operations,” Mupita noted in the Group’s financial statement for 2024 recently.


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MTN Staff Commission New Set of Classrooms at Iwerekun Community High School

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In a remarkable demonstration of corporate volunteerism, MTN staff, through the Y’ello Care initiative, have renovated a school block at Iwerekun Community Senior High School, Lakowe. This effort has restored hope and significantly improved learning conditions for both students and teachers.

The project, led by dedicated MTN employees, is part of the annual Y’ello Care campaign, which focuses on empowering communities through education, digital inclusion, and economic support.

Prior to the renovation, students at Iwerekun Community Senior High School faced challenges, including deteriorating classrooms that hindered effective learning. Recognising the need for intervention, MTN staff stepped in to transform the learning space, creating a safe, conducive, and inspiring environment for both students and teachers.

At the commissioning ceremony, Honourable Jamiu Tolani Alli-Balogun, Commissioner of the Lagos State Ministry of Basic and Secondary Education, acknowledged the significance of MTN’s contribution to education: “The education sector worldwide thrives on collaboration and commitment between public and private partners. MTN’s generous contribution is truly recognised, and I express my deepest gratitude for its unwavering commitment to supporting education in Lagos State. This new facility will provide a conducive environment for teaching and learning, enabling our students to reach their full potential.”

Representing the Ojomu of Lakowe, Prince Mukaila Adeola expressed the community’s gratitude: “This is a rare opportunity, and it is not every day that Lakowe benefits from such support. We truly appreciate MTN for this contribution, and we look forward to even more support in the future.”

The renovated school block is equipped with improved water supply and an inverter included in a serene environment that enhances the learning experience. This renovation will ensure that students and teachers have a more comfortable and sustainable academic setting.

Speaking on the significance of the project, Tobe Okigbo, Chief Corporate Services and Sustainability Officer (CCSSO) at MTN Nigeria, emphasised the personal investment of MTN staff: “I want to emphasise that this commissioning was made possible by the dedicated staff of MTN. Although MTN has a Foundation funded by 1% of the company’s annual profits, the credit for this commissioning goes to the MTN Nigeria staff members who, through their personal contributions, made this happen.”

Beyond the fresh coat of paint and structural improvements, initiatives like this create a lasting impact and a sense of hope in the lives of the students. The addition of a reliable power source and water facility means that students no longer have to struggle with poor infrastructure, allowing them to focus on their education.

For many students, access to quality education remains a challenge—not just because of financial barriers but also due to poor infrastructure, lack of resources, and limited teacher support. Programmes like Y’ello Care, alongside other education-focused volunteer initiatives, are helping to fill these gaps by creating safe, well-equipped learning environments and equipping students with knowledge beyond the classroom.

With the successful completion of the Lakowe school project, MTN reaffirms its commitment to education and youth development. The company encourages more organisations to embrace volunteerism and community service, as collective action remains a powerful force for societal progress.


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