Telecom
Aleph Launches One Brand Initiative to Unify its Global Brands

Aleph Group, Inc., an ecosystem of local digital experts and technology-driven solutions, launches its ‘One Brand’ initiative, uniting its unique range of brands – including Ad Dynamo by Aleph in Nigeria, Kenya, Ghana and South Africa – under the Aleph name.
Aleph’s expertise is connecting thousands of advertisers with billions of consumers globally and creating markets for local businesses to grow through digital advertising. The Group’s multiple, largely regional brands included Httpool, IMS Internet Media Services, Ad Dynamo and Connect Ads, and served as the adtech partner of choice for the world’s leading platforms, advertisers and agencies.
Now, the Group, headquartered in Buenos Aires, Argentina, and Dubai, UAE, will immediately re-brand Ad Dynamo by Aleph in Nigeria, Kenya, Ghana and South Africa as well as the majority* of its legacy brands to Aleph, creating a truly unified, global ecosystem of local experts in the process. This will also support Aleph’s medium-term growth strategy: by 2026, Aleph aims to partner with more than 60 top digital platforms and help them offer innovative advertising solutions to clients in more than 150 countries.
Through the One Brand initiative, Aleph will enable greater collaboration and knowledge sharing, enhance professional development, and amplify opportunities to offer clients in Nigeria, Kenya, Ghana and South Africa its full suite of services. It also creates a platform for Aleph to strengthen its position in Nigeria, Kenya, Ghana and South Africa, expand into new regions, accelerate organic growth, and explore M&A opportunities that align with its strategic objectives.
The initiative will also help Aleph build on the tangible progress made globally, and in Nigeria, Kenya, Ghana and South Africa over recent years. Since 2021, the Group has expanded from 90 markets to 150, now spanning five continents; and grown to serve more than 45 partners with a dedicated team of digital experts around the world. Through its global reach, unrivaled local knowledge and scalable solutions, Aleph helps clients in Nigeria, Kenya, Ghana and South Africa enter new markets in a cost-effective and de-risked way as they expand internationally.
Recently, Aleph entered into strategic sales partnerships with TikTok in South Africa. This collaboration with TikTok enables medium-sized enterprises in South Africa to genuinely connect with their customers, aligning with TikTok’s mission to foster creativity and spread joy.
Stephen Newton, Managing Director at Aleph, Africa commented: “At Aleph, we are not just rebranding for the sake of it. We are beginning an exciting new chapter that brings our local experts and proprietary technology under one powerful brand, Aleph.
“That is the purpose of our One Brand initiative, a strategic direction towards a unified future where our global expertise enables us to deliver unparalleled value to our partners, advertisers, agencies, and SMBs in Nigeria, Kenya, Ghana and South Africa, while helping them to grow at scale.”
Beyond its core adtech proposition, Aleph has also expanded through differentiation in recent months with the launch of Aleph Payments and Aleph Express. Building on Aleph’s nearly two decades of experience managing cross-border credit and payments for its partners, Aleph Payments provides a standalone credit underwriting and payments solution for businesses.
Aleph Payments simplifies the financial complexities from KYC, local billing, collections, forex exchange and tax settlements, and cross-border payments, allowing businesses to focus on their main operations. Aleph Payments currently manages over $2bn worth of cross-border credit and payments.
Aleph’s commercial strategy is underpinned by Digital Ad Expert, the Group’s social initiative to create economic opportunities through digital advertising education. Totally free, fully online, and designed by global digital advertising experts in the field, Digital Ad Expert has nearly 600,000 active users registered to the platform, certified more than 75,000 students from across 140+ countries in short courses, and awarded more than 10,000 students with their full Digital Ad Certificate.
To create even more value for students, Digital Ad Expert recently joined UNESCO’s Global Education Coalition and supports its ambitious plans to upskill ten million people by 2029. This is in addition to Digital Ad Expert’s medium-term target to certify 100,000 students from around the world.
Across the Group, One Brand will enable Aleph to more effectively work with partners to scale Aleph Payments and Digital Ad Expert.
“Our vision for One Brand goes beyond unifying our visual identity,” adds Newton. “It’s about embracing innovation, fostering professional development, and accelerating economic growth in the markets we operate in.
“By equipping thousands of digital media experts with the skills they need to excel, we are not just shaping the future of digital advertising – we’re shaping future economies and providing dignity through education, the only currency that never depreciates in value.”
Telecom
Legend Internet Debuts Nigeria’s First Fibre-to-the-room Service

Legend Internet Plc has launched FTTR by Legend — Nigeria’s first Fibre-to-the-Room (FTTR) service, redefining the standard for broadband connectivity across homes and businesses.
“Being listed on NGX is just the beginning, With FTTR by Legend, we are building the infrastructure of the future, today — not just to improve connectivity, but to transform how people live, work, and create”, said Aisha Abdulaziz, CEO of Legend Internet Plc.
This groundbreaking innovation was deployed by Legend, with strategic technology support from global telecommunications leader- Huawei. The result is a seamless digital experience that meets the demands of modern living.
The launch of FTTR follows the recent signing of a Memorandum of Understanding (MoU) between Legend Internet and Huawei Technologies.
“Our collaboration with Huawei reflects our commitment to global standards and local innovation. Unlike traditional broadband that stops at the router, FTTR by Legend brings pure fibre into every room, offering zero lag, full-house coverage, and the performance needed for smart homes, remote work, creators, and tech-forward enterprises.
The collaboration is aimed at accelerating broadband infrastructure development, enhancing local capacity, and positioning Nigeria as a digital leader in Africa. Huawei brings decades of R&D in fibre optic and smart home technology to support Legend in deploying this state-of-the-art infrastructure.
Coming on the heels of its recent listing on the Nigerian Exchange Limited(NGX), Legend Internet PLC shows no signs of slowing down. The company is celebrating its public debut with a landmark product — one that delivers ultra-high-speed fibre into every room of a building, enabling uninterrupted, gigabit-speed internet at all times.
Legend Internet’s entry into fibre-to-the-room solutions is part of a broader ambition to close the digital divide in Nigeria. While FTTR by Legend is currently being offered exclusively to high-end residences, the company plans to scale and democratize access through complementary solutions over time. This aligns with Legend’s dual-market approach.
In broadband, Legend leverages fibre optics to deliver ultra-high-speed internet directly to consumers, with a focus on reliability, speed, and innovation. In fintech, the company is expanding last-mile payment infrastructure and delivering secure, scalable tools including wallets, merchant solutions, and digital financial platforms for everyday use.
Legend’s mission is clear: to power Nigeria’s digital future — through cutting-edge technology, bold thinking, and local-first execution.
Telecom
NASENI Commends President Tinubu’s Push for Local Industry Growth

National Agency for Science and Engineering Infrastructure (NASENI) has welcomed President Bola Ahmed Tinubu’s “Nigeria First Policy,” describing it as a bold step toward accelerating Nigeria’s industrial revolution and economic growth.
In a statement issued on Sunday, NASENI’s Executive Vice Chairman and CEO, Khalil Suleiman Halilu, commended the policy’s prioritization of locally made goods and indigenous solutions in government procurement.
He said the directive would empower local entrepreneurs, manufacturers, and technology innovators by giving them the necessary support to thrive.
“With Mr. President’s directive to the Bureau of Public Procurement (BPP) to revise and enforce guidelines in favor of local suppliers, we anticipate a significant increase in patronage of Nigerian-made products,” Mr. Halilu said.
“Government is a major buyer of goods and services, and this move will translate into increased demand across key sectors.”
Describing the policy as “forward-thinking and revolutionary,” Mr. Halilu noted that NASENI has long championed local content through its own initiatives.
He highlighted products developed by the agency, ranging from Nigerian-assembled vehicles and energy systems to smart irrigation tools and electronic devices, as evidence of the quality and competitiveness of local manufacturing.
He further referenced NASENI’s ongoing Made-in-Nigeria Strategic Focus Group meetings held across the country, aimed at driving awareness and understanding of consumer attitudes toward local products.
These forums bring together experts, regulators, manufacturers, entrepreneurs, and civil society actors to identify challenges and promote solutions for increasing local patronage.
“We are determined to be at the forefront of implementing the President’s vision,” Mr. Halilu stated. “But this is also a call to action for local producers.
“It is not enough to enjoy policy support, quality and standards must never be compromised.
“We must deliver products that compete favourably with imports and meet the needs of Nigerian consumers.”
NASENI, mandated to develop Nigeria’s science and engineering infrastructure, has been engaging stakeholders across states including Katsina, Lagos, Anambra, Delta, Kano, Kaduna, and Ogun to boost innovation, address manufacturing challenges, and encourage the adoption of homegrown solutions.
President Tinubu’s “Nigeria First Policy” directs the BPP to implement procurement reforms that prioritize local content and maintain a register of qualified Nigerian manufacturers and service providers.
Mr. Halilu concluded by affirming NASENI’s readiness to lead the charge: “We have seen the capacity and competence of our local manufacturers.
“They are ready. With the right support, we can achieve true industrialization powered by Nigerian solutions.”
Telecom
MTN Commits $10Bn to Nigeria’s Digital Infrastructure

MTN has said since 2001, it has committed over $10 billion into deepening Nigeria’s digital infrastructure, enhancing widespread connectivity and financial inclusion.
Despite economic headwinds, the Group said it remained committed to Nigeria’s long-term potential and the broader African Continental Free Trade Area (AfCFTA) vision.
The telecom giant said as Africa stands at the point of a profound transformation, the imperative for greater intra-continental cooperation has never been clearer.
The path to shared prosperity depends not on the progress of individual nations but on the collective strength of our commitments.
Central to this vision is the relationship between South Africa and Nigeria, two of the continent’s largest economies, and the institutions that serve as bridges between them.
MTN Group said it hosted Minister Parks Tau (SA Minister of Trade Industry and Competition) and his delegation at its Johannesburg Headquarters.
“At a time when global uncertainties are reshaping trade and technology, Africa must respond not in isolation, but in solidarity. As MTN, we see it as our duty to serve as an economic diplomatic bridge between Nigeria and South Africa — driving growth, fostering inclusion, and unlocking opportunity for the Africa’s shared prosperity,” the carrier said.
“MTN’s journey exemplifies what is possible when two great nations collaborate. As Nigeria’s largest South African investor, MTN has long viewed its presence not simply as a commercial venture but as a platform for inclusive development. Since commencing operations in Nigeria in 2001, we have invested more than $10 billion in the country’s digital infrastructure.
“Today, MTN Nigeria serves over 80 million subscribers, employs thousands directly, and supports hundreds of thousands of livelihoods across its extended value chain.
“Yet, while the economic footprint is significant, our greatest source of pride lies in the social and developmental outcomes accompanying this investment, expanded access to connectivity, enhanced financial inclusion, and the empowerment of individuals and enterprises through digital technologies.
“Still, the operating environment remains complex. Macroeconomic challenges in Nigeria, including currency depreciation, inflation, and constraints in accessing foreign exchange, have placed pressure on business continuity and investor confidence. Despite these difficulties, MTN remains firmly committed to its business case and its long-term presence in Nigeria, underpinned by a belief in the country’s enduring potential and strategic importance to the continent,” it added in an e-note at the weekend.
However, it said for South Africa and Nigeria to truly unlock their bilateral potential, a number of long-standing issues require resolution. The upcoming South Africa–Nigeria Trade and Investment Summit, to be held in Abuja later this year, will present a unique opportunity to address these concerns. The Summit serves not merely as a diplomatic engagement, but as a catalyst for policy reform, reciprocal market access, and institutional dialogue. Importantly, it should reinforce the private sector’s role in shaping practical, actionable solutions that support cross-border trade and investment.
The AfCFTA offers a historic platform to actualise these ambitions. Yet its success will depend as much on infrastructure and digital connectivity as it will on tariff liberalisation or regulatory harmonisation.
“As a pan-African operator, MTN is investing heavily in the digital foundations of AfCFTA, facilitating seamless mobile communication, enabling digital payments, and building platforms for cross-border entrepreneurship.
“We also believe that integration must extend beyond economic frameworks to include cultural exchange and people-to-people engagement. One such initiative is our MTN Media Innovation Programme, which brings emerging Nigerian media professionals to South Africa for immersive learning. Through programmes like these, we aim to cultivate not only knowledge and skills, but also enduring bonds between our nations’ future leaders,” the telco explained.
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