E-Business
Alerzo Believes they Can Build Another Lagos in Ibadan
By Sam Adeoye
At this moment in time, long, hot traffic jams are becoming a thing in Ibadan. The folks who live in that city are half-proud of this congestion because it sorts of presents them with a shared experience with the too-cool-for-school Lagosians. On the other hand, however, they desperately hate it because the whole point of Ibadan is that it’s less insane than Lagos — hustle-wise.
But my point with this article isn’t about the hustle or the bustle. It’s about the likelihood of replicating the vibrant tech ecosystem of Lagos in another Nigerian city. In this case, Ibadan.
You might think I’m only being delusional with this idea, but one brilliant start-up is suggesting that it is indeed possible to build a tech giant from over there. This start-up, ladies and gentlemen, is called Alerzo.
If you’ve never heard of Alerzo, consider yourself forgiven. I myself only knew of it last week when I had a conversation with the serial entrepreneur and start-up mentor known as Opeyemi Awoyemi. As you may recall, Mr Awoyemi has been a cofounder of some tech juggernauts, namely Jobberman, Whogohost, TalentQL, and Moneymie.
In the course of our chat, I asked Opeyemi this question: Now that Lagos has attained this reputation as Africa’s most vibrant start-up hub, is it possible to replicate the success of Lagos elsewhere within Nigeria?
As it turned out, this was a question he’d been giving a lot of thought. So, to me, he immediately said, Well, it depends. “Name a city and let’s talk about it.”
To which I said, “Ibadan.”
“Brilliant,” he said.
See, Ibadan has a lot going for it. One, it is West Africa’s largest city. It is also close to Lagos — just about 120km. Besides, one of Nigeria’s most active universities, as far as tech entrepreneurship is concerned, is only 75km away from Ibadan. I’m talking about the Obafemi Awolowo University, Ile Ife, aka OAU. Some of Nigeria’s best-funded tech companies were founded or cofounded by OAU alumni. Nomba (formerly Kudi), Farmcrowdy, 54Gene, SlimTrader, and PropertyPro are some of those companies.
Two, operating in Ibadan is considerably cheaper than it is Lagos. For instance, a four-room duplex in suburban Ibadan will rent for N1.8 million per year. Take a similar location in Lagos and the same property won’t cost you less than N3 million.
Then, there’s the new rail line that makes it easy to be headquartered in Ibadan and never miss ecosystem meetups and corporate meetings in Lagos. When the Lagos-Ibadan expressway is finally completed, it too should further shorten the distance between the two cities.
In the meantime, no other company is making better use of Ibadan’s remarkable standing than Alerzo.
Founded by Adewale Opaleye in 2018 to help small retailers stock their shops directly from manufacturers, Alerzo has raised more than $20 million in its seed and series A rounds. And it got some pretty savvy investors behind it, too. Big names such as the Africa-focused accelerator, Baobab Network; the Singapore-based Signal Hill; the London-based Nosara Capital; FJ Labs; and several family offices from Europe, Asia, and the US have put major money behind Alerzo, according to reporting by TechCrunch.
Opaleye, who is himself a native Ibadan man and the son of a mom-and-pop shop owner, has said his big idea for Alerzo came from watching his mother’s “many challenges”. The old lady, he said, ran two stores while raising four kids. So, Opaleye told TechCrunch, “I decided to start a business that uniquely catered to the needs of retailers just like her.”
While solving a problem close to home might sound pretty cool, the coolest part of this man’s idea is that it doesn’t even bother to recruit clients from Lagos, at least not yet. Yes, it does have a “Lagos Hub” in Victoria Island, but it has concentrated its business on Ibadan, Abeokuta, Ekiti and other towns like them in Southwest Nigeria. The company refers to these locations as Tier-2 to Tier-4 cities.
In just three years, Alerzo says its customer base has now expanded into about 100,000 small business in these towns. Through Alerzo, these retailers receive supplies from mega consumer goods manufacturers like Dangote, Nestlé, Procter & Gamble, and PZ Cussons.
Isn’t that something? Who would have thought that a billion-dollar tech-enabled logistics and FMCG supply company could spring from slow-paced Ibadan? I mean, for years, if you’d asked any of the thousands of young people relocating from Ibadan why they were hightailing it to Lagos, Nigeria’s most crowded metropolis, their answer was always direct and fast: “there’s no money in that town.”
Now, thankfully, it appears that things can be different. It’s just that for things to actually change, people would have to make them… change.
This is what Opeyemi Awoyemi was talking about. “Each State [of Nigeria] can look at the situation of the economy and decide what they want to be,” he said to me.
That’s indeed true. And pretty straightforward, too. There’s just so much that Lagos can do for Nigerian entrepreneurs. Because its resources are limited, competition for those resources will continue to drive up the cost of starting, and running, a business here. Which then presents an extraordinary opportunity to neighbouring States — for a start, Ogun and Oyo (which has Ibadan as its capital). These States can choose what role they’d like to play in this flourishing tech economy.
In this new era of WFH and remote employment, for example, all barriers to talent location are crashing down. Both TalentQL— the tech staffing recruitment portal, and uLesson — the on-demand tutoring company — have proven that, if you can set up Wi-Fi there, you can situate your software engineers and designers there. It doesn’t matter if it’s the pristine locality of Ile-Ife down in the south or the chilly hills of Jos, near the country’s centre.
And with Alerzo, the eye of the government should open to the truth about enabling environments for tech enterprise. Sometimes all it takes to encourage new ventures is an acceptance of new thinking. That and a transportation system that works, dedicated real estate layouts, and (or) tax breaks. When you make your place conducive for creators, and make sure they hear about it, and they’ll come.
Today, we talk about Nigerian start-ups being Delaware (USA) companies. There’s a reason Delaware became the go-to American state to register new corporations. As Mr Awoyemi said, Delaware decided what it wanted to be and it went straight for it.
Hopefully a Nigerian governor or one of his aides will read this article. Hopefully, it will start a conversation in their cabinet. Hopefully, they will do something life-changing with it.
E-Business
Jumia Replatforms its Retail Media Program to Mirakl Ads to Enhance Marketplace Advertising
Jumia, e-Commerce platform in Africa, has partnered with Mirakl to elevate its marketplace advertising capabilities by deploying Mirakl Ads, a retail media solution uniquely designed to optimize performance for both first-party and third-party sellers.
This move strengthens Jumia’s efforts to deliver more value to its sellers, enhance the customer experience, and unlock profitable and sustainable new sources of revenue. Retail media is a rapidly growing sector within the e-commerce industry, expected to reach $204 billion by 2027 with a projected compound annual growth rate (CAGR) of 17.2%.
Jumia’s adoption of Mirakl Ads positions the company at the forefront of digital advertising innovation in Africa, unlocking significant opportunities to increase revenue generation. With growing usage across its platform, Jumia is well-placed to capitalize on this momentum by delivering improved advertising tools to sellers and more relevant, personalized product recommendations to customers.
“Advertising is a key growth lever in our marketplace strategy, and this partnership with Mirakl allows us to accelerate that journey with speed and scale.
“By integrating Mirakl Ads, we’re empowering our sellers with smarter tools and delivering a better, more personalized experience to our customers. It also positions us to unlock new revenue streams while deepening engagement across our platform. Importantly, this partnership supports our ambition to grow gross profit and accelerate our path to profitability,” said Francis Dufay, CEO of Jumia.
The collaboration is a testament to Mirakl’s ability to rapidly deploy enterprise-grade solutions, with Jumia launching Mirakl Ads in just two months. This showcases the platform’s ease of integration and fast time-to-value. Now live, the solution equips Jumia’s advertising ecosystem with advanced automation, AI-powered optimization, and seamless campaign management.
With Mirakl Ads, all advertisers – from the biggest brands to the smallest marketplace sellers – can now boost their sales by leveraging advertising campaigns in Ghana, Uganda, Kenya, Nigeria, Senegal, Egypt, Algeria, Morocco and Ivory Coast.
“Jumia’s decision to replatform to Mirakl Ads is a powerful validation of our platform’s ability to deliver immediate and measurable impact for leading marketplaces. By combining Mirakl’s cutting-edge retail media technology with Jumia’s deep market reach, we are enabling sellers to grow faster and customers to benefit from a more relevant, engaging experience. This partnership is a true milestone, not only for Jumia and Mirakl, but for the future of digital commerce across Africa.” said Adrien Nussenbaum, cofounder and co-CEO of Mirakl.
Through this partnership, Jumia is taking a decisive step in accelerating monetization, improving customer engagement, and advancing its long-term financial performance and profitability.
E-Business
Galaxy Backbone, Rural Electrification Agency Commit to Deepening Digital and Energy Access Across Nigeria
In a major step towards deepening Nigeria’s digital and energy infrastructure, Galaxy Backbone Limited (GBB) and the Rural Electrification Agency (REA) have signed a strategic Memorandum of Understanding (MoU) at a brief but impactful ceremony held in Abuja.
The MoU signals a collaborative effort between both agencies to enhance Nigeria’s digital transformation agenda by integrating reliable energy solutions with cutting-edge ICT infrastructure, especially in higher institutions, Government institutions, underserved and rural communities across the country.
Speaking at the event, the Managing Director/CEO of Galaxy Backbone, Professor Ibrahim A. Adeyanju, described the partnership as “a landmark moment in Nigeria’s journey towards a digitally empowered, sustainably powered, and inclusively connected nation.”
“This partnership exemplifies what is possible when two visionary government institutions come together, united by shared goals and driven by the desire to improve the lives of Nigerians everywhere,” he said.
Professor Adeyanju emphasized that while Galaxy Backbone’s core mandate is to provide secure digital infrastructure that powers government operations, reliable and sustainable energy particularly in rural areas is essential to fully actualize digital transformation.
Major highlights of the MoU include:
- Solar electrification of some of GBB’s Metro Fibre sites in Abuja by the REA.
- Powering Hostels of Higher Institutions across the country through the Fibre to Hostel Project being driven by the Federal Ministry of Communications Innovation and Digital Economy (FMCIDE).
- Support for the rollout of the 774 Local Government Digitization Initiative, beginning with six pilot Local Government Areas.
- Provision of LANs, access points, cloud services, colocation infrastructure, and temporary connectivity to enhance REA’s operational facilities nationwide.
The Managing Director of the Rural Electrification Agency Mr Abba Aliyu, in his remarks, expressed optimism that this collaboration will further bridge the digital and energy divide across Nigeria. He noted that by combining REA’s achievements in expanding energy access with GBB’s robust ICT backbone, both agencies are poised to create lasting impact across governance, education, healthcare, and entrepreneurship.
This partnership is also in direct alignment with the Renewed Hope Digital Transformation Agenda of President Bola Ahmed Tinubu, GCFR, which envisions an inclusive digital economy powered by innovation and sustainable energy.
The ceremony was attended by top management from both organizations as well as members of the media.
With today’s signing, Galaxy Backbone and the Rural Electrification Agency have set the tone for stronger, smarter, and more inclusive public service delivery powered by strategic inter-agency collaboration.
National Identity Management Commission (NIMC) has announced the restoration of its National Identification Number (NIN) verification services nationwide.
This, according to the commission, follows the completion of a system maintenance exercise.
In a statement issued on Friday, the NIMC confirmed that all previously disrupted services have resumed.
“NIMC wishes to inform the general public that the recent technical maintenance has been completed and all services have been restored,” the statement read.
The NIMC urged Nigerians seeking to enroll for NIN to visit the its official website to locate the nearest enrollment centers.
The agency also encouraged individuals to make use of its self-service portal for tasks such as data modification, including name changes.
To further ease the verification process, the Commission recommended downloading the NIMC NameAuth app (oath.app) from the Google Play Store or Apple App Store for quick and secure NIN authentication.
NIMC expressed appreciation for the public’s patience during the service disruption, which had impacted banks, telecom providers, and government agencies that rely on NIN verification for their operations.
4 Dead, 20 Others Injured as Fire Engulfs Cairo Data Centre
EFCC Re-Arraigns Echefu, TStv CEO for Allegedly Defrauding Ex-Minister of N1Bn, $1.3m
FG Declares Admissions outside CAPS Illegal
Nigeria Loses over N200Bn from SSB Tax Annually – CAPPA
Jumia Replatforms its Retail Media Program to Mirakl Ads to Enhance Marketplace Advertising
Telecom3 days agoY’ello Care’s 21-Day Campaign Bridges Digital Divide for Thousands Nationwide
General News3 days agoEnugu Air Commences Operations Today
E-Business3 days agoGalaxy Backbone, Rural Electrification Agency Commit to Deepening Digital and Energy Access Across Nigeria
Broadcasting3 days agoNDPC Slaps Multichoice with ₦766M Fine for Data Privacy Violations
News3 days agoLagos-Calabar Highway Gets $100M Push from ECOWAS to Drive Regional Growth
Telecom3 days ago20 Years of Digital Leadership: Layer3’s Legacy and the Road Ahead
News3 days agoNBS May Release Rebased Figures for Nigerian Economy July 11
Telecom2 days agoNCC Wins Global ICT Award for Digital Awareness in Schools