Alienware Celebrates 20 Years with 4 New Products Launch

Gaming pioneer and subsidiary of Dell Inc., Alienware, has rolled out a fierce new line-up of powerful, VR-optimized products at this year’s Electronic Entertainment Expo (E3) in Los Angeles, as it celebrates its 20th anniversary as a trailblazer in specialty high-performance PC gaming systems.

The products launched at E3 this year include the new Alienware Aurora, a mid-tower desktop with full-scale power and performance.

Despite having a  smaller footprint than the previous Aurora, it boasts even more dedicated graphics and overclocking potential, including the latest generation NVIDIA GeForce cards, for 4k gaming or even up to 12k gaming as a dual-graphics capable desktop.

Also introduced in Los Angeles was the Alienware Alpha compact desktop, described as the perfect Windows gaming system for virtually any room.

The Alpha’s compact design comes fully upgraded with an NVIDIA GeForce GTX 960 GPU with 4GB of GDDR5 memory. Also configurable with a new AMD Radeon graphics option, the new Alpha boasts better frame rates at higher resolutions and higher settings. The Alienware 13 OLED notebook and the Alienware Area-51 desktop were also debuted at the Expo.

Commenting on the company’s milestones and the product unveiling, the Country Manager, Dell Nigeria, Akin Banuso observed that Alienware is targeting gamers looking for the best experiences in PC gaming and virtual reality.  

“With the new standard of 4k gaming and the well-deserved excitement of VR, we want everyone to know we have solutions designed for them, whether it is the largest selection of VR-capable systems or 12k gaming solutions,” Banuso said.

 “Energized by our partnerships and inspired by our community, the same vision that launched this company two decades ago is still driving us to deliver for gamers and VR enthusiasts, no matter how their needs evolve.” He further commented.